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http://dx.doi.org/10.5394/KINPR.2004.28.3.193

The Estimating of Port Preference according to Customer′s Segmentation  

Hur, Yun-Su (Busan Development Institute)
Kim, Yul-Sung (Graduate school of Korea Maritime University)
Publication Information
Journal of Navigation and Port Research / v.28, no.3, 2004 , pp. 193-198 More about this Journal
Abstract
In this paper, we estimate the difference of port preference and attributed importance by diving subjects of the survey into internal and external shipping companies considered as the main customers of port. From the results of conjoint analysis, it is found that there are differences in preference between domestic shipping companies and foreign ones. The difference in port preference shows; foreign shipping companies mark Shanghai port in the first place in the preference of transshipment port, while domestic shipping companies prefer Busan port. Similar results are applied to preference of rolling port. The result of the survey means it is necessary to group shipping company, when port is analyzed, because the port preference is subject to wether internal or external shipping companies. Also, it implies target marketing strategies should continuously be needed in order to maintain Busan port's preference gaining advantage over other ports and major target would be shipping companies.
Keywords
Port Selection; Calling Port; Transshipment Port; Customer′s Segmentation; Port Preference; Conjoint Analysis;
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