• Title/Summary/Keyword: Service Reuse Intention

Search Result 135, Processing Time 0.033 seconds

The Effect of Hospital Mobile App Service Quality on Consumer Satisfaction, Involvement, and Reuse Intention (병원 모바일 앱 서비스 품질이 소비자 만족, 관여도, 재이용 의도에 미치는 영향)

  • Pak, SunYoung;Cho, Na-Eun
    • Korea Journal of Hospital Management
    • /
    • v.26 no.1
    • /
    • pp.1-16
    • /
    • 2021
  • Purpose: The purpose of the study is to identify the influence of the hospital mobile app service quality on consumer satisfaction, involvement, and re-use intention of consumers who have experience in hospital mobile app service. Methodology: The survey was conducted on 230 users. The collected data were analyzed using correlation analysis, multiple regression analysis, and the Process Model in Hayes(2013). Findings: (1)The usability, reliability, and medical information provision among the service quality factors of hospital mobile apps had an effect on reuse intention, and consumer satisfaction partially mediated. (2)The usability and the provision of medical information were partially mediated by the involvement, which also affected the intention to reuse. (3)Only reliability showed an age-moderated effect. In reliability and re-use intent, age was a moderated mediating effect that controlled the effect of consumer satisfaction. Practical Implications: The results of this study provide initial data of mobile app services centered on hospitals and prove the type of consumer usage. It suggests that it can be used to attract potential consumers of hospitals and strategies to increase the use of mobile apps.

The Effects of Airline Service Qualities Including Webservice on the Airline Reuse Intention (웹서비스를 포함한 항공사 서비스품질이 재이용의도에 미치는 영향에 관한 연구)

  • Jang, Hyeong-Uk;Yun, Seung-Ja;O, Hong-Cheol
    • Proceedings of the Korean Society for Quality Management Conference
    • /
    • 2006.11a
    • /
    • pp.23-28
    • /
    • 2006
  • In spite of abundant researches on service quality, researches on airline service quality have not been sufficiently conducted. This study attempts to delineate inclusive service quality factors by using SERVQUAL variables, airline core service variables, and web service variables together. Furthermore, the reuse intention of international airlines was regressed with these seven service quality factors. All service quality factors had positive impacts on dependent variable. Among the factors, the web service factor has most positive effect on reuse intention.

  • PDF

The Effect of Mobile Food Delivery Application Usage Factors on Customer Satisfaction and Intention to Reuse

  • Song, Ye-Eun;Jeon, Sang-Hoon;Jeon, Min-Sun
    • Culinary science and hospitality research
    • /
    • v.23 no.1
    • /
    • pp.37-47
    • /
    • 2017
  • The number of delivery app users and their social impact have increased along with the number smartphone users. Accordingly, the present study attempted to suggest a method to improve the service quality of delivery apps for relevant businesses and researchers by determining the influences of delivery app usage factors on customer satisfaction and reuse intention. The present study distributed and collected questionnaires through on- and offline surveys targeting males and females in their 20s in the Daejeon area. The results of the regression analysis showed that the influence of delivery app usage factors on customer satisfaction was 43.8%, and informativeness, payment and safety, usefulness, and convenience were found to influence the increased satisfaction with the delivery apps. The influence of delivery app usage factors on customers' reuse intention was 37.3%, and among the four usage factors, informativeness and payment and safety were found to be the main factors for increasing the reuse intention. As providing more accurate information is a means to increase customer satisfaction and reuse intention by improving the service quality of the delivery apps, new menus and prices should be rapidly updated.

Effects of Service Convenience on Customer Satisfaction and Reuse Intention by Korail Talk App Users among Korail Passengers (코레일 앱 이용자의 서비스편의성이 코레일 앱 고객만족과 재이용의도에 미치는 영향에 관한 연구)

  • Seo, Ju-Hwan;Kim, Young-Taek
    • Journal of the Korean Society for Railway
    • /
    • v.16 no.5
    • /
    • pp.410-417
    • /
    • 2013
  • The purpose of this study was to analyze the effect of service convenience on customer satisfaction and reuse intention by 200 passengers using a Korail talk app. The result of the analysis showed that service convenience was positively correlated with satisfaction in Korail customers using the Korail talk app. Also, customer satisfaction with service convenience had a positive effect on reuse intention in these users. However, service convenience was not significantly correlated with customer's reuse intention. The results of this study suggest that it is important for Korail to offer improved service convenience for Korail talk app users consistently in order to improve customer satisfaction and reuse intention by Korail passengers.

Effects of Service Qualities Perceived by the Pilates Users on Their Reuse Intention: A Study on Mediating Effect of Functional and Emotional Values (필라테스 이용자가 지각한 서비스 품질이 이용자의 재이용의도에 미치는 영향: 기능적 가치와 감정적 가치의 매개효과 연구)

  • Jeong, Nan-hee
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.5
    • /
    • pp.681-694
    • /
    • 2021
  • This study is aimed to investigate the effects of perceived value of the users in the relationship between service qualities of the Pilates training centers, which has been recently increasing, and their reuse intention. A survey research was conducted with 487 users who used the Pilates training centers and collected data were analyzed using SPSS 23.0 and AMOS 23.0 programs. The analysis results are as follows. First, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on reuse intention, positively. Second, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on both functional and emotional values, positively. Third, functional and emotional values perceived by the Pilates users showed significant impact on reuse intention, positively. Fourth, significant mediating effect of functional value was found in the relationship between service qualities of the Pilates training centers, which were external service, quality of trainers, training program, and tuition fee, and reuse intention. Fifth, significant mediating effect of emotional value was found in the relationship between service qualities of the Pilates training centers including training program and tuition fee, and reuse intention.

A Study on the Effect of e-CRM on the Reuse Intention of e-Learning Service (이러닝 서비스의 e-CRM이 재이용의도에 미치는 영향에 관한 연구)

  • Hong, Kyu Jeong;Kang, Min Jung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.7 no.1
    • /
    • pp.383-396
    • /
    • 2021
  • This study attempts to verify the effect of e-CRM on reuse intetnion of e-learning and to determine whether the presense mediates the relationship between e-CRM and reuse intetnion of e-learning through empirical analysis. The results of the study are as follows. First, The effect of e-CRM(e-marketing, e-service, e-communication) on the intention of reuse for e-learning services was significant. Second, it was found that the effect of e-CRM(e-marketing, e-service) on reuse intention of e-learning was significantly mediated by the teaching presence. Third, it was found that the effect of e-CRM(e-marketing, e-service, e-communication) on reuse intention of e-learning was significantly mediated by the cognitive presence. Finally, it was found that the effect of e-CRM(e-marketing) on reuse intention of e-learning was significantly mediated by the social presence.

The Effects of Medical Service Quality of the Nursing Hospital in Japan on the Inpatients' Satisfaction and Reuse Intention (일본 요양병원 의료서비스 품질이 입원환자 만족도와 재이용의도에 미치는 영향)

  • Hwang, Sun-Ja
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.11
    • /
    • pp.581-593
    • /
    • 2018
  • The purpose of this study is to examine the effect of the medical service quality of the nursing hospital on the inpatients' satisfaction, reuse intention and to verify the mediating effect of the inpatients' satisfaction. The subjects of this study were 255 male and female inpatients in Hiroshima in Japan. The collected data were used as a model of path coefficients obtained through analysis of covariance structure and hypothesis test. As a result of verification, level of medical team and medical service, reception, facility and fee of the medical service quality of the nursing hospital perceived by the inpatients showed a statistically significant positive correlation with the inpatients' satisfaction. The inpatients' satisfaction showed a statistically significant positive correlation with their reuse intention. The level of medical team and medical service, reception, facility and fee of the medical service quality of the nursing hospital perceived by the inpatients shows a statistically no significant positive correlation with the reuse intention. But, they show a statistically significant positive correlation with the reuse intention with the mediating effect of the inpatients' satisfaction. Finally, the result of this study is to confirm the effect of the medical service quality on the inpatients' satisfaction, reuse intention of the nursing hospital. In this process, it is meaningful to verify the role and function of medical service quality of the nursing hospital.

The Analysis of Impact of IT-Based Communication Level on Customer's Intention of Service Reuse : Auto Repair Service (IT기반 커뮤니케이션 요인이 서비스재이용의도에 미치는 영향분석 : 정비서비스를 중심으로)

  • Han, Bokwoo;Kim, Chulsoo
    • Journal of Information Technology Services
    • /
    • v.13 no.3
    • /
    • pp.333-342
    • /
    • 2014
  • As for the dimensions of service quality, reliability, responsiveness, assurance, empathy, and tangibles are the main factors that determine the company's service quality. To improve quality of service, companies emphasize the balance among the dimensions of service quality. These emphases improve definitely customer satisfaction and intention of reusing service, while communication at customer encounters give direct affects in customer satisfaction and intention of reusing service. This study shows how communications at customer encounters affect intention of reusing service and be affected by the dimensions of service quality. It especially analyzes how IT-based communications, one of physical one, such as phones, emails, messengers, and SNSs affect and be affected. In addition, it analyzes car repair service. This research uses a factor of communications at service encounter as for intermediate parameter and analyzes how it relates to dimensions of service quality and intention of reusing service. With following research model, it will analyze how IT-based communication affects intention of reusing service and be also affected by dimensions of service quality.

A Study of Service Loyalty for P2P Sites (P2P 사이트의 서비스 충성도에 관한 연구)

  • Kang, Min-Cheol;Kim, Yong
    • Asia pacific journal of information systems
    • /
    • v.12 no.4
    • /
    • pp.121-137
    • /
    • 2002
  • Researches on P2P, the information sharing model from person to person, up to date have focused on the technical side and there have been lacking of the business side researches such as customer loyalty. Considering the problem, this study tries to examine empirically in what way the factors of service, market, and customer affect the service loyalty of P2P sites. Results of the study show that the three factors have statistically significant effects on the service loyalty in general. In particular, the results uncover that those factors have different impacts on the reuse intention and the recommendation intention, which are the two measures of service loyalty. For example, the cost of service use affects the reuse intention significantly whereas the same element does not affect the recommendation intention. Interestingly, some of the results are not coincide with the results of previous studies and do not meet general expectation. For example, users' tendency of pursuing variety has positive impacts on the service loyalty, especially, the intention of recommendation.

A Study on Improvement of Large-size Hospital's Emergency Medical Service According to Patient's Viewpoint (환자관점에 따른 대형병원의 응급의료서비스 개선연구)

  • Cho, Chul-Ho;Lee, Eun-Ji
    • Journal of Korean Society for Quality Management
    • /
    • v.41 no.4
    • /
    • pp.541-553
    • /
    • 2013
  • Purpose: This study intends to offer strategic implications that can be used in emergency medical service of large-size hospital through analysis of causal relationship among factors such as emergency medical service, patient value, patient satisfaction and reuse intention. Methods: Differential model was introduced to test causal relationship. Questionnaire was developed, and data was collected and analyzed with Structural Equation Modeling. Results: As a result of empirical analysis, we found that emergency medical service qualities of general hospital could be six components. Image of hospital, medical facilities, and attitude of medical staff are positively related to patient satisfaction and reuse intention. Conclusion: This study offers practical implications to relevant managers, at the same time it has limitations to be solved through additional study in future.