• Journal of Information Technology Applications and Management
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• 제30권2호
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• pp.45-57
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• 2023

Efforts to build metaverse platform services and expand profit structure are developing in a more realistic direction. The metaverse, which has been centered on 'creation and economy' and 'discovery', will evolve into an 'experience' metaverse, creating tangible business effects where satisfaction with the user experience leads directly to purchase. In this paper, the condition of the avatar used as a medium of economic activity between the metaverse platformer and the user and the business utilization plan were sought. In addition, a new 'metaverse business model' was proposed based on 'experience, discovery, creation and economy', and in particular, it was intended to lay the foundation for the experience metaverse to further develop in the form of 'business experience'. In addition, a survey was conducted on the 'application of metaverse service and avatar' targeting the MZ generation, the main customer base of the current metaverse service. In order to provide a service that satisfies the user, it was concluded that the appearance of the avatar needs to be changed according to the purpose and function. Accordingly, we propose an 'selective switch mode' that can change the avatar's appearance at the desired timing according to the 'experience' and 'purchase purpose' of each metaverse service area. In addition, by strategically utilizing the 'Digilog' psychology, we believe that it will be possible to promote the influx of new users while increasing the loyalty of existing users to the platform. Through the establishment of 'avatar purchase system' by 'selective switch mode' and 'avatar decorating system' by 'digilog' strategy, the experience metaverse, which has been focused on 'digital twin experience' so far, is As it develops into 'business experience', it is expected that the user experience can be further satisfied.

• 품질경영학회지
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• 제44권1호
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• pp.121-138
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• 2016

Purpose: Financial institute employees have various education programs for enhancing customer satisfaction. The purpose of this study is to explore critical factors that affect the service commitment in the financial institution and to propose the implication for employee's service involvement. Methods: This study is intended to identify how service quality of education, servicescape, and learning motivation affect the service commitment. The research model proposed in this study is tested via a survey of 322 employees for financial institution employees. Results: This study shows that tangibles, reliability, assurance and ambient condition, physical structure, symbolic artifacts and internal motivation, extrinsic motivation significantly influence education satisfaction. Tangibles, reliability and ambient condition, physical structure, symbolic artifacts and internal motivation significantly influence affective service orientation and that tangibles, reliability, assurance and extrinsic motivation significantly influence altruistic service orientation. It also verifies that education satisfaction affective service orientation, and altruistic service orientation positively affect service commitment. Conclusion: This study suggests critical factors to promote service commitment in the financial institute. It has focused on not only the service quality of education program, but also servicescape and learning motivation as the meaningful factors for increasing the employee's service involvement.

• 산업경영시스템학회지
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• 제31권4호
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• pp.10-20
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• 2008

This paper deals with the application of Supply Chain Operations Reference (SCOR) model to make a Service Supply Chain(sSC) of a hospital treatment service. At first, we compare the service supply chain with the traditional supply chain. At second, we apply the SCOR model to a service supply chain of a hospital treatment service and make new process of the hospital service supply chain if we need it. Finally, we explain the applied results and propose the improvement points. The used level of SCOR model is from level 1 to level 3.

• 지식경영연구
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• 제24권3호
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• pp.127-148
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• 2023

전통적인 비즈니스 인텔리전스 환경은 빠르게 변하는 시장과 기하급수적으로 증가하는 데이터의 크기와 복잡성에 대처하는 데 한계를 보여왔다. 이에 기업들은 경쟁사 대비 더 빠르고 정확한 의사결정을 위해 사용자 주도 비즈니스 인텔리전스(Self-Service Business Intelligence) 환경으로의 변모를 요구받고 있다. 그러나 실제 기업 현장에서는 사용자 주도 비즈니스 인텔리전스 환경 구축과 운영에 어려움을 겪고 있으며, 참고할 만한 사례를 포함하여 성공적인 사용자 주도 비즈니스 인텔리전스에 관한 연구가 부족하다. 이에 본 연구에서는 비즈니스 인텔리전스 시스템의 핵심성공요인에 관한 기존 연구 방법론을 기반으로, 국내 3사 제조업 및 유통업체의 비즈니스 인텔리전스 개발 과정 및 활용 사례를 상세하고 깊이 있게 분석하였다. 조직-프로세스-기술 측면 7가지 핵심 성공요인에 대해 개발 목적과 구현 전략이 상이한 세가지 국내 사례를 비교 분석함으로써 비즈니스 인텔리전스 성공모델의 국내 기업 적용 가능성과 도입 전략의 시사점을 도출한다. 해당 프로젝트를 주도한 전문가들의 심층 인터뷰와 도입효과 평가를 통한 심층 비교 분석은, 사용자 주도 비즈니스 인텔리전스의 구체적인 개발 과정과 난제, 활용에 대한 풍부한 시사점을 제공하고 기업의 비즈니스 인텔리전스 활성화와 사용자 주도 비즈니스 인텔리전스 고도화에 기여할 것으로 기대된다.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.40-51
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• 2011

인터넷을 통해 배포되는 방대한 양의 콘텐츠에서 사용자의 취향에 적합한 콘텐츠를 제공하는 것은 추천 시스템의 중요한 요소라고 할 수 있다. 이를 위한 기존의 추천 시스템은 사용자의 프로파일과 상황정보를 활용한 알고리즘에만 중점을 두고 연구가 진행되어 추천의 정확도 향상에 크게 기여하였다. 그러나 SP(Service Provider)의 BM(Business Model)에 대한 충분한 검토가 함께 이루어지지 않았기 때문에 SP가 요구하는 추천 시스템의 구축은 기존 연구를 통해 해결하기엔 한계가 존재한다. 이에 본 논문에서는 사용자의 복합 상항정보를 이용하여 CP(Contents Provider)의 콘텐츠를 검색하고, SP의 BM에 적합한 콘텐츠를 추천하기 위해 추천 가중치 기법을 적용한 모바일 추천 시스템을 제안한다. 또한, 제안된 프로토타입 시스템의 검증을 위해 사용자 프로파일과 상황정보를 결합하는 복합 상황 정보와 SP에 의한 추천 가중치를 적용한 놀이기구 추천 서비스를 구현한다.

• 한국프랜차이즈경영연구
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• 제11권4호
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• pp.17-29
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• 2020

Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

• 유통과학연구
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• 제20권1호
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• pp.13-26
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• 2022

Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

• 한국과학예술포럼
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• 제19권
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• pp.259-267
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• 2015

Product-Service Systems (PSS) has drawn significant attention since it can effectively address diverse values of consumers by integrating products and services. PSS has been defined as a system of products, services, supporting networks and infrastructure that is designed to satisfy customer needs and to generate values. Manufacturing companies can accomplish business innovation by devising new service elements and providing PSSs starting from their products. Such new efforts are called manufacturing servitization. With analysis of the company's business contexts, diverse strategies could be set for servitization. Services could be developed so that their product functions can be supported. On the other hand, new services could be devised to drive active emotional values of their customers in a broadly related manner with their products. In this way, different servitization strategies in service space could be employed. In this paper, the product-service integration spaces for comparison of product-service systems in manufacturing servitization is briefly sketched. Various issue spaces, termed dimensions, would be used including service space, customer space, value space and business model space. Diverse PSS cases, including well-known PSSs and brand new PSSs, will be classified and compared to demonstrate the product-service integration spaces.

• 한국전자거래학회지
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• 제8권3호
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• pp.241-257
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• 2003

XML(eXtensible Markup Language)은 인터넷과 e-비즈니스를 위한 글로벌 표준으로서 전자상거래의 보급 속도에 따라 XML의 활용도가증가하고 있다. 이러한 환경에서 전자상거래시에 교환되는 전자문서의 보다 안전한 보안서비스를 제공하기 위한 방안이 필요하다. XML정보보호기술 중 XML키 관리 규격(XKMS)은 다양하고 복잡한 기능의 전자상거래 애플리케이션에서 전자문서의 서명을 검증하거나 암호화하는 공개키를 관리하는 프로토콜을 정의한다. 본 논문에서는 XML 기반 보안서비스 특성에 착안하여 안전한 전자상거래를 위한 XML키 정보서비스(X-KISS)에 대한 분석과 표준안에 근거한 서비스 참조 모델을 제시하고, 기반 되는 서비스 컴포넌트를 구현하여 서비스 모델링을 수행하였다. 본 논문에서 제시된 참조 모델은 식별정보가 주어졌을 때, 필요로 하는 공개키 위치와 식별자 정보, 공개키 연결 기능을 제공한다. 구현한 클라이언트 서비스 컴포넌트의 요청 및 검색 쓰레드의 비율을 제한하여 실시간 키 검색에 대한 컴포넌트의 최소 성능을 분석하였다. 본 논문의 서비스 모델링은 향후 국내 e-비즈니스 프레임워크 구성 시 표준적 인 보안 모델을 구현할 수 있는 지침을 제공할 것이다.

• Asia pacific journal of information systems
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• 제26권3호
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• pp.393-426
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• 2016

The qualities of the technological artifact of online shopping websites and the overall support delivered by the service provider through the website are generally agreed to be crucial elements in creating customer satisfaction and loyalty. However, a lack of consensus exists on how those qualities are related to each other, what they consist of, and how they can be conceptualized. Based on relevant literature and using a servicescape framework as a theoretical lens, we divide online shopping website qualities into information and system qualities and argue that both factors affect service quality. We conceptualize each of the three types of quality as a second-order formative construct comprising its most salient quality dimensions: information quality consisting of reliability, understandability, currency, and relevance; system quality consisting of usability, availability, and responsiveness; and service quality consisting of efficiency and fulfillment. Our model of how information, system, and service qualities are related to one another and to customer satisfaction and loyalty is then tested empirically with a data set of 570 online shopping customers. Our integrated model reconciles the seemingly contradictory conceptualizations of previous researchers and provides an effective way to create customer satisfaction and loyalty.