• 제목/요약/키워드: Seoul tourism

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Constructivism in Smart Tourism Research: Seoul Destination Image

  • Hwang, Jiyoung;Park, Hyo-Yeun;Hunter, William Cannon
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.163-178
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    • 2015
  • This paper specifically delineated the methodological application of constructivism in smart tourism studies. It explained what constructivism is and how this methodology could be applied in the study of smart tourism. In this study, residents of Seoul participated in constructivist research using the Q method to identify their subjectivities toward Seoul based on photographs most commonly found in tourism promotional material. Residents are concerned with good governance and cultural integrity, and they are aware of their role as stakeholders in tourism in their communities. However their potential contribution to destination image formation has been usually overlooked by researchers and marketers. Three clusters of subjectivities were revealed after 42 photographs of Seoul were sorted by 37 respondents. The results show how respondents perceived Seoul's destination image. The three clusters agreed that symbolic monuments were the key representations of Seoul. The paper recommends that tourism marketers and policy makers should focus on understanding and coordinating with residents' perceived image of Seoul as a destination when planning and decision making, especially in promoting Seoul as a destination market. This study, in conjunction with other constructivist research offers insight into how destination image is, especially with the rise of smart tourism, a complex social construction.

Seoul Tourists' Perceived Product Satisfaction and Retail Competitiveness during Fashionable Product Shopping - Comparing Japanese, Chinese, and USA Tourists - (서울방문 외국인의 관광쇼핑 시 패션상품만족도와 점포경쟁력 지각이 관광만족도와 충성도에 미치는 영향 - 일본, 중국, 미국관광객 비교 -)

  • Kim, Hyun-Sook;Choi, Eun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1441-1451
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    • 2009
  • This study analyzed the strategic importance of fashionable products in order to increase the tourism allure of Seoul. Data were collected from the 758 foreign tourists visiting Seoul from Japan, China, and the USA. The survey was statistically analyzed by chi-square, regression, and ANOVA method. The fashionable products were found to be the most frequently shopped product category and the clothing product was identified to be the most preferred. The retail store area with the greatest market share was identified as Myundong. Product satisfaction with fashionable products is identified to have a positive relationship with tourism satisfaction and royalty to Seoul. A strategic focus on fashionable products is recommended for an increased tourism competency.

Analyzing the Spatial Centrality of Rural Villages for Green-Tourism using GIS and Social Network Analysis -Focusing on Rural Amenity and Human Resources- (GIS 및 사회네트워크 분석을 통한 농촌마을 관광중심성 분석 -농촌어메니티 자원 및 인적자원을 중심으로-)

  • Lee, Sang-Hyun;Choi, Jin-Yong;Bae, Seung-Jong;Oh, Yun-Gyeong
    • Journal of Korean Society of Rural Planning
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    • v.15 no.1
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    • pp.47-59
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    • 2009
  • The aim of this study is to analyze the green-tourism centrality considering spatial interaction using Gravity Model and social network method. The degree centrality and prestige centrality were applied as green-tourism centrality index. The rural amenity resources and human resources were counted as attraction factors, and a distance among villages was used as friction factor in gravity model. The weights of rural tourism amenity resources were calculated using the analytic hierarchy process(AHP) method and applied to evaluate green-tourism potentiality. The distance was measured with the shortest path among villages using geographic information system(GIS) network analysis. The spatial interaction from gravity model were employed as link weights between nodal points; a pair villages. Using the spatial interaction, the degree-centrality and prestige-centrality indices were calculated by social network analysis and demonstrated possibility of developing integrated green-tourism region centered on high centrality villages.

Rural Tourism Image and Major Activity Space in Gochang County Shown in Social Data - Focusing on the Keyword 'Gochang-gun Travel' - (소셜데이터에 나타난 고창군의 농촌관광 이미지와 주요 활동공간 - '고창군 여행' 키워드를 중심으로 -)

  • Kim, Young-Jin;Son, Gwangryul;Lee, Dongchae;Son, Yong-hoon
    • Journal of Korean Society of Rural Planning
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    • v.27 no.3
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    • pp.103-116
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    • 2021
  • In this study, the characteristics of rural tourism image perceived by urban residents were analyzed through text analysis of blog data. In order to examine the images related to rural tourism, blog data written with the keyword "Gochang-gun travel" was used. LDA topic analysis, one of the text mining techniques, was used for the analysis. In the tourism image of Gochang-gun, 9 topics were derived, and 112 major places appeared. This was divided into 3 main activities and 5 object spaces through the review of keywords and the original text of blog data. As a result of the analysis, the traditional main resources of the region, Seonun mountain, Seonun temple, and Gochang-eup fortress, formed topic. On the other hand, world heritage such as dolmen and Ungok wetland did not appear as topic. In particular, the farms operated by the private sector form individual topics, and the theme farm can be seen as an important resource for tourism in Gochang-gun. Also, through the distribution of place keywords, it was possible to understand the characteristics of travel by region and the usage behavior of visitors. In the case of Gochang-gun, there was a phenomenon in which visitors were biased by region. This seems to be the result of Gochang-gun seeking to vitalize local tourism focusing on natural, ecological, and scenic resources. It is necessary to establish a plan for balanced regional development and develop other types of tourism resources. This study is different in that it identified the types and characteristics of rural tourism images in the region perceived by visitors, and the status of tourism at the regional level.

The Way of Voluntourism Development for the Rural Area Revitalization - Grounded theory analysis on the Activities of WWOOF Korea - (농촌지역 활성화를 위한 볼룬투어리즘 발전방안 - 우프코리아 참여활동의 근거 이론적 해석 -)

  • Kim, Do-Hun;Zoh, Hyeryeong;B.D.M.C.S., Wijethunga;Son, Yong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.19 no.2
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    • pp.149-162
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    • 2013
  • This study intended to suggest Voluntourism as a solution for alternative rural tourism for regional activation. Voluntourism is a form of alternative tourism on values of variety of tourism demand from pleasure to virtue. This study analyzed actual state of WWOOF(World-Wide Opportunities on Organic Farms) activities being operated in Korean rural village, one of representative of Voluntourism. Study aimed to explore the possibility of WWOOF activity as one of model of alternative rural tourism. We apply grounded theory method one of qualitative study methods for analysis of WWOOF Activities because WWOOF is still small activity in Korea. In result, we figure out the actual condition of WWOOF Korea activities as a vouluntourism through paradigm model of host and guest who had experience in WWOOF Korea. WWOOF activity is in its early stage so there many tasks. We suggested ideas for improving WWOOF activities to be one of new rural tourism business.

Development of Green-Tourism Potential Evaluation Method Considering Rural Amenity and Demand of Citizen (농촌어메니티 및 도시수요를 고려한 그린투어리즘 잠재력 평가기법 개발)

  • Bae, Seung-Jong
    • Journal of Korean Society of Rural Planning
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    • v.14 no.4
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    • pp.109-119
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    • 2008
  • The objectives of this study are to develop a green tourism potential evaluation method with rural amenity and demand of citizen. The new index which was named GPD(green tourism potential degree) is designed to propose the green tourism potential of rural areas using spatial analysis of geographic information system and spatial interaction of gravity model. And in order to evaluate the green tourism potential with supply side and demand side, two indices were defined; One is green tourism demand degree(GDD) which is developed to quantify a demand side potential by the analysis of urban population and urbanization index, and the other is green tourism attraction degree(GAD) which is developed to quantify a supply side potential by the analysis of rural amenity values using AHP algorithm, based on opinion of related experts. The developed method was applied to a part of Kyounggi province, Seoul and Incheon. All the study area's GAD, GDD and GPD were assessed and the proposed green tourism potential evaluation method could be used in developing rural development plans and green tourism policies considering spatial interaction with citizen and green tourism resources.

A recognition study on tourism of dental hygienist in parts areas (일부지역 치과위생사의 의료관광에 관한 인식 조사)

  • Kim, Jin-Kyung;Kim, Eun-Ju
    • Journal of Korean society of Dental Hygiene
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    • v.12 no.4
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    • pp.715-722
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    • 2012
  • Objectives : The purpose of this study is to suggest an effective future development direction of dental medical tourism in Korea by examining dental hygienists' perception of medical tourism and factors which are necessary to boost medical tourism. Methods : The subjects in this study were the dental hygienists who worked in Seoul. The study was conducted on 189 people who participated in refresher training, which was held in November 2010, by the Seoul Dental Hygienist Association. Self-administered questionnaire surveys were used. Results : 1. 106 people (56.1%) responded that medical tourism is "a tour to treat illness" and 73 (39.5%) responded that the introduction of medical tourism is "timely." 2. opposition against the introduction of medical tourism accounted for the highest proportion (61.6%) and the reason for it was "concern for mushrooming of untested types of medical treatment." 3. 131 people (71.6%) responded that they are willing to participate in medical treatment of medical tourism and 172 (93.0% of participants) cited "communication" as a most difficult issue. 4. Those who recognized medical tourism proved to have higher intentions to invest time and money to prepare for it (p<.002). Conclusions : In order to boost medical tourism, a unified treatment program for foreigners and training program for medical staff throughout the hospitals should be established.

A Study of Improvement of the Accessibility of Marine Tourism by Expansion of Traffic Network: A focused on opening of Seoul-Gangneung KTX (국내 광역 교통망 확충에 따른 해양관광 접근성 개선에 관한 연구: 강릉선 KTX 개통 사례를 중심으로)

  • Choi, Il-Sun
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2019.05a
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    • pp.169-170
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    • 2019
  • Domestic marine tourism has been greatly influenced by traffic accessibility. The purpose of this study is to provide a way to improve the plan of marine tourism in order for expanding traffic network. In particular, with the successful hosting of the 2018 PyeongChang Winter Olympic Games and the opening of Seoul-Gangneung KTX.

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Changes and Applications of Rural Tourism in the Post-COVID-19 Era through Social Data Analysis (소셜데이터 분석을 통한 포스트 코로나 시대 농촌관광의 변화와 적용방안)

  • Kim, Young-Jin;Lee, Sung-hee;Son, Yong-hoon
    • Journal of Korean Society of Rural Planning
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    • v.27 no.4
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    • pp.43-54
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    • 2021
  • This study analysed changes in rural tourism between before and after COVID-19 using LDA topic analysis. In order to understand the changes in rural tourism, blog data including the keyword 'Gochang-gun travel' was used. As a result of LDA topic analysis with blog data retrieved, the study found nine topics in 2019 and 2020. 2019 and 2020 are, generally, consistent in topics, but the three topics related to rural experiential tourism that appeared in 2019 did not appear in 2020. In 2020, three new topics emerged: Beach vacations and campings. New travel activities of noncontact with other people(Untact tourism in Korean context) in the COVID-19 era, and The negative impacts on travel businesses and behaviours from COVID-19. Especially, the adverse effects of COVID-19 have made an enormous decline in rural experience tourism destinations and cancellation of local festivals. On the other hand, new tourism activities have emerged due to COVID-19. Those activities have included camping, drive-thru destinations, and cycling. Ecological and natural tourist sites such as Ungok Wetland, Seonunsan Mountain, Seonunsa Temple, and Gusipo Beach appeared. These tourist destinations have a quiet atmosphere and less density place noncontacting with other people when visiting. Also, because overseas travel has become difficult, long-term stay travel in rural areas has appeared. This study indicates that COVID-19 has less impacted rural tourism than other tourism destinations with these positive and negative impacts.