• Title/Summary/Keyword: Shop

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Visual Merchandising Management of Shop Masters in Fashion Brands (패션브랜드 샵마스터의 비주얼 머천다이징 관리)

  • Lee, Jung-Eun;Jun, Bo-Mi-Na;Park, Kyung-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.1
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    • pp.104-114
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    • 2009
  • The purposes of this study were to examine: 1) supporting activities of fashion brands for store-level visual merchandising(VM); 2) shop masters' attitude to VM supporting activities; 3) the differences in the perceived importance of VM, attitude to VM supporting activities, and shop masters' VM management by shop master characteristics; and 4) the influencing factors on shop masters' VM management. A total of 203 questionnaires collected from shop masters working for women's wear fashion brands were analyzed. Results revealed that VM manual was used most often as a VM supporting activity, and casual brands offered VM training and professional VM help more often than designer brands did. Shop masters' attitude toward necessity, participation and usefulness to VM supporting activities were related to each other as well as to the perceived importance of VM. There were differences in the perceived importance of VM and attitude to VM supporting activities by age and sales career and in the VM management by income. Brand knowledge, the perceived importance of VM, and participation to VM supporting activities affected VM management of shop masters.

A Qualitative Study on Customer Management and Response of Apparel Shop Masters

  • Jang, Eun Young
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.167-174
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    • 2008
  • The purpose of this study was to categorize customers types in accordance with current shop masters' perception of difficult customers and to identify their responding techniques and know-hows in dealing with those customers in detail, a qualitative study is carried out by conducting thorough interviews with the shop masters. The interview contained questions on occupational hold-ups of shop masters, types of hard-to-handle customers, techniques in handling difficult customers, their know-hows in customer managements and what they perceived as the qualities of a shop master. T The results were as follows: 1) Customers who are perceived as difficult by shop masters are categorized into six types, making unreasonable demands, pointing out product defects, disregarding salespersons, making no purchase after testing products, having no personality and having no response. 2) Responding techniques for difficult customers were categorized into three types, 'active response', 'standby' and 'polite refusal'. 3)The result from the question on know-hows of shop masters in customer management can be divided into 4 groups, providing special treatment or information, building one-to-one relationship with the customer, suggesting garments in accordance with the customer's taste and providing friendly customer service. 4) For the question on perceived qualities as a shop master, individual quality, customer management capacity, work experience and occupational knowledge were answered.

Effect of Healthy School Tuck Shop on Snack Preference and Food Purchasing Behavior in Adolescents (건강매점 운영에 따른 청소년의 간식 섭취에 대한 인식 및 간식 구매 행태)

  • Nam, Kyung Min;Kang, Min Jeong;Kim, Kirang;Kim, Jung Yun;Do, Min Hee;Lee, Sang Sun
    • The Korean Journal of Food And Nutrition
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    • v.27 no.6
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    • pp.1147-1155
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    • 2014
  • Adolescence is the most important period of healthy development. The purpose of this study was to evaluate the food recognition, snack preference, and dietary behavior of 1st grade of middle and high school boys and girls. Subjects were 5,554 students from 16 schools with healthy tuck shop and 3,406 students from 9 schools without healthy tuck shop in Seoul, Korea. Students from schools with healthy tuck shop are significantly higher than control group for facility satisfaction and hygiene satisfaction (all p<0.05). For fruit, the preference (p<0.05) and recognition (attitude, p<0.001: intention, p<0.05: eating habit, p<0.001: social-environment, p<0.001: self-efficacy, p<0.001) of students in schools with healthy tuck shop are significantly higher than those in schools without healthy tuck shop. For the habit of checking the manufacturer, students in schools with healthy tuck shop were significantly higher than students in schools without healthy tuck shop (p<0.05). The result suggested that we have to create an environment in which fruits can be purchased easily at a tuck shop and to educate adolescents for the importance of healthy food purchasing behavior. In conclusion, healthy school tuck shop had a positive effect on accessibility to healthy food.

A Study of Sunglasses being sold in Domestic (국내에서 시판되고 있는 선글라스에 관한 연구)

  • Lee, Won Jin;Sung, Duk Yong;Youk, Do Jin;Kang, Sung Soo;Jang, Yoon Seok;Park, Sang Chul;Park, Hae Jong;Shin, Hoy Sun;Jeon, Young Ki
    • Journal of Korean Ophthalmic Optics Society
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    • v.9 no.1
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    • pp.125-134
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    • 2004
  • By applying the test methods of "Protection Eyewear Standard (KS P 8147)", "Glasses Frame Standard (KS G 3306)" and "Lens Standard for Sunglasses (KS P 4404)", this study analyzed optical functions of sunglasses now being sold in a road shop (A shop), a fashion goods store (B shop), a shop of highway rest area (C shop) and an optical shop (D shop). When compared with sunglasses (UV transmittance rate 8.8%) of a road shop, UV Block effects of sunglasses (UV transmittance rate 0.7%) of an optical shop showed good results. In addition, the average surface resistance against abrasion for sunglasses which was sold at an optical shop was 1.4% that was much higher than that of sunglasses of a road shop(2.2%).

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Effects of Coffee Shop Brand Attributes and Price Fairness on the Purchasing Behavior - Focus on the Case of Coffee Shop A - (커피전문점의 브랜드 속성과 가격공정성이 구매행동에 미치는 영향 - A 커피전문점을 대상으로 -)

  • Choi, Mi Sun;Jung, Ju Hee;Kim, Ye Young
    • Journal of the Korean Society of Food Culture
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    • v.32 no.6
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    • pp.549-557
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    • 2017
  • As many companies are performing brand management as a marketing strategy to establish long-term relationships with their customers, consumers decide the actual purchasing behavior by understanding the brand attributes of the relevant company based on an evaluation standard of the products. This paper provides the basic data for improving the competitiveness of the coffee shop market continuously, and analyzes the influential relationships between each variable by limiting the brand attributes of the coffee shop and the price fairness factor that would be expected to affect the consumers' purchasing behavior as the cause variables. The results showed that the-out of brand attribute factors of the coffee shop, the brand awareness and perceived quality had significant effects on the price fairness while the influence of the shop image on the price fairness was not verified. In addition, all the brand awareness, shop image, and perceived quality had significant effects on the purchasing behavior while the statistical significance between price fairness and purchasing behavior was verified. The rationality of the price presented by the coffee shop could be judged depending on the quality perceived by the consumers. Similarly, once consumers classified the propriety of price and then perceived that a suitable price had been set up regarding the quality and service provided by the coffee shop, it was highly possible for them to include it in their actual purchasing behavior, despite the higher price than other brands'. Further research on the psychological variables affecting the purchasing behavior by securing more diverse consumers to understand their purchasing behavior for a wide range of research subjects and the generalization of research results, will provide useful data for establishing marketing measures necessary to form strong relationships between consumers and brand in the currently-saturated coffee shop market.

지능형 금형공장 개발

  • Choe, Byeong-Gyu;Go, Gi-Hun;Kim, Bo-Hyeon
    • CDE review
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    • v.11 no.2
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    • pp.15-22
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    • 2005
  • Presented in the paper is an approach to developing an intelligent mold shop as a means to overcome the difficulties faced by mold-makers due to skill shortages and increased global competition. A machine shop where as much as of the human skills are replaced by a set of intelligent systems is called an intelligent machine shop, and an intelligent mold-making machine shop is called an intelligent mold shop(MS). By analyzing the contents of operator's skill. three intelligent S/W stations have been designed: Technical Data Processing(TDP) Station, Loading Schedule Station, and Real-time Monitoring Station. A detailed architecture of the TDP station is described, and measures of effectiveness of IMS are elaborated.

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A Study on Method for solving Fuzzy Environment-based Job Shop Scheduling Problems (퍼지 환경을 고려한 Job Shop에서의 일정계획 방법에 관한 연구)

  • 홍성일;남현우;박병주
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.20 no.41
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    • pp.231-242
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    • 1997
  • This paper describe an approximation method for solving the minimum makespan problem of job shop scheduling with fuzzy processing time. We consider the multi-part production scheduling problem in a job shop scheduling. The job shop scheduling problem is a complex system and a NP-hard problem. The problem is more complex if the processing time is imprecision. The Fuzzy set theory can be useful in modeling and solving scheduling problems with uncertain processing times. Lee-Li fuzzy number comparison method will be used to compare processing times that evaluated under fuzziness. This study propose heuristic algorithm solving the job shop scheduling problem under fuzzy environment. In This study the proposed algorithm is designed to treat opinions of experts, also can be used to solve a job shop environment under the existence of alternate operations. On the basis of the proposed method, an example is presented.

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A Study on Requirements for the Automation of Standardized Rebar Shop Drawing (표준화된 철근배근도 작성 자동화를 위한 필요 사항에 관한 연구)

  • Kang, Pyeong-Doo;Ye, Sang-Min;Park, Kwang-Seob;Kim, Yun-Tae
    • Journal of Korean Association for Spatial Structures
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    • v.13 no.1
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    • pp.105-112
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    • 2013
  • An automation of standardized rebar shop drawing is necessary for easy application by improving workability, prompt preparation to field change request and easy revisions of shop drawing. Through investigating problem of current rebar shop drawing, we found that standardization of reinforcing detail, standardization of rebar expression and automation of rebar shop drawing program for the sake of designer is needed. We will investigate disagreement of reinforcing detail between building code and how worker build structure for standardization of reinforcing detail, demands of companies participated in rebar process for standardization of rebar expression and proper algorithm with selectable level of inputting data for automation of rebar shop drawing program for the sake of designer.

Simulation for Flexibility of Flexible Job Shop Scheduling (유연 Job Shop 일정계획의 유연성에 대한 시뮬레이션)

  • Kim, Sang-Cheon;Kim, Jung-Ja;Lee, Sang-Wan;Lee, Sung-Woo
    • Journal of the Korean Society of Industry Convergence
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    • v.4 no.3
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    • pp.281-287
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    • 2001
  • Traditional job shop scheduling is supposed that machine has a fixed processing job type. But actually the machine has a highly utilization or long processing time is occurred delay. Therefore product system is difficult to respond quickly to the change of products or loads or machine failure etc. Here we use flexible job shop which is supposed that a machine has several jobs by tool change. The heuristic for the flexible job shop scheduling has to solve two problems. One is a routing problem which is determine a machine to process job. The other is sequencing problem which is determine processing sequence. The approach to solve two problems arc a hierarchical approach which is determined routing and then schedule, and a concurrence approach which is solved concurrently two problems by considering routing when it is scheduled. In this study, we simulate for flexibility efficiency fo flexible job shop scheduling with machine failure using hierarchical approach.

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VMD(Visual Merchandizing) Strategy Analysis for Revitalizing Web Fashion Star shop

  • Lee, Kun-Hee
    • Journal of Fashion Business
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    • v.12 no.6
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    • pp.138-151
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    • 2008
  • This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.