• 제목/요약/키워드: Selling Performance

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Business Performance Determinants of Salted Fish Distribution in Kapuk During the COVID-19

  • CHRISTIAN, Michael;DEWI, Dewi;REMBULAN, Glisina Dwinoor;INDRIYARTI, Eko Retno;WIBOWO, Suryo;YUNIARTO, Yustinus
    • Journal of Distribution Science
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    • v.19 no.6
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    • pp.29-39
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    • 2021
  • Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.

A Study on the Applying Economic Value Added for Evaluating Management Performance (경영성과평가를 위한 경제적 부가가치 활용에 관한 연구)

  • 조성훈;이상보;정민용
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.22 no.50
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    • pp.313-322
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    • 1999
  • EVA(Economic Value Added) is a management performance evaluation tool that determines whether a business is earning more than its true cost of capital. Leading corporations like Coca-Cola, AT&T and Briggs&Stratton have set up EVA measurement systems throughout their organizations. EVA reflects opportunity cost of equity ignored in calculating accounting profit and emphasizes the efficiency of capital employed by measuring how much the manufacturing and selling activities produce the economic profit in excess of cost of gross capital. In this paper, we define the concept of EVA and present an example to show the usefulness of EVA.

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Dynamic Fuzzy Cluster based Collaborative Filtering

  • Min, Sung-Hwan;Han, Ingoo
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.203-210
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    • 2004
  • Due to the explosion of e-commerce, recommender systems are rapidly becoming a core tool to accelerate cross-selling and strengthen customer loyalty. There are two prevalent approaches for building recommender systems - content-based recommending and collaborative filtering. Collaborative filtering recommender systems have been very successful in both information filtering domains and e-commerce domains, and many researchers have presented variations of collaborative filtering to increase its performance. However, the current research on recommendation has paid little attention to the use of time related data in the recommendation process. Up to now there has not been any study on collaborative filtering to reflect changes in user interest. This paper proposes dynamic fuzzy clustering algorithm and apply it to collaborative filtering algorithm for dynamic recommendations. The proposed methodology detects changes in customer behavior using the customer data at different periods of time and improves the performance of recommendations using information on changes. The results of the evaluation experiment show the proposed model's improvement in making recommendations.

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Economic Screening Procedures in Normal and Logistic Models when the Rejected Items are Reprocessed (불합격 제품을 재가공할 때 정규 및 로지스틱 모형하에서 경제적 선별검사)

  • Hong, Sung-Hoon
    • Journal of Korean Institute of Industrial Engineers
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    • v.28 no.3
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    • pp.240-246
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    • 2002
  • In this paper, economic screening procedures with dichotomous performance variable T and continuous screening variable X are considered when the rejected items are reprocessed. Two models are considered; normal and logistic models. It is assumed that X given T is normally distributed in the normal model, and P(T=1|X=x) is given by a logistic function in the logistic model. Profit models are constructed which involve four price/cost components; selling price, cost from an accepted nonconforming item, and reprocessing and inspection costs. Methods of finding the optimal screening procedures are presented and numerical examples are given.

Suppliers Measurement of Channel Member Performance in Korea (우리 나라 공급업체의 유통경로구성원 성과 특정)

  • 김종훈;한장희
    • Journal of Distribution Research
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    • v.4 no.2
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    • pp.21-39
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    • 1999
  • This study investigates the general applicability of the measurement scale for assessing channel-member performance for the supplier's view that was proposed by Kumar, and Achrol (1992). First, we attempted to examine whether the measurement-scale could be used without any change; the results from the initial data-analysis proposed that the scale needed a certain amount of a revision for further utilization. It seemed that the scale needed some adjustment for being applied to this study; their scale was developed with the data collected from the network of independent dealers handling multiple product items or multiple brands in the U.S. and Canada, while the data of this study were provided by a Korean car manufacturer having a dealer network selling and servicing only its own brand without ownership. Accordingly, we determined that it was necessary to develop a newly finalized performance-measurement scale revising Kumar et al.'s. During the data-analysis of the data resulted in a scale of fifteen items measuring three facets-financial performance, behavioral performance, and competence, each of which consisted of five items respectively. This empirically developed scale looked more valid for the situation of this study than the Kumar, Stern, and Achrol's which was composed of twenty-one items measuring seven facets--three items each.

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Effect of Functional Characteristics of Internet Shopping Mall on Performance (인터넷 쇼핑몰의 기능적 특성과 유형이 활용성과에 미치는 영향)

  • Han, Hong-Soo;Jung, Kyung-Soo
    • The Journal of Information Systems
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    • v.13 no.2
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    • pp.1-22
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    • 2004
  • Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

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The Moderating Effect of B2C EC Strategy on the Relationship between B2C EC Website Functionalities and Application Performance: Marketing Perspective (마케팅관점에서 B2C EC 웹 사이트 기능특성과 활용성과 간의 관련성에 대한 전략유형의 조절효과)

  • Han, Hong-Soo
    • Management & Information Systems Review
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    • v.21
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    • pp.271-297
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    • 2007
  • Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

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An Analysis on Combination Effect of Value Investment Strategy and Moving Average Method (가치투자전략과 이동평균법의 결합효과)

  • Chang, Kyung-Chun;Kim, Yeon-Gueon;Kim, Hyun-Seok
    • Management & Information Systems Review
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    • v.27
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    • pp.53-69
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    • 2008
  • In this paper we analyse performance of value strategy and moving average method among the non-financial listed companies whose fiscal year ends at December in the Korean Stock Exchange between 1996 and 2005. And we analyse combination investment performance of value investment and moving average method. After the analysis objective enterprises divide with the value stock and the growth stock, in accordance with moving average method we divide ascending stock and descending stock. And we compose 6 portfolios with combination of value stock, growth stock, ascending stock and descending stock. Using the difference of investment performance of these portfolios, when fundamental analysis and technical analysis method all considering we measure investment performance. The major findings of this research are as follows: First, the value strategy of buying value stocks and selling growth stocks were effective in the long-term investment. Second, using the moving average method, technical analysis were effective in the case of the short-term investment. Third, the portfolios combined fundamental analysis and technical analysis were more effective than investment performance of technical analysis.

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A Study on the Determinants of the Salespeople's Sales Performance (영업사원의 영업성과 영향요인에 관한 연구 : 의료기 영업사원을 대상으로)

  • Kim, Kyu-Dong;Kim, Jeung-Lae;Lee, Woo-Cheol
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.6
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    • pp.1545-1553
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    • 2012
  • Good salespeople are the deciding factors in the success of an organization. In particular, the role of the salesperson takes on a more important role. Accordingly, the first purpose of this study is to understand the personal values of salespeople; secondly, to study the explanation personal values, adaptability, and customer orientation have on salesperson's performance. The third purpose is to understand the structural link among each of the explanatory factors related to salesperson performance. Lastly, with these research results as a foundation, to find the implications regarding management strategy plans of valuable salespeople for marketing researchers and sales managers.

Higher-Order Goals, Trust-in-Leader, and Self-Efficacy as Mediators of Transformational Leadership Performance: The Case of Multi-level Marketing Organizations in China

  • Shu-Chuen, Anthony Tsui;Lee, Bernard
    • Journal of Information Technology Applications and Management
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    • v.25 no.4
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    • pp.79-114
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    • 2018
  • Although former scholarly studies mostly focus on exploring leadership effectiveness under the traditional hierarchical leader-subordinate relationship, the research of leadership performance for non-hierarchical organizational structures, particularly the mediating factors of higher-order goals, trust-in-leader, and self-efficacy have been ignored. This study, therefore, makes an attempt to ascertain the impacts of transformational leadership on the performance of subordinates through the mediating effects of higher-order goals, trust-in-leader, and self-efficacy and the differences of these effects in the context of multi-level marketing (MLM). Like the small-sample studies adopted by Barling, Weber, and Kelloway [1996], Barling, Slater, and Kelloway [2000] and Bass, Avolio, Jung, and Berson [2003], this study adopts a sample of 123 MLM distributors of an MLM company in Hong Kong, with a high response rate of 80.4%. The results indicate that the mediating effect of self-efficacy between transformational leadership and performance is significant under non-hierarchical organizational structures such as MLM in China.