• 한국의류학회지
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• 제33권9호
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• pp.1452-1462
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• 2009

This research investigates the factors influencing price sensitivity in fashion products. This study incorporates three essential variables, which were likely to influence price sensitivity: the subjective shopping value of consumers, objective purpose of use, and social situation according to the shopping companions of consumers. A sample of young adult consumers (who had purchase experience of fashion products during the last six-months) was surveyed using a self-administered questionnaire. A 3-way ANOVA was used to evaluate the data. The results show that the utilitarian shopping value of consumers was more sensitive in price than the hedonic shopping value and a self-using purchase was more sensitive in price than a gift-giving purchase. In addition, a correlation effect was significant between the purpose of use and social situation. In addition, the correlation effect among all of the three variables was also significant.

• 수산해양교육연구
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• 제27권6호
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• pp.1556-1568
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• 2015

The objectives of this study were to inquiry of application types and use methodology of EBS-CSAT prep books of vocation education division in specialized vocational high schools. Research participants are 8 specialized vocational high school teachers in Seoul and Gyeonggi, and subjects are basic industry and basic drawing. The teachers had using EBS-CSAT prep books in class or after-school. The results are as follows: The teachers used items explanation of after-school rather than regular classes using EBS-CSAT prep books of vocation education division in specialized vocational high schools. Online lectures were used for self-directed learning of specialized vocational high school students rather than regular classes. Students and teachers of specialized vocational high school needed EBS-CSAT prep books of vocation education division by free gift instead of EBS-CSAT prep books of Korea language, english, math.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.48-58
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• 2004

The purpose of this study was to identify the variables influencing consumers' deal proneness. The data were collected from 385 college female students living in Daegu, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, Cronbach's ${\alpha},\;X^2-test$, t-test and stepwise regression analysis. The results of the study were as follows: 1) There was found significant differences of demographic variables between domestic and imported cosmetics' consumers. 2) Deal proneness which were Consumers' responses to sales promotion were classified into six factors which were mileage proneness, display proneness, gifts proneness, sample/coupon proneness, sweepstakes proneness, make-up show proneness. 3) Domestic cosmetics' consumers who had higher gift proneness, sample/coupon proneness, mileage proneness had significantly positive influence on the buying experience of promoted cosmetics. Imported cosmetics' consumers who had higher sample/coupon proneness and lower make-up show proneness had significantly positive influence on the buying experience of promoted cosmetics.

• 대한금속재료학회지
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• 제50권2호
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• pp.116-121
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• 2012

Equilibria between Mn-Si melts and $MnO-SiO_2$ slags were studied at 1673 K and 1773 K in MnO crucibles to accurately determine the thermodynamic property of the Mn-Si melts. The Unified Interaction Parameter Formalism (UIPF) was used to describe the thermodynamic property of the Mn-Si liquid. Using the UIPF, the experimental results obtained in the present study were thermodynamically analyzed to determine the activity coefficient of Si at infinite dilution and the 1st- and 2nd-order self-interaction parameters of Si in the Mn-Si melts.

• 한국생활과학회지
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• 제18권4호
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• pp.933-944
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• 2009

The purposes of this study was to identify perfume purchasing and using behavior according to men's fashion lifestyle. Self-administered questionnaires were used for data collection. The subjects were 317 men aged 19-40. The results were as follows: First, over half of men had purchased at least one perfume during last year and the price was 30,000-60,000won. Men selected perfumes which harmonized with their image or purposes of using perfumes. Men selected a perfume as a present for their girl friends or wives to convey their concern or love. Most men purchased perfumes at department stores and selected after experiencing samples, and by affecting advertisements of newspapers or journals. Over 60% of men possessed at least one perfume and most of them were imported perfumes. Most men used perfume on a special day such as dates or job interviews, and they received perfume as a gift from their girl friends or wives. Most men used perfumes to enjoy fragrances by themselves and preferred sea fragrance most. Second, factors of men's fashion lifestyle were fashion information, individuality, conservativeness, ostentation, activity, and fashion style. Men were segmented into ostentatious consumption group, active group, fashion leader group, and fashion retard group. Third, fashion leader group purchased perfumes more than other groups and fashion retard group purchased the least.

• 영미문화
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• 제17권1호
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• pp.107-128
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• 2017

Gaines depicts the process of transformation of a black young who accepts his execution with dignity in A Lesson Before Dying. There two personas of the protagonist, Jefferson, appear in this novel. The former seen in the black and white community is the persona of falsehood and submission, and the latter appeared in the black community is the true persona. The former, the pig persona in black-and-white community is created, forced onto them by whites and the human persona in the black community is made by their own standards without being forced. Jefferson has been depersonalized by his pig persona. He implements their false persona by mimicking pigs to confront its reality. And then he retrospects the pleasure of relationship throughout his own life. Grant's expensive gift, the radio, becomes a trigger to realize the significance of his existence and the social solidarity. Moreover, many black visitors look at him with expectant eyes of fulfilling their historical burden. After all, Jefferson is executed as a human being with dignity, and the transformation of Jefferson from a pig to a human is getting rid of the white values and standing on the black values. In other words, it is the procedure of creating the new myth out of the false myth, from meaningless life to meaningful death.

• 한국프랜차이즈경영연구
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• 제15권3호
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• pp.27-43
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• 2024

Purpose: The purpose of this study is to investigate the effect of customer-based brand equity on brand attitudes and behavioral intentions in the mobile e-coupon service market for foodservice franchises. Research design, data, and methodology: The sample comprised customers who had used a chicken mobile exchange voucher from a foodservice franchise brand, among KakaoTalk gift mobile exchange vouchers, within the last three months. The survey was conducted by distributing an online self-administered questionnaire, in which participants responded directly. The hypotheses were assessed through confirmatory factor analysis and structural equation modeling using the AMOS 22.0 statistical software. Result: The results of the hypotheses are as follows. First, among the sub-dimensions of foodservice franchise customer-based equity, brand awareness, brand image, perceived quality, and brand loyalty were found to have a positive effect on brand attitudes toward foodservice franchise mobile e-coupon services. Second, brand attitude toward the foodservice franchise brand mobile e-coupon service was found to have a positive effect on the intention to use and word-of-mouth. Conclusions: The results suggest that foodservice franchise brands with strong customer-based brand equity also have a competitive advantage in the mobile e-coupon service market.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.277-290
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• 2016

본 연구는 기업이 참여하는 창업지원사업의 성과를 저소득층 지원대상자의 관점에서 평가한 것이다. 본 연구는 기업이 참여하는 창업지원사업 가운데 대표적인 사례로 볼 수 있는 현대자동차그룹의 기프트카 캠페인을 분석하였다. 이 창업지원사업의 성과를 질적 평가 방법으로 분석한 결과, 지원 대상자들은 '책임감을 갖고 열심히 일함', '미래가 있는 삶이 현실로!', "나'와 '나'를 둘러싼 관계의 변화' 등의 경제적 비경제적 성과를 경험하는 것으로 나타났다. 이러한 성과의 본질은 "다름'의 경험', '저소득층의 삶에 숨결과 희망을 투입'하는 것으로 정리될 수 있다. 본 연구를 통해 밝혀진 성과는 기업 창업지원사업의 가치와 의미를 재확인시켰고, 빈곤과 자립이라는 사회문제 해결에서 기업이 담당해야 할 중요한 몫이 갖는 중요성 또한 입증하였다.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.43-61
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• 2011

본 연구에서는 16개 광역자치단체의 전통시장 관련 자료를 바탕으로 전통시장지원정책의 효과성과 효율성을 실증적으로 살펴보고자 하였다. 전통시장 지원정책의 목표를 시설개선이 아닌 전통시장의 매출액 및 고객증가라고 할 때 기존의 지원방식은 이러한 지원목표와 상당한 괴리가 있음을 상관분석을 통해 확인할 수 있었다. 또 DEA모형의 효율성 분석을 통해 전통시장지원이 기존의 시설개선사업에서 탈피하여 산출변수와 실질적인 관련성이 높은 사업부문으로의 전환될 경우 어떻게 효율적인 지원이 가능할 것인가에 대해 논의하였다. 매출액증대의 경우에는 고객안내센터, 원산지표시, 자율포장대, 방송시설과 같은 분야의 지원이 보다 효과적이며 방문고객증대의 경우에는 고객안내센터, 방송시설, 방송광고, 경품행사와 같은 분야의 지원이 요구됨을 알 수 있었다. 구체적인 지원 방안으로 인천지역의 시장 상인과 소비자 실태 조사한 자료를 바탕으로 다양한 상품 개발과 교차 판매, 고객 친화적인 고객정보센터 운영, 상품권 활성화, 시장 정보시스템 구축 등의 방안을 제시하였다.

• 영어어문교육
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• 제12권4호
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• pp.235-251
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• 2006

This study aims to analyze what Saul Bellow wants to define "Love" in his recent work, More Die of Heartbreak. As a humanist, Saul Bellow is concerned about materialism in Post-modern age through his works. Today there are so many people that are hurt by the failure of love or experience heartbreak. We need to sense invisible danger all around us. We can find Bellovian love in More Die of Heartbreak. Bellow suggests that there should be "true love" between people, especially between men and women. But Kenneth Trachtenberg and Benn Crader have selfish and materialistic love. Kenneth had only a sensual desire for Treckie who is his daughter's mother. He cannot persuade Treckie to marry him. Benn, a middle-aged widower, peremptorily marries Matilda Layamon who is much younger than he. Unfortunately, the marriage brings him neither peace nor love. Benn recognizes his wrong conception of love through the death of Mrs. Bedell and Villitzer, and breaking off a marriage with Matilda. He decides to go to Antarctica. This is not an escape. This is his determination to save himself. At the North Pole he sets out to recover his gift of vision and redeem his fall from grace. He will desert his materialistic and absurd self. After the expedition, he will experience rebirth as an authentic human being who has acceptable eyes. Kenneth and Benn learn to conceive of love as one of man's strongest inner energies, for it is through love that you can penetrate to the essence of human being. In this study I try to define Bellovian love. In More Die of Heartbreak, love is a spiritual power that may even transfigure man.