• Title/Summary/Keyword: Shopping behaviors

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A Study on the Logistics Service Quality, Customer Satisfaction and Post-purchasing Behaviors in the Internet Shopping Mall (인터넷 쇼핑몰의 물류서비스 품질요인이 고객만족과 구매 후 행동에 미치는 영향에 관한 연구)

  • Yoon Jong-Hoon;Kim Kwang-Suk
    • The Journal of Information Systems
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    • v.15 no.1
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    • pp.21-48
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    • 2006
  • Recently the development of information technology and the emergence of electronic commerce have changed the model of purchase behavior in customers. This research aims to enhance the reliability of the result compared to the existing studies in internet shopping mall, and to find out the influence that logistics service quality elements has on customer satisfaction and that customers satisfaction has on the repurchase intention and word of mouth intention. To do so, prior researchs on the logistics service quality, customer satisfaction, repurchase intention and word of mouth intention was widely reviewed and the relationship between logistics service quality elements and customer satisfaction, and between customer satisfaction and repurchase intention and word of mouth intention were empirically tested. A total of 256 responses were received and analyzed from internet shopping mall. The analyses showed partial support for the affirmative effect of logistics service quality, customer satisfaction and post-purchasing behaviors in the internet shopping mall.

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A Study on Life Style and Clothing Purchasing Behaviors of Female Consumers - Focused on Comparison with Adolescence, Middle Age, and Senescence - (여성 소비자의 라이프 스타일과 의복 구매 행동에 관한 연구 - 청년층, 중년층, 노년층을 대상으로 -)

  • Jeon, Kyoung-Ran;Lee, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.444-460
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    • 2008
  • The purposes of this study were to investigate life style and various clothing purchasing behaviors of female consumers, and to analyze the differences of life style and clothing purchasing behaviors by 3 age groups(adolescence, middle age, and senescence). The subjects were 750 adult women aged from twenties to sixties who live in Daejeon and Chungnam province. The research method is a survey and research instruments consisted of life style questionnaire, clothing purchasing behaviors questionnaires, and demographic attribution. Data were analyzed by factor analysis, variance analysis, Duncan's multiple range test and $X^2$ test, using SPSS program. The research results are follows. First, 6 factors were emerged in life style(appearance-oriented, achieve-oriented, social life-oriented, economic- oriented, equality of sexes-oriented, and leisure- oriented). Second, 5 factors were emerged in shopping orientation(resonable shopping, conspicuous shopping, voluptuous shopping, devoted shopping, and convenient shopping). Third, clothing purchasing behaviors of adult women showed many differences by age groups. Adolescence women considered more criterion including design, price, and color or pattern, purchased their clothing by psychological reason such as fashion change, and used internet as important source of clothing, whereas senescence women purchased by physical reason such as body size change and functional trouble, used friend and sales person as important source of clothing, and purchased clothing at department store and old style market.

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The Effects of Apparel Store Services on Impulsive Buying Behaviors (의류점포서비스가 의복충동구매행동에 미치는 영향)

  • 최영은;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1615-1626
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    • 2002
  • The purpose of this study was to investigate the effect of shopping orientation, and service quality and satisfaction on impulsive buying behavior in two types of apparel store. The sample consisted of 616 females aged 20-30 who were shopping at department stores and shopping malls in Busan. Data were analyzed with factor analysis, t-test, cross analysis and path analysis. The results showed that consumers of department stores showed more strongly convenient orientation than those of the shopping mall, consumers of the shopping mall showed more strongly recreational orientation and practical orientation than those of the department. Stores services of the department were perceived better than that of the shopping mall in promotional services, salespersons' services and environmental services. But it didn't show any differences between store types in product services. Consumers 'satisfaction with the service was greater in department stores than the shopping mall. But it didn't show any difference between apparel store types in the impulsive buying behaviors. Impulsive buying behavior of department store shoppers is directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper' satisfaction. The service quality does not have directly related to consumers’ service satisfaction. The causal relationships of impulsive buying behaviors showed similarity in shopping malls and department stores. The perceived quality and satisfaction with store service were higher at department store than shopping malls. In impulse buying behavior of a department store was directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper’ store service satisfaction.

A Study on Health Seeking Behaviors of Local Residents -Focused on Shopping Around Phenomenon in Yangsan City, Korea- (일부 지역사회 주민의 의료이용행태에 관한 연구 -양산시 주민의 shopping-around 현상을 중심으로-)

  • Sung, Mi-Kyong;Lim, Byung-Mook
    • Journal of Society of Preventive Korean Medicine
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    • v.16 no.2
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    • pp.83-94
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    • 2012
  • Objectives : This study aimed to investigate the use and patterns of health care resources of local patients and to analyze the health seeking behaviors focusing on shopping around phenomenon. Methods : Questionnaires on the use of health institution were developed and administered to the residents in Yangsan city, Korea. We selected patients who were suffering from any diseases two months and over. Patients' health seeking behaviors were categorized, and the factors for selecting health institutions in each visiting stages were analyzed. Results : 139 local patients participated in the survey, and 130 completed questionnaires were analyzed. We found that there were sixty eight different types of medical utilization paths. The most frequent path was 'western clinics ${\rightarrow}$ Korean medicine hospitals or clinics ${\rightarrow}$ western clinics'. Only 6 patients started at Korean medicine, however, 16 patients(12.3%) finalized their treatment at Korean medicine hospitals or clinics. In most health seeking stages, patients tended to select health resources by their own decisions, and the geographic factor was the key reason to select health resources. Conclusions : Patients had not any stable forms to treat with their diseases, and we observed diversified patterns in the health seeking behaviors of patients, a typical shopping around phenomenon.

Korean Women's Shopping Behavior and Body Image in U.S.

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.9 no.3
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    • pp.125-133
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    • 2005
  • The purpose at this study was to examine and understand shopping behaviors and body image among Korean females in U.S. Subjects for this research were 20 Korean housewives. They were interviewed for this study using an interview schedule. As a result, most at the subjects have enjoyed shopping in U.S. stores. They showed that they go shopping more often in U.S. than in Korea due to more time to shop. They considered refund policy and kind salespersons as th positive characteristics in U.S. stores, while they complained about size, quality, and style in even their favorite stores. Also, subjects tend to be dissatisfied with their bodies. Compared to how they feel in Korea, they especially feel lower body image and lower self-esteem in the U.S. Ninety percent of subjects considered their body affected their shopping behaviors. To compensate how they felt about their bodies, they responded that they limit or change clothing styles or colors when they shopped. Based on these results, socio-cultural body image regarding ideal beauty and shopping behavior would be discussed.

Study on Consumer Dissatisfaction and Complaint Behavior of Online Shopping Mall (온라인 쇼핑몰 이용자의 불만과 불평행동에 관한 연구)

  • Jun, Byoung Ho;Kang, Byung Goo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.1
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    • pp.231-244
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    • 2012
  • Consumer dissatisfaction and complaints make it difficult for online shopping mall to maintain existing customers and attract new customers, which may result in a direct profit loss. The primary purpose of this study is to investigate the relationship between customer dissatisfaction in terms of product-complaints and website complaints and complaint behaviors in terms of individual, public, and 3rd party complaint behaviors. Th results indicate that product-dissatisfaction is significantly related to the public and 3rd party complaint behaviors, but not the individual complaint behavior. Website dissatisfaction was not found to be significantly related to any complaint behavior. The moderate effect of sex and individual attitude on the relationship between customer dissatisfaction and complaint behaviors was also not considerable.

An Evaluation of the internet shopping mall with regard to consumer's behaviors (소비자의 구매행태측면에서 인터넷 쇼핑몰의 평가)

  • 제종식;이상도
    • Journal of the Korea Society of Computer and Information
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    • v.6 no.2
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    • pp.152-156
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    • 2001
  • Internet shopping mall is growing the new paradigm of a next generation commerce. And, the primary goal of a shopping mall web site is to facilitate economic action. Therefore. it is important in designing the shopping mall to support consumer's behaviors characteristics of a traditional commerce, This paper analyzed and evaluated two shopping mall with regard to consumer's behaviors characteristics. It is used the method of a user's performance and a subjective evaluation. It was shown that the user prefered the shopping mall web site to analogy with the traditional commerce pattern. Also, the database of an anatomic data and the development of a 3D virtual environment are suggested.

The Mediate Effect of Gender on the Differences of Consumers grouped by the Level of Fashion Interest (유행 관심 수준에 따른 의복 쇼핑 성향과 의복 구매 행동에 성별이 미치는 매개적 영양)

  • Kim Sae-Hee
    • Journal of the Korean Society of Costume
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    • v.55 no.3 s.93
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    • pp.33-46
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    • 2005
  • The purpose of this study is to examine the mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Data was collected from 280 men and women of their twentieth and analyzed using crosstab analysis, ANOVA, scheff'e test, x$^{2}$ test, and regression. The results are as follows. First, high interest groups showed little difference in the clothing shopping orientation and showed significant differences in the clothing purchasing behaviors(visiting store, time spent for shopping, and monthly clothing expenditure) between men and women. Second, low interest groups showed a lot of differences in both the clothing shopping orientation and the clothing purchasing behaviors between men and women. Third, several dimensions of clothing shopping orientation were more influenced from fashion interest level rather than the gender of consumers, and other several dimensions, visiting store, and the time spent for shopping were more influenced from gender rather than fashion interest level. These results imply that the gender of consumer has mediate effect on the behaviors of consumers grouped by the level of fashion interest, and the consumers of same fashion interest level must be approached concerning the gender of consumers.

Research on the Customers' Dissatisfaction Behavior Types After Product Purchase from the Internet Shopping Mall : Case Study for Korea Post Office Shopping

  • Sun, Han-Gil;Jung, Hye-Eun
    • Journal of Information Management
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    • v.40 no.4
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    • pp.151-171
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    • 2009
  • This study is to investigate dissatisfaction behavior of customers who purchase products on the Internet shopping mall and to find customers' dissatisfaction behavior types for effectively responding to that. Managing dissatisfaction behaviors are related to the customer satisfaction. To conduct this study, Call Center data was collected and analysed by qualitative method. The results showed that dissatisfaction of product quality and disappointment have different effects on post--purchase behaviors. Customers who feel more dissatisfaction with product quality showed the aggressive response such as exchange, refund, while customers who feel disappointment are likely to switch the shopping mall or to cancel the order. These results of customers' dissatisfaction behaviors indicate that company has to manage both product quality and the customer's experience dimension.

A Study on the Relationship between the Fashion Leadership and the Characteristics of the Shopping-related Behavior (유행선도력과 쇼핑관련특성과의 관계 연구 -쇼핑동기, 지속적 정보탐색, 충동구매와 관련하여-)

  • 김선화;이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.1
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    • pp.162-172
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    • 2001
  • Fashion is the social process concerned with the spread of a new product from its source to consumer. Fashion leadership may be associated the shopping-related behaviors, such as shopping motives, on-going information search, impulse buying behavior. In order to study the relationship between the fashion leadership and the shopping-related characteristics, Three research problems were set up for the study as follows: Research problem 1: To investigate the fashion leadership. Research problem 2: To analyze the relationship between the fashion leadership and the characteristics of shopping-related behavior. Research problem 3: To analyze the relationship between the fashion leadership and other fashion-related behaviors. After statistical analysis using the SPSSWIN, the following results was found. Fashion leadership approximates the normal distribution curve, and its structure consists of one dimension. Using the factor analysis, the two kinds of shopping motive was confirmed hedonic motive and cognitive motive. Fashion leadership was related to the hedonic shopping motive. Also there were positive associations between the fashion leadership on-going information search behavior, and the impulse buying behavior. And there was significant association between the fashion leadership and expense for clothes and spending time for shopping.

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