• Korean journal of food and cookery science
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• v.26 no.6
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• pp.717-726
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• 2010

The purpose of this study was to measure customers' perception of brand personality and self-image of family restaurants and compare the congruity between brand personality and customer-perceived self-image according to customers' general characteristics. Self-administered questionnaires were completed by 377 customers, and data were analyzed by frequency, chi-square, paired samples t-test, factor, reliability, cluster, and discriminant analyses. Results of the study were as follows: factor analysis of brand personality and customer-perceived self-image as 5 factors, i.e., sincerity (10 variables), excitement (8 variables), competence (7 variables), sophistication (6 variables), and ruggedness(5 variables). As a result, the averages of brand personality and self-image of family restaurants were $2.93{\pm}0.39$ and $3.24{\pm}0.52$, respectively. Cluster analysis divided subjects into two groups according to congruity between brand personality and customer-perceived self-image of family restaurants: congruity group and incongruity group. The two groups were differed from one another in general characteristics. Limitations and future research directions are also discussed.

• The Korean Journal of Rehabilitation Nursing
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• v.7 no.2
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• pp.127-139
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• 2004

Purpose: This study was to investigate the degree of body image, self esteem and quality of life, to identify general and disease of characteristics on influencing this factors with the intention of providing basal data for developing nursing intervention to promote body image, self esteem and quality of life. Method: Subjects of this study were 91 grown-up congenital heart patients over 18 years in 2 tertiary hospitals. The data on body image, self esteem and quality of life were collected through questionnaire from March to April 2004. The data were analyzed by descriptive statistics, t-test, Pearson's correlation, ANOVA and tukey test using SAS for Windows 8.1 program. Result: 1) The mean scores of body image, self esteem and quality of life were 63.01, 25.29 and 496.79. 2) Body image was correlated with age(p=.0239), educational level(p=.0182), diagnosis(p=.0066), number of operation(p=.0148), cyanosis(p<.0001), complication(p=.0096) and NYHA level(p=.0378). 3) Self esteem was correlated with education level(p=.0026), economic level(p=.0240), number of operation(p=.0113) and cyanosis (p=.0006). 4) Quality of life was correlated with age(p=.0432) and diagnosis(p=.0020), number of operation (p=.0063), duration of last operation(p=.0225), cyanosis(p<.0001), complication(p=.0090) and NYHA level(p<.0001). 5) There was significantly positive relationship between body image, self esteem and quality of life. Subjects with more positive body image had higher self esteem(r=.7897, p<.05) and subjects with higher self esteem had higher quality of life(r=.6091, p<.05).

• Journal of Korean society of Dental Hygiene
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• v.12 no.4
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• pp.781-792
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• 2012

Objectives : The purpose of this study was to examine what image dental hygiene students had about a dental hygienist during clinical practice and what factors affected their image of dental hygienist. Methods : The subjects in this study were the dental hygiene students at three different colleges. After a survey was conducted, the answer sheets from 427 respondents were analyzed. Results : The dental hygiene students who had engaged in clinical practice had a higher self-esteem than those who hadn't in general(p<0.01). A statistically significantly stronger achievement motivation was found among the dental hygiene students who had engaged in clinical practice than those who hadn't(p<0.01). The dental hygiene students who had engaged in clinical practice had a statistically significantly worse image of a dental hygienist than the others who hadn't(p<0.01). Whether the self-efficacy, self-esteem and achievement motivation of the dental hygiene students had any impact on their image of a dental hygienist was analyzed in consideration of their clinical practice experience. As a result, the dental hygiene students who had engaged in clinical practice had a more positive image of a dental hygienist when they had a higher self-esteem(p<0.05) and a stronger achievement motivation(p<0.001), and those who hadn't engaged in clinical practice had a more positive image of a dental hygienist when they had a higher self-esteem(p<0.01). Conclusions : Given the above-mentioned findings, a wide variety of programs should be developed to bolster the self-esteem and achievement motivation of students and improve their image of a dental hygienist, as self-esteem and achievement motivation are the variables that exert the largest influence on one's image of a dental hygienist.

• Journal of Korean Academy of Nursing
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• v.33 no.3
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• pp.331-338
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• 2003

Purpose: The purpose of this study was to investigate the relationships among variables of body image, self-esteem and depression in college female students according to the normal and overweight. Method: The subjects of this study consisted of 245 college female students. The data was collected through personal interviews using questionnaires from May to June of 2001. The data was analyzed by the SPSS computer program, and it included descriptive statistics, x$^2$-test, t-test and the pearson correlation coefficient. Result: Demographics provided a significant difference in grade, household income, weight control experience. There was a perceived health status difference, according to the normal and overweight subjects. There was a significant difference in body image, self-esteem and depression between the two groups. There was a significant positive correlation between body image and self-esteem, and negative correlation between body image and depression, and self-esteem and depression in college female students. Conclusion: The Findings of this study give useful information to construct further studies in intervention program relating overweight control for college female students.

• The Korean Journal of Health Service Management
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• v.6 no.1
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• pp.53-63
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• 2012

The purpose of this study is to examine the influence of external image and self perfectionism on the depression. The survey collected 240 subjects from 3 university students in Seoul, Korea. The research period was from May to June of 2011 and the collected data were analyzed using the SPSS 15.0. As a result of this research, those with lower self image level, those with higher self perfectionism increased the depression level. It is necessary to develop programs for university students considering the fact that external image and self perfectionism influence on the depression. Moreover, it should be developed that solutions can decrease psychological pressure and overcome overwhelming expectation.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.784-796
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• 2010

Consumers focus on information about the symbolic meaning of a product for highly involved and emotional products (such as cosmetic products). This study examines the effectiveness of the congruence between cosmetics advertising image and self-image on consumer attitudes. In addition, this study examines two additional moderating effects, which are 'product type' and 'message type'. For the experiment, four advertizing type factorial designs were performed. A total of 320 undergraduate female students in Korea participated in the experiment. This study captured the subjective judgments of consumers on these three comparisons in terms of advertizing attitude, brand attitude, and purchase intention. The results are as follows: First, the greater the self-congruity on cosmetic advertising, then the greater the effectiveness on advertizing attitude. Second, the increased self-congruity on cosmetic advertising did not create greater effectiveness on brand attitude. Third, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image increased the effectiveness on brand attitude. Fourth, increased advertizing attitudes on the congruence between cosmetics advertising image and self-image improved the effectiveness on purchase intention. Fifth, the greater the brand attitude (on the congruence between the cosmetics advertising image and the self-image produced)increased the effectiveness for purchase intention. The results show a significant moderating role of the product type. Marketers can use the results of this study to understand the market of cosmetic products for promotion.

• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.68-79
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• 1999

The purposes of the study, based on the social comparison theory, were 1) to examine the body image and the body distortion of the late adolescent through the attitudinal and perceptual measurement of the body image and to examine the self-esteem, 2) to examine the difference of the clothing behaviors depending on the level of the body image, the body distortion and the self-esteem, 3) to examine the difference in the clothing behavior, the body image and the self-esteem according to sex. The sampling method was a convenient sampling and the subjects were 137 undergraduate students in Chungnam national University. The results of this study were as follows : The results of analysing the factors to the response of attitudinal body image emerged three factors (appearance interest, weight concern, and body satisfaction). The results of analysing the response of the clothing behavior showed four factors (fashion interest, psychological dependence of clothing, conformity to clothing, and exhibitionism of clothing). The positive group to the body image showed more interest in the fashion and had the tendency of depending on the clothing psychologically, and also showed that the group revealed much exhibitive attitude by using the clothing. The group of perceiving the face rather correctly tends to do the conformity behaviors, but the group distorting the shoulder width wider than tends to reveal more conformity behaviors. The group with the higher self-esteem had little interested in the fashion and also did the conformity behaviors slightly.

• Journal of Korean Academy of Nursing Administration
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• v.15 no.1
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• pp.54-63
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• 2009

Purpose: The purpose of this study was to identify the relationship among image of nurses, self esteem and professional socialization in nursing students. Method: Using a structured questionnaire, data were collected from 342 nursing students. Descriptive statistics, Pearson correlation coefficient, t-test, ANOVA, and $Scheff{\acute{e}}$ test with SAS package were used for data analysis. Results: The mean score of total image of nurses was 3.74, with scores for subcategories as follows: professional image 4.04, traditional image 3.77, personal image 3.65, social image 3.47. And the mean score of self esteem 3.58 and professional socialization was 3.73. Total image of nurses and total subcategories of image of nurses were positively related to self esteem and professional socialization. Also total professional socialization and total subcategories of professional socialization were positively related to self esteem. Conclusion: Through this results, the educational program for improvement of professional socialization is needed for nursing students.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.131-140
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• 2007

The purpose of this study was to examine the influence of aesthetic surgery attitude, self-esteem and body image on clothing behavior. Subjects were 356 female college students in Seoul. The data obtained were analyzed by reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis and t-test. The major results of this study were as follows: First, five factors of aesthetic surgery attitude were identified: risk tolerance of aesthetic surgery, need of aesthetic surgery, image improvement via aesthetic surgery, keeping the secret of aesthetic surgery, and others' expectation of aesthetic surgery. Second, significant relationships were found between body image and clothing behavior, and self-esteem and body-enhancement of clothing. Also, risk tolerance of aesthetic surgery, need of aesthetic surgery, and image improvement via aesthetic surgery had a significant correlation with clothing behavior. Third, the most important variable which affected the aesthetics and body-enhancement of clothing was body image. The entertainer imitation behavior of clothing was influenced by need of aesthetic surgery, body image, keeping the secret of aesthetic surgery, risk tolerance of aesthetic surgery, and image improvement via aesthetic surgery. Preference for luxury goods of clothing was influenced by need of aesthetic surgery and body image. Body-enhancement of clothing was influenced by body image, image improvement via aesthetic surgery, and self-esteem.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.33-42
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• 2012

Today, many fashion companies use brand extension and it is especially important to conduct brand extension that coincides with consumer self-image, and maintains brand loyalty in order to succeed. The purpose of this study is to investigate the effect of congruency of parent brand image with self-image, brand loyalty, and brand involvement on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect information from 170 female college students, and collected data were subjected to descriptive analysis, factor analysis, and regression analysis. Results showed that the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension, with a positive mediating effect of brand loyalty, and a negative mediating effect of brand involvement. Also, the congruency of parent brand image with self-image and brand loyalty of the parent brand had a positive effect on the attitude towards the extended product, whereas brand involvement had a negative mediating effect on the attitude towards the extended product in fashion brand extension. The results of this study provide some useful suggestions to marketers in fashion industry: marketers should consider some psychological aspects of consumers such as congruency of parent brand image with self-image, brand loyalty, and brand involvement when conducting brand extension.