• Journal of Korean Society for Quality Management
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• v.38 no.1
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• pp.85-95
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• 2010

In this paper we propose a product-service valuation model which is usable as a decision-making tool in order to attain a competitive advantage in service in the manufacturing industry. With this purpose, service quality, product quality and costs as valuation criteria are selected. Also, the paper utilizes an AHP model in order to differentiate a fuzzy theory and valuation factors to ensure objectivity in the evaluated results while excluding subjective factors in conducting the product-service valuation. Accordingly, the product-service valuation model and valuated results proposed in this paper are expected to be useful as a basic data for decision-making in order to draw competitive advantage strategies of service in the manufacturing industry.

• Journal of the Korean Society of Food Culture
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• v.21 no.5
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• pp.524-535
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• 2006

The purpose of this study was to identify the differences of cognitive responses, emotional responses, customer satisfaction, and service loyalty about service encounter quality by types of restaurants and to analyse emotional responses, customer satisfaction, and service loyalty in accordance with level of service encounter quality. The questionnaire were collected from customers (N=812) who had used restaurants in Seoul, aiming at 15 or more-year-old customers from October 24, 2005 to November 6, 2005. The main results of this study were as follows: Statistically significant difference was showed in importance and performance of interaction quality, importance and performance of physical environment quality, performance of outcome quality depending on types of restaurants, while significant difference was not indicated in importance of outcome quality by types of restaurants. Positive emotional response was significantly high by types of restaurants in order of fine-dining restaurants, family restaurants, and fast-food restaurants, while negative emotional responses were significantly higher in fast-food restaurants than in the other two types. As far as Customer satisfaction are concerned, fine-dining restaurants showed higher customer satisfaction than the other two types. Attitudinal service loyalty was high in fine-dining restaurants, family restaurants and fast-food restaurants in order and behavioral loyalty was not significantly different with each type of restaurant. In accordance with level of service encounter quality, cluster analysis was conducted and the clusters were divided into 'high-valuation' and 'low-valuation'. 'High-valuation cluster' and 'low-valuation cluster' showed significant difference depending on types of restaurants that customers used(p<.001). The customers who used fine-dining restaurants and family restaurants valued the performance of service encounter highly. However, in fast-food restaurants, a lot of low-valuation customers existed. Therefore, fast-food restaurants have to improve performance of interaction quality, outcome quality and physical environment quality in service encounter. In addition, in 'high-valuation cluster' who valued service encounter quality highly showed higher scores in positive responses, customer satisfaction, service loyalty than in 'low-valuation cluster', and showed low negative responses.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.30 no.4
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• pp.170-181
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• 2007

The purpose of computing economic depreciation value is to find valuation of assets closely in line with market prices. The valuation of industrial assets are called Engineering Valuation. The two representative techniques for such valuation are Hulten-Wykoff Method, which estimates real value using regression equations, and T-factor Method devised at Iowa State University. The two are all empirical methods for computing service life (duration period). In this paper, we derived the service life by empirical methods using national wealth statistics, and also by more conventional methods such as original group method and retirement method. The results from each method are compared with one another. We also computed economic service life from these results. In S. Korea where amount of asset value statistics is still insufficient, the most effective method for empirically computing economic service life turns out to be the one using national wealth statistics. In addition, we also present economic relationship between depreciation value computed by using Hulten-Wykoff Method and depreciation value computed by using T-factor Method.

• Journal of Korea Technology Innovation Society
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• v.3 no.1
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• pp.113-126
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• 2000

The purpose of this paper is to introduce and test an extension of dichotomous choice contingent valuation(DC-CV) methods of pre-test-market evaluation using the specific case of a cable telev-ision service. Specifically we used a double-bounded DC-CV approach. On the whole respondents accepted the contingent market and were willing to contribute a significant amount on average. This willingness varies according to individual characteristics and concerns about the service. It is concluded that the methods are potentially a useful tool for decision-makers in measuring the po-tential demand for a new cable television service and considering the provision of the service.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.26 no.6
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• pp.33-50
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• 2023

This study is to propose the ecosystem service valuation method as a complementary or alternative tool to overcome the limitations of the contingent valuation method(CVM), typically used to assess social benefits in preliminary feasibility studies. With an increasing interest in natural and environmental restoration projects, we assessed social benefits with theses CVM and ecosystem service valuation method from a case of Janghang wetland restoration project and compared the extent of the two social benefits. For quantitative evaluation of ecosystem services, the biophysical quantity for each ecosystem service indicator was calculated and then converted into currency (KRW) units to estimate the economic value of ecosystem services. The four ecosystem regulating service indicators were selected including greenhouse gas capture/storage, air pollution, water quantity and quality regulation. The amounts of CO₂ sequestration and storage as a ecosystem's greenhouse gas regulating service in the study area were 73.04 tCO₂/yr and 5,867.53 tCO₂/yr respectively. The reduction of SO₂, one of air pollutant gases by ecosystems was calculated to be 180.27 kg/yr, the reduction of NO₂ to be 378.90 kg/yr, and the reduction of fine dust (PM10) to be 9,713.92 kg/yr. The amount of freshwater regulating service by the ecosystem was estimated to be 459,394,319ℓ/yr, and the amount of nitrogen in freshwater removed by the ecosystem was 78.00kg/yr. Study results show that the benefits derived from the CVM were KRW 227.8 billion over the 30-year analysis period and those from the ecosystem service valuation method were KRW 41.4 billion for regulatory services and KRW 148.8 billion for cultural services, totaling KRW 189.5 billion. With KRW 184.8 billion of the total costs, the benefit/cost ratio using the CVM was 1.23 and that with the ecosystem service valuation method was 1.03. This study implications include that the CVM and ecosystem service valuation method can be applied together to assess and compare social benefits for natural and environmental restoration projects.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.11a
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• pp.147-156
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• 2005

In developing the ubiquitous computing technology based services (ubiquitous services), evaluating how much value of those services is created or added is very crucial. The efforts to evaluate the ubiquitous services have been progressed in two perspectives - technical perspective and behavioral perspective. Despite its importance, however, the methodologies which integrate both perspectives have been still very rare. Hence, this paper aims perspectives have been still very rare. Hence, this paper aims to propose an integrated ubiquitous service valuation methodology based on the multi-layered approach including technical and behavioral perspectives. To do so, we conducted a case study with currently existing location based service (LBS) such as navigation systems by conducting focus group interview (FGI) and field survey.

• Korean Management Science Review
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• v.25 no.2
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• pp.43-55
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• 2008

Contingent valuation method(hereafter CVM) is generally believed to be one of the most popular methods used for quantifying the value of non-market goods or services particularly by asking respondents of willingness to pay. This study deals with how to use CVM in calculating the value of mobile telephone service by suggesting methodology of estimation and eliminating biases. This study represents an attempt to estimate the WTP(Willingness To Pay) of the mobile telephone service using the face-to-face interview which is the qualitative technique is used. In this study, by using the single bound dichotomous choice model(SBDC) in order to analyze the valuation of mobile telephone service, WTP was estimated. Also we analyze the factors to pay for mobile service in which it becomes the important factor of demanding services. We used logit model. In order to provide robust estimates of WTP, we have used the Method of Montecarlo Simulation. Consequently, consumers showed that WTP about the mobile communications service is generally high. And it could know that the WTP will fell down as the specialized knowledge about the mobile communications frequency was high. It will be able to become the important part to not only the business carrier but also the policy maker to estimate the economic value of mobile telephone service.

• Journal of Environmental Science International
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• v.15 no.3
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• pp.243-252
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• 2006

The emergy concept was used to valuate the contributions of a tidal flat ecosystem included in the fourth stage reclamation plan for the Youngsan River area to the Korean economy. Emergy contributions of the ecosystem were compared with those of economic valuations performed on the same ecosystem. The tidal flat ecosystem contributed 3.55 million EmW/ha annually. This, however, cannot be compared directly with those of the economic valuations because both methodologies approach the valuation of ecosystems in different perspectives. The emergy methodology is a donor-based valuation in which what goes into making a product or service is measured, while the economic valuation is a receiver-based approach in which human receivers determine the value of an ecosystem product or service. An emergy valuation was conducted for the three ecosystem functions included in the economic valuations to compare the results of both methodologies on the same basis. Fishery production and pollutants removal contributed 9.86 million EmW/ha/yr and 0.88 million EmW/ha/yr, respective1y. The conservation value of the tidal flat ecosystem was 3.55 million EmW/ha/yr. Overall, the emergy valuation that try to include works of both human and nature on the same basis resulted in higher economic contribution of the tidal flat ecosystem than that calculated by the economic methodologies in which only human works are measured based on the willingness-to-pay of people. This study showed that the emergy concept could provide an alternative tool for policy decision-making regarding utilization and conservation of ecosystems by approaching the ecosystem valuation from a different perspective than that of economic methodologies.

• Journal of the Korean Society for information Management
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• v.22 no.3 s.57
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• pp.147-162
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• 2005

This study aims to suggest a new approach to economic valuation of the special library, in response to the necessity of economic justification of the special library operated by firms and research institutes. Benefit measurement elements and analysis methods to be used in the study were derived through feasibility evaluation on models in previous studies, and objectivity and applicability were the criteria for feasibility evaluation. Depending on which type of resources are used in providing service, different benefit measurement elements and methods were applied. Based on this, calculation formula for service valuation of special library was presented. The development of analysis model for economic valuation of special library made it possible to objectively prove the value of the special library, and is considered to provide an opportunity to publicize the real value of the special library.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.166-178
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• 2009

The purpose of this study was to understand the influence of corporate association in family restaurants upon the customer's service valuation and company evaluation and to empirically analyze whether the service valuation plays a mediating role between the corporate association and the company evaluation. Self-administered questionnaires were completed by 301 customers and the data were analysed by frequency, factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The primary results are as follows. Multiple regression analysis, to verify the hypothesis, showed that corporate association(corporate competence association $\beta$=0.636; corporate social responsibility association $\beta$=0.091) in family restaurants had positively significant influence upon service valuation, and service valuation($\beta$=0.567) had positively significant influence on company evaluation. As a result of analyzing the mediating effects, the direct effects(corporate competence association $\beta$=0.166; corporate social responsibility association $\beta$=0.123) of the corporate association in family restaurants upon customer's corporate evaluation were indicated to be smaller than the total effects(corporate competence association $\beta$=0.430; corporate social responsibility association $\beta$=0.161). Accordingly, the partial mediating effect was surveyed to exist that has influence upon company evaluation through service evaluation without explaining 100% directly in evaluation on corporate association.