• 제목/요약/키워드: Service Delivery Characteristic

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Analytical Framework for Promoting Customer Participation in Benefit Delay Type Services

  • Cho, Myung-Rae
    • 융합경영연구
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    • 제6권1호
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    • pp.9-16
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    • 2018
  • Purpose - Benefit delay type services have a characteristic of benefit delay that does not immediately appear at the time of delivery of service. Due to a characteristic of benefit delay, the customer's participation in the service delivery system is hindered, and the quality of service declines. As a result, customer satisfaction would be reduced. The purpose of this study is to construct an analytical framework to analyze a mechanism that promotes customer participation in benefit delay type services. Research design, data, and Methodology - Existing research has considered only the performance of service companies to enhance the quality of service and customer satisfaction. This study focused on customer participation as a factor affecting the quality of service and customer satisfaction and attempted to construct an analytical framework based on a theoretical perspective of motivational research. Results - By adopting the motivation theory, this research derived three concepts, the possibility of gaining benefits, the emotional experience, and the desire of benefit. And motivation is created when the three factors interact with each other. Conclusions - This paper has constructed an analytical framework for analyzing factors that promote customer participation in the benefit delay service and finally has proposed case study for further research.

취업정보사이트의 웹서비스품질과 관계품질 역할 연구 (A Study on Web Service Quality and Role of Relationship Quality of Job Information Sites)

  • 조철호
    • 품질경영학회지
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    • 제40권2호
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    • pp.219-230
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    • 2012
  • These days, getting a gob is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, job information sites have lots of problems with respect to satisfying customer's needs. This study is designed to explore web-site service quality factors in job information site, and relationship among characteristic web service quality, customer satisfaction, relationship quality and reuse intention. In this study we found that customer satisfaction is prior to relationship quality, which decide long-term customer relationship. And also, Trust which is one of the relationship quality and customer satisfaction affect customers reuse intent respectively. This study also found that characteristic service quality in related to job information site can be composed of four factors such as delivery of information, customization, web design and interaction. Delivery of information, web design and interaction affect trust, and web design and interaction affect customer satisfaction. And also relationship quality is prior to reuse intention.

택배업체의 CSV(공유가치창출)가 신뢰 및 사용의도에 미치는 영향에 관한 연구 : 실버택배 서비스를 중심으로 (A Study on the Impact of CSV(Creating Shared Value) of Delivery Companies on Confidence and Intention to Use Delivery Service: Focused on Senior Parcel Delivery Service)

  • 김윤정;김은정;김종원
    • 한국산업정보학회논문지
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    • 제22권5호
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    • pp.85-100
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    • 2017
  • 택배사들은 지속적으로 늘어나는 택배 수요와 이를 처리할 배송 인력의 부족, 배송 난(難) 지역의 해소 및 택배거점 확보의 필요성, 배송비용 상승에 대한 대응 등 사업 수행상의 어려움에 직면하고 있는 상황에서 노인의 일자리를 창출하는 실버택배 서비스를 도입하는 CSV 활동을 진행하고 있다. 본 연구에서는 실버택배 서비스 품질과 택배사의 CSV 활동 및 소비자 개인특성요인이 택배사에 대한 신뢰 및 사용의도에 미치는 영향을 살펴보았다. 본 연구의 실증분석에서는 택배서비스를 이용해본 경험이 있는 개인을 대상으로 온 오프라인으로 설문조사를 실시하였으며, 최종적으로 216개의 표본으로 실증분석 하였다. 연구결과를 살펴보면 먼저, 실버택배 서비스 품질인 신속성은 신뢰에 유의한 영향을 미치는 것으로 나타났으나 안전성은 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 실버택배 서비스 업체의 CSV 활동의 진정성은 신뢰에 유의한 영향을 미치는 것으로 나타났으나, CSV 활동의 적합성은 유의한 영향을 미치지 않는 것으로 나타났다. 또한 소비자 개인 특성인 소비가치와 윤리적 소비성향은 신뢰에 유의한 영향을 미치는 것으로 나타났으며, 실버 택배사에 대한 신뢰 또한 사용의도에 유의한 영향을 미치는 것으로 나타났다.

인터넷 종합 쇼핑몰에서의 배송정책 의사결정지원시스템 (A Decision Support System for Delivery Policies at an Internet Shopping Mall)

  • 이주영;박양병
    • 경영과학
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    • 제18권2호
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    • pp.61-72
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    • 2001
  • This paper presents a decision support system (DSS) for selecting the best delivery policy at an internet general shopping mall with its own distribution center and many outside enterprises linked up with the mall. The DSS provides the decision maker with the performance information of three delivery policies (individual delivery, collective delivery, mixed delivery) for the given service level, customer order pattern, direct/indirect delivery ratio, unit costs of various delivery modes, upper level of goods characteristic index for collective delivery poller, etc. Furthermore, the DSS allows the decision maker to perform the sensitivity analyses of three delivery policies for their major parameters and unit costs of delivery modes. The DSS is developed with AweSim simulation 1anguage and Visual Basic programming 1anguage.

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모바일 배달 전문 플랫폼의 서비스 특성이 지각된 용이성과 고객 만족도에 미치는 영향 (The Influence of a Mobile Platform for Food Delivery Services on Perceived Ease of Use and Customer Satisfaction)

  • 김규식;최재붕
    • 한국IT서비스학회지
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    • 제18권5호
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    • pp.119-132
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    • 2019
  • This study aims to analyze how specific features of a mobile platform such as economic feasibility, interactivity, safety, and design are correlated with perceived ease of use and customer satisfaction, targeting those who purchase delivery food on a mobile platform dedicated to delivery services. A survey was conducted on customers who had bought delivery food on a mobile platform and the data collection was conducted from August 19, 2019 to September 18, 2019, using 300 mobile platform service users. A total of 300 copies were retrieved. 249 valid samples of 300 copies were analyzed with SPSS 23.0 and AMOS 23, and In addition, programs including SPSS and AMOS were used for the analysis of frequency, confirmatory factor, reliability and validity, correlation and structural equation model. Major findings of such analysis are as follows. First, design characteristic of a mobil platform had relevant impacts on perceived ease of use. However, economic feasibility, interactivity, and safety did not significantly affect perceived ease of use. Second, perceived ease of use had a significantly influenced on the extent of customer satisfaction. Hence, from practical and academical point of views based on the results of this analysis, this study is expected to provide directions and some practical and useful implications for a mobile platform for food delivery services.

모바일 서비스 전달 특성에 따른 상호작용성 지각이 고객 태도에 미치는 영향 (The Influence of Mobile Service Delivery Characteristics on Perceived Interactivity and Attitude towards Mobile Service)

  • 이윤재;이정훈
    • 한국콘텐츠학회논문지
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    • 제13권12호
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    • pp.402-411
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    • 2013
  • 스마트폰의 확산과 더불어 모바일 콘텐츠 시장이 성장하고 있다. 모바일을 통한 온라인 콘텐츠 접속은 기존 PC를 기반으로 한 온라인 접속과 구별되는 서비스 전달 특성으로 언제 어디서나 접속할 수 있는 유비쿼터스 접속성과 모바일 사용자의 정보를 바탕으로 상황에 맞는 정보를 전달할 수 있는 맥락적 제안의 특성을 지니고 있다. 본 연구는 이러한 모바일 서비스의 새로운 특성과 더불어 기존의 PC 기반 온라인서비스에 비해 상대적으로 열위에 있는 특성인 시스템의 반응 속도와 비언어적 정보 전달성을 포함해 모바일 서비스의 전달 특성이 사용자들의 상호작용성 지각과 서비스에 대한 태도에 미치는 영향을 확인하였다. 연구결과 유비쿼터스 접속성과 맥락적 제안성은 모바일 콘텐츠 이용자의 상호작용성 지각에 긍정적 영향을 주고 있었으며, 반응속도 역시도 지각된 상호작용성에 긍정적인 영향을 미치고 있었으나, 비언어적 정보전달성은 그렇지 않음을 확인하였다. 반응속도와 비언어적 정보전달성은 모바일 콘텐츠 개발 시 상충관계에 있는 속성이며, 본 연구는 비언어적 정보전달성 보다는 반응속도를 강화했을 때 모바일 콘텐츠에 대한 상호작용성 인식과 서비스 관련 태도에 긍정적인 영향을 줄 것임을 제시하고 있다.

농어촌보건기관 일차보건의료 서비스 전달체계 개편안 논의의 문제와 대안 (Reform of the Primary Health Care Delivery System in Rural Areas)

  • 나백주
    • 한국농촌간호학회지
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    • 제1권1호
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    • pp.5-10
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    • 2006
  • Purpose: This study was done to identify strategies for the reform of the primary health care delivery system in rural areas. Methods: Official documents on changes in the rural health care environment were reviewed along with previous articles on reform of the health care delivery system in rural areas. Results: The primary health care system in rural areas of South Korea has not been well developed by the government. The government has mainly invested in hardware like facilities and equipment but, not in software like the delivery system or personnel. Nowadays every country is confronted with an aging society, which means an increase in the prevalence of chronic disease. Thus they have again become interested in primary health care delivery system. Further, characteristics of the primary health care system have changed to be more comprehensive and to focus on chronic disease. The primary health care system in rural areas should have basic health care functions and a visiting medical officer(doctor) connected with basic health care. Conclusions: The primary health care delivery system is the best strategy when adjusted to the characteristic of the chronic diseases that are prevalent today. Cooperation of the central government and local government is important if these changes are to be realized.

온라인 플랫폼을 활용한 수산식품 구매요인 우선순위 분석: AHP 기법을 활용하여 (Priority Analysis for Consumers' Purchasing Factors of Seafood Online Using AHP Method)

  • 정현기;기해경;박세현
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.449-461
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    • 2022
  • Purpose - The purpose of this study to explore factors consumers prioritize when purchasing seafood online. The originality of the study lies on adopting AHP-based approach in analyzing prioritized purchasing factors of seafood online. Design/methodology/approach - A survey was conducted targeting Korean consumers who have purchased seafood online. AHP method was applied to rank factors consumers prioritize before making decision. Findings - First, product's factor ranked first among other high level factors including delivery service, seller, online platform. Second, sanitation, taste, country of origin ranked first, second, third respectively, within product's factors. Third, safe delivery, timeliness, information accuracy ranked first, second, third respectively, within delivery factors. Fourth, consumer reviews, consumer response ability, promotion ranked first, second, third within seller factors. Fifth, Personal information management system, credibility, user-friendliness ranked first, second, third, within online platform factors. Research implications or Originality - To activate seafood online market, it is crucial to assure consumers that the seafood is well managed in a sanitary way from the production site to table. Existing government programs such as seafood traceability system, HACCP, and cold-chain infrastructure needs improvement. Due to highly perishable characteristic of seafood, delivery factors matter when purchasing online. Online platforms needs to continue to improve delivery service. Seafood products are mostly not branded and without objective information about their properties. Creating quality classification and seafood brands are likely to help consumers chose seafood online.

발주자의 특성을 고려한 CM업무 최적 활용에 관한 연구 (A Study on Optimal CM Service and Practice Considering the Characteristic of Owner)

  • 김해선;박영호;백준홍
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2003년도 학술대회지
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    • pp.638-641
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    • 2003
  • 이번 연구에서는 CM제도의 활성화를 위해 발주자치 특성과 프로젝트의 특성에 부합하는 CM업무가 수행되어 져야 한다는 것을 실제 프로젝트 수행사례를 통해 설명하고자 하였다. 이를 위해 먼저 각 단계별로 CM의 업무인 일정관리, 원가관리, 정보관리 측면에서의 CM의 주요 업무를 정리하고, 국내의 CM제도 활성화를 위한 문제점을 정책적 측면, 수요자측면, 공급자/CM사업자 측면, 건설환경적 측면에서 분석하였다. 또한 CM제도의 정착을 위해서 해결되어져야 할 한국건설시장의 발주방식의 현황을 분석하고, 발주방식별 효율의 차이를 비교하였다. 이를 통해, CM제도가 공공건설시장에서 정착하고 경험과 기술적으로 취약한 발주자의 기능을 보완하기 위해서는 CMer 스스로가 CM업무영역을 다양화하여 사업별 특성에 부합하는 최적의 CM역할을 제공할 수 있음을 설명하였다.

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단일 허브를 이용한 시간 제약이 존재하는 수거 및 배달 차량 경로 문제 (Pick Up and Delivery Vehicle Routing Problem Under Time Window Using Single Hub)

  • 김지용
    • 산업경영시스템학회지
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    • 제42권4호
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    • pp.16-22
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    • 2019
  • After Dantzig and Rasmer introduced Vehicle Routing Problem in 1959, this field has been studied with numerous approaches so far. Classical Vehicle Routing Problem can be described as a problem of multiple number of homogeneous vehicles sharing a same starting node and having their own routes to meet the needs of demand nodes. After satisfying all the needs, they go back to the starting node. In order to apply the real world problem, this problem had been developed with additional constraints and pick up & delivery model is one of them. To enhance the effectiveness of pick up & delivery, hub became a popular concept, which often helps reducing the overall cost and improving the quality of service. Lots of studies have suggested heuristic methods to realize this problem because it often becomes a NP-hard problem. However, because of this characteristic, there are not many studies solving this problem optimally. If the problem can be solved in polynomial time, optimal solution is the best option. Therefore, this study proposes a new mathematical model to solve this problem optimally, verified by a real world problem. The main improvements of this study compared to real world case are firstly, make drivers visit every nodes once except hub, secondly, make drivers visit every nodes at the right time, and thirdly, make drivers start and end their journey at their own homes.