• 복식문화연구
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• 제8권3호
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• pp.477-485
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• 2000

The purpose of this study is to identify the influential factors of clothing conspicous consumption, and the relationship between these consumer characteristics and clothing purchasing behaviors. The influential factors of clothing conspicous consumption are defined materialism, sensation seeking tendency and demographic characteristics. And clothing purchasing behavior can be defined such as fashion leadership, impulsive purchasing behaviors, bargain sale purchasing, and the price and total pieces of clothing. The data were collected from 320 female students of university using questionnaire, and were analysed with frequency, %, multiple regression, ANOVA and Duncan test. Reresults can be summerized as follows. First, clothing conspicous consumption was not influenced to sensation seeking tendency but materialism. Second, the sensation seeking tendency, materialism and clothing conspicous consumption was proven to be partially related to the clothing purchasing behaviors. Third, the demographic characteristics have influenced on the sensation seeking tendency, materialism, clothing conspicous consumption and clothing purchasing behaviors.

• 복식문화연구
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• 제18권2호
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• pp.304-321
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• 2010

The purpose of this study was to investigate the sensation seeking tendency and knitwear purchase behaviors of high school girls. The data were obtained from 475 high school girls at 6 high schools located in Daejeon. The method of study is a survey consisted of sensation seeking tendency items, knitwear purchase behavior items and demographic attribution. Data were analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS WIN 17.0 program. The results of study are as follows. First, high school girls generally liked knitwears by reason of comfort and activity. Most girls purchased the knitwears to wear ordinary casual wear(81.5%). They usually thought sweater and cardigan to be representative of knitwears. Also, they mostly purchased the knitwears of simple and active design, achromatic color, 100% cotton, and solid or simple stripe pattern. The design and price were considered as important evaluation criteria in knitwear purchase. The information sources used by them were store display, friends, and internet. Second, the knitwear purchase behaviors of high school girls showed the difference between groups with high- and low-sensation seeking tendency. The most important factor of knitwear purchase was an unique and characteristic design in high group and a simple and active design in low group. In conclusion, high school girls liked knitwears and had different knitwear purchase behaviors according to the sensation seeking tendency.

• International Journal of Human Ecology
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• 제15권1호
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• pp.64-71
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• 2014

This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitude towards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study and the interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition, interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POP advertising type. Male consumers showed a more favorable attitude toward advertising for the nude type than others; however, female consumers showed a more favorable attitude toward advertising for semi-nude and body conscious type than the nude type. The results also found a significant two-way interaction effect of sexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekers preferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigate how various marketing factors support attitude toward POP advertising in the context of sexual fashion POP advertising and which factors exert the strongest influence within different degrees of nudity.

• Child Health Nursing Research
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• 제10권2호
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• pp.143-152
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• 2004

The purpose of this study was to examine to what extent teenagers accepted sexual relations, and to determine in which way that was affected by their disposition of stimuli, one of the psychological factors, and by their adjustment to school life, one of the environmental factors, as those factors seemed to have impact on that. This study was of descriptive correlational approach, and the subjects were 962 boy and girl students randomly selected from regular and business high schools. The data were collected from May through July 2002, and SPSS win 10.0 program was employed for data analysis. The major findings of this study were as follows; First, the students investigated got a mean of 44.49 marks on school adjustment. Their sensation seeking got an average of 130.10 marks. Their sexual allowance got a mean of 38.90 marks. Second is to regard the influence of their general characteristics on school adjustment, sensation seeking and sexual allowance. school adjustment was significant on gender, grade, career track, religion, school record, economic state, sexual intercourse. Sensation seeking was significant on all of their general characteristics. Sexual allowance was significant on all except economic state. Third, concerning correlation among sexual allowance, school adjustment and sensation seeking, sexual allowance was positively correlated to sensation seeking and negatively to school adjustment. The above-mentioned findings suggested that school adjustment and stimuli pursuit was associated with sexual attitude, and the findings of this study are expected to make any contribution to creating an ideal sexual culture for the youth.

• 한국의류학회지
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• 제22권7호
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• pp.931-941
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• 1998

The purpose of this study were 1) to identify the effects of the self-efficacy, sensation seeking and delinquency on female adolescents' clothing behavior, and 2) to identify the differences in self-efficacy, sensation seeking, deliquency and clothing behavior in relation to the demographic variables. The data were collected from 435 high school girls living in Seoul, via a self-administered questionnaires, and were analyzed by factor analysis, Peason's correlation, multiple regression, one-way ANOVA and SNK test. The result of this study were as follows: As the result of analyzing the effects of self-efficacy, efficacy, sensating seeking and delinquency on each of clothing behavior variables, fashion leadership was explained by the factors such as social self-efficacy, delinquency and boredom susceptibility, and psychological clothing dependence by boredom susceptibility, social self-efficacy, and thrill and adventure, clothing exhibition by boredom susceptibility, delinquency, and general self-efficacy, social approval by boredom susceptibility, and general self-efficacy, preference for up-to-data style by delinquency, boredom susceptibility by delinquency, boredom susceptibility. There were significant differences between the two types of school in general self-efficacy, thrill and adventure, experience seeking, delinquency, preference for up-to-data style, and appearance related delinquency. Location of school had the effects on experience seeking, delinquency, fashion leadership, and appearance related delinquency, and socioeconomic status on fashion leadership.

• 한국콘텐츠학회논문지
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• 제15권5호
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• pp.317-326
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• 2015

본 연구는 청소년들의 내적 권태성향 및 외적 권태성향과 게임중독의 관계에서 감각추구성향의 매개효과를 탐색하고자 수행되었다. 경기 및 충청지역 중학생 567명을 분석대상으로 하였다. 연구결과는 다음과 같다. 첫째, 내적 권태성향 및 외적 권태성향은 게임중독과 유의미한 정적 상관을 나타냈다. 내적 권태성향은 감각추구성향의 모든 하위요인들과 부적 상관을 보인 반면, 외적 권태성향은 권태민감성, 탈제지와 정적상관을 보였다. 둘째, 감각추구성향은 내적 권태성향과 게임중독과의 관계에서 매개효과를 보이지 않은 반면, 외적 권태성향과 게임중독과의 관계에서 부분매개효과를 나타냈다. 이를 바탕으로 권태성향이 높은 중학생들의 게임중독 개입에 대한 방안을 제안하고 후속연구를 위한 제언을 논의하였다.

• 한국자동차공학회논문집
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• 제22권6호
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• pp.75-82
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• 2014

The purpose of this study is to identify the effects of sensation seeking and driving confidence level on reckless driving behavior in motor sports club's members. Data was collected from 265participants of the Trackday, driving school. Subjects answered the questionnaire using convenient sampling method. Data which is obtained through self-administration was analyzed by using the frequency analysis and multiple regression. Results are as follows. First sensation seeking has influenced on reckless driving behavior such as, drunken driving and errors. Second, driving confidence level has influenced on reckless driving behavior such as, drunken driving, overspeed driving and errors.

• Human Ecology Research
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• 제52권6호
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• pp.639-649
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• 2014

The main purpose of this study was to find the relationship between the delinquency-onset time in the source and the continuity of delinquency. In order to achieve this objective, we divided 350 first-year high school students into three groups early-onset type, late-onset type, and non-delinquent adolescents on the basis of the delinquency onset. The results of this study were as follow: (1) for the boys, the early-onset type shows a higher continuity of delinquency than both the late-onset type and the general adolescents. On the other hand, for the girls, the early-onset type shows a higher continuity of delinquency than the late-onset type, but there was no difference in the persistence duration between the late-onset type and the non-delinquent adolescents. (2) For the boys, the examination reveals that the early-onset type has a higher degree of sensation seeking and impulsivity than the general adolescents. In addition, the early-onset type shows a higher degree of sensation seeking than the late-onset type, whereas the two show no difference in impulsivity. For the girls, sensation seeking did not show any difference depending on the delinquency onset. However, more impulsivity appeared in the early-onset type than in the late-onset type or the non-delinquent adolescents. (3) The relative priorities of variables determining the group to which the students belong on the basis of the delinquency onset are in the order of sensation seeking and juvenile impulsivity. Therefore, this study, suggests that the early-onset type requires a different kind of intervention than the late-onset type.

• 한국심리학회지 : 문화 및 사회문제
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• 제18권3호
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• pp.389-413
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• 2012

본 연구에서는 다양한 연령대의 운전자들을 대상으로 운전확신 수준과 감각추구 성향에 따른 운전분노 수준 차이가 있는지 살펴보기 위해, 면접방식에 기초한 설문조사를 통해 자료를 수집한 후 상관분석과 위계적 회귀방법, 그리고 변량분석 방법을 이용하여 이를 분석하였다. 본 연구의 결과와 시사점을 요약하면 다음과 같다. 첫째, 남성은 여성에 비해 전반적으로 운전분노 수준이 높았고, 감각추구 성향과 운전분노 수준 사이에는 유의한 정적 상관이, 반면 연령과 운전경력은 운전분노와 각각 유의한 부적 상관을 보였다. 둘째, 운전확신 수준이 운전자의 연령대에 따라 운전분노 수준에 차별적으로 영향을 미쳐 40대 이상의 운전자 집단에서는 운전확신이 높을수록 운전분노 수준이 유의하게 높았던 반면, 20-30대 운전자 집단에서는 운전확신 수준에 따른 운전분노 수준에서의 유의한 차이가 관찰되지 않았다. 셋째, 이와는 대조적으로 운전자의 감각추구 성향은 운전자의 연령대와 상관없이 운전자의 분노수준이 강한 예측변인임이 확인되었다. 넷째, 운전자의 연령대와 운전확신 수준, 그리고 감각추구 성향을 모두 고려하여 운전분노의 수준을 비교한 결과, 20-39세 연령층과 65세 이상 연령층에서는 운전확신 수준이 높은 경우에만 감각추구 성향에서의 차이가 운전분노의 차이에 반영되었지만, 40-59세 연령층의 운전자들에게서는 이러한 상호작용 효과가 관찰되지 않은 대신 운전확신 수준과 감각추구 성향이 가산적으로 운전분노에 영향을 미치는 것으로 밝혀졌다.

• 한국의류학회지
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• 제25권3호
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• pp.586-597
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• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.