• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.650-660
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• 2011

Purpose of this study is to explore: 1) the difference in color sensibility evaluation, color attractiveness, and attitude toward the product, 2) the difference in the effect of color sensibility evaluation on color attractiveness, and 3) the difference in the effect of color sensibility evaluation on attitude toward the product between the identical clothing product presented in on-line and off-line settings. Experimental method was applied with 230 male and female university students using stimuli of an on-line site as well as an off-line window display presenting the same white t-shirts. Color sensibility factors of white t-shirt were hedonic, stimulating, active, and spatial senses. These color sensibility factors of the clothing product affected product color attractiveness as well as attitude toward the product. Although there were not differences in color sensibility evaluation, product attractiveness, and attitude toward the product between items presented in on-line and off-line settings, difference was found in the effect of color sensibility on the color attractiveness and attitude toward the product. The effect of color sensibility on color attractiveness and attitude toward the product was stronger in on-line than in off-line setting. Hedonic sense was the most important factor influencing attractiveness of product color and attitude toward the product. In addition, spatial sense affected attractiveness of product color in on-line setting; and stimulating sense impacted attitude toward the product in off-line setting. Based on the results implications were generated.

• Journal of the Korean Society of Costume
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• v.18
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• pp.97-110
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• 1992

West African's traditional looms, weaving and raw materials, structural patterning, dyeing and basic forms of dress were examines in the present study in order to deepen the appreciation of the cultural heritage of West Africa, and to make a contribution to the policy planning for export market developing The research method employed was the analysis f written materials. The study was limited to the traditional clothing habit which is preserved and practicing by them at the present day and the origin and the process of the historical development of those are not included in the scope of the present study. Followings are the results of the study: (1) They have vertical single-heddle loom horizontal or ground single-heddle loom, and double-heddle loom. The width of the cloth produced on the single-heddle loom varies about 38.5cm to 123cm and double-heddle looms all produced on the single-heddle looms all produced narrow strips of cloth varying in width from about 1.3cm to 75cm, although the average is about 10-20cm. (2) Despite the relative simplicity of the llom technology a remarkable variety of textiles are produced. (3) The most popular decorative technique in West African compound weaves is extra-weft patterning which is produced on both single-heddle and double-heddle loom by men and women weavers. Other forms of secondary patterning on textiles in West Africa are dyeing, applique, patchwork and embroidery. (4) Two basic forms of dress have spread throughout West Africa, the poncho (bpibpi) and the wrapper. Some versions of these basic forms are supplemented by western inspired trousers, shirts and blouses coupled with accessories usually complete their traditional outfits. They have a great variety of basic poncho, like as Khasa, Gandura, Tuareg-poncho, Babariga, Rigas (agba-da), Grand-boubou, Afteck, Tagua, buba, Danshike etc. Although West Africa has long been in contact with the peoples of the Nile region as well as the Maghreb and Sahara, both the boubou styles and the wrapper styles appear to have developed with a minimum of outside influence. African Islam was the principal agent for the diffusion of the boubou styles.

• International Journal of Costume and Fashion
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• v.3
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• pp.51-87
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• 2003

This study aims primarily to discuss the question 'What does the red fashion boom in Korean society during the 2002 World Cup mean\ulcorner' For this question, it describes fashion phenomena and characteristics that appeared during the time. Specifically, in order to understand the concrete essence of the red fashion boom in terms of clothing and textiles, this study classifies and describes the red fashion boom as 'object, process and symbol' concepts. It investigates each case within the context of fashion. Outside that context, then, the implications of the red fashion boom are examined based on cultural studies and other sociocultural perspectives. This question is considered by focusing on social pressures as ideology, looking at the voluntary behaviour of Korean people in this context and examining several other factors. This is an investigation of the relationship between fashion, society and culture pursuing fashion theory by reviewing the relevant theoretical backgrounds afforded by the humanities and the social sciences. Based upon the above theoretical discussions, it synthesises what factors contributed to the Korean red fashion boom. Finally, this study briefly states their applicability to cultural marketing in its practical aspects. This study has attempted to throw some light on the question 'What does the red fashion boom in Korean society during the 2002 World Cup mean\ulcorner' The Korean Red Fashion Boom emerged from its interrelation with each context of the World Cup, as in the dualism of 'Janus'. That is, the World Cup functioned as the positive face of a festival that collected deep emotions and passion and contributed to the integration of society. Whereas its negative face, ideologically speaking, personified the invisible capitalistic product produced by the nation, enterprises and the mass media. And the implications of the red fashion boom can be interpreted with reference to the two faced World Cup.

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.67-85
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• 2010

School uniform has improved greatly in terms of fit, size, function, and design due to steep competition in the market and the strong interest of researcher, while little effort has been made for physical training uniform, so the objective of this study is to provide basic research data of the training uniform for the improvement of its design and fitness. For this purpose, 327 high school girls provided information on size and design of their uniform, level of satisfaction, the recognized ease in uniform. Most students wore the physical training uniform in another classes and the long sleeved shirt were the most popular one. They often used the uniform for the protection from cold and for comfortable activeness. For a long sleeved shirt, most students preferred raglan sleeve, zip-up collar, straight waist line, and ribbed sleeve cuffs and hem. For long pants, students preferred elastic waist band and ribbed pants cuffs. Currently, the short-sleeved shirt mostly had a shirts collar, ribbed hem, straight waist line with raglan sleeve, but students wanted a round neck and set-in sleeve. For overall level of satisfaction, students showed high satisfaction in terms of function and psychological effect, while aesthetic quality of the uniform was needed to be much improved. Most students evaluated that the circumference of uniforms properly fit or had a little ease, and students considered waist size the most suitable. The long pants length evaluated properly fit or a little long. Students accepted that the ease of summer uniform was more suitable than winter uniform's both at circumference and at length. Depending on students' height distribution, the length of long pants and short pants varied significantly.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.665-672
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• 2005

The purpose of this study was to assess the feasibility and the effects of near infrared lighted garments on thermo-physiological responses in human body. Seven healthy adult men were recruited for this study. All subjects were informed the contents and purpose of this study. The experiment was carried out in a climate chamber of $32^{\circ}C$, 60%RH with 'Rest', 'Exercise' and 'Recovery' period. The experimental garments consisted of briefs, undershirts(sleeveless), nightclothes, T-shirts, knee-trousers and socks. Subjects participated in two experiments, one was wearing near infrared lighted garments(NIR-O), the other was wearing regular garments(NIR-X). The order of experiment was randomized, and subjects wore experimental garments before 24 hours in order to benefit by near infrared light. Measurement items included rectal temperature ($T_{re}$), mean skin temperature ($\bar{T}_{sk}$), sweat rate, heart rate, oxygen uptake and subjective sensation. The results are as follows: As to the variation of rectal temperature and mean skin temperature, value of wearing NIR-X was higher than value of wearing NIR-O, indicating a significant level of difference (p<.001). Sweat rate under NIR-O and NIR-X condition were 575.35 g and 535.75 g, respectively. Heart rate value of NIR-X condition was higher than NIR-O. Oxygen uptake measured during experiment was the higher in NIR-X condition with significant difference (p<.001). In the subjective sensation, the value of NIR-O condition was higher than NIR-X condition without significantly difference.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.173-183
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• 2012

This paper intends to find out any possibility that a traditional fan can be continuously used for design development of fashion cultural products which highlight the differentiated uniqueness of Korean traditional cultures. For this purpose, this paper will newly reinterpret design-based formative factors that the shape and the line of a traditional fan shows, and then, make a pattern. This paper studied the existing literatures of a traditional fan, made the shape of a traditional fan into a motif, using computer graphic programs, like Adobe Illustrator CS 2 and Adobe Photoshop CS2, and then, applied it to neckties, T-shirts, and scarves. Among various kinds of traditional fans this paper set 4 basic motifs of new formative images by use of the shapes of Dan-Seon and Jeob-Seon, and then, developed them into two basic motifs each. Pink, blue, purple, green, yellow, orange, and gray were used as the basic colors of the motifs, through which splendid, but calm images were planned. The design of a necktie, which used a developed motif design, was applied in the form of a repeated pattern, through which a calm image was expressed. 45o turn was applied to this design to make a striped pattern image or a refined and cheerful image. The scarf design was developed into a rectangular long scarf so it can be used like a shawl. The design of T-shirt was developed into three types: a round neck-lined half-sleeved box type; a round neck-lined sleeveless type; and a V neck-lined, tight half-sleeved type.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.592-601
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• 2009

This study was conducted to find out the purchasing characteristics, the wearing practices and the preferring style of skirts. Also the comparison between recognized body type and actual body type for skirt was analyzed. The questionnaire was developed and administered to 179 women aged 20 to 59 in Busan. The women of 20th liked to buy skirts at the road shops and the internet shops but the 30th, 40th and 50th at the department stores and the discount stores. The main purpose of buying skirts was to coordinate with other clothes. The design of skirt was the most important factor of buying. The women of the 20th wore skirts without special purpose but the 30th, 40th and 50th wore those for social life. The women of the 20th liked to wear skirts with t-shirts and cardigan, the 30th with blouse and cardigan and 40~50th with blouse and jacket. As the age increased, the ratio of women who felt discomfort of skirts increased. Most of these women felt discomforts in the waist and abdomen part of skirt. The style of skirt that made up for the weak points in the body type was preferred. The preferred silhouettes of skirts were semi-tight and A-line. The preferred lengths of skirts were different from ages. Black was preferred color of skirts. There was a significant difference in recognized body type according to age groups. As the age increased, the ratio of women who thought themselves as thick waist type increased. Just only 43% women of total subjects recognized their body type accurately.

• Fashion & Textile Research Journal
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• v.19 no.5
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• pp.579-588
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• 2017

This study investigates the wearing behavior and athleisure wear design preferences of women in their twenties as related to the design development of athleisure wear. A questionnaire survey was conducted on 185 women in their 20s. The survey was conducted from September to October 2016. Questionnaire items consisted of respondents' general items, athleisure wear and preference related items, and athleisure wear purchase related items. We collected 185 questionnaires from participants; subsequently, 169 were used as analytical data (except for incomplete questionnaires). The results of the study are as follows. Fit and wear comfort was the most important factor in the selection of athleisure wear. As a result of investigating the popularity of the athletic wear brand, the preference for the total sportswear brand was higher than the professional athletic wear brand. When the preferred colors were examined, the achromatic colors were ranked higher than chromatic colors. An examination of the preferred designs according to items indicated that the bra top preferred the 'U' shaped front plate and the 'Y' base basic type; in addition, T-shirts with the round neckline and the 1/4 length sleeves were preferred as tops. Leggings preferred long length type. It is necessary to develop a brand that matches the preference of the twenties' consumers by adjusting the aged target that can avoid the overheated competition and develop a niche market.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1012-1024
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• 2006

The purpose of this study is to investigate the effect of color, shirt tone, tie tone, perceiver's gender on impression formation by applying tone on tone coloration of shirt and necktie: coloration of two colors. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 32 upper body photographs which were color outputs by CAD system(4D-box program). We unified those colors of shirts and neckties same, then made shirt and necktie tone differently. 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 5 impression dimension. - potency, activity, attractiveness, visibility and tenderness. Color, shirt tone, tie tone, and perceiver gender influenced on 5 impression formation by interaction as well as independently. Blue tie with vivid, light or dull tone had an effect on the formation of potency impression, vivid or light tone of shirt affected activity regardless of color or tie tone. As shirt and tie had different tone, effect on the formation of attractiveness impression, light tone had a negative effect on visibility but positive effect on tenderness. red color were more effective than blue expressed on visibility and tenderness in shirt or tie.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.2
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• pp.37-50
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• 1986

The purpose of this study is to compare and to analyse the difference of middle school girls clothing behaviors and their preference for clothing styles according to their intelligence, socio-economic status, and physical constitution. For the study, data were collected from 378 middle school girls resided in Taegu: one half from high intelligence group over I.Q. 113, others from low intelligence group under I.Q. 87 using the questionaire method. For the measurement of the relationship clothing behavior, socio-economic status. Rohrer index, preference style of clothing were examined. The analysis of the data was managed by computer; frequency, percentage, mean, standard deviation, t-test, and ANOVA. The results of the study are as follows; 1. The significant difference in clothing behavior according to intelligence was verified in four: modesty, comfort, management, and psychological dependence. 2. The significant difference in clothing behavior according to socio-economic status was verified in all of eight clothing behavior variables. 3. There was no significant difference according to physical constitution in all clothing behavior variables. 4. There was no significant difference in the preference styles of clothing according to intelligence, but high intelligence group took more interest in detailed factors; design, style, total combination, color, print, and comfort. 5. The upper and middle class preferred slacks and lower class preferred skirts. The upper class took interest in design-style, total combination, and comfort, the middle class in total combination. and comfort, and the lower class in total combination. 6. Thin group preferred skirt, the average group preferred slacks, fatty group preferred slacks and shirts-blouse. Thin group took interest in design-style, and color-print, the average group in total combination, and fatty group in total combination, color-print, and design-style.