• 기술혁신연구
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• 제18권2호
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• pp.59-89
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• 2010

컨버전스는 소비자 니즈의 다양화, 고도화 및 관련 IT기술의 발전을 기반으로 21세기의 문화와 사회를 대표하는 키워드로 부각되었다. 현재 우리 사회는 컨버전스의 진화 단계에 있어 두 번째 단계인 산업간 융합 단계, 즉 IT의 활용 범위가 확대되면서 방송, 통신, 금융, 자동차, 의료 등 다양한 산업 영역이 융합되는 단계에 있으며, 본 연구의 대상인 통신 방송 결합상품은 이런 산업간 융합의 대표적 사례이다. 본 연구는 통신 방송 결합상품의 수용과정에 기술혁신상품의 수용모델인 TAM을 적용하여 결합상품의 서비스특성이 소비자의 해당 상품 수용의도에 미치는 영향을 분석하였다. 연구결과, 통 방 결합상품의 주요 서비스특성인 저렴한 비용(가격할인), 서비스 통합성, 선택가능성이 소비자의 지각된 유용성, 지각된 이용편의성 및 지각된 위험에 영향을 주어 소비자의 수용의도를 높일 수 있다는 것을 확인하였다. 본 연구결과는 통신 방송 결합상품의 수용과 확산을 위해서 가격할인 전략(요금전략)과 더불어 이용요금고지시스템, 납부시스템, 콜서비스시스템, 설치 및 A/S시스템의 통합과 같은 시스템적 통합(서비스전략), 그리고 이용자에게 선택권을 줄 수 있는 결합상품 및 관련 옵션들의 개발(상품전략)이 필요하다는 시사점을 제시하고 있다.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2006년도 Proceedings of ISRS 2006 PORSEC Volume II
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• pp.836-839
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• 2006

Telematics, one of the so-called New Growth Engine of IT839, is a leading IT service where wireless internet service represented by information and mobility is extended to the area of transportation. To provide telematics service, Telematics service provider have to connect with various Contents Provider or Service Provide server - for example - LBSS(Location Based Service Server), ASPS(Application Service Provider Server), TELICS(TELematics Information Center Server), GMS(Geo-mobility Server), WTPS(World Telematics Protocol Server) and MAUS(Map Air Update Server). Presently, It is nearly impossible or very difficult for the company that are manufacturing and testing telematics device to develop and test telematics solution without connecting Telematics Service Provider, Service Provider, Contents Provider. And, it is very difficult to connect in TSP, CP, SP having the product to be developed. In this paper, we proposed virtual telematics service provider. The proposed Virtual Telematics Service Provider is to provide telematics services and functionalities by integrating telematics servers into TSP gateway virtually. In other words, VTSP is performs with the role of TSP, CP, SP. And the VTSP support integration of telematics servers, interfacing and monitoring between terminal and the integrated servers.

• 한국전산구조공학회논문집
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• 제21권6호
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• pp.579-587
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• 2008

협업 환경에서 각 에이전트는 같은 의미의 정보를 서로 다른 용어로 사용하기 때문에 정보공유의 어려움이 있다. 즉 협력 제품개발 환경에서 동일한 제품정보를 각 에이전트가 서로 다른 용어로 표현함으로써 제품정보 공유를 어렵게 만든다. 이러한 어려움을 해결하기 위해서는 의미기반 정보를 활용한 제품정보 공유 방법이 필요하다. 본 연구에서는 의미기반 제품정보 공유를 위해 온톨로지 기반의 의미검색 시스템 및 기존의 PDM시스템과 연계하는 방법을 제안한다. 온톨로지는 OWL기반으로 구축하고, 구축된 온톨로지로부터 Pellet 추론 엔진을 이용하여 의미검색을 가능하게 하며, 이것을 웹서비스를 기반으로 구현하여 다른 시스템에서 활용이 가능토록 한다. 또한 기존의 PDM과 연계하여 PDM을 기반으로 의미검색을 수행할 수 있는 방법을 제안한다.

• Journal of Information Processing Systems
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• 제20권3호
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• pp.285-295
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• 2024

Driven by the vague assessment big data, a product service system (PSS) evaluation method is developed based on a hybrid model of multi-weight combination and improved TOPSIS by relative entropy. The index values of PSS alternatives are solved by the integration of the stakeholders' vague assessment comments presented in the form of trapezoidal fuzzy numbers. Multi-weight combination method is proposed for index weight solving of PSS evaluation decision-making. An improved TOPSIS by relative entropy (RE) is presented to overcome the shortcomings of traditional TOPSIS and related modified TOPSIS and then PSS alternatives are evaluated. A PSS evaluation case in a printer company is given to test and verify the proposed model. The RE closeness of seven PSS alternatives are 0.3940, 0.5147, 0.7913, 0.3719, 0.2403, 0.4959, and 0.6332 and the one with the highest RE closeness is selected as the best alternative. The results of comparison examples show that the presented model can compensate for the shortcomings of existing traditional methods.

• International Journal of CAD/CAM
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• 제4권1호
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• pp.1-10
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• 2004

Through reviewing and comparing the current virtual shopping malls web sites integrated VR into E-commerce, this paper analyzed both the advantages and disadvantages of two kinds of methods for product presentation: 2D image based and 3D model based presentation method. Using the virtual shopping mall (EasyMall) as a showcase, we presented the architecture of the system and the development technologies, especially those in the mixed presentation method. The presentation and customization methods in the two related modules, including the PhoneShow for mobile phone and EasyShow for textile products, were discussed. It indicated that the integration of E-commerce with VR could provide consumers with virtual experience and intelligent service for business activities. Furthermore, the product presentation methods can be made available for use in different cases.

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1998년도 춘계학술대회논문집
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• pp.93-98
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• 1998

Recently, consumers are tend to purchase the user-centered designed product using interface enginnering and human factors techniques. Therefore, it is important that the designer's requirements should be analyzed focused on the human machine interface. This paper described the interface usability evaluation technique(suvjective evaluation) for the interface between user and product. This methodology is the integrated interface usbility evaluation method AHP and Conjoint Analysis. AHP(Analytic Hierarchy Process) is a multicriteria decision model to give priority after expressing hierarchically for decision making problem. Conjoint Analysis enduavors to unravel the value, or partworths, that consumers place on the product or service's attributes from experimental subjects' evluation of profiles based on hypothetical products or services. A new usability test methodology proposed by this paper includes techniques jointed both consistency test by AHP and experimental subjective evaluation of profiles by Conjoint Analysis for evaluating the user's emotion and impression.

• International Journal of Internet, Broadcasting and Communication
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• 제11권1호
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• pp.89-96
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• 2019

The purpose of this study is to investigate Nest Labs (Nest)'s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest's capacity and functionality is to offer a seamless integration of devices, platforms, and services and the "Works with Nest" offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to "If This, Then That." The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, 'AirBnB' to help consumers become more energy-efficient at home.

• 인터넷정보학회논문지
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• 제10권1호
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• pp.123-134
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• 2009

CRM(Customer Relationship Management)은 비즈니스 환경에서 기업의 이익과 경쟁적 우위를 차지할 수 있도록 하는 새로운 비즈니스 전략이다. 최근, 금융 산업은 자본시장통합법 시행을 앞두고(2009년) 금융 IT 산업 및 서비스에 대한 질적 양적 성장을 요구하고 있다. 이에 따라 증권, 보험, 은행, 선물, 자산운용사, 투신사들은 파생상품 및 서비스의 향상을 위해 노력하고 있다. 본 논문에서는 CRM 센터에서 증가하는 인바운드 고객 채널을 효율적으로 관리하기 위한 방안으로 대용량 채널 통합을 위한 채널 서버 모델을 제안하고 설계 구현하였다. 제안한 채널 서버 모델은 다양한 인바운드 채널 서비스를 통합 관리하고 표준화 하였다. 제안한 모델은 금융 서비스를 지원하는 뱅킹시스템, 증권사, 보험 등에서 인바운드 고객을 효율적으로 응대할 수 있다.

• 한국컴퓨터정보학회논문지
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• 제21권8호
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• pp.105-116
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• 2016

Corporate social media has been recently used in customer relationship management in many ways to improve product sales and company images. Not much research exists on corporate social media, Therefore, in this paper, we propose a research model to identify how corporate social media enhances corporate's CRM quality, resulting in forming customer's purchase intention. In detail, this paper is to examine how customer's perceived value of corporate social media influences CRM quality(CRM trust and CRM commitment), and then how CRM quality affects purchase intention. To this end, a total of 300 questionnaires were used from online panel respondents to test research hypothesis. The findings showed that service performance value and monetary value were major determinants of CRM trust, however, there was no association between brand integration value and CRM trust. In addition, the effects of service performance value and brand integration value on CRM commitment were found whereas monetary value had no effect on CRM commitment. The results also showed that CRM trust and CRM commitment played a critical role in forming of purchase intention. Theoretical and practical Implications are discussed.

• 기술혁신연구
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• 제12권2호
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• pp.209-225
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• 2004

This study aims to explore and understand the role of knowledge intensive service activities in the industrial innovation of Korea. It analyzes public and private service inputs to the innovation of manufacturers. The contribution of KISs to the innovation of both service suppliers and manufacturers was analyzed by using survey questionnaire. The results of the analysis revealed that the contribution of KISs to the innovation capability of manufacturers is significant. Large manufacturers that hold internal capability to supply KISs are also active in using external KISs. The manufacturing firms that utilized KISs intensively proved to be more innovative than those did not. Heavy KISs users also entertained benefits of capability enhancement as they improved monitoring and achieved efficient application of knowledge asset into product and process innovation. The role of public KISs in the innovation of manufacturers appeared to be indirect and done mainly through education and public R&D activities. Direct input, such as public software service, was not utilized as much in service suppliers themselves. The major reason is that public KISs may not be relevant to their actual needs. Manufacturers have implemented both tighter integration of familiar KISs and loosely coupled unfamiliar KISs.