• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.743-759
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• 2014

The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

• Journal of applied mathematics & informatics
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• v.40 no.5_6
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• pp.897-914
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• 2022

Pythagorean fuzzy sets (PFSs) are capable of modelling information with more uncertainties in decision-making problems. The essential feature of PFSs is that they are described by three parameters: membership function, non-membership function and hesitant margin, with the total of the squares of each parameter equal to one. The purpose of this article is to suggest some new similarity measures and weighted similarity measures for PFSs. Numerical computations have been carried out to validate our proposed measures. Applications of these measures have been applied to some real-life decision-making problems of pattern detection and medicinal investigations. Moreover, a descriptive illustration is employed to compare the results of the proposed measures with the existing analogous similarity measures to show their effectiveness.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.10 no.4
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• pp.275-280
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• 2010

Verification of efficiency in data management fuzzy entropy and similarity measure were discussed and verified by applying reliable data selection problem and numerical data similarity evaluation. In order to calculate the certainty or uncertainty fuzzy entropy and similarity measure are designed and proved. Designed fuzzy entropy and similarity are considered as dissimilarity measure and similarity measure, and the relation between two measures are explained through graphical illustration. Obtained measures are useful to the application of decision theory and mutual information analysis problem. Extension of data quantification results based on the proposed measures are applicable to the decision making and fuzzy game theory.

• Proceedings of the Korean Geotechical Society Conference
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• 2004.03b
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• pp.313-318
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• 2004

When plan breakdown by permeation of fill dam, bank by original decision scale model test of sound, original decision scale model test of sound that destroy having used water was carried out. And original decision scale model test of sound that use viscous fluid is carried out, but doubt remains in experiment result in state that verification of law of similarity is not achieved. In this study, verified according to Modeling of Models' method effecting law of similarity to use n ship horoscope solution of water.

• Journal of the Korean Institute of Telematics and Electronics C
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• v.34C no.10
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• pp.98-105
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• 1997

In this work, we proesent a bidirectional approximate reasoning method and fuzzy inference network for interval valued decision making systems. For this, we propose a new type of similarity measure between two fuzzy vectors based on the Ordered Weighted Averaging (OWA) operator. Since the proposed similarity measure has a structure to give the extreme values by choosing a suitable weighting vector of the OWA operator, it can render an interval valued similarity value. From this property, we derive a bidirectional approximate reasoning method based on the similarity measure and show its fuzzy inference network implementation for the decision making systems requiring the interval valued decisions.

• Journal of the Korea Convergence Society
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• v.4 no.2
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• pp.35-41
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• 2013

Data management with fuzzy entropy and similarity measure were discussed and verified by applying reliable data selection problem. Calculation of certainty or uncertainty for data, fuzzy entropy and similarity measure are designed and proved. Proposed fuzzy entropy and similarity are considered as dissimilarity measure and similarity measure, and the relation between two measures are explained through graphical illustration.Obtained measures are useful to the application of decision theory and mutual information analysis problem. Extension of data quantification results based on the proposed measures are applicable to the decision making and fuzzy game theory.

• Knowledge Management Research
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• v.16 no.3
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• pp.149-169
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• 2015

In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.2
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• pp.15-23
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• 2021

Most of the open-source decision tree algorithms are based on three splitting criteria (Entropy, Gini Index, and Gain Ratio). Therefore, the advantages and disadvantages of these three popular algorithms need to be studied more thoroughly. Comparisons of the three algorithms were mainly performed with respect to the predictive performance. In this work, we conducted a comparative experiment on the splitting criteria of three decision trees, focusing on their interpretability. Depth, homogeneity, coverage, lift, and stability were used as indicators for measuring interpretability. To measure the stability of decision trees, we present a measure of the stability of the root node and the stability of the dominating rules based on a measure of the similarity of trees. Based on 10 data collected from UCI and Kaggle, we compare the interpretability of DT (Decision Tree) algorithms based on three splitting criteria. The results show that the GR (Gain Ratio) branch-based DT algorithm performs well in terms of lift and homogeneity, while the GINI (Gini Index) and ENT (Entropy) branch-based DT algorithms performs well in terms of coverage. With respect to stability, considering both the similarity of the dominating rule or the similarity of the root node, the DT algorithm according to the ENT splitting criterion shows the best results.

• Journal of Information Processing Systems
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• v.14 no.3
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• pp.790-800
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• 2018

The simplified neutrosophic set (SNS) is a generalization of fuzzy set that is designed for some practical situations in which each element has truth membership function, indeterminacy membership function and falsity membership function. In this paper, we propose a new method to construct similarity measures of single valued neutrosophic sets (SVNSs) and interval valued neutrosophic sets (IVNSs), respectively. Then we prove that the proposed formulas satisfy the axiomatic definition of the similarity measure. At last, we apply them to pattern recognition under the single valued neutrosophic environment and multi-criteria decision-making problems under the interval valued neutrosophic environment. The results show that our methods are effective and reasonable.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.14 no.3
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• pp.181-187
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• 2014

Dealing with uncertainty is always a challenging problem. Intuitionistic fuzzy sets was presented to manage situations in which experts have some membership and non-membership value to assess an alternative. Hesitant fuzzy sets was used to handle such situations in which experts hesitate between several possible membership values to assess an alternative. In this paper, the concept of intuitionistic hesitant fuzzy set is introduced to provide computational basis to manage the situations in which experts assess an alternative in possible membership values and non-membership values. Distance measure is defined between any two intuitionistic hesitant fuzzy elements. Fuzzy technique for order preference by similarity to ideal solution is developed for intuitionistic hesitant fuzzy set to solve multi-criteria decision making problem in group decision environment. An example is given to illustrate this technique.