• Title/Summary/Keyword: Service Components

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A Study on the Impact of Cultural Contact Service on Brand Equity

  • SHIN, Ok-Chul;PARK, Jin-Woo
    • Journal of Distribution Science
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    • v.18 no.6
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    • pp.15-24
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    • 2020
  • Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

A Testing Method for URC Robot Software (URC 로봇 소프트웨어 시험 평가 방법 및 사례 연구)

  • Hwang, Sun-Myung;Chung, Yun-Koo
    • The KIPS Transactions:PartD
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    • v.14D no.6
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    • pp.657-664
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    • 2007
  • URC robot offers necessary service anytime and anywhere by using a network to the robot, expanding the applicable service, keeping all the functions in itself, it undertakes functions for the causing problems through the network. URC software components are composed of HRI(Human Robot Interaction), robot action technology and others. We analyze the quality models based on ISO/IEC 9126, define URC components evaluation specification consists of 4 parts such as generic rule, instance rule, evaluation value and test method. And we define the quality process and test case design for URC, and show a testing and evaluation process for URC components.

Design optimization of intelligent service robot suspension system using dynamic model (동역학 모델을 활용한 서비스용 지능형 로봇의 현가시스템 설계 최적화)

  • Choi, Seong-Hoon;Park, Tae-Won;Lee, Soo-Ho;Jung, Sung-Pil
    • Proceedings of the KSME Conference
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    • 2008.11a
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    • pp.565-570
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    • 2008
  • Recently, the intelligent service robot is applied for the purpose of guiding the building or providing information to the visitors of the public institution. The intelligent robot which is on development has a sensor to recognize its location at the bottom of it. Four wheels which are arranged in the form of a lozenge support the weight of the components and structures of the robot. The operating environment of this robot is restricted at the uneven place because the driving part and internal structure is designed in one united body. The impact from the ground is transferred to the internal equipments and structures of the robot. This continuous impact can cause the unusual state of the precise components and weaken the connection between each structural part. In this paper, a suspension system which can be applied to the intelligent robot is designed. The dynamic model of the robot is created, and the driving characteristics of the actual robot and the robot with suspension are compared. The road condition which the robot can operate is expanded by the application of the suspension system. Additionally, the suspension system is optimized to reduce the impact to the robot components.

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The Roles and Human Resources of Service Design

  • Pan, Young-Hwan
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.1-5
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    • 2012
  • Objective: The aim of this study is to investigate the roles and human resources of service design. Background: The definition of service design is not clear yet, also did not define in this study. I studied the components of service design which are roles and human resources. That is helpful to understand the definition of service design and to clarify the works in service design. Method: I compare the service design with user experience design. I empirically define the roles and human resources of service design. Results: The roles of service design are service strategy, research, service concept design, service specification, service architecture design, integrated communication design, integrated system design, integrated operation design, service evaluation, launch, operation, and knowledge management. Conclusion: We defined who works and what works in service design. Application: The results of this study help the clarification of service design.

A Strategy for Developing Agricultural Service Model Toward Industrial Innovation (산업 혁신을 위한 농업 서비스모델 구축에 관한 연구)

  • Kwon, Hyeog-In;Ryu, Gui-Jin;Kim, Man-Jin;Park, Jong-Seok
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.293-304
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    • 2012
  • Externally, there is urgent need Strengthening the competitiveness of agriculture in terms of production, processing and consumption. And development of high-quality services is particularly essential for provide safe food to consumers, internally. We studied the concept of service science, service models and service development methodology, then researched strengthening agricultural competitiveness through analysis of service viewpoint. After then, in the service level and service science, we elicit the service components for the defined new business, which is composed of private service and supporting service for Mungyeong omija industry. In this research, we evaluate the possibilities that agriculture is not primary industries but service industries for competitiveness. We suggest four key service composition for win-win strategy in Mungyeong omija industry. That is authenticity service, decision price service, decision rating service, establish infrastructure for year-round sale.

Internet Banking Service Vulnerability Analysis and Security Solution (인터넷 뱅킹 서비스 취약점 분석 및 보안대책)

  • Lee, Sang-Jin;Hwang, So-Yeon;Kim, Kyung-Kon;Ryeo, Sung-Koo
    • Convergence Security Journal
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    • v.7 no.2
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    • pp.119-128
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    • 2007
  • Since the internet banking service was introduced to Korea in 1999, the service has placed itself as an indispensable service to most users. The internet banking, which provides convenience for internet users as well as efficiency for banks, is expected to increase its importance more and to play a bigger role as a passage of funds. Meanwhile, numerous accounts as to the misusage of the internet banking service have been reported and the types and size of damages, especially making illegal money transfers and embezzling user information through computer hacking, tend to increase continuously. This paper points out fundamental problems of the current internet banking service by analyzing the all components of the internet banking service and fitting the results of structural analysis of hacking threats in accordance with service flow. This paper also attempts to propose the means to minimize the hacking threats of the internet banking service.

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Assessment of Main Management Components for Successful University Foodservice Operations By Using SERVQUAL Model (대학 급식소의 성공적인 운영을 위한 필수관리요소 평가 : 서브퀄모델을 활용한 서비스품질관리 활동 평가)

  • Gwak, Dong-Gyeong;Jang, Hye-Ja
    • Journal of the Korean Dietetic Association
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    • v.3 no.2
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    • pp.123-140
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    • 1997
  • The purpose of this study were to assess main management components that can lead to successful university foodservice operations. Specifically, it was intended to develop the tool which assesses the service quality, management, to assess the difference between customer importance from and perceptions of service quality, to compare management perceptions of customer importances with actual service delivery, and to identify internal problems which affect service quality with the use of gap model. Three types of questionnaires were developed and implemented for customers, foodservice personals and foodservice manager. Assessment tools were developed based on the literature review, SERVQUAL, GAP model, and the pilot study. Through the validity and reliability test, the questionnaires were revised. Questionnaires were distributed to 900 university students, 207 foodservice personnels, and 54 foodservice manager respectively. 831 university students, 177 foodservice personnels, and 48 foodservice manager were responded with a response rate of 92.3%, 85.5%, and 88.8% respectively. Statistical data analysis was completed using the SPSS programs for descriptive analysis, ANOVA. and SNK test. The results of this study can be summarized as follows : 1. In quality service management components, 31 quality service attributes were categorized and named into primary quality, secondary quality, hygiene, empathy, tangibles, reliability, responsiveness, and price by the factor analysis. 2. Importance mean score of customers was 4.02 out of 5, but perception mean score of customers was 2.55. So there was a relative big gap(1.47) between importance and perception scores, especially in three dimensions of responsiveness, primary quality, and hygiene. 3. It showed that customers' mean scores of perceived service quality by dimensions were the following order : price > reliability > secondary quality > hygiene > tangibles > primary quality > responsiveness > empathy. And the perception mean score of rented(2.59) or contracted(2.58) management was significantly higher than that of self-operated(2.48). 4. Customers' importances mean score which internal customers recognize was 4.23 out of 5, but service delivery mean score was 3.85. So there was a little gap(0.39) between management perceptions of customer importances and actual service delivery. 5. In gap model, SERVQUAL score showed -1.47, Gap 1 positive 0.15, gap 2 negative 0.61, and gap 3 was positive 0.19. 6. The internal problems were as follows : (1) The managers of University foodservice perceived well enough the customers' expectation value but their management competency was lacked in terms of responding customer needs, (2) The foodservice staff perceived service performance more highly than service quality specifications.

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Analyzing the Service Blueprint for Aircraft Cabin Service (항공사 기내서비스의 서비스청사진 분석에 관한 연구)

  • Lee, Ji-Min;Kim, Youn-Sung;Lee, Dong-Won
    • Journal of Korean Society for Quality Management
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    • v.38 no.4
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    • pp.593-600
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    • 2010
  • This study aims to explore the service activities in the aircraft cabin service, develop the service process structure, and design a more efficient service delivery system in Korean airline industry. We prepare the architectural drawings of the basic components in providing the cabin service using the service blueprint technique and service process perspective. Through the case study largely based on our own research and long-time work experiences in the airline industry, we propose service failure points as well as customer waiting points. This study will be helpful for managers at all levels to use the service blueprint strategically or at a shop-floor level and improve their cabin service quality.

A Study for FIPA-OS Multi-Agent Framework in OSGi Service Platform

  • Lee, Hyung-Jik;Kang, Kyu-Chang;Lee, Jeun-Woo
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2003.09a
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    • pp.232-235
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    • 2003
  • In this paper, we implemented a FIPA-OS multi-agent framework bundle in OSGi Service Platform. FIPA-OS is an open agent platform for constructing FIPA compliant agent using mandatory components that required by all FIPA-OS agents to execution and optional components that FIPA-OS agent car optionally use. The platform supports communication between multiple agents and communication language which conforms to the FIPA standards. FIPA-OS framework bundle is composed of DE(Directory Facilitator), AMS(Agent Management System), ACC(Agent Communication Channel) and MTS(Message Transport System) bundle. These bundles installed in the OSGi service platform and their life cycle can be managed by the framework.

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A study on the Effect of Air Service Relationship Benefits on Long-term Orientation (항공서비스 관계효익이 장기지향성에 미치는 영향 연구)

  • Yoon, Tae-Yeon;Mun, Myung-Hee
    • Journal of Advanced Navigation Technology
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    • v.16 no.3
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    • pp.553-561
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    • 2012
  • The study has focused on relationship benefits provided for customers in terms of relationship marketing and empirically analyzed the influence of components of relationship benefits in air service. Those components are, for example, social, psychological, economic and special treatment benefits on long-term orientation of relationship. Also, ultimately, this study aims to suggest marketing strategies and relevant implications for airlines. In conclusion, psychological and special treatment benefits were found to have influence on long-term orientation of relationship.