• Journal of the Korean Society of Costume
• /
• v.57 no.9
• /
• pp.136-148
• /
• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.

• Fashion & Textile Research Journal
• /
• v.7 no.3
• /
• pp.333-338
• /
• 2005

We examined the antimicrobial effects of the cotton fabrics which were laundered at different conditions and treated with a colloidal silver solution using Staphylococcus aureus. Colloidal silver solution was made from commercial colloidal silver generator by electrolysis. The fabric which was innoculated and washed with water before drying had no more Staphylococcus aureus, but which was innoculated and dried before washing with detergent solution had lower reduction rate. The fabric washed with oxygen bleach did not have an antimicrobial effect, but rinsed with 0.07% fabric softener showed antimicrobial properties. The fabric rinsed with 0.7ppm colloidal silver solution had better antimicrobial effects. As the treating concentration of silver solution increased, the antimicrobial property of the fabric was increased. The fabric treated with 5% silver solution sustained reflectance and whiteness of untreated fabric. The colloidal silver treated fabric lost antimicrobial property after washing because nano-sized silver particles were located on uneven fiber surface without chemical bonding forces.

• Fashion & Textile Research Journal
• /
• v.10 no.5
• /
• pp.756-761
• /
• 2008

In this paper, silver slit yarns combined with cotton yarns were used to produce weft knits. The purpose of this study was to investigate the physical properties as well as the functional properties of weft knit with silver slit yarns. The six different weft knit fabrics were made from silver slit yarns varying knit structure and fabric density. One cotton weft knit was also knitted to compare the properties. Weft knits made from silver slit yarns were characterized by excellent antibacterial properties, electric magnetic shielding properties, UV-cut properties, anti-static properties, and air permeability. Although there were significant differences in the physical properties of different knit structure and the fabric density, weft knits with silver slit yarns were seen to have better end use properties and ideal for apparel than the cotton weft knits.

• Journal of Fashion Business
• /
• v.25 no.2
• /
• pp.34-50
• /
• 2021

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.

• Fashion & Textile Research Journal
• /
• v.7 no.3
• /
• pp.277-282
• /
• 2005

This study focuses on the imported silver goods from Japan and investigates the backgrounds of importing, trade items, and the amount of the exchange. This study also investigates the effects of the importing silver on Chosun society. A large amount of silver was imported from Japan and the amount of imported silver reached its maximum in Chosun Dynasty. Japan, on the other hand, imported a large quantity of cotton cloth from Chosun Dynasty. Silver was imported mainly because of the sumptuous moods among the royal family and the aristocracy. The moods were spread out to general people who made them wish for the luxurious and expensive chinese goods. To buy the luxurious goods, a lot of silver was imported from Japan. Importing a large quantity of silver fostered the sumptuous moods and also caused the price increase in the Chosun society. The order of the society became worse because of the individual trades of rich merchants who were closely connected to high officials.

• The Research Journal of the Costume Culture
• /
• v.16 no.4
• /
• pp.762-774
• /
• 2008

Recently, silver consumers were became new consumption market. The purpose of this study were to find out the relationships among cognitive age and variables related to hairdressing purchases in hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach's alpha and, $X^2$-test, t-test using SPSS WIN 12.0. The results of the study were as follows: First, Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, Silver consumers' cognitive age influenced purchase behavior of hairdressing services. Most of respondents were perceived themselves to be younger than their chronological ages. Repurchasing intention of silvers who were active and self-fidelity or perceived themselves cognitively younger were more likely to be influenced by store service quality and consumer satisfaction. This study provides an insight into silver fashion marketers and retailers for developing market strategies for silver fashion market. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.

• Fashion & Textile Research Journal
• /
• v.10 no.3
• /
• pp.353-363
• /
• 2008

The Purpose of the study was to examine the formative characteristics of silver fashion design by analyzing the silhouettes, colors, patterns, textures, and details in the brands for silver generation in Korea. Photographs of silver generation women's brands were collected to be analyzed with a focus on formative characteristics using SPSS packages. The result revealed the common formative characteristics of madam-brands and designer boutique brands-they both use semi-fitted silhouette with lighter colors for upper garment, and darker shades for lower garment. When it come to textile, upper garment was mainly made with hard and soft textile. In patterns, plain, flower print, and asymmetrical patterns were used for upper garment, and plain patterns for lower garment. Despite the gap in price, there were few differences in madam-brands and designer boutique brands with partial differences in the kinds of patterns, the proportion of patterns, the details such as zip-ups and buttons, beads, laces, and ruffles, and the use of different textiles for each brand. In conclusion, it is important to develop design that helps cover the body shapes of silver generation customers while highlighting the unique design of each brand for the development of the silver fashion.

• Fashion & Textile Research Journal
• /
• v.11 no.4
• /
• pp.641-647
• /
• 2009

The purpose of this study was to evaluate the physical properties and handle of knitwears made with silver yarns. The four different knitted fabrics were made and compared: cotton(C), cotton/silver(CS), polyester(P), and polyester/silver(PS). If fabrics knitted with silver combined yarns, their electrical shield properties, UV-cut properties, anti-static properties, and air permeability were improved. As an additional effect this also improves the antibacterial properties of fabrics. It was found that overall physical properties and functional properties were improved by using silver yarn with cotton. The silver knitted fabric was found to be improved its softness and fullness hand for apparel.

• Journal of Fashion Business
• /
• v.25 no.5
• /
• pp.38-56
• /
• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• Journal of Fashion Business
• /
• v.24 no.3
• /
• pp.101-113
• /
• 2020

This study considers aesthetic characteristics by examining the fashion style of the silver fashion icon Iris Apfel. The research methods were a quantitative and qualitative analysis of Iris Apfel's images that were collected from 2015 to 2019 on various web-sites according to four criterions following advanced research analysis of fashion style. The results of the study are as follows. The analysis results on the fashion style of Iris Apfel, an icon of silver style, showed that cocoon, barrel and A-line silhouettes appeared most in terms of silhouettes. Second, in terms of colors, achromatic colors dominated among solid colors while one particular vivid color appeared most it came to mixed color. In terms of multi colors, these appeared according to the patterns applied to her clothing, in particular, colorful colors were used to emphasize splendor. Third, flower, bird and geometric patterns appeared most in terms of material patterns. Lastly, it was found that white short cut hair, large necklaces or bangle bracelets, over-sized black glasses and fur mufflers or canes were used in terms of hair and accessories. The features derived through analysis of the fashion style of Iris Apfel, an icon of silver style, are as follows. The first feature is exaggeration through splendid primary colors and over-sized silhouettes. The second feature is the hybrid of modern composition methods using natural images and exotic preferences. The third feature is her representation of identity using fixed items.