• 한국항해항만학회지
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• 제38권2호
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• pp.177-184
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• 2014

Recently, brand equity is paid much attention in various industries. However, container liner shipping companies are still unfamiliar with this concept, and also the brand equity model has not been tested yet in shipping context. This study, therefore, aims to measure the relative importance of brand equity factors of container liner shipping companies by employing AHP (Analytic Hierarchy Process). This study concludes that perceived quality, in particular cost-related service quality, is the most influential factor of brand equity, while weak support is found for brand association. In addition to this, group comparisons were conducted between shipping companies, freight forwarders and academics. The results will be useful as they firstly define brand equity and its role in shipping context, highlighting the significance of brand management to container liner shipping firms. This evaluation is not an end in itself, but will eventually be utilised as a tool to build competitive advantage which cannot be easily imitated by competitors.

• 유통과학연구
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• 제14권6호
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• pp.99-106
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• 2016

Purpose - The antecedent to the relationship between the effect of the characteristics of strategic alliances and the performance of container liner shipping companies has been investigated in this study as container liner shipping companies' strategic alliances. It affects positively and negatively home, partner, and the third parties' performance in container liner shipping companies. Extensive literature reviews on shipper's strategic alliances reveal that strategic alliances in financial and non-financial performance of container liner shipping companies show the performance such as economic effects, business performance, global supply chain management performance, customer satisfaction, and forward integration and backward integration performance. The purpose of this study is to test empirically that the relationship between the characteristics of strategic alliances and financial and non-financial performance in container liner shipping companies. Structured equation modeling and confirmatory factor analysis were used to test the hypothesis using AMOS statistics program. Most previous researches focused on the relationship between the characteristics of strategic alliances and alliance types. There are few empirical studies that focus on business performance data because it is difficult to collect data in container liner shipping companies. However, this research measures financial and non-financial performance differently compared with the previous researches focusing on the characteristics of strategic alliances and alliance types measurements. Research design, data, and methodology - The conceptual model for the study is based on the studies of Lim (2010), Chen & Zhen (2009), and Wang & Meng (2014). The model is built around the factors of characteristics of strategic alliances and business performance. Cost, marketing, and service factors are regarded as proxy for the characteristics of strategic alliances. The financial and non-financial performance are regarded as proxy for the performance of strategic alliances. Based on the analysis of one hundred cases such as forwarder, shipper, and liner shipping companies, this study uses structural equation modeling to verify the effects of the characteristics of strategic alliances on business performance. Conclusions - This study provides container liner shipping companies to get some policy and practical implications in terms of the characteristics of strategic alliances and business performance. First, the cost factor for alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The cost factor relationship between high and low performance group does not have a significant difference on the performance of strategic alliances. Second, the marketing factor of alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The high performance group's marketing factor has a great non-financial performance than low performance group, but the low performance group's marketing factor has a grater financial performance than high performance group factor does. Third, the service factor of alliances characteristics has a negative influence on the non-financial performance of strategic alliances. The high performance group's service factor has a great non-financial performance than low performance group. Based on the findings from this study, related implications and future avenues deserve to be discussed.

• 해양환경안전학회:학술대회논문집
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• 해양환경안전학회 2017년도 공동학술발표회
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• pp.166-166
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• 2017

Nowadays, container transport services play a substantial role in global cargo transportation by serving as an intermodal between the exporter and importer. Container shipping has become increasingly important over the past few decades due to its obvious advantages. However, Vietnam's container market has shown severely ongoing competition among numerous domestic and foreign shipping lines resulting in serious consequences occurring such as the freight rates substantially decreasing within the last ten years. In fact, Vietnam's sea lanes have become more defensive to cover the losses of shipping companies. Selection of criteria for competitive evaluation of container transport companies is necessary to help recognize the problems within the enterprise especially relating to its position in the market and from here, business management are able to put strategic plans in place and reasonable policy in order to be able to survive and grow.

• 한국항만경제학회지
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• 제31권2호
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• pp.23-40
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• 2015

본 연구는 시스템 다이내믹스 기법을 활용하여 주요 해운정책이 우리나라 외항선대 증가에 미치는 영향에 대하여 분석하는 것을 목적으로 하였다. 시뮬레이션을 위해 사용된 변수는 2005년부터 2013년까지 우리나라 해운기업이 보유한 선박척수와 총톤수, BDI, HRCI, CCFI, WS, 달러 대비 환율, 세계 선대규모, 우리나라 해운업계 부채비율 등이고, 해운정책이 외항선대 증가에 어떤 영향을 주는지를 검증하기 위하여 국제선박등록 톤수, 정책금융기관의 해운기업에 대한 대출액수, 톤세제 적용기업의 수, 선박펀드 규모 등 4가지 정책변수에 대해 민감도 분석을 실시하였다. 예측값의 정확도를 파악하기 위해 절대평균 오차비율(MAPE) 검증을 실시하였는데, MAPE 값이 3.46%로서 10%이내에 해당하여 매우 높은 정확도를 가지는 시뮬레이션 모델로 평가되었다. 민감도 분석결과, 국제선박등록 톤수, 정책금융기관의 대출액수, 선박펀드 규모, 톤세제 적용기업의 수의 순으로 영향도가 큰 것으로 분석되었다.

• 한국항해항만학회지
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• 제43권2호
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• pp.134-141
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• 2019

The objective of this study was to establish whether global macroeconomic indicators affect the profitability of Korean shipping companies by using panel regression analysis. OROA (operating return on assets) and ROA (ratio of net profit to assets) were selected as proxy variables for profitability. OROA and ROA were used as dependent variables. The world GDP growth rate, interest rate, exchange rate, stock index, bunker price, freight, demand and supply of the world shipping market were set as independent variables. The size of the firm was added to the control variable. For small-sized firms, OROA was not affect by macroeconomic indicators. However, ROA was affected by variables such as interest rates, bunker prices, and size of firms. For medium-sized firms, OROA was affected by demand, supply, GDP, freight, and asset variables. However, macroeconomic indicators did not affect ROA. For large-sized firms, freight, GDP, and stock index (SCI; Shanghai Composite Index) have an effect on OROA. ROA was analyzed to be influenced by bunker price and SCI.

• 한국항해항만학회지
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• 제28권3호
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• pp.193-198
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• 2004

본 연구에서는 항만의 주요고객인 선사를 대상으로, 국외선사와 국내선사로 세분화하여 속성의 중요도와 항만 선호도 차이를 비교분석하였다. 컨조인트 분석 결과 국내선사와 국외선사 간의 항만선호도에서 분명한 차이를 보였으며, 이러한 차이는 기항지와 환적항에서 동시에 나타났다. 국외선사들은 환적항으로서 상하이항을 가장 높게 평가했지만, 국내선사들은 부산항을 상하이항보다 높게 평가했다. 또한, 기항지 선호도 비교에서도 비슷한 결과를 나타냈다. 이러한 연구결과는 국내외 선사에 따라 항만 선호도가 다르기 때문에 집단별로 구분하여 평가할 필요가 있음을 의미한다. 또한, 이를 바탕으로 타항만에 비해 경쟁위위에 있는 부산항의 선호도를 유지하기 위해서는 지속적인 목표(Target) 마케팅이 필요하며, 주요 목표(Target)는 항만의 주요 고객인 선사임을 암시한다.

• 한국항만경제학회지
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• 제29권2호
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• pp.137-157
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• 2013

우리나라의 해운업은 2011년 실질 지배선대 기준으로 5천 5백만톤(DWT)를 소유함으로서 그리스, 일본, 독일, 중국에 이어 세계 5위를 차지하고 있으며, 연간 300억불 이상의 운임수입을 벌어들임으로써 경상수지 개선에도 기여하는 중요한 산업이다. 또한 물동량 처리측면에서 수출입물동량의 99% 이상을 수송하는 국가 기간산업이다. 지난 10여년 사이에 우리나라 외항선대는 420척에서 979척으로 대폭 증가하여 향후 전망을 밝게 하고 있다. 선행연구를 분석해보면 이처럼 우리나라 외항상선대가 크게 증가한 원인으로 2004년 선박투자회사제를 통한 선박펀드의 도입, 2005년 톤세제 도입 등의 단편적인 요소에 의한 것으로 제시되고 있다. 하지만 해운기업이 선박투자에 관한 의사결정을 할 때 어떤 요인들을 주로 고려하고, 또한 정부지원 정책 중 어떤 정책에 대한 영향을 크게 느끼고 있는지에 대한 분석은 제한적이었다. 이러한 측면에서 해운기업의 투자의사결정 시 중요한 요소 8가지와 정부의 해운정책 8가지에 대하여 퍼지방법론을 사용하여 중요도 분석을 수행하였다. 먼저, 해운기업의 투자의사결정 시 중요한 요소 8가지측면에서는 '해운시황 및 향후 전망', '현재 선가 및 향후 전망', '화물확보와 향후 수익 전망' 등을 가장 중요한 요인으로 고려하여 의사결정을 하고 있는 것으로 나타났다. 정부의 정책측면에서는 '정책금융기관의 금융지원', '해운보증기금' 및 '선박금융공사의 설립' 등 선박금융 관련 정책을 중요한 요인으로 인식하고 있는 것으로 분석되었다.

• 한국항만경제학회지
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• 제17권2호
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• pp.167-182
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• 2001

The government of Busan Metropolitan City conducted the "Survey on Shipping and Port Logistics Companies in Busan" between May and December, 2000. This was the first comprehensive survey of Busan Port conducted from the perspective of regional & industrial economics. The objective of the survey was to find out the level of influence of the shipping and port logistics industry on the regional economy of Busan, and to obtain base data for use in establishing an actual promotion program. The survey acquired information about human and physical resources, management conditions and consciousness of the industry, In addition, the study analyzed the survey data. The results of the analysis showed a method of creating added value in support of the marketing activities of the companies, and indicated methods of achieving systematic and sustainable promotion. The government of Busan City shall develop an e-Logistics infrastructure which can deliver a synopsis and intelligent information to people and companies in the industry by the end of this year. The information system would be of great help for people who may not be familiar with Busan's port and shipping industry, particularly international shipping companies. This will result in an Increase of trade and exchange in the shipping and port logistics industry, resulting in the generation of increased added value within the near future.

• 한국항해항만학회지
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• 제32권4호
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• pp.295-304
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• 2008

In order to achieve a sustainable competitive advantage in the expanding maritime transportation market, most shipping companies are making every effort to reduce transportation costs. Likewise, the car shipping companies, which carry more than 80% of total car import and export logistics volume, also do their utmost for transportation cost saving. Until now many researches have been made for efficient maritime transportation, but studies for car shipping companies have rarely been made. For this reason, this study has tried to develop a maritime transportation planning support system which can help to save logistics costs and increase a competitive power of car shipping companies. To this end, instead of manual effort to solve the routing problem of car carrier vessels, this study has used an integer programming model to make an optimal transportation planning at the minimum cost. Also in response to the frequent changes both in the car production schedule and ship's arrival schedule after the completion of transportation planning, this research has developed a decision support system of maritime transportation, so that users can easily modify their existing plans.

• 한국항해항만학회지
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• 제44권5호
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• pp.414-422
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• 2020

In this study, an empirical analysis of 55 ship finance cases executed by a specific ship finance bank from 2009 to 2016 during the recession period was conducted. The purpose of this study was to find the factors affecting changes in the debt performance of Korean shipping companies. The main factors were the loan nature (investment purpose, loan-to-value (LTV), syndicated loans, loan terms, put-option, balloon, and spread), financial nature (total assets turnover, net profit-to-sales ratio, debt ratio, quick ratio, total borrowing, bonds payable to total assets, interest expenses-to-sales ratio, debt service coverage ratio (DSCR), and total assets), and the company nature (company age, chief executive officer's (CEO's) shares, and listing status). In this study, the factors affecting the debt repayment capability of domestic shipping companies (loan nature, financial nature, and company nature) were verified. The credit rating was used to measure the dependent variable, debt repayment ability. The variables of investment purpose, put-option, balloon, and spread in the loan nature, debt ratio in the financial nature, and the CEO's shares and company age in the company nature were found to be significant.