A Multi-Layered Approach for the Valuation of Location Based Services

In developing the ubiquitous computing technology based services (ubiquitous services), evaluating how much value of those services is created or added is very crucial. The efforts to evaluate the ubiquitous services have been progressed in two perspectives - technical perspective and behavioral perspective. Despite its importance, however, the methodologies which integrate both perspectives have been still very rare. Hence, this paper aims perspectives have been still very rare. Hence, this paper aims to propose an integrated ubiquitous service valuation methodology based on the multi-layered approach including technical and behavioral perspectives. To do so, we conducted a case study with currently existing location based service (LBS) such as navigation systems by conducting focus group interview (FGI) and field survey.