• Journal of Korea Society of Industrial Information Systems
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• v.9 no.3
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• pp.71-79
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• 2004

Owing to the rapid increase of the number of automobiles, the traffic is being heavily crippled as time goes by. To provide drivers with better safety and convenience, a variety of CNSs(Car Navigation System) are being installed more and more specially for the vehicles which are produced in recent days. As the CNS has gained the public popularity, it has been playing a role as a component of the multimedia system in a vehicle in addition to providing the capability of route guidance service. It is, therefore, now recognized as an important unit of the vehicle interior system. As the situation has been changed as formerly described, it is necessary that not only the functions but also the usability and exterior features are to be designed to suit customers' tastes. This paper is an attempt to find out what the major sensibility factors which customers want as far as a CNS is concerned are. Because these factors can differ from a vehicle type to another that customers prefer, the analysis is based on the vehicle preference. It is proved that MDS(Multi Dimensional Scaling) is an effective method to analyze the sensibility factors for the different types of vehicles. The result shows that for the people who prefer the sedan-type vehicles, luxuriousness, harmoniousness, and texture are major factors. For people who like sports car, faminism, salience, and dynamics are major factors. For people who prefer SUV's(Sports Utility Vehicle) or MPV's(Multi Purpose Vehicle), solidity, dynamics, and convenience are important.

• Science of Emotion and Sensibility
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• v.6 no.2
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• pp.17-20
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• 2003

The present study analyzed and compared the mutual information obtained by stimulating saleswomen with 6 natural fragrances 100% basil oil, Lavender oil, lemon oil, jasmine oil, ylang-ylang oil (KIMEX Co., Ltd.), and skatole. When stimulated with basil and skatole, which were less favored fragrances, the women produced a greater amount of mutual information than when not stimulated with any fragrance. In addition, a comparison among the effects of the fragrances revealed that the subjects tended to produce more mutual information regarding less favored fragrances than regarding more favored ones. This is because the amount of mutual information in the cerebrum is linked to the women's preference regarding fragrances. Consequently, less favored fragrances have been demonstrated clearly to produce more mutual information among the subjects.

• Journal of the Korean Society of Food Culture
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• v.17 no.4
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• pp.435-445
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• 2002

The purpose of this study was to identify the pattern and perception of food consumption, mass restaurant use, drinking style, and food purchasing factors by cohort groups i. e., World Cup(W) generation, baby boom, and silent generation. Data were collected from 412 respondents including three generations by questionnaire method in April through May 2002. Analysis of variance and chi-square results indicate that there were significant differences among three generation groups for the pattern and perception of food consumption, the use of mass restaurant, preferred drinking style, and influencing factors for food purchasing. W generation are more likely to be influenced by sensibility factor than baby boom and silent generation. Considering food preference pattern, baby boom as well as silent generation prefer green vegetables than meats, and they must have Kimche when having meals. Similarities and differences in perceptional pattern types are discussed, and future implications for food and nutrition specialists and food marketers are provided.

• Science of Emotion and Sensibility
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• v.22 no.4
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• pp.65-74
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• 2019

Extant research has proposed that the Object-Spatial-Verbal cognitive style can elucidate individual differences in the preference for modality-specific information. However, no studies have yet ascertained whether this type of information processing evinces structural correlations in the brain. Therefore, the current study used voxel-based morphometry (VBM) analyses to investigate individual differences in gray matter volumes based on the Object-Spatial-Verbal cognitive style. For this purpose, ninety healthy young adults were recruited to participate in the study. They were administered the Korean version of the Object-Spatial-Verbal cognitive style questionnaire, and their anatomical brain images were scanned. The VBM results demonstrated that the participants' verbal scores were positively correlated with regional gray matter volumes (rGMVs) in the right superior temporal sulcus/superior temporal gyrus, the bilateral parahippocampal gyrus/fusiform gyrus, and the left inferior temporal gyrus. In addition, the rGMVs in these regions were negatively correlated with the relative spatial preference scores obtained by individual participants. The findings of the investigation provide anatomical evidence that the verbal cognitive style could be decidedly relevant to higher-level language processing, but not to basic language processing.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.693-702
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• 2010

This study was carried out in order to investigate the colorimetric values, the color sensation and sensibility for naturally dyed fabrics with microbial prodiginine colorant and to find out the relationship among color sensation, color sensibility factors and colorimetric properties of them. Color sensation and sensibility of four different fabric stimuli coloring red purple by a microbial prodiginine colorant produced from Zooshikella sp. were subjectively evaluated by university students. The color sensibility for the naturally dyed fabrics was classified into four factors: 'pleasantness', 'gracefulness', 'characteristic' and 'relax'. Color sensibility factor 'pleasantness' was the dominant factor for the naturally dyed fabrics with microbial prodiginine colorant. All color sensibility factors showed a significant correlations with the color sensation and colorimetric properties of the dyed fabrics with prodiginine. There were showed significant relationships between the color sensibility factors and lightness $L^{\ast}$, color saturation $C^{\ast}$, $a^{\ast}$ and $b^{\ast}$. Also, color preference of the dyed fabrics with prodiginine was found to be influenced mainly by color sensibility factors.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.9-16
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• 2002

This study was designed to cluster the preferred sensibilities of college students, and to distinguish the most preferred sensibility according to gender and their inter-subject differences. 98 of sensibility adjectives were composed into questionnaire with SD method and the data of 176 students were analyzed in ANOVA, Cluster and Correspondence analysis using SAS package. College students were divided into 10-sensibility clusters: the Casual(no-decoration casual, cool-dynamic casual and elaborate-clean casual), the Romantic Modem, the Simple Natural, the Classic(craft-romantic classic and monotonous classic), the Expressionless, the Gorgeous, and the Traditional Folklore. The adjectives and the sensibility clusters of students were visualized together into 2-D with two axis of static vs. dynamic and light vs. heavy.

• The International Journal of Costume Culture
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• v.2 no.2
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• pp.60-70
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• 1999

The purposes of this study were to investigate preference and images of Korean traditional motifs, and to identify the relationship between them. The subjects consisted of 369 male and 356 female undergraduate students. The experimental materials used in this study were 48 stimuli and a questionnaire composed of 7-point semantic differential scales of 26 adjectives. Twelve motifs selected from 3 groups of Korean motifs were used as pattern design stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data were analyzed by ANOVA, Duncan's multiple range test, and regression. The major findings were as follows : 1. Category, composition type, and application object had a significant effect on the preference. Interpretation type has no significant effects on the preference independently, but it had interaction effects when combined with composition type, and category. Especially the composition type had a greater effect than the other variables on the preference. Cloud motif and its abstract and decorative type were found to be more related to the preference than the other category and interpretation type. On the basis of the analysis results, image charts and preference charts were developed. By combining information from the image chart and preference chart, motifs and images preferred by consumers may be selected and developed into new valuable designs. 2. The preference was affected mainly by 'quality'image followed by 'simplicity', 'interest', and 'modernity'image. The preference on pattern design was affected by 'quality', 'simplicity', 'interest', and 'interest', 'simplicity', and 'modernity'image in the order. The relationship between the preference and sensibility images has been represented by equations.

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.221-229
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• 2005

This study aimed to understand the sex differences in cognitive behaviors in website design and demonstrate a practical basis for utilizing these differences into more user-centered design concept. Especially, we focused on the sex-different preference according to the information architecture of website navigation. First, We investigated general differences between men and women in cognitive behaviors through various literature studies. According to our investigation, men's cognitive works generally tend to follow a regular sequence and proceed step by step. On the other hand, women's cognitive style is generally characterized by random generation and simultaneous progress. To examine that these differences can be found in use of website navigation, we made an experiment in website design. We designed several test websites that have same contents but different style of navigation structure. A similar number of men and women were chosen for this test and they implemented given tasks. During the test, participants reported their preference on each websites and their implementing time and number of errors were collected. Based on the analysis of test data, it was possible to conclude that male participants' preference for the navigation with a narrow and deep information structure is relatively higher than female participants' preference for the same navigation, On the other hand, female participants have a preference of the navigation with a broad and swallow information structure. The result of study showed that there is a close correlation between the sex differences in preference of navigation types and the general sex differences in cognitive behavior. This finding can be used as a basis for designing the website navigation in which sex differences are reflected.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.2
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• pp.69-79
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• 1999

This study identifies the features of landscape elements on the fifteen districts with the idea of land use area and visual quantity of pictures by analyzing the air photo. Therefore, the sensibility of observer is comprehended through simulating the landscape evaluation and the landscape preference with using slide film. The study is divided into three periods to understand the transition of rural landscape as the social and cultural environments have been changed. The first period is the New Community Movement which affected the rapid change of social and cultural environments. The second and third periods are the prior and post time at the rearrangement of administration district in the Tae-Jeon Broad City. The result of this study is explained below part; 1. The transition of rural landscape has been occurred as the land use pattern has been altered. The change of pattern has affected an increase of the natural space and the structure change of agricultural productive space. 2. In the regression analysis, the regression model of landscape preference and land use ratio show; Landscape preference = 3.632 - 11.618 (Residential Area) - 4.227 (Equipped Farm). The explanation variables defined as Residential Area and Equipped Farm, and the relationship of those factors shows negative. Therefore, the increase of other building will make the rural landscape lower and worse.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.331-340
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• 2009

As the cultural importance of local environment has been increasing, interests of local residents for city design has also increased. City design can inspire local residents' pride and redefine the city image to both local and outside world. Therefore, this study analyzes the city's(Pohang city) status, environmental characteristics, and local residents' design image preference; and based on the analysis, this study suggests standard design for public facilities that constitute "streets", that can realize the city image identity. For the suggestion, scenery image and public facilities status of the twenty-four areas in the city were analyzed. Also, to decide the design direction of public facilities that can constitute the city's consistent ideology, thoughts, and image, design preference factors for public facilities by local residents were surveyed and analyzed. The design guidelines and a standard design were established for total of thirty-one public facilities based on the analysis. The outcome will enable provision of communication media to express the charming city image and also of material that can be reflected in the integrated city scenery project in the future.