• 대한가정학회지
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• 제50권2호
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• pp.93-107
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• 2012

The purpose of this study was to investigate the effect of relationship benefit on consumer's purchase intention by focusing on the mediating role of interaction in internet shopping malls. The survey research was limited to respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products thru internet shopping malls. 562 data were analyzed by descriptive statistics, factor analysis, reliability analysis, and multiple regression using SPSS program. The results indicated that each relationship benefit dimension had a significantly positive effect on consumer's purchase intention. The interaction between internet shopping malls and the consumer was categorized by two factors such as content-people interaction and people-people interaction. In addition, each interactive factor showed mediating effects between relationship benefits and consumer's purchase intention.

• 한국의류학회지
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• 제35권6호
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• pp.621-634
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• 2011

This study analyzed the influencing factors on consumer purchase deferrals for internet clothing shopping. In addition, based on consumer demographics, it compared the differences of purchase deferrals with respect to clothing items, prices, and types of shopping malls. For an empirical study, 405 questionnaires were answered by respondents in their 20s and 30s with internet clothing purchase deferral experience. Data were analyzed using: SPSS for Windows 12.0 and descriptive statistics, reliability analysis, factor analysis, $X^2$-test, and regression analysis. The results of this study were as follows. First, the order of items with many purchase deferrals in internet clothing shopping were casual T-shirt>casual skirts>pants, one-piece>suits>sportswear>blouse/shirts and 58.3% of purchase deferrals happened when the price was below \50,000. Second, the significant differences in products, prices, and shopping malls for purchase deferrals were identified according to consumer demographics. There were significant differences in clothing items according to gender, age, marriage, and education; however, there were significant differences only according to gender in terms of price. There were significant differences according to gender, age, marriage, education, and income in terms of the used shopping malls. Third, for the analysis of the influence of diverse factors that can affect purchase deferrals for internet clothing shopping, the more information search, purchase deferral habits, perceived risks, and deficiency in shopping mall supply conditions were when higher purchase deferrals occurred. For a strong competitive online market, this study can help internet clothing shopping mall entrepreneurs manage products and customers by analyzing the lists of purchase deferrals indicated in "cart" and by administrating the influential factors for purchase deferral.

• 디지털콘텐츠학회 논문지
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• 제10권4호
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• pp.587-595
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• 2009

국내에서 인터넷 쇼핑몰은 성장을 계속하고 있으며 우리의 생활과 밀접한 관련을 가지고 있다. 그러나 사용자는 보다 편리하고 쉽게 상품을 구매할 수 있는 인터넷 쇼핑몰을 필요로 하고 있다. 본 연구에서는 사용편의성이 강화된 인터넷 쇼핑몰 내비게이션 디자인을 제안하기 위하여 국내의 인터넷 종합쇼핑몰을 분석하고 피험자에게 과제를 수행하게 한 후 심층 면접을 통하여 보다 편리하게 상품을 구매할 수 있는 디자인이 무엇인가를 파악하였다. 피험자들은 보다 많은 목록이 제시되어 다음 단계를 예측할 수 있는 롤오버 메뉴를 선호하였으며 좁은 메뉴에서는 많은 오류를 범하기 때문에 넓은 영역의 메뉴가 필요하다고 생각한다. 사용편의성이 강화된 인터넷 쇼핑몰 디자인이 개발되면 경쟁력이 강화될 수 있고, 상품의 구매도 촉진시킬 수 있으리라 생각된다.

• 동아시아경상학회지
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• 제6권2호
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• pp.14-27
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• 2018

Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

• 복식
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• 제66권4호
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• pp.32-44
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• 2016

The purpose of this study is to examine the cognitive responses and the corresponding behavior responses of consumers who have experiences in not being able to buy a product in an online shopping mall due to it being sold-out. Responses were gathered from 526 consumers between the ages of 20 to 40 years residing in a metropolitan area. Each person surveyed had experienced a situation in which a product that they wanted to purchase from an online shopping mall was sold-out. SPSS 18.0 was used to perform frequency analysis, factor analysis, reliability analysis, and regression analysis. The first set of results of this study showed positive responses of quality, discernment, scarcity, but also negative cognitive responses of careless management, manipulation of shopping mall management, and common taste. In negative cognitive responses, sold-out situations caused consumers inconvenience. The second set of results revealed that quality, discernment, and careless management had a significant effect on product replacement (Substitute, S); likewise, factors such as quality, discernment, careless management, manipulation by shopping mall designers, and common taste had a significant effect on the delay of purchasing decisions (Delay, D). Scarcity, careless management, manipulation by shopping mall designers, and common taste also demonstrated significant influence on the incomplete leaving of stores (Incomplete Leave, L1), while discernment, scarcity, careless management, manipulation by shopping mall designers, and common taste had a significant influence on the complete leaving of stores (Complete Leave, L2). Previous studies have examined the behavioral response topics of substitute, delay, and leave. These study results suggest that product sellouts at online shopping malls did not have a solely negative effect on consumers. It actually had a positive effect in terms of discernment, scarcity, and the perception of quality of sold-out products. Furthermore, both positive and negative cognitive responses had various effects on behavioral responses.

• 한국멀티미디어학회논문지
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• 제13권9호
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• pp.1348-1356
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• 2010

정보통신기술의 발달로 인터넷을 이용하는 패션/코디 쇼핑몰은 그 시장이 매년 큰 폭으로 증가하고 있다. 패션/코디 쇼핑몰의 개수가 증가함에 따라 소규모 쇼핑몰 운영자들은 자신의 사이트에 방문자를 늘이기 위하여 첫 페이지에 다양한 이벤트나 어울리는 상의-하의로 치장을 하게 된다. 운영자는 매일 혹은 며칠에 한번 씩 첫 페이지의 내용을 수작업으로 바꾸어서 방문자에게 항상 신선한 느낌으로 상품을 소개한다. 온라인 패션 쇼핑몰에서 판매하는 다양한 상품들에 대하여 상의와 하의의 어울리는 정도를 자동으로 계산하여 표기할 수 있다면, 첫 페이지의 장식을 도와줄 수 있을 뿐 아니라 오프라인에서의 점원에 의한 추천을 대신하여 사용자들의 연계 구매에도 한층 편리할 것으로 기대된다. 본 연구에서는 코디 전문가가 상의-하의 의류에 대하여 휴리스틱에 의한 어울림 값을 속성별 매트릭스 형태로 등록하여, 실제 의류들에 대하여 상의-하의 의류를 자동 매칭해주는 시스템을 설계하고 구현하였다.

• 한국의류산업학회지
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• 제15권4호
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• 대한가정학회지
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• 제39권10호
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.171-195
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• 2005

The current study investigates major factors which influence the consumer's selection of internet shopping malls. Based on the technology acceptance model(TAM)(Davis, 1989) and trust theory(McKnight & Chervany, 2001), consumer selection factors from marketing research(Burke, 1997;Dodds et al, 2001), perceived usefulness, perceived ease of use, trust, service quality, and product price were hypothesized as to affect the consumer's decision to choose one's specific internet shopping malls. The study developed a research model to explain the shopping mall selection and collected the survey responses from 312 internet shopping mall users. The results of the current research indicate that all the research variables employed in the study, perceived usefulness, perceived ease of use, trust, service quality, and product price, are found to significantly influence the consumer's shopping mall selection decision. Among the influencing factors, price, service quality, and trust showed a greater effect on the shopping mall selection than usefulness and ease of use. This result implies that purchase-related variables such as price and service quality may be more critical to attracting customers and thereby raising the sales volume of the shopping mall, than the web site's usefulness and ease of use.

• 한국의류학회지
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• 제34권5호
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• pp.765-774
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• 2010

This study investigates the effects of consumer innovativeness on e-loyalty mediated by shopping mall attributes and consumer satisfaction with the Internet. Data were obtained from 243 consumers who had bought fashion products through online shopping. Data were analyzed by using factor analysis, Cronbach's alpha, and path analysis using LISREL 8.53 program. The results of this study suggest that the consumer innovativeness, such as Internet-innovativeness and Fashion-innovativeness affect shopping mall attributes including Loading, Visual, Information, Variety, and Price/Fashion. These attributes and the shopping mall satisfaction partially mediated the impact of consumer innovativeness on e-loyalty of shopping malls through the Internet. Especially, consumer satisfaction was the most important determinant to build up e-loyalty for the online shopping of fashion products. The findings provide implications for e-retailers to develop strategies related to consumer innovativeness, shopping mall attributes, and the e-loyalty of shopping malls for fashion products.