• 제목/요약/키워드: Sharing economy

검색결과 273건 처리시간 0.024초

A Theoretical Analysis of Public Procurement for Innovation

  • SUNJOO HWANG
    • KDI Journal of Economic Policy
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    • 제46권2호
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    • pp.21-43
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    • 2024
  • This paper provides a new theoretical rationale for public procurement for innovation (PPI), a unique policy encouraging public procurers to purchase innovative products. In contrast to existing studies that primarily emphasize the advantages of PPI, this paper takes a comprehensive approach, examining both the costs and risks associated with PPI, alongside its benefits. It finds a general condition under which PPI outperforms traditional public procurement. Under this condition, this paper demonstrates that PPI enhances social welfare by facilitating optimal risk-sharing between public procurers and the general economy. Additionally, it draws policy implications from a comparative analysis between the current PPI policy in Korea and an optimal PPI policy.

Analysis of Success Factors of Electric Scooter Sharing Service Using User Review Text Mining

  • Kyoung-ae Seo;Jung Seung Lee
    • Journal of Information Technology Applications and Management
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    • 제30권2호
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    • pp.19-30
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    • 2023
  • This study aims to analyze service improvement and success factors of electric scooter sharing service companies by using text mining after collecting reviews of shared electric scooter service applications among various models of sharing economy. In this study, the factors of satisfaction and dissatisfaction of service users were identified using the term frequency inverse document frequency (TF-IDF) technique, and topics for each keyword were extracted using the Latent Dirichlet Allocation (LDA) Topic Modeling technique. According to the analysis results, the main topics were entertainment, safety, service area, application complaints, use complaints, convenience, and mobility. Using the analysis results of this study, employees and researchers of electric scooter sharing service companies will be able to contribute to the improvement and success of related services.

소셜 네트워크 기반 공유경제 서비스에 관한 밀레니얼스 소비자 세분화 연구: 사이코그래픽 관점에서 (Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach)

  • 이재헌;최재원;김기연
    • 인터넷정보학회논문지
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    • 제16권6호
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    • pp.109-121
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    • 2015
  • 본 질적연구의 목적은 이머징 소셜 네트워크에 익숙한 밀레니얼스 세대 소비자들의 소셜 네트워크 기반 공유경제 서비스를 대하는 소비자 행동학적 동향, 사이코그래픽적 특성, 다양한 인지적 유형이 어떠한지 탐색하고 발견하는 것이다. 이를 위해, 본 연구는 Q방법론을 적용하여 최신 기술의 ICT 장비, 디바이스 또는 사회 문화적 웹서비스나 네트워킹을 능숙하게 다루는 젊은 밀레니얼 소비자들을 해석적 관점에서 4가지 차별화 된 유형의 이론적 정의를 제시한다. 최근 국내 산학 분야에서 모두 창조경제 정책에 힘입어 공유경제 서비스의 영향력이 증가하고 있지만, 아직 공유경제를 주제로 한 기존 연구들이 본격화 된 것은 그리 오래되지 않았다. 본 연구는 개인의 내재적 관심, 선호, 태도, 의견 등을 포함하는 일명 스키마타(Schemata)라고 불리는 응답자의 사고 구조의 독특한 사이코그래픽적 특성을 발견하는데 초점을 둔다. Q방법론의 연구 절차에 따라, Q모집단과의 인터뷰 및 여러 문헌들의 메타 스터디를 통해 수집한 180개의 진술문으로부터 축약한 최종 40개의 Q샘플(진술문)을 35명의 밀레니얼스 세대(P표본) 응답자이 Q소팅 하여 등급화 하였다. 마지막으로, QUANL PC 분석프로그램을 활용하여 소셜 네트워크 기반 공유경제 서비스에 대한 젊은 층 소비자들의 4가지 시장 세분화를 수행하였다. 도출된 유형들은 제1유형 'Early majority', 제2유형 'Laggard', 제3유형 'Opinion leader', 제4유형 'Late majority' 라고 명명하였다. 본 연구의 결과는 향후 밀레니얼스 신세대 소비자의 행동 및 심리적 특성, 시장 세분화를 깊이 있게 탐구하려는 질적 관점의 후속 연구들의 기초 연구로 활용될 수 있을 것이다.

Functioning of Economic Systems in the Context of Their Potential Development in the Conditions of Circular Economy

  • Pohrebniak, Anna;Petrashko, Liudmyla;Dovgopol, Nina;Ovsiuchenko, Yurii;Berveno, Oksana
    • International Journal of Computer Science & Network Security
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    • 제21권12호
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    • pp.309-315
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    • 2021
  • The purpose of the article is to analyze the functioning of economic systems in the context of the development of their potential in a circular economy. It is determined that the functioning of economic systems to ensure their sustainability should meet modern challenges and provide for the formation of competitive institutional architecture, the introduction of structural and regulatory innovations, the transition to an innovative model of development. The specific principles of functioning of economic systems include openness, nonlinearity, multivectority, dynamism, emergence, uncertainty about the development of economic processes. It is substantiated that the linear nature of development and equilibrium are not dominant in the functioning of economic systems, and increasing the level of economic efficiency should go hand in hand with minimizing the activities of enterprises, which necessitates the use of circular economy. The main prerequisites for the transition to a circular economy are analyzed. It is determined that the basic concept of the circular economy involves the development of a system of production and consumption, which is based on processing, reuse, repair, product sharing, change of consumption patterns and new business models and systems. The main elements of the circular economy include: a closed cycle, the use of renewable energy sources, systems thinking. The correlation of the principles of sustainable development and the peculiarities of the application of the circular economy is analyzed. It is determined that the circular economy contrasts with the traditional linear economic model, which is based on the model of "take-do-consume-throw away". The advantages and disadvantages due to the use of the principles of circular economy are given. Based on the study, steps are identified to accelerate the transition from a linear economy to a circular economy.

A Study on the Effect of Knowledge Sharing and Utilization on Field Project Performance

  • Lee, Won-Hee;Moon, Jae-Young
    • 한국컴퓨터정보학회논문지
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    • 제23권8호
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    • pp.151-156
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    • 2018
  • As the globalization of the global economy accelerates, entrepreneurs are increasingly interested in knowledge management processes such as sharing, utilizing, and learning within organizations to create and scale new knowledge to achieve sustainable growth and differentiated competitive advantage. Recently, domestic construction companies have been facing difficulties due to many unstable factors including domestic and foreign factors due to technological power enhancement and the decline of the construction industry due to the government's real estate regulation policy and the ongoing recession. The purpose of this paper is to investigate the effect of knowledge sharing and utilization on the performance of knowledge sharing and utilization in the field organization of domestic construction companies in this market situation. In this study, the structural equation model was used for empirical analysis. As a result of this study, it was confirmed that all variables except for the relationship between organizational culture and knowledge sharing and utilization had a positive effect.

공유경제에서 서비스품질이 공유가치창출 및 지속이용의도에 미치는 영향에 관한 연구: 중국공유자전거를 중심으로 (The effects of Sharing Bicycle Service Quality on Creating Shared Value and Use Intention in China)

  • 이은지;조철호
    • 품질경영학회지
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    • 제46권3호
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    • pp.523-538
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    • 2018
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

The Anti-consumption Effect on the Car Sharing Utility: The Moderating Effect of Brand Luxury Level

  • LEE, Hee-Jung
    • 유통과학연구
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    • 제18권6호
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    • pp.63-75
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    • 2020
  • Purpose: This study examines the motivations that prompt customers to use commercial sharing services (CSSs), and the relationship between anti-consumption and the perceived utility of CSSs in the fashion-sharing business. This study tries to understand how the two types of anti-consumption can differentially affect consumers' perceived utility to use CSSs. In particular, as the types of CSS have diversified and many consumers have used them, it can be expected that the influence of anti-consumption on the perceived utility of CSSs can change, depending on the field where the CSS is applied. Research design, data and methodology: The structural equation modeling (SEM) with the SPSS 22.0 and AMOS 18.0 programs was used. Results: This study found that (i) two types of anti-consumption (voluntary and selective) differentially affect the perceived utilities to use CSSs; (ii) the two types of anti-consumption differentially affect the perceived utility to use CSSs depending on the level of the brand. Conclusions: In order to promote the spread of consumers' use in the sharing economy, it will be possible to identify what important utility is and make a meaningful contribution to the establishment of future marketing strategies.

쉐어 지수를 이용한 쉐어하우스 플랫폼 신뢰성 문제 해결을 위한 방안 (A Solution for The Reliability Problem of Share House Platform Using Share Index)

  • 김현국;박진태;문일영
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2017년도 추계학술대회
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    • pp.733-735
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    • 2017
  • 공유경제의 필요성이 높아짐에 따라 자동차 공유, 자전거 공유, 주택 공유, 도서 공유 등 공유를 기반으로 한 수많은 상용 플랫폼이 늘어나고 있다. 그리고 그 중, 무엇보다도 주거 문제를 겨냥한 공동 주택, 다른 경제 모델보다 가장 큰 성장을 보여주고 있다. 그러나 이러한 급속한 성장 속에서 공유경제에 대한 공평성과 상호 플랫폼상의 신뢰성 문제 등 몇몇 예기치 못한 문제점들이 드러났다. 하지만 현재 이 상황을 해결할 방법에 대하여 실제 나와 있는 사례들은 많지 않다. 따라서 본 논문에서는 현재의 쉐어하우스 플랫폼의 상기 서술한 바와 같은 기존 문제를 해결할 수 있는 몇 가지 방법을 논하고자 한다.

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농촌의 사회적 경제 조직, 실태와 과제 (The Social Economy Organizations in Rural South Korea - Trends and Challenges -)

  • 김정섭;임지은
    • 농촌지도와개발
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    • 제23권1호
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    • pp.53-72
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    • 2016
  • Our main concerns in this paper are with the several kinds of social economy organization in rural South Korea, in where social exclusion is likely to be prevalent over time. Approximately, there are 2,500~3,000 social economy organizations which have been set up from 1990s. Most of their operational social aims are either to offer jobs or to provide social services for the vulnerable social groups in rural communities. They have several normative principles as a social economy organization. But the two principles were less supported than the others; 1) the community's initiative and participation, and 2) sharing surplus with community. The social economy organizations are involved in various types of business. The greatest number of social economy organizations are doing businesses in agriculture and agro-industry. On average, their value of asset is worth of 300 million wons. They are indebted for 130 million wons, averagely. Their average surplus is 110 million wons. Most of them are small businesses. It is enough to say that the social economy is at an early stage in rural South Korea. The social economy is confronted with some challenges, as follows. Firstly, the social economy organizers should be based on the needs of community in both setting up a new social economy organization and managing businesses. Secondly, networking and cooperation between social economy organizations should be expanded and strengthened. Thirdly, the sound governance with public sector should be built.

COVID-19 팬데믹에서 Airbnb 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향 (The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic)

  • 김소영;심지환;정여진
    • 지능정보연구
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    • 제27권3호
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    • pp.1-27
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    • 2021
  • 전 세계적인 COVID-19의 유행으로 인해 관광산업 전반이 큰 타격을 받고 있다. 최근 공유경제의 확산으로 팽창되고 있는 Airbnb와 같은 숙박 공유서비스는 공급자와 수요자 간의 신뢰와 소통을 기반으로 거래가 이루어지기 때문에 팬데믹으로 인한 영향을 특히 크게 받고 있다. 팬데믹 상황이 개인의 여행에 대한 인식과 행동을 변화시킴에 따라 이를 개선하기 위한 전략에 대한 논의가 이루어지고 있지만 대부분의 연구는 전통적인 외식업, 숙박업 공급자와 정부 측면의 거시적 전략을 제시하고 있다. 본 연구는 Peer-to-Peer 거래 중심의 공유경제의 특수성을 고려하여 COVID-19 팬데믹 발생 전후로 Airbnb 개별 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향을 실증적으로 분석함으로써 개별 호스트 측면의 팬데믹 전략에 대해 논한다. Airbnb의 호스트가 본인의 시설을 홍보하는 통로인 시설소개 텍스트를 수집하여 딥러닝 기반 특성추출방법인 Attention-based aspect extraction 모델로부터 9개의 주요 특성을 추출하였다. 추출된 특성이 해당 텍스트에서 등장하는 빈도가 COVID-19 발생 전후 변화량을 측정하여 이것이 공유성과에 미치는 영향을 분석하였다. 또한 이러한 영향을 숙박시설의 유형 간에 비교함으로써 시설 유형별 효과적으로 작용하는 특성을 관찰하였다. 회귀분석 결과 주방시설, 정원, 호스트와의 교류 순으로 공유성과에 긍정적인 영향을 보이지만 시설 유형에 따라 공유성과에 미치는 영향은 다소 차이가 있었다. 특히 집 전체를 대여하는 경우 개인실 대여에 비해 주방시설에 대한 설명이 상당한 효과를 보여주었다. 이를 통해 본 연구는 공유숙박 서비스의 개별 서비스 제공자가 시설의 종류에 따라 취할 수 있는 팬데믹 위기 대처전략에 대한 아이디어를 제시한다.