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http://dx.doi.org/10.7469/JKSQM.2017.45.1.139

Growth and Motivations for Chinese Mobile Payment Service: An Empirical Study Using Ali-Pay and Wechat-Pay Users in Chinese Market  

Yin, Changlong (Department of Management, Graduate School, Kyung Hee University)
Lee, Sae-Bom (School of Management, Kyung Hee University)
Roh, In-Sung (School of Management, Kyung Hee University)
Suh, Yung-Ho (School of Management, Kyung Hee University)
Publication Information
Journal of Korean Society for Quality Management / v.45, no.1, 2017 , pp. 139-152 More about this Journal
Abstract
Purpose: The purpose of this study is how Chinese users' personal traits affect the intention to use mobile payment. This research selects personal innovativeness and habit of cash payment as personal traits, and considers perceived risks and relative advantage as personal beliefs. In addition, the research divided perceived risks into three multi-faceted risks, which are privacy risk, financial risk and performance risk. Methods: The method of this study used questionnaire survey to collect 241 data on users' perception on mobile payment, and also used a structural equation modeling method. Results: The result of this paper shows that all hypotheses are statistically significant except 4 hypotheses. Conclusion: The result of this study found that personal innovativeness is negatively related with all 3 kinds of perceived risks as anticipated. And Chinese users' traditional habit of cash payment negatively affects intention to use mobile payment but is not statistically significant affecting three perceived risks. Among perceived risks, privacy risk is the most negatively influencing factor to relative advantage.
Keywords
Mobile Payment; Chinese Mobile Market; Personal Traits; Habit of Cash Payment;
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