• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.173-180
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• 2008

In this research, experiments were performed to focus on haptical factors among the emotional way of expression in design, and, find out what factors of preference influenced by haptic elements as surface material, grip senses and shape that considering clues when consumer has purchase intention. The questionnaire survey of beverage bottles in experiment extract to haptic elements were estimated in various surface of bottles and consumer preference through practical touch by managed objects themselves. The experimental groups for this survey, one is using sight and sense of touch both, the other groups are use sense of touch only without sense of sight. Therefore, to find out effective factors for design and functional matter as the kind of treating surface and properties derived from comparing two experimental groups have recognition in level of priority for each element related with haptical design sources. Finally, considering practical use schema with emotional approach based on haptical property to adopting design process.

• Culinary science and hospitality research
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• v.18 no.2
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• pp.19-33
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• 2012

This study empirically analyzed the effects of employees' sense of humor on job satisfaction and turnover intention focusing on those who work for restaurants in Seoul to provide preliminary data for effective human resource management in the foodservice industry. In terms of a sense of humor, meta message sensitivity, preference for humor, emotional expression, and coping scale of a sense of humor were drawn as the factors. The findings are as follows. First, among the factors of humor, preference for humor, reaction to humor, and meta message sensibility affected job satisfaction positively in order. On the contrary, emotional expression was found not to affect it. Second, preference for humor and emotional expression affected turnover intention negatively in order whereas meta message sensibility and reaction to humor did not affect it. Therefore, based on the research result that a sense of humor affects job satisfaction and turnover intention, it is needed to recognize the importance of humor and consider evaluation on a sense of humor when screening employees.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.637-644
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• 2011

The purpose of this research is to provide objective information about Korean and Chinese's sensitivity and preference among various Korean fonts, and offer guidelines for using it. Firstly, to analyze Korean fonts in objective way, We compared about image of Korean fonts to Chinese who feel unfamiliar with Korean letter, and proved how different from Korean's opinion. Secondly, one compared preference in particular fonts between Korean and Chinese. Through the factor analysis, the results are as follows. First, Korean and Chinese feel the same about the two groups of factors. There are differences in the rank, but the majority of fonts are included in the same group. It can be concluded that both Korean and Chinese has similar sensitivity about Korean fonts. Second, while Korean and Chinese decides preference on the familiarity, Chinese who are not familiar with Korean letters, have tendency to prefer calligraphic font which they have been using in the Chinese letter.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.511-518
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• 2009

With the help of the advancements in information and communication, information appliances are changing. Flat panels made it possible for information appliances to become smaller in size and lighter in weight, and high end graphics provide increase in realistic and immersive use. Even with these advancements interest in design for laboratory equipment tend to only stay on a level of the exterior of the equipment, not to the point of designing the interface of display GUI. Inspired with the problem above this research would contain the preference analysis ondisplay GUI design considering the characteristics of the main users and the laboratory equipment itself. The test would be held through comparison of graphic-based display GUI and text-based display GUI and analyzing the task time and number of errors made, looking for which display GUI scientist prefer. The test results show that text-based GUI has a higher efficiency but the actual users preferred the graphic-based display GUI.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.393-402
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• 2007

The purpose of this study is to provide the design direction based on consumer sensitivity through the structure between product design preferences - sensitivity image - design elements. For the purpose, we selected men's shaver products for this study subject and collected 164 shavers' pictures released between 2001-2007 years. Then, we carried out a pilot test for collection of sensitivity images about shavers, made a survey using semantic differential method and analyzed the survey. According the result, consumers preferred the sensitivity images "luxury, attractive, stable", design elements satisfied the preference images were "form of body is not a circular arcs or a polygon, material is steel, button is push style, and a color of body is not brown." This study can provide a base of the causal relationship between design preferences - sensitivity image - design elements and a design process to predict consumer sensitivity-oriented design.

• Science of Emotion and Sensibility
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• v.1 no.2
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• pp.13-22
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• 1998

The sense of touch has both objective and subjective characteristics. During hand evaluation of the fabrics. psycho physiological processes such as emotion and stimulation. On other site, the mode of touch (passive vs. active) is also capable to modulate somatosensory responses. I.e., suppress somatocensory perception during active electrocortical responses to passive and active touch of the textiles with different subjective emotional preference. The study was carried out on 36 female college students. Physiological signals were acquired by Grass and BIOPAC 100 systems with AcqKnowledge variables, namely heart rate (HR), respiratory sinus arrhythmia (RSA), pulse transit time (PTT), respiration rate (RSP) and skin conductance parameters (SCL, amplitude, risetime and number of SCRs) were analyzed for baseline and stimulation conditions. Analysis was manifested in a form of moderate HR acceleration. RSP increase, RSA decrease (lowered vagal tone), decreased PTT and increased electrodermal activity (increased SCL, several SCRs) that reflects general sympathetic activation. Parietal EEG effects (on contra-lateral side to stimulated hand)were featured by short-term alpha-blocking, slightly reduced theta, significantly increased delta and enhanced fast beta activity with few variations across stimuli. The main finding of the study was that most and least preferred textures exhibited significant differences in autonomic (HR, RSP, PTT, SCR, and at less extent in RSA and SCL) and electrocortical responses (delta, slow and fast alpha, fast beta relative power). These differences were recorded both in passive and active stimulation modes, thus demonstrating reproducibility of distinction between most and least emotionally preferred tactile stimuli, suggesting influence of psychological factors, such as emotional property of stimulus, on physiological outcome.

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.203-212
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• 2005

In the highly developing industrial society the design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and it is also regarded as a means to acquire sustainable superior competence And these trends suggest that the esthetic value of a product has become more important than the technological function. In this study we review theoretically esthetic factors influencing the preference of a product, so that we can make a list of eight esthetic factors based on the various referential studies. They are simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. We research esthetic factors affecting consumers' preferences and evaluation of a product and typical esthetic factors specific to the characteristics of each product. Therefore, in this study we tried to provide available materials in developing product design by present of esthetic guideline and to put this materials to practical use in product design by finding considered elements and importance of esthetic factors which had important effects on the tastes of the consumers classified by manufactures.

• Science of Emotion and Sensibility
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• v.13 no.2
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• pp.327-336
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• 2010

The purposes of this study are to evaluate mechanical properties and sensibility of tencel jacquard fabrics treated with ginkgo biloba extract and silicon softener, and to contribute to the research and development of the bedclothes made of the tencel jacquard fabrics. Mechanical properties and objective fabric hand evaluation were measured by using KES-FB system. Subjective sensibilities such as sensory, touch, and purchasing preference were estimated by using blind field test. The tensile properties such as EM, WT, and RT of tencel jacquard fabrics treated with ginkgo biloba extract and silicon softener showed increase. Bending properties and shear properties were decreased, but compression properties were increased compared to untreated fabric. With ginkgo biloba extract and silicon softener treatment, thickness and weight were increased. Therefore, tencel jacquard fabrics became more stretchable, softer, and bulkier than untreated fabrics. Consequently, THV of tencel jacquard fabrics treated with ginkgo biloba extract and silicon softener were increased. When fabrics were treated sequentially with ginkgo biloba extract and silicon softener, fabrics were estimated softer, more flexible, and bulkier than untreated fabrics. Also, tencel jacquard fabrics treated with ginkgo biloba extract and silicon softener were estimated to have good touch and preference.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.351-362
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• 2013

This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.511-520
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• 2008

The fundamental goal of this study is to analyze characteristics of combined relations of formative element factors that compose robot's face based on a result of preference response from robot's design. Also, in order to improve preference from the analysis result, this study intended to inquire into possibilities of suggesting design guideline. For these, pictures of 27 different kinds of robot faces were selected as experimental stimuli, and experiments of preference response and association response were performed. As a result of the experiments, various characteristics were achieved such as robot's eye shape having greater influences than facial structure, etc. Based on the result, formative element factor characteristics that could positively influence preference response on robot's face could be drawn and a basic design guideline could also be suggested. An eye should be oval so that the length-to-width ratio may be 1.67:1. The distance between both eyes should be 35% of the facial width. Also, eyes should be above the central latitude of the face so that they may be visually stable. It is advisable to round the face generally. Eyes should be harmonious with the face so that the robot may seem cute and charming.