차세대 이동통신 컨버젼스 서비스를 위한 비즈니스 모델 개발

Design of Next Generation Mobile Convergence Service Business Model

  • 류승완 (중앙대학교 정보시스템학과) ;
  • 김진배 (안양과학대학 컴퓨터정보학부) ;
  • 신동천 (중앙대학교 정보시스템학과) ;
  • 오돈성 (한국전자통신연구원)
  • 발행 : 2007.11.09

초록

In this paper, we proposed the next generation mobile convergence service business model creation methodology. In order to establish such a business model creation methodology framework, we first introduce the service model based on our previous research results on next generation mobile convergence services. The service model contains several components such as infrastructures, operations, and provision of services that are indispensible for providing the next generation mobile services. Finally, by adding service and value flows to the developed service model, we propose the next generation mobile services business model creation methodology. To achieve this objective, we first derive necessary components of business model including actors, their relationships, and roles. In addition, we propose service composition methodology for creating new mobile services and its corresponding business models.

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