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Virtual Presentation and Customization of Products Based on Internet  

Pan Zhi-geng (State Key Lab. of CAD & CG, Zhejiang University, Institute of VR ans Multimedia, HZIEE)
Chen Tian (State Key Lab. of CAD & CG, Zhejiang University)
Zhang Ming-min (State Key Lab. of CAD & CG, Zhejiang University)
Xu Bin (State Key Lab. of CAD & CG, Zhejiang University)
Publication Information
International Journal of CAD/CAM / v.4, no.1, 2004 , pp. 1-10 More about this Journal
Abstract
Through reviewing and comparing the current virtual shopping malls web sites integrated VR into E-commerce, this paper analyzed both the advantages and disadvantages of two kinds of methods for product presentation: 2D image based and 3D model based presentation method. Using the virtual shopping mall (EasyMall) as a showcase, we presented the architecture of the system and the development technologies, especially those in the mixed presentation method. The presentation and customization methods in the two related modules, including the PhoneShow for mobile phone and EasyShow for textile products, were discussed. It indicated that the integration of E-commerce with VR could provide consumers with virtual experience and intelligent service for business activities. Furthermore, the product presentation methods can be made available for use in different cases.
Keywords
Product presentation; Product customization; Virtual reality; E-commerce; Network;
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