• Title/Summary/Keyword: Service Innovativeness

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A Study on Factors affecting OTT Users' Intention to continue using Curation Services (OTT 이용자의 큐레이션 서비스 지속이용의도에 영향을 미치는 요인 연구)

  • Lee, Yong-Jun;Kim, Won-Je
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.217-225
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    • 2021
  • This study aimed to provide implications required to establish a content strategy by examining the influencing factors affecting the acceptance of curation services for 320 OTT users, and the main results are as follows. First, innovativeness was found to have a positive effect on performance expectations. Second, innovativeness was found to have a positive impact on the effort expectation. Third, performance expectation had a positive effect on the intention to use continuously. Fourth, it was shown that the effort expectation had a positive effect on the intention to use continuously. Fifth, social influence was found to have no significant effect on the intention to use continuously. Sixth, it was found that the facilitating conditions did not significantly affect the intention to use continuously. The above results can be assessed as the higher the OTT users perceive the performance and effort expectations of the curation service, the higher their intention to continue using them. This study is meaningful in that it verified the factors affecting the intention to use the OTT curation service and expanded the UTAUT model.

Exploring Changes in Organizational Culture after Firm-Wide Institutionalization of Smart Work: Case of a Service Company 'H' (스마트워크 후 조직 문화 변화 연구: 서비스 대기업 'H사' 사례)

  • Jang, Minje;Nam, Eunwoo;Lee, Jungwoo
    • Knowledge Management Research
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    • v.22 no.1
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    • pp.85-103
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    • 2021
  • While there is a rapid transition to smart work due to COVID-19, not many studies have measured the changes in organizational culture after firm-wide institutionalization of smart work. Through a questionnaire and a series of stakeholder interviews, this study examined how and to what extent employees' perception of organizational culture changed after the introduction of smart work in a large leisure service company H in South Korea. The working culture of the organization is measured as the changes in the organizational members' perception on seven dimensions: strategic innovativeness, organizational flexibility, fair human resource management, rational decision making processes, organizational vitality, trustful collaboration, proactive leadership. The results demonstrated that, after the introduction of smart work, the organizational members' perception on strategic innovativeness, organizational flexibility, organizational vitality, trustful collaboration have declined significantly while the changes in fair human resource management, rational decision making processes, and proactive leadership are insignificant. Though found to be insignificant, follow up interviews revealed that participants think that the role of management leadership is very critical for the smart work systems to be institutionalized successfully. While the smart work may have different effects depending upon industry or organizational characteristics, this study present a case for changes in organizational culture after institutionalizing smart work. Implications are discussed with further research issues at the end.

Structural Relationships Among Factors to Adoption of Telehealth Service (원격의료서비스 수용요인의 구조적 관계 실증연구)

  • Kim, Sung-Soo;Ryu, See-Won
    • Asia pacific journal of information systems
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    • v.21 no.3
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    • pp.71-96
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    • 2011
  • Within the traditional medical delivery system, patients residing in medically vulnerable areas, those with body movement difficulties, and nursing facility residents have had limited access to good healthcare services. However, Information and Communication Technology (ICT) provides us with a convenient and useful means of overcoming distance and time constraints. ICT is integrated with biomedical science and technology in a way that offers a new high-quality medical service. As a result, rapid technological advancement is expected to play a pivotal role bringing about innovation in a wide range of medical service areas, such as medical management, testing, diagnosis, and treatment; offering new and improved healthcare services; and effecting dramatic changes in current medical services. The increase in aging population and chronic diseases has caused an increase in medical expenses. In response to the increasing demand for efficient healthcare services, a telehealth service based on ICT is being emphasized on a global level. Telehealth services have been implemented especially in pilot projects and system development and technological research. With the service about to be implemented in earnest, it is necessary to study its overall acceptance by consumers, which is expected to contribute to the development and activation of a variety of services. In this sense, the study aims at positively examining the structural relationship among the acceptance factors for telehealth services based on the Technology Acceptance Model (TAM). Data were collected by showing audiovisual material on telehealth services to online panels and requesting them to respond to a structured questionnaire sheet, which is known as the information acceleration method. Among the 1,165 adult respondents, 608 valid samples were finally chosen, while the remaining were excluded because of incomplete answers or allotted time overrun. In order to test the reliability and validity of the assessment scale items, we carried out reliability and factor analyses, and in order to explore the causal relation among potential variables, we conducted a structural equation modeling analysis using AMOS 7.0 and SPSS 17.0. The research outcomes are as follows. First, service quality, innovativeness of medical technology, and social influence were shown to affect perceived ease of use and perceived usefulness of the telehealth service, which was statistically significant, and the two factors had a positive impact on willingness to accept the telehealth service. In addition, social influence had a direct, significant effect on intention to use, which is paralleled by the TAM used in previous research on technology acceptance. This shows that the research model proposed in the study effectively explains the acceptance of the telehealth service. Second, the research model reveals that information privacy concerns had a insignificant impact on perceived ease of use of the telehealth service. From this, it can be gathered that the concerns over information protection and security are reduced further due to advancements in information technology compared to the initial period in the information technology industry, and thus the improvement in quality of medical services appeared to ensure that information privacy concerns did not act as a prohibiting factor in the acceptance of the telehealth service. Thus, if other factors have an enormous impact on ease of use and usefulness, concerns over these results in the initial period of technology acceptance may become irrelevant. However, it is clear that users' information privacy concerns, as other studies have revealed, is a major factor affecting technology acceptance. Thus, caution must be exercised while interpreting the result, and further study is required on the issue. Numerous information technologies with outstanding performance and innovativeness often attract few consumers. A revised bill for those urgently in need of telehealth services is about to be approved in the national assembly. As telemedicine is implemented between doctors and patients, a wide range of systems that will improve the quality of healthcare services will be designed. In this sense, the study on the consumer acceptance of telehealth services is meaningful and offers strong academic evidence. Based on the implications, it can be expected to contribute to the activation of telehealth services. Further study is needed to assess the acceptance factors for telehealth services, such as motivation to remain healthy, health care involvement, knowledge on health, and control of health-related behavior, in order to develop unique services according to the categorization of customers based on health factors. In addition, further study may focus on various theoretical cognitive behavior models other than the TAM, such as the health belief model.

Analyzing Government Policy Frameworks for Promoting Adoption and Diffusion of IPTV Services (IPTV 서비스의 수용과 확산을 위한 정부 정책 프레임워크 분석)

  • Seo, Hyun-Sik;Kim, Jun-Ho;Lee, Bong-Gyou
    • Journal of Internet Computing and Services
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    • v.11 no.5
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    • pp.37-58
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    • 2010
  • This study analyzes appropriate government policy frameworks for promoting IPTV industry by studying the way of adoption and diffusion of IPTV services. Until recently, most researches on government policies for technology adoption have focused on the personal context. This research adopts two theories, i.e., innovation characteristics theory for personal context and implementation process theory for organizational context. It also hypothesizes that the innovation characteristics more influence on the behavioral intention for usage new media in the level of personal innovativeness is high. Moreover, in the level of expectancy for diffusion policy is high, the implementation of IPTV services more influences on the behavioral intention. The results by statistical analysis, it is found that the higher the level of personal innovativeness is, and the higher the level of expectancy for diffusion policy is, the more behavioral intention will be influenced by the characteristics of innovation and implementation of IPTV service. Thus it is important for government agencies to find the way to facilitate personal innovativeness as well as expectancy for diffusion policy.

A Study on the Intention of Financial Consumers to Accept AI Services Using UTAUT Model (통합기술수용이론을 이용한 금융소비자들의 인공지능 서비스 수용의도 연구)

  • Kim, Sun Mi;Son, Young Doo
    • Journal of Korean Society for Quality Management
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    • v.50 no.1
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    • pp.43-61
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    • 2022
  • Purpose: The purpose of this study was verifying factors that affect to intention to use AI financial services and finding a way of building an user oriented AI ecology. Methods: This study used the UTAUT (Unified Theory of Acceptance and Use of Technology) model with independent variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, trust, personal innovativeness and AI understanding as moderating variable. The data was collected through online & offline survey with questionnaire from 330 financial customers. Results: As a result, the analysis suggested that the performance expectancy, social influence, facilitating conditions, personal innovativeness are statistically significant to the intention to use AI. It was also found that AI knowledge of users differently influence the intention to use through the moderating effect on the facilitating conditions. Conclusion: Performance expectancy, social influence, facilitating conditions, personal innovativeness have positive causation to the intention to use in AI financial service. On the facilitating conditions, unlike other variables, it was found that the user's intention to use was different by the level of AI understanding. It means that customers could have the strong intention to use AI even though they don't have enough pieces of knowledge on the factors. Customers seem to be of recognition that the technology has certain benefits for themselves. The facilitating factors are significantly affected by AI understanding and differently effect on the intention to use AI.

The Moderating Effects on Strength and Opportunity Factors Between Entrepreneurship of Franchisor's CEO and Performance in Hood Service Franchise (외식 프랜차이즈 가맹본부 CEO의 기업가정신과 성과 간에 강점과 기회요인의 매개효과 분석)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.131-143
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    • 2018
  • This paper aims to investigate the moderating effects of strength and opportunity factors between entrepreneurship of food service franchisor's CEO and performance in hood service franchise. For analyzing the relationship of them, the entrepreneurship factors categorized with organizational risk taking, innovativeness, and proactiveness from previous researches(Khandwalla, 1977; Miller, 1983; Miller, 1983). Also, strength and opportunity factors classified into detailed subfactor by confirmatory factor analysis. As a result, we found some statistically significant effects between the strength and opportunity factors and entrepreneurship factors, and they sequentially affects to performance. This result means that strength and opportunity factors have a role as a moderating variables. That is, as a presented with previous research, there is verified that entrepreneurship is caused by organizational risk taking, innovativeness, and proactiveness. Also, strength and opportunity factors significantly affect to business performance. Some guidelines for practicing potential food service franchise as a result of this would include; first of all, it is important to support the potential food service franchise consulting approach for some competitive advantage; secondly, effective governmental support programs for food service franchise should be developed for positive impacts of according to these results.

Moderating Effects of Personal Innovativeness in Mobile Banking Service (모바일뱅킹에서 개인혁신성의 조절효과)

  • Kwon, Soon-Jae
    • The Journal of Information Systems
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    • v.22 no.1
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    • pp.201-223
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    • 2013
  • 모바일뱅킹은 빠르게 성장하고있으며 은행서비스의 많은 부분이 모바일뱅킹에서 제공되고 있다. 하지만, 모바일뱅킹을 사용자들이 수용하는데 개인의 혁신성이 어떠한 영향을 미치는지에 대한 연구는 많이 이루어지지 않고 있다. 불행히도 모바일뱅킹은 그 특성상 제한된 화면을 사용자들이 사용하기가 용이하지 않다. 본 연구는 개인혁신성(PI)의 관점에서 모바일뱅킹을 수용하는데 영향을 미치는 요인을 밝히고 자하였다. 특히 다른 정보시스템에서 많이 사용된 지각된 유용성(USF) 및 사용의 용이성(EOU) 변수뿐만 아니라 지각된 즐거움(ENJ)의 요인을 추가하여 모바일뱅킹 수용에서 영향요인을 분석하고자 하였다. 또한, 본 연구에서는 336명의 모바일뱅킹의 사용자들에게 설문을 실시하였으며, 응답자들을 두 그룹(개인 혁신성이 높은 그룹과 낮은 그룹)으로 분류하여 구조방정식모형에서 집단간차이를 분석하였다. 본 연구결과 개인 혁신성(PI) 모바일뱅킹 수용에 영향을 미치는 것으로 분석되었다. 세부적으로 분석해 보면 개인혁신성이 높은 그룹이 낮은 그룹 보다 더 많은 영향을 받는 것으로 분석되었다. 특히, 사용의도와 사용의 유용성 그리고 지각된 즐거움 사이의 경로계수 값의 크기가 개인혁신성이 높은 그룹이 낮은 그룹보다 높았다. 여기서 지각된 즐거움의 경우 개인 혁신성이 높은 그룹이 낮은 그룹 보다 더 많은 영향을 받는 것으로 분석되었다. 이러한 연구의 결과는 모바일뱅킹 서비스의 성장과 확대에 실무적으로 사용할 수 있을 것으로 분석된다.

Growth and Motivations for Chinese Mobile Payment Service: An Empirical Study Using Ali-Pay and Wechat-Pay Users in Chinese Market (중국 모바일 결제서비스의 발전과 사용동기 - 중국 모바일 결제서비스 알리페이, 위챗페이를 중심으로 -)

  • Yin, Changlong;Lee, Sae-Bom;Roh, In-Sung;Suh, Yung-Ho
    • Journal of Korean Society for Quality Management
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    • v.45 no.1
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    • pp.139-152
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    • 2017
  • Purpose: The purpose of this study is how Chinese users' personal traits affect the intention to use mobile payment. This research selects personal innovativeness and habit of cash payment as personal traits, and considers perceived risks and relative advantage as personal beliefs. In addition, the research divided perceived risks into three multi-faceted risks, which are privacy risk, financial risk and performance risk. Methods: The method of this study used questionnaire survey to collect 241 data on users' perception on mobile payment, and also used a structural equation modeling method. Results: The result of this paper shows that all hypotheses are statistically significant except 4 hypotheses. Conclusion: The result of this study found that personal innovativeness is negatively related with all 3 kinds of perceived risks as anticipated. And Chinese users' traditional habit of cash payment negatively affects intention to use mobile payment but is not statistically significant affecting three perceived risks. Among perceived risks, privacy risk is the most negatively influencing factor to relative advantage.

A Study on the Determinants of Intention to Use Mobile Banking (모바일뱅킹 사용의도의 영향요인에 관한 연구)

  • Moon, Yong-Eun;Jung, Eau-Jin
    • The Journal of Information Systems
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    • v.13 no.2
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    • pp.89-117
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    • 2004
  • Mobile technologies and services have become one of the inevitable parts of people's lives and mobile businesses have also been widespread. Popular mobile internet services through cell phones have made people in the financial industry consider that 'mobile' is promising. Nevertheless, there have been little studies of mobile services in the financial industry and most of the studies have been concentrated on internet services. The main purpose of this study is to investigate on the determinants of intention to use mobile banking. To achieve the goal, based on the theoretical backgrounds of the Technology Acceptance Model(TAM). Survey questionnaires were distributed via post & email to 500 users who have been experiences with cell phone and have an account. Out of 291 responded questionnaires, 275 data sets were available for statistical analysis with SPSS 10.1. Research hypotheses are analyzed by LISREL 8.30. Factor analysis identified seven external factors : (1) convenience, (2) cost, (3) unusefulness, (4) riskiness, (5) personal innovativeness (6) users' self-efficacy (7) experience of mobile services. Results of this study show that convenience, unusefulness, riskiness, personal innovativeness and experience of mobile services have significant effects on intention to use mobile banking . Much of the previous researches have dealt with service provider only and have focused on mobile internet. In this regard, when it comes to a viewpoint that regards the mobile banking sector as a new sector of mobile businesses. This study may provide a guideline to activate of mobile banking acceptance.

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Influence of Individual Entrepreneurial Orientation on the Performance of Small and Medium Enterprises in Malaysia

  • KOE, Wei-Loon;RONI, Mastura;CHIN, Tee Suan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.325-333
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    • 2022
  • This study examined the influence of three elements of individual entrepreneurial orientation (IEO), namely innovativeness, risk-taking, and proactiveness on the performance of small and medium enterprises (SMEs). It is worth noting that SMEs have experienced low productivity, low profit, and low performance during the COVID-19 pandemic era. Although several studies have shown that entrepreneurial orientation (EO) is a key factor of company performance, few have focused on IEO. This study employed a quantitative research design because all variables were measurable. It used a questionnaire to survey 384 SMEs in the service sector and employed structural equation modeling (SEM) in data analysis. The findings suggested that SMEs' performance was influenced by risk-taking and proactiveness. This could be related to the fact that SMEs have a less formal structure, allowing owner-managers to take risks and make quick decisions. Furthermore, high performance was ensured by being very sensitive to market trends and changes in the business environment. Innovativeness was not a significant factor in influencing the performance of SMEs. Perhaps it was rather difficult for SME owner-managers to be innovative due to the lack of various resources. This study successfully re-confirmed the effect of IEO on business performance and highlighted the importance of risk-taking and proactiveness in improving the performance of SMEs.