• Journal of Distribution Science
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• v.10 no.9
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• pp.23-29
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• 2012

Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

• Journal of Korean Society for Quality Management
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• v.40 no.4
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• pp.531-542
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• 2012

Purpose: This study examines the causal relationship among perceived call center service quality, perceived brand personality, and service loyalty. Methods: This study employs call center services in mobile phone, credit card, and internet shopping, to collect data from respondents via on-line survey, and analyzes causal relationship among above-mentioned three constraints. Results: Perceived call center service quality has a positive impact on perceived brand personality and service loyalty. Perceived brand personality has a positive impact on service loyalty. Cognitive loyalty has a positive influence on attitudinal loyalty. Attitudinal loyalty has a positive impact on behavioral loyalty. Perceived brand personality has a mediating effect towards perceived call center service quality and service loyalty. Conclusion: In order to improve service loyalty, it is necessary to understand diverse variables. Call center service companies are required to find the ways to improve their service quality, while positively applying the techniques of differentiating the brand personality used by manufacturing companies.

• The Journal of the Korea institute of electronic communication sciences
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• v.5 no.5
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• pp.528-533
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• 2010

Currently the telephone service using Internet grows and the recent introduction of a smart phone is expected to accelerate the trend. In particular, considering the domestic situation that the wireless broadband (WiBro) system deployed over the nation, the telephone service over WiBro can be a solution toward its fast expansion. Unlike telephone service over a conventional telephone network or mobile network, however, internet telephone cannot guarantee it service quality, which can be severer in a wireless environment such as a WiBro network. Therefore, a more strict and systematic management for controlling the quality of internet telephone service over WiBro in a more efficient way. As the first step to establish the management system, this paper proposes a scheme to manage the quality of internet telephone service over WiBro and introduces a software developed for the purpose. The developed software is installed on a user terminal and facilitates efficient service quality management by measuring the quality of internet telephone service over WiBro in terms of VoIP metric, network metric, and wireless metric.

• Industrial Engineering and Management Systems
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• v.8 no.1
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• pp.54-65
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• 2009

The existence of Internet revolutionized the computer and communications world. With the rising demand for accessing the Internet, the mobile technology has incorporated the use of Internet in mobile phones. Wireless Application Protocol (WAP) has combined two of the widest utilized technology today: mobile phones and Internet. This study aims to assess the existing WAP pages offered by the top service providers in the Philippines through usability testing experiments. The paper also aims to identify existing problems in WAP interface by focusing on the errors committed by the users. From the usability study, it was found out that common usability problems are wrong selection of links, unclear grouping of categories, wrong feedback, and redundant links. The type of service provider used is significant in determining the performance of users while experience in accessing WAP is insignificant.

• Industrial Engineering and Management Systems
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• v.7 no.1
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• pp.66-77
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• 2008

The existence of Internet revolutionized the computer and communications world. With the rising demand for accessing the Internet, the mobile technology has incorporated the use of Internet in mobile phones. Wireless Application Protocol (WAP) has combined two of the widest utilized technology today: mobile phones and Internet. This study aims to assess the existing WAP pages offered by the top service providers in the Philippines through usability testing experiments. The paper also aims to identify existing problems in WAP interface by focusing on the errors committed by the users. From the usability study, it was found out that common usability problems are wrong selection of links, unclear grouping of categories, wrong feedback, and redundant links. The type of service provider used is significant in determining the performance of users while experience in accessing WAP is insignificant.

• Journal of the Korea Convergence Society
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• v.2 no.4
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• pp.1-7
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• 2011

As the developing of the information technology, M2M market that is using communication between devices is growing rapidly and many companies are involved in M2M business. In this paper, the concept of telematics and vulnerabilities of vehicle network security are discussed. The convergence of vehicle and information technology, the development of mobile communication technology have improved quality of service that provided to user but as a result security threats has diverse. We proposed new business model that be occurred to the participation of mobile carriers in telematics business and we analyzed mobile radio communication network security vulnerabilities. We proposed smart phone and Vehicle authentication scheme with M2M device as a way to solve vulnerabilities.

• Journal of Intelligence and Information Systems
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• v.18 no.1
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• pp.59-69
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• 2012

As exhibition industry, which is a part of 17 new growth engines of the government, is related to other industries such as tourism, transportation and financial industries. So it has a significant ripple effect on other industries. Exhibition is a knowledge-intensive, eco-friendly and high value-added Industry. Over 13,000 exhibitions are held every year around the world which contributes to getting foreign currency. Exhibition industry is closely related with culture and tourism and could be utilized as local and national development strategies and improve national brand image as well. Many countries try various efforts to invigorate exhibition industry by arranging related laws and support system. In Korea, more than 200 exhibitions are being held every year, but only 2~3 exhibitions are hosted with over 400 exhibitors and except these exhibitions most exhibitions have few foreign exhibitors. The main reason of weakness of domestic trade show is that there are no agencies managing exhibitionrelated statistics and there is no specific and reliable evaluation. This might cause impossibility of providing buyer or seller with reliable data, poor growth of exhibitions in terms of quality and thus service quality of trade shows cannot be improved. Hosting a lot of visitors (Public/Buyer/Exhibitor) is very crucial to the development of domestic exhibition industry. In order to attract many visitors, service quality of exhibition and visitor's satisfaction should be enhanced. For this purpose, a variety of real-time customized services through digital media and the services for creating new customers and retaining existing customers should be provided. In addition, by providing visitors with personalized information services they could manage their time and space efficiently avoiding the complexity of exhibition space. Exhibition industry can have competitiveness and industrial foundation through building up exhibition-related statistics, creating new information and enhancing research ability. Therefore, this paper deals with customized service with visitor's smart-phone at the exhibition space and designing mobile framework which enables exhibition devices to interact with other devices. Mobile server framework is composed of three different systems; multi-server interaction, server, client, display device. By making knowledge pool of exhibition environment, the accumulated data for each visitor can be provided as personalized service. In addition, based on the reaction of visitors each of all information is utilized as customized information and so the cyclic chain structure is designed. Multiple interaction server is designed to have functions of event handling, interaction process between exhibition device and visitor's smart-phone and data management. Client is an application processed by visitor's smart-phone and could be driven on a variety of platforms. Client functions as interface representing customized service for individual visitors and event input and output for simultaneous participation. Exhibition device consists of display system to show visitors contents and information, interaction input-output system to receive event from visitors and input toward action and finally the control system to connect above two systems. The proposed mobile framework in this paper provides individual visitors with customized and active services using their information profile and advanced Knowledge. In addition, user participation service is suggested as well by using interaction connection system between server, client, and exhibition devices. Suggested mobile framework is a technology which could be applied to culture industry such as performance, show and exhibition. Thus, this builds up the foundation to improve visitor's participation in exhibition and bring about development of exhibition industry by raising visitor's interest.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.5
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• pp.1173-1180
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• 2012

Based on Smart Phone, this study added and implemented the mobile App to the existing IT agriculture system, which system automatically controlled green house's growth environment. Because the mobile App characterfully possesses high portability, limited resource, mobile wireless network support, enterprise mobile computing support, etc., the hybrid-App should be inevitably adopted. The hybrid App can minimize resource consumption for performing related duties and also, in spite of the mobile device's limits, it can derive high performance, in which facts the system can ensure the service-based architecture's reliance and also, implements the highly sophisticated functionality as well. Through the proposed system, the study expects to contribute to improve quality of life as well as to increase farmer's income through IT-based agriculture system development.

• Journal of Information Technology Services
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• v.6 no.2
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• pp.153-160
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• 2007

Middleware for mobile devices, embedded middleware, is used for mobile devices, cellular phone and DMB related services. It is essential for middleware providers to provide high quality middleware in conformity with its standard and interoperability on hardware platforms. The standard conformance and interoperability of embedded middleware are the key factors to make service providers succeed in their business. The quality of embedded middleware could be secured when Tests for the standard conformance and interoperability of embedded middleware are performed with well established test framework. In this paper, we describe middleware testing methodology of standard conformance, interoperability and middleware test framework for mobile devices.

• Journal of Agricultural Extension & Community Development
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• v.19 no.4
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• pp.833-857
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• 2012

This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.