Development of the Interface Usability Evaluation Technique Using Integration of AHP and Conjoint Analysis

AHP와 Conjoint Analysis간의 통합에 의한 인터페이스 사용성 평가 방법 개발

  • 문형돈 (아주대학교 산업공학과) ;
  • 박범 (아주대학교 산업공학과)
  • Published : 1998.04.01


Recently, consumers are tend to purchase the user-centered designed product using interface enginnering and human factors techniques. Therefore, it is important that the designer's requirements should be analyzed focused on the human machine interface. This paper described the interface usability evaluation technique(suvjective evaluation) for the interface between user and product. This methodology is the integrated interface usbility evaluation method AHP and Conjoint Analysis. AHP(Analytic Hierarchy Process) is a multicriteria decision model to give priority after expressing hierarchically for decision making problem. Conjoint Analysis enduavors to unravel the value, or partworths, that consumers place on the product or service's attributes from experimental subjects' evluation of profiles based on hypothetical products or services. A new usability test methodology proposed by this paper includes techniques jointed both consistency test by AHP and experimental subjective evaluation of profiles by Conjoint Analysis for evaluating the user's emotion and impression.