• Title/Summary/Keyword: Service Business Model

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A New Conceptual Framework for Designing Cloud Computing Business Model (클라우드 컴퓨팅 비즈니스 모델 개발을 위한 프레임워크 설계)

  • Lee, Young-Ho;Park, Ji-Ae
    • Korean Management Science Review
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    • v.28 no.1
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    • pp.11-24
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    • 2011
  • In this paper, we develop a new conceptual framework for finding new business opportunities in the cloud computing environment. We propose a service model framework for cloud computing business. In the service concept of the proposed business model, we categorize customer needs and service offering value, while we analyze customer behavior for developing revenue model. In addition, we analyze cloud computing market drivers for finding an evolution path of the proposed business model. Finally, we develop cloud computing business strategies for Korean IT service industry.

Introducing an IT Based Business Model in Korean Wedding Service Market from the Viewpoint of Service Science (서비스사이언스 관점에서 소개하는 우리나라 결혼시장의 IT기반 사업모델 사례)

  • Kim, Sung-Hyun;Zo, Yung-Ho
    • Journal of Information Technology Services
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    • v.8 no.3
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    • pp.197-207
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    • 2009
  • Korean wedding service market is composed of various interlinked service elements that must be carefully managed in detail. This thesis introduces a new IT based business model which has been operating in this complex wedding service market for the past ten years. By introducing how each business model has been applied to Service Science, it will set a good example for the subsequent research in the similar fields by providing business's actual operation model and examples. Furthermore, this thesis will contribute to the development of both new study of Service Science and a new business model by illustrating how they beneficially affected each other and advanced as a result of applying outcomes of each business model to the development of the current business model.

Design of Next Generation Mobile Convergence Service Business Model (차세대 이동통신 컨버젼스 서비스를 위한 비즈니스 모델 개발)

  • Ryu, Seung-Wan;Kim, Jin-Bae;Sin, Dong-Cheon;O, Don-Seong
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2007.11a
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    • pp.358-373
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    • 2007
  • In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.

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New IT Service Business Model for Silver Users (IT서비스 기반의 실버IT 비즈니스 모델 연구)

  • Kim, Tai-Gyu;Lee, Joo-Hwan
    • Journal of Information Technology Services
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    • v.8 no.4
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    • pp.187-199
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    • 2009
  • Content services for silver users on the ubiquitous technologies are getting attention as a new business model, monitoring users in real-time on the real-world and/or cyber-world. A lot of business and service model have been developed to apply silver or elder user. This study explained a state-of-the-art silver IT service to innovative services for users, ranging from home and finance to support for healthcare and living. Due to the variation of subtle terminologies, this study was conducted to restructure an adaptive terminology including some definitions. Current silver IT service model has been evaluated from the technical, functional, and business analyst, and its suitability has also been expressed in a proposed model and service. The purpose of this study was to propose a systematic approach of new IT service business model for silver users. A proposed model was described to explain the feasibility of the silver IT industry.

A Business Service Identification Techniques Based on XL-BPMN Model (XL-BPMN 모델 기반 비즈니스 서비스 식별 기법)

  • Song, Chee-Yang;Cho, Eun-Sook
    • KIPS Transactions on Software and Data Engineering
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    • v.5 no.3
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    • pp.125-138
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    • 2016
  • The service identification in service-oriented developments has been conducted by based on workflow, goals, scenarios, usecases, components, features, and patterns. However, the identification of service by semantic approach at the business value view was not detailed yet. In order to enhance accuracy of identifying business service, this paper proposes a method for identifying business service by analyzing syntax and semantics in XL-BPMN model. The business processes based on business scenario are identified, and they are designed in a XL-BPMN business process model. In this business process model, an unit business service is identified through binding closely related activities by the integrated analysis result of syntax patterns and properties-based semantic similarities between activities. The method through XL-BPMN model at upper business levels can identify the reusable unit business service with high accuracy and modularity. It also can accelerate more service-oriented developments by reusing identified services.

A Study on Business Model for U-Management and Track of Vehicle (U-시티 구축을 위한 U-차량추적관리 서비스 비즈니스 모델에 대한 연구)

  • Choi, Hun;Yoon, Young-Doo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.115-117
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    • 2014
  • Recently, interesting of U-city with ubiquitous computing technologies has increased and u-city services can improve people's quality of life. Among the u-city services, traffice service is actively developed in our lives. In this paper, we propose the business model and business model process in u-car tracking service. To propose the research purpose, we examined the prior business model and investigated u-car tracking information. And also, we draw scenario and used it to identify business model. To efficiently understand proposed business model, we built business model process of u-car tracking service. The results of study, we proposed business model and business model process with stakeholder, benefiter and value model. This study concludes with implications of the study results as well as limitations and future research directions.

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The Exploratory Research on Object Activity Service Evaluation Model(OA-SEM) - The Application of Retail Industry

  • Lee, Seung-Chang;Suh, Eung-Kyo;Park, Hoon-Sung
    • Journal of Distribution Science
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    • v.14 no.8
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    • pp.45-50
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    • 2016
  • Purpose - This study aimed to develop a new practical and universally applicable service quality model by improving the service quality measurement model proposed by many previous studies. Research design, data, and methodology - An in-depth analysis on what influences such service quality model had on the improvement effect of service quality, and Service Evaluation Model("SEM"), which was revised from the existing service quality measurement model, was developed. The model is divided into the two integrative categories: First, activity, that is the group of service-related activities. Next is item, the group of service-related objects. The level of service is evaluated for each category via survey questionnaire on service level evaluation. Based on the model, SEM has visibility by structuring the whole service industry. Results - For the application of the new service quality model, this study attempted to examine the appropriateness of the newly proposed service quality model by applying it to retail service field. Conclusions - As a result, the proposed service model would be a useful and applicable service quality measurement model required by many organizations. Service company can set up self check service levels. Through these results, they can look for the ways to provide better services to customers. Service users can ensure the objectivity of business plan based upon SEM.

Relationship between Business-to-Business Service Quality and Loyalty : An Application of the IMP Model (B2B 산업재 거래에서 서비스 품질 측정과 충성도와의 관계)

  • Choi, Ja-Young;Park, Ju-Young
    • Journal of Korean Society for Quality Management
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    • v.35 no.1
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    • pp.124-135
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    • 2007
  • This study investigated the relationship between business-to-business service quality and loyalty by applying the IMP (International/Industrial Marketing and Purchasing Group) model. The study found that six dimensions of service quality which were product exchange, financial exchange, information exchange, social exchange, cooperation, and adaptation explained B2B service quality very well. More specifically, the study found that service quality dimensions of social exchange, cooperation, and adaptation were more important than those of product exchange, financial exchange, and information exchange. The study also found a positive relationship between service quality and loyalty. In fact, organizational buyers appeared to show greater loyalty as they perceived service quality better.

A Study of the Perception Difference on Business Model - Focused on On-Offline Service Companies (온·오프라인 서비스 기업의 비즈니스모델 인식 차이에 관한 연구)

  • Kim, Insub;Jeon, Sunghyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.1
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    • pp.209-223
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    • 2015
  • Google was established an online service company. Lately, Google has widened to the business area until manufacturing industry. Apple was established a computer manufacturing company. So, new business models should develop and should be innovation in order to adapt to industry environments. New business model's development and innovation are attracted on strategy to expect the high performance at companies. In particular, it is important to companies facing a variety of problems. Therefore, the purposes of this study are as follows : First, there understand the perception difference on online service company, offline service company, manufacturing company. Second, there provide for the use of strategy on online service company, offline service company, manufacturing company. The results of this study are customer factor, strategy factor, revenue factor have been statistically significant differences using ANOVA analysis in industry field, and customer factor has been statistically significant difference using t-test in business field. Then, it will expect to increase business competition through the business model.

Automatic Identification of Business Services Using EA Ontology (EA 온톨로지 기반 비즈니스 서비스 자동 식별방안)

  • Jeong, Chan-Ki;Hwang, Sang-Kyu
    • Journal of Information Technology Services
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    • v.9 no.3
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    • pp.179-191
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    • 2010
  • Service identification and composition is one of the key characteristics for a successful Service-Oriented Computing, being receiving a lot of attention from researchers in recent years. In the Service-Oriented Analysis, the identification of business services has to be preceded before application services are identified. Most approaches addressing the derivation of business services are based on heuristic methods and human experts. The manual identification of business services is highly expensive and ambiguous task, and it may result in the service design with bad quality because of errors and misconception. Although a few of approaches of automatic service identification are proposed, most of them are in focus on technical architectures and application services. In this paper, we propose a model on the automatic identification of business services by horizontal and vertical service alignment using Enterprise Architecture as an ontology. We verify the effectiveness of the proposed model of business services identification through a case study based on Department of Defense Enterprise Architecture.