• Title/Summary/Keyword: Service design for experience

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For the Acquisition of Customers' Emotional Elements in the Service Design by SOMC: Simultaneous Observation Method based on Cooperation

  • Seo, Mi-Young;Lee, Eun-Jong
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.23-32
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    • 2012
  • Objective: This research proposes a methodology, which validates a grasp of the customers' emotions in the service design area. Background: As the era of service design has taken its approach, the need for a deliberate design that would reflect the customer's experience had emerged in the area of service. Therefore, a variety of methodologies has been adopted in the field of service design with the purpose of discovery of the customers' needs. Even though the importance of an emotion-sentient research of a service experience increases, its research progress remains to be inadequate in comparison to all the other areas. Method: Having had taken some resources from the emotional studies under other areas of expertise as a base, the concept of volatility of emotions has been introduced as the core element of this research, further followed by an elaboration of its special characteristics. The observation technique under Stakeholder's system: SOMC(Simultaneous Observation Method based on Cooperation) has been proposed in this study as it presents an effective way to grasp the concept of volatile emotions in contrast to the previously existent types of methodologies. Results: The SOMC rather supplements the existing research methods than substitutes the previous ones. In other words, although the existing research system allowed emotion detection, it was difficult to capture the change of momentary and fickle emotions. On the opposite, the SOMC provides a condition allowing a sufficient grasp of the customer's emotions and facilitates emotional capture. Conclusion: For that reason, it is hoped that this piece of research represents a valuable and effective approach in terms of grasping the true needs of the customers on the emotional level, which will in its turn contribute to the improvement of the service quality in the midst of a complicated service condition. Application: Moreover, the purpose of this research is that in its outcome it may serve as a sufficient contribution to the area of emotional studies within the field of service design.

Web Service and Design Planning through User Experience and Understanding of Desire (사용자 경험 및 욕구파악을 통한 웹서비스 및 디자인 기획)

  • Kim, Jin-Kon
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.97-104
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    • 2007
  • This study aims to emphasize the need for the in-depth experience and understanding of desire as to the Web Service and Design Planning through the introduction of the methodology which was developed by mixing quantitative utilization analysis and qualitative utilization analysis and to propose the active use of that. The methodology of this study is significant in that it tries to identify the latent experience and desire of user and reflect them in the Web Service and Design Planning through the repetition of 3 staged circular process and exploratory process related to the investigation category of people, prototype and product.

Holistic, Collaborative, Ecological, and Coevolutionary Characteristics of Service Design Process

  • Lee, Dong-Seok
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.7-13
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    • 2012
  • Objective: This paper discussed the characteristics of service design process by comparing with product design process. Background: Service design has different design outcomes, project participants, and design constraints than product design. Method: The comparison took two perspectives: one was shorter-term, design process of a service, and the other was longer-term, process of service development. Results: It was discussed that service design process is similar in overall, but has four differences. First, the role of design is required earlier and longer in the process, which means service designers need to participate from the begging of the project to service operation. Thus service designers are required to have holistic viewpoint of the project. Second, service design requires many design expertise thus collaboration needs to be well defined and managed throughout the process. Third, since service provider has limited resources, regulations, and market competition, some service features cannot be provided. Service designers are required to know both customers' needs and functional constraints. Last, service design is highly coupled with service operation. Designing and providing service happens at the same time and evolves over time. Conclusion: Consequently it was asserted that the role of designers in service design is essential for success. In specific, the role of service design architect, who manages design process and design outcomes, is a new and important role in service design project.

Inclusive Design in Digital Medical Interface Adaptation for the Elderly

  • Liu Ming Hua
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.100-107
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    • 2024
  • Addressing challenges posed by an aging society, this study explores inclusive design orientations for digital medical interfaces catering to the elderly. The aim is to enhance inclusiveness and optimize interactive experiences within the medical system for senior users. Employing inclusive design concepts, the study analyzes characteristics through literature, focusing on functional purpose, interactive behavior, and emotional expression in digital medical interface design for the elderly. User research methods, including in-depth interviews and field research, generate user personas and behavioral analysis diagrams, organizing and categorizing pain points for elderly patients with chronic diseases. The study proposes principles for improving service touchpoints based on inclusiveness, optimizing pain point types and design processes in age-friendly services. These enhancements aim to help the elderly adapt to and integrate into a digital lifestyle.Incorporating inclusive design principles enhances the inclusiveness of service design, improving the service experience for the elderly. Age-friendly service design with inclusiveness serves as a valuable entry point for research targeting elderly populations and provides practical strategies for age-friendly medical service process design.

A study on User experience of Fintech Application Service -Focused on Toss and Kakaobank- (핀테크 애플리케이션의 사용자 경험 연구 -토스와 카카오뱅크를 중심으로-)

  • Kim, Hyun-Woo;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.287-293
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    • 2020
  • This study is about comparing and analyzing the representative fintech application service, Toss, and Kakaobank from the user's point of view and suggest development according to the main factors of user experience. The experimental group who have used both mobile application was recruited to do a task about deposit and withdrawal service. After the task, an in-depth interview was conducted by reorganizing the "Creating Pleasurable Interface model" by Stephen P. Anderson. Interview questionnaire is based on propensity and feature of generation 2030. As a result of the experiment, the user showed satisfaction with usability and showed different application usage experience depend on financial transaction propensity and money management. Therefore, the application needs features that could grasp the propensity and also service to manage money in everyday life. Based on this study, it is expected to develop be user-based fintech application service in related fields.

Development of Web UX Pattern System for Wordpress Service, and Design Suggestion for Wordpress Theme Filtering Service

  • Lee, Hyun Jhin
    • International Journal of Contents
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    • v.13 no.1
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    • pp.9-21
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    • 2017
  • This study focused on realizing the UX pattern elements for Wordpress service, and applying the UX pattern approach to enhance UX consideration in Wordpress theme service. The Wordpress UX pattern system was developed based on web UX pattern analysis, and on characteristics of Wordpress components and theme filtering tags. The Wordpress UX pattern system was further analyzed in 22 popular Wordpress themes and 20 web UX scenarios, to evaluate its working by defining theme UX as a case study. The Wordpress theme filtering service GUI was designed based on the Wordpress UX pattern system as a design suggestion. Web technology is evolving rapidly, and web design has become a ready-made service with less user experience consideration, or design creativity. This study directs to keep track of UX value in an emerging web service paradigm.

A study of consumer content experience on Korean online premium food market (국내 온라인 프리미엄 푸드마켓에 대한 소비자 경험 연구)

  • Kim, Sung Hee;Kim, Hyun Suk
    • Journal of Digital Contents Society
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    • v.19 no.7
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    • pp.1413-1422
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    • 2018
  • As the online food market is becoming major channel and fragmented, online premium food market is also emerging and growing. The purpose of this study is to clarify the experience factors of consumers in online premium food market and define the differences with offline. It is suggested that the online premium food market should be differentiated in terms of providing contents and services by revealing the differences in experience of cognitive, aesthetic and emotional experience with offline premium food market. In addition, the channel that consumers use in the online premium food market has a combination of online and offline experiences, so it is necessary to provide a consistent experience to the consumers. The consumer experience derived from this study is intended to be used as a basic data for providing content and services from the consumer perspective in the service design of online premium food market.

A study on user experience of Instagram IGTV -Focus on fashion·beauty contents service (인스타그램 IGTV의 사용자 경험 연구 -패션·뷰티 콘텐츠 서비스를 중심으로-)

  • Woo, Soo-Hee;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.405-411
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    • 2019
  • The purpose of the study is to investigate a usability of using fashion and beauty service and suggest better user experience on Instagram's newly released mobile video platform, IGTV. The study expects to be a resource of improving the usability on fashion and beauty contents on IGTV and encourage further research for suggesting better guidelines. As a research method, it will experiment current mobile video service first with literature review. Afterwards, the research conducted tasks and in-depth interview with eight Instagram users to evaluate a usability of using fashion and beauty service on IGTV. As a result, it is able to derive two plans that needed improvement. Firstly, IGTV is required to have high accessibility for user's to use service longer and intuitive user experience. Secondly, unlike previous service that Instagram have offered, IGTV need to differentiate to share and get information of fashion and beauty trends.

User Experience Design for future workplace based on IoT (IoT기반의 미래 Workplace를 위한 사용자 경험 디자인 연구)

  • Park, Namchoon
    • Journal of the HCI Society of Korea
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    • v.12 no.4
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    • pp.57-64
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    • 2017
  • The user-centered design paradigm shift and the emergence of user-experience design have also increased the importance of user experience with products and services in specific spaces. In addition, with the advent of IoT services, new changes in the future work environment are expected. This study aims to propose a new user experience design considering the context of future work space. First of all, we examined the concept and nature of IoT, and defined various factors that affect the future work environment and grasped the relation of each element. Next, user research in the current work environment was conducted to identify the context that affects the behavior of users in various types of work environments, and to insight the possibility of a new user experience in the future work environment. Based on the above analysis and insights, various context models for a new future work environment were constructed, and UX models and UX scenarios and alternatives were presented. This study will contribute to the diversity of UX design research by expanding the viewpoint of UX design from device to space and context, and it will contribute to the collaborative research with space design and service design, also interdisciplinary research with IoT service related field.

A Web Based Training Service for Product Data Management (웹 기반 제품정보관리 교육 서비스)

  • Do N. C.
    • Korean Journal of Computational Design and Engineering
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    • v.9 no.3
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    • pp.260-265
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    • 2004
  • This paper proposed a Web-based training service for product data management by supporting an integrated product data management system, various technical documents. and efficient communication systems. It also supports a general product development process and a consistent product data model that enable participants to experience management of consistent product information during the product development life cycle. The Web based environment of the service also provides participants with a collaborative workplace with other participants and a Web portal for all the components of the service.