• The Research Journal of the Costume Culture
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• v.8 no.3
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• pp.477-485
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• 2000

The purpose of this study is to identify the influential factors of clothing conspicous consumption, and the relationship between these consumer characteristics and clothing purchasing behaviors. The influential factors of clothing conspicous consumption are defined materialism, sensation seeking tendency and demographic characteristics. And clothing purchasing behavior can be defined such as fashion leadership, impulsive purchasing behaviors, bargain sale purchasing, and the price and total pieces of clothing. The data were collected from 320 female students of university using questionnaire, and were analysed with frequency, %, multiple regression, ANOVA and Duncan test. Reresults can be summerized as follows. First, clothing conspicous consumption was not influenced to sensation seeking tendency but materialism. Second, the sensation seeking tendency, materialism and clothing conspicous consumption was proven to be partially related to the clothing purchasing behaviors. Third, the demographic characteristics have influenced on the sensation seeking tendency, materialism, clothing conspicous consumption and clothing purchasing behaviors.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.304-321
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• 2010

The purpose of this study was to investigate the sensation seeking tendency and knitwear purchase behaviors of high school girls. The data were obtained from 475 high school girls at 6 high schools located in Daejeon. The method of study is a survey consisted of sensation seeking tendency items, knitwear purchase behavior items and demographic attribution. Data were analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS WIN 17.0 program. The results of study are as follows. First, high school girls generally liked knitwears by reason of comfort and activity. Most girls purchased the knitwears to wear ordinary casual wear(81.5%). They usually thought sweater and cardigan to be representative of knitwears. Also, they mostly purchased the knitwears of simple and active design, achromatic color, 100% cotton, and solid or simple stripe pattern. The design and price were considered as important evaluation criteria in knitwear purchase. The information sources used by them were store display, friends, and internet. Second, the knitwear purchase behaviors of high school girls showed the difference between groups with high- and low-sensation seeking tendency. The most important factor of knitwear purchase was an unique and characteristic design in high group and a simple and active design in low group. In conclusion, high school girls liked knitwears and had different knitwear purchase behaviors according to the sensation seeking tendency.

• International Journal of Human Ecology
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• v.15 no.1
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• pp.64-71
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• 2014

This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitude towards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study and the interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition, interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POP advertising type. Male consumers showed a more favorable attitude toward advertising for the nude type than others; however, female consumers showed a more favorable attitude toward advertising for semi-nude and body conscious type than the nude type. The results also found a significant two-way interaction effect of sexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekers preferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigate how various marketing factors support attitude toward POP advertising in the context of sexual fashion POP advertising and which factors exert the strongest influence within different degrees of nudity.

• Child Health Nursing Research
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• v.10 no.2
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• pp.143-152
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• 2004

The purpose of this study was to examine to what extent teenagers accepted sexual relations, and to determine in which way that was affected by their disposition of stimuli, one of the psychological factors, and by their adjustment to school life, one of the environmental factors, as those factors seemed to have impact on that. This study was of descriptive correlational approach, and the subjects were 962 boy and girl students randomly selected from regular and business high schools. The data were collected from May through July 2002, and SPSS win 10.0 program was employed for data analysis. The major findings of this study were as follows; First, the students investigated got a mean of 44.49 marks on school adjustment. Their sensation seeking got an average of 130.10 marks. Their sexual allowance got a mean of 38.90 marks. Second is to regard the influence of their general characteristics on school adjustment, sensation seeking and sexual allowance. school adjustment was significant on gender, grade, career track, religion, school record, economic state, sexual intercourse. Sensation seeking was significant on all of their general characteristics. Sexual allowance was significant on all except economic state. Third, concerning correlation among sexual allowance, school adjustment and sensation seeking, sexual allowance was positively correlated to sensation seeking and negatively to school adjustment. The above-mentioned findings suggested that school adjustment and stimuli pursuit was associated with sexual attitude, and the findings of this study are expected to make any contribution to creating an ideal sexual culture for the youth.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.931-941
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• 1998

The purpose of this study were 1) to identify the effects of the self-efficacy, sensation seeking and delinquency on female adolescents' clothing behavior, and 2) to identify the differences in self-efficacy, sensation seeking, deliquency and clothing behavior in relation to the demographic variables. The data were collected from 435 high school girls living in Seoul, via a self-administered questionnaires, and were analyzed by factor analysis, Peason's correlation, multiple regression, one-way ANOVA and SNK test. The result of this study were as follows: As the result of analyzing the effects of self-efficacy, efficacy, sensating seeking and delinquency on each of clothing behavior variables, fashion leadership was explained by the factors such as social self-efficacy, delinquency and boredom susceptibility, and psychological clothing dependence by boredom susceptibility, social self-efficacy, and thrill and adventure, clothing exhibition by boredom susceptibility, delinquency, and general self-efficacy, social approval by boredom susceptibility, and general self-efficacy, preference for up-to-data style by delinquency, boredom susceptibility by delinquency, boredom susceptibility. There were significant differences between the two types of school in general self-efficacy, thrill and adventure, experience seeking, delinquency, preference for up-to-data style, and appearance related delinquency. Location of school had the effects on experience seeking, delinquency, fashion leadership, and appearance related delinquency, and socioeconomic status on fashion leadership.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.317-326
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• 2015

This study examined the mediation effects of sensation seeking on the relationship between internal and external boredom proneness and game addiction. For this study, 567 middle school students in Kyungki and Chungcheong were included in the analysis. The results showed that both internal boredom proneness and external boredom proneness were positively correlated with game addiction. Internal boredom proneness was negatively correlated with all subscales of sensation seeking, whereas external boredom proneness was positively correlated with boredom susceptibility and disinhibition. Sensation seeking was found only to partially mediate the influence of the adolescents' external boredom proneness (independent variable) on game addiction(dependent variable). Based on these results, suggestions for game addiction intervention and future studies were mentioned.

• Transactions of the Korean Society of Automotive Engineers
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• v.22 no.6
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• pp.75-82
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• 2014

The purpose of this study is to identify the effects of sensation seeking and driving confidence level on reckless driving behavior in motor sports club's members. Data was collected from 265participants of the Trackday, driving school. Subjects answered the questionnaire using convenient sampling method. Data which is obtained through self-administration was analyzed by using the frequency analysis and multiple regression. Results are as follows. First sensation seeking has influenced on reckless driving behavior such as, drunken driving and errors. Second, driving confidence level has influenced on reckless driving behavior such as, drunken driving, overspeed driving and errors.

• Human Ecology Research
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• v.52 no.6
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• pp.639-649
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• 2014

The main purpose of this study was to find the relationship between the delinquency-onset time in the source and the continuity of delinquency. In order to achieve this objective, we divided 350 first-year high school students into three groups early-onset type, late-onset type, and non-delinquent adolescents on the basis of the delinquency onset. The results of this study were as follow: (1) for the boys, the early-onset type shows a higher continuity of delinquency than both the late-onset type and the general adolescents. On the other hand, for the girls, the early-onset type shows a higher continuity of delinquency than the late-onset type, but there was no difference in the persistence duration between the late-onset type and the non-delinquent adolescents. (2) For the boys, the examination reveals that the early-onset type has a higher degree of sensation seeking and impulsivity than the general adolescents. In addition, the early-onset type shows a higher degree of sensation seeking than the late-onset type, whereas the two show no difference in impulsivity. For the girls, sensation seeking did not show any difference depending on the delinquency onset. However, more impulsivity appeared in the early-onset type than in the late-onset type or the non-delinquent adolescents. (3) The relative priorities of variables determining the group to which the students belong on the basis of the delinquency onset are in the order of sensation seeking and juvenile impulsivity. Therefore, this study, suggests that the early-onset type requires a different kind of intervention than the late-onset type.

• Korean Journal of Culture and Social Issue
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• v.18 no.3
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• pp.389-413
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• 2012

This study investigated the differential interactive effects of the combination of driving confidence and sensation-seeking on driving anger among different age groups, by using correlation analysis, a hierarchical regression and ANOVAs for the data gathered through the questionnaires administrated in a form of face-to-face interview. The results showed the followings. First, males tended to show higher level in driving anger than females. Second, whereas sensation-seeking was positively correlated with driving anger, age and driving experience were negatively correlated with driving anger, respectively. Third, although there was no significant relationship between driving confidence and driving anger among the drivers aged under 40 years, the drivers aged over 40 years showed higher level of driving anger as their driving confidence increased. Forth, level of sensation-seeking was found to be a strong predictor of driving anger in all age groups. Fifth, driving confidence and sensation-seeking appeared to affect the level of driving anger interactively among drivers aged under 40 years or over 65 years, resulting in higher driving anger only when both the levels of driving confidence and sensation-seeking were high. In contrast, driving confidence and sensation-seeking affected driving anger independently among the drivers aged 30-49 years. Implication and suggestion were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.586-597
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• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.