• Title/Summary/Keyword: Services Innovation

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Emerging IT Services Model : Cloud Business Model, Focused on M-Pesa Case (새로운 IT 서비스 모델, 클라우드 비즈니스 모델 : M-Pesa 사례 분석)

  • Hahm, Yukun;Youn, Youngsoo;Kang, Hansoo;Kim, Jinsung
    • Journal of Information Technology Services
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    • v.11 no.3
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    • pp.287-304
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    • 2012
  • Cloud computing, which means a new way of deploying information technology(IT) in organizations as a service and charging per use, has a deep impact on organizations' IT accessibility, agility and efficiency of its usage. More than that, the emergence of cloud computing surpasses a mere technological innovation, making business model innovation possible. We call this innovation realized by could computing a cloud business model. This study develops a comprehensive framework of business model, first, and then defines and analyzes the cloud business model through this framework. This study also examines the case of M-Pesa mobile payment as a cloud business model in which a new value creation and profit realization schemes have been realized and industry value network has changed. Finally, this study discusses the business implications from this new business model.

A Technology Convergent Medical Service Engineering Model based on the Dynamic Innovation Theory (동태적 혁신이론 기반의 기술 융합 의료서비스 공학모델)

  • Kim, Jong-Ho
    • IE interfaces
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    • v.21 no.2
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    • pp.209-220
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    • 2008
  • Recently, innovative medical services are fast emerging, which include customized medical services based on bio-informatics, composition of cure and well-being exploiting ubiquitous technology, hospital supply chain management using RFID, and so forth. However, conventional approaches for new service development hardly give us systematic model to analyze and produce creative medical services. Because most of them are static and concentrate on microscopic tools or techniques. Thus, it is highly desirable to suggest an integrative framework to organize the whole transformation process from technology to medical service. The objective of this study is to propose a medical service engineering model based on the dynamic innovation theory. The proposed model contains objectives of service system, strategies of hospital, stages, activities required to deal with medical service life cycle, which incorporates the acquisition of new technology, transformation to the product, penetration into market, and adoption of consumers. In addition, the usefulness and applicability of the newly proposed model are provided using catholic medical center example.

An Effect of a Company's Organizational Orientation and R&D Capability on the Success of New Products/Services (기업의 조직지향성과 연구개발능력이 신제품/서비스 성공에 미치는 영향연구)

  • Han, Gyu-hyeong
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.31-47
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    • 2021
  • Variables such as R&D capability and organizational orientation have been dealt with in previous studies on factors that affect the success of new products/services in technology-based companies, but there have been few studies examining the causal relationship of these variables from an integrated perspective. Therefore, this study aims to analyze the effect of the organizational orientation and R&D capability of technology-based SMEs, consisting of customer orientation, innovation orientation, and competitor orientation, on the success of new products/services. In addition, we want to analyze the influence of a company's product/service competitiveness on the success of new products/services. The survey was commissioned by a research company, and 382 valid copies were analyzed by conducting a survey to corporate members in the technical job-related industry. The questionnaire analysis was performed using SPSS 26.0 and Smart PLS 3.0.Customer orientation, innovation orientation, and competitor orientation were found to have a positive effect on product/service competitiveness. It can be said that market changes in product/service competitiveness, technology improvement capability, target market analysis, etc. meet the objectives of most research projects, such as the success of new products/services. In addition, product/service competitiveness was found to have a positive effect on the success of new products/services. It can be seen that R&D capability has a positive effect on the success of new products/services and plays an important role in business expansion of SMEs. From this analysis result, it was found that the organizational orientation and R&D capability of a company have a positive effect on the success of new products/services. Based on the results of this study, implications were presented on the factors that a company must have for the success of new products/services.

A Performance Indicators of Living Lab Project in the Digital Social Innovation (디지털 사회 혁신에서 리빙랩 프로젝트의 성과지표에 대한 연구)

  • Lee, Jaehyeok;Lee, Junghoon;Cho, Kyounghwoan
    • Journal of Information Technology Services
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    • v.18 no.5
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    • pp.193-207
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    • 2019
  • In recent years, Digital Social Innovation has been emerging at home and abroad and new solutions are being proposed by the perspective of User using digital technology in order to solve social and economic problems of the city. In addition, Living Labs which is an innovative tools and space enable to solve problems doing activities with various participants led by users. Therefore, this study aims to systematically manage the activities of Living Lab in Digital Social Innovation and improves the Living Lab sustainability using the performance indicators which are going to be developed. Furthermore, construct the appropriate indicator of each project process and take test at real Living Labs. As a result, performance indicator was derived from each procedure in the Living Lab project, and proved validity and reliability of the indicators through qualitative and quantitative methods by interviews and the questionnaire from the participants of Living Labs.

An Analysis of Organizational-Adoptable and User-favorable Ideas in a Crowdsourcing Community : Focused on MyStarbucksIdea.com (크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로)

  • Lee, Han-Jun;Suh, Yong-Moo
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.69-81
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    • 2013
  • Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

Classification of Clusters and Analysis of R&D Portfolio in Korean Industry (한국산업의 클러스터 분류 및 클러스터간 연구개발 포트폴리오 분석)

  • 박종용;신준석;박광만;김석현;박용태
    • Proceedings of the Technology Innovation Conference
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    • 2002.06a
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    • pp.238-256
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    • 2002
  • Competitiveness of a nation can be explained by the concept of national innovation systems(NIS). As components of NIS, industry clusters become the issue in analysing innovative activity of an economy. Innovative clusters can be identified by the innovation survey or other economic activity data. Input-output Table was used widely as a tool for quantitative analysis, This paper classifies seven clusters in Korean industry based on inter-industries trade of intermediary goods and services, Maximizing procedure method is used in analysing input-output table. Identified clusters are Textiles/chemicals, Construction/Material, Instrument/Equipment, Automobile, Services, Energy, and Agriculture/Food cluster, Among these clusters, some different characteristics in R&D portfolios are detected. R&D investment characteristics of each cluster give us significant implications in understanding innovative dynamics of Korean industry.

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Exploring Social Innovation and Time Bank: Focus on the Elderly Healthcare in the Gangwon Province

  • Kim, Ho-Kyung
    • Asian Journal of Innovation and Policy
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    • v.8 no.2
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    • pp.208-237
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    • 2019
  • Serious social problems related to the elderly have appeared in the Gangwon Province because the population in this area is rapidly aging. Gangwon has the highest suicide rate and the highest percentage of single households. In the process of preparing for the super-aging society, Time Bank (TB) System has been actively used in 34 countries, especially in the United States, the United Kingdom, and Japan. In Korea, the Gumi Senior Club has joined this system since 2004. TB is a multilateral exchanged system based on the philosophy that everyone's time is valued equally. Time credits are given to the person who provides social services, such as citizen participation and elderly care. People receive the desired services using time credits or donating them. If this system were applied to the Gangwon Province in accordance with its characteristics, it would help to reduce the elderly's prejudices and manage their diverse health problems. A virtual local currency using IT technologies is needed to boost the regional economy. The elderly's participation in TB is strongly needed. Future research about the effectiveness of health management is then discussed.

Experience Innovation and Business Strategy : Design for User Experience(UX) in New Product Development(NPD) (경험 혁신과 경영 전략 : 신제품 개발 과정에서의 사용자 경험 디자인(Design for User Experience))

  • Shin, Youngsoo;IM, Chaerin;Lee, Sunwha;Kim, Jinwoo
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.231-251
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    • 2015
  • User Experience (UX) and Experience Innovation have been emphasized in the process of New Product Development (NPD). However, previous works which were conducted within the theme of UX mostly focused on the fragmentary aspects of user's experience in a specific usage-context only. For this reason, it is always hard to deal with questions on how to define the abstract concept of UX and how to apply this important keyword in actually NPD process both for satisfying potential users and for setting a market strategy. To address this issue, we focused on the fact that UX has an aspect of composition like pattern and structure. It means that we can understand the context of UX with clarifying characteristics of relations between user and experiential objects. Also, we referred to two sub-concepts of Complexity, Density and Centrality, as representative characteristics of relations in usage-context. Based on this theoretical background, we attempted to find UX design principles and concepts for NPD from the actual example cases of products and services in the real market. From these whole study process, we expect that our findings could have implications for academic and practical areas within the theme of Human-Centered Innovation.

Improving Public Services Through Methods of Service Design: A Case Study of the Service Design Workshop, Design Dive

  • Yoon, Seong-Won
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.85-92
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    • 2012
  • Objective: This paper aims to discuss the case study of Design Dive: Service Design Workshop that was held to improve public services by applying service design methods(February 2011~May 2011). In so doing, it suggests the ways in which public services can be innovated from a design-oriented perspective. Background: As citizens' social and cultural awareness of services is enhanced, there have been emerging needs for innovation of public services. Accordingly, the methods of service design which is to design holistically users' experiences have been considered as an important means to innovate public services. Method: In this regard, the present paper introduces and explores the example of the Design Dive Workshop as a platform whereby service design is achieved. In particular, it analyzes the results of the workshop. Results: The paper presents the results of the workshop and the 10 possible scenarios of public services that were explored in the workshop and suggests models for empowering the workshop participants. Conclusion: Service design is a very effective methodology for providing a new perspective on user-oriented design of public services. The workshop had educational effects on enhancing the participants' awareness of the role of public service design. Application: The Design Dive workshop contributed to improving public services and achieved positive educational results. The methods developed in the workshop can effectively be applied to various occasions on which public services should be improved.

통신방송융합 시장의 경쟁전망과 최적경쟁정책 : 한국 IPTV사례를 중심으로

  • 최종일;황준석;고대영
    • Proceedings of the Technology Innovation Conference
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    • 2006.02a
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    • pp.248-263
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    • 2006
  • The convergence in telecommunication and broadcasting is one of the most popular topics in these days. For example, the characteristic of IPTV -internet protocol television-is controversial in the extreme. In Korea the IPTV operators are mainly the telecommunication service operators. So it is natural that the IPTV services are categorized to the telecommunication services. But the Broadcasting service providers, especially the CATV providers who can serve the TPS-triple play service- like IPTV players insist that the IPTV should be regulated as a broadcasting service. This paper will analyze whether the regulation in which the IPTV is categorized to one of the broadcasting services is better than the case of telecommunication services. To examine this, the social welfare analysis is conduced and the differential oligopoly market model is used. Together with that, this paper suggests that we can improve the social welfare by the asymmetric regulation between IPTV and D-CA TV. This means that in Korea the IPTV has a weak substitution relation with the D-CA TV and the IPTV should be dealed as a new convergence service that differs from traditional broadcasting services.

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