• Asia pacific journal of information systems
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• v.24 no.4
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• pp.515-529
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• 2014

This study examines the effects of self-presentation and aesthetics on purchase intentions toward a brand-new smartphone through a research model that accounts for these intentions in a more comprehensive manner than traditional ICT frameworks. The constructs were selected based on the three-level processing theory: aesthetics at the visceral level, perceived usefulness and playfulness at the behavioural level, and self-presentation at the reflective level. The hypotheses were developed from self-presentation theory and the attractiveness stereotype which is one of theories in human-computer interactions (HCI). For the validation of hypotheses, the research model was empirically tested for the purchase intention of Apple's iPhone5 by university students in Korea.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.359-370
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• 2020

This study tested the roles of public self-consciousness, body surveillance, body shame, and body dissatisfaction based on culture cultivation theory and self-objectification theory with the aim of revealing the psychological mechanisms underlying the influence of media exposure on diet intention. As a result of conducting a survey on 350 women in their twenties and performing structural equation modeling, this study found that media exposure causes public self-consciousness, which increases body surveillance and body shame, thereby increasing body dissatisfaction and thus increasing diet intention. In addition, public self-consciousness indirectly influenced body shame through body surveillance. Body surveillance was found to have an indirect effect on diet intention through body dissatisfaction, whereas body shame had a direct effect on diet intention. Based on the results, we presented theoretical and practical implications of this study and suggestions for future research.

• Perspectives in Nursing Science
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• v.7 no.1
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• pp.1-9
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• 2010

Purpose: The purpose of this study was to review behavior change theories in terms of important variables, concept definitions, and applicability to diabetes self-management behavior. Methods: Six behavior change theories (the Transtheoretical Model, the Health Belief Model, the Theory of Reasoned Action, the Theory of Planned Behavior, Social cognitive theory, and Information-Motivation-Behavioral skills Model) were reviewed which were applied in diabetes self-management interventions. Results: The five key concepts from the five non-stage behavior change theories were delineated. Based on the key concepts, a theoretical framework was formulated as the explanatory model of diabetes self-management behaviors. The four major concepts in Information-Motivation- Behavioral skills Model were included. The cognitive arm of the proposed theoretical framework included constructs related to diabetes knowledge, motivation (beliefs, attitude, social norm), self-efficacy, and intention. Conclusion: The theoretical framework described here includes the key factors of successful diabetes self- management intervention. However, the concept of motivation needs further exploration and clarification for operationalization.

• Asia pacific journal of information systems
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• v.18 no.1
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• Journal of Korean Academy of Nursing
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• v.24 no.2
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• pp.278-302
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• 1994

This article reviewed and analyzed 39 studies on self efficacy theory applied to health related behavior. The following analysis was done : 1) study subjects 2) measurement tools 3) analysis according to the type of research design(intervention re-search, explanatory research). Some findings are summarized as follows : The study subjects were both healthy people in various developmental stages and patients with various illnesses. The health related behaviors examined in the studies were also various including exercise, smoking cessation, self care behaviors, etc. The measurement of self efficacy was done with specific tools in most studies. In the tools, activities that measured the health behavior domain were listed according to increasing difficulty or contexual arrangement or in combination of both of them The analysis of 17 intervention research studies showed that generally the intervention program increased the self efficacy level of subjects and then the increased strongly self efficacy influenced behavioral changes. Most studies used more than one intervention method for increasing the self efficacy level. these were derived from sources of self efficacy suggested by Bandura. The analysis of 21 explanatory research studies showed that self efficacy strongly influenced behavior change and persistence. The major independent variable to affect the self efficacy was performance accomplishment in the past. Self efficacy explained more of the variance in health related behavior when it was applied with the variables in the health belief model, health promotion model, and reasoned action theory. On the basis of the above findings, the following suggestions are made : 1. For a desirable research design, self efficacy should be the intervening variable. That is, desirable designs would include intervention-self efficacy-behavior in intervention research studies and antecedent-self efficacy-behavior in explanatory research studies. 2. More prospective, longitudinal studies are needed to test the effect of self efficacy on persistence in health related behavior. 3. Studies comparing the effects of intervention methods are needed for each health related behavior, subject group, and context. 4. It is necessary to develop a reliable, valid measurement tool for self efficacy for each health related behavior. 5. Studies to differenciate the effect of self efficacy from that of outcome expectation on the health related behavior are necessary. 6. The antecedents of self efficacy should be investigated further.

• Journal of the Korean Dietetic Association
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• v.26 no.4
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• pp.278-288
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• 2020

This study examined the effects of response-facilitating factors(Food-related Knowledge, Response-Efficacy, and Self-Efficacy) and response-inhibiting factors(Severity, Vulnerability, and Consumer Stress) on the consumer' behavior intention based on protection motivation theory, which explains the behavioral change to protect oneself. This study was conducted to reduce the customers' concerns regarding food safety accidents and introduce ways to make them more interested in food safety. A sample of 225 adults over 19 years of age was collected in February 2018 through a self-administered questionnaire. The results of the cognitive mediation process of protective motivation theory showed that the consumers' knowledge and self-efficacy which are response-facilitating factors, positively influence the behavioral intention. Severity and consumer stress were response-inhibiting factors. On the other hand, response-efficacy, which is a response-facilitating factor, and vulnerability, which is a response-inhibiting factor, did not influence the behavioral intention. Therefore, severity and consumer stress are response-inhibiting factors. The results were analyzed as a result of a behavioral change to protect oneself from food safety accidents. The applicability of the theory of protection motivation on the topic of food safety was also confirmed.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.5
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• pp.858-871
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• 2017

The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

• International Journal of Contents
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• v.15 no.2
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• pp.20-28
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• 2019

This study was conducted with a non-equivalent control group experimental design to investigate the effects of a video-based infection control program through the application of the social cognitive theory on caregivers. Forty-six caregivers were recruited, with 23 pairs being randomly assigned to the control and experimental groups each. While the experimental group took part in the video-based education, the control group was involved in typical lectures. For two weeks, both groups were educated on the principles of infection control, medical and external handwashing, standard precautions, and quarantine. Their knowledge, performance, and self-efficacy were evaluated before and after the program. There was a significant increase in knowledge (p<.001 and p=.005) and infection control performance (p<.001) in the experimental and control groups. Similarly, self-efficacy, self-regulatory efficacy, task-difficulty preference and confidence significantly increased in the experimental group (p<.001). In the control group, only task-difficulty preference significantly increased (p=.005). Consequently, the online video-based infection control education program applying the social cognitive theory proved effective in improving the caregivers' knowledge and performance in infection control, and their self-efficacy. We suggest the use of this program in effective infection control education for caregivers in the future.

• The Journal of Korean Society for School & Community Health Education
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• v.6
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• pp.117-126
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• 2005

This study attempted to extract a suggestive point to help the design of a program, which is used to promote physical activities, by applying a social cognitive theory based on literature review on the physical activity based on a social cognitive theory. This study considers 10 journal articles that used a social cognitive theory, physical activity, and exercise as the major variable using the EBSCOhost Academic Search Premier and Educator's Reference Desk (ERIC). The type of papers was analyzed using a certain criterion, which can be configured according to the number of each year's papers, characteristics of research subjects, application type of a social cognitive theory, and classification of the application of objects in a social cognitive theory. The characteristics of each year's papers presented no specific characteristics for each year's papers, but the study in 2004 especially presented a high level. The characteristics of research subjects presented four highest cases in the case of the college student, and there were zero cases for children. The application type of studies on physical activities using a social cognitive theory can be largely classified as three types. The results of the measurement using a sectional investigation for SCT objects were 2 cases, the application of SCT for promoting physical activities was 1 case, and the demonstration of evaluation for the effect of SCT objects presented 8 highest cases. Although the social cognitive theory in the characteristics of the classification of object applications can be classified as 10 objects, there were no cases that used 10 all objects, partial applications of the object were measured in 8 studies, and two cases presented no detailed considerations on the object. Most of studies used a part of the object where the application of self-efficacy were measured by 8 highest cases. In addition, there were no measurements on the situation, observation learning, answer and response, and self-management. The elements of attitude, cognitive activity, self-efficacy, and handicaps among the SCT object were commonly used, and studies that the self-efficacy largely affects on the promotion of physical activities presented the main current.

• Journal of Agricultural Extension & Community Development
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• v.16 no.1
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• pp.153-180
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• 2009

The previous researches about knowledge sharing were proceeded in terms of KMS (Knowledge Management System) in center. However, knowledge sharing is recently applied to Internet space, which is open to every users, as well as KMS, which is qualified for restricted people. For example, some portal sites, such as Naver, the most popular portal in Korea, have virtual spaces to share users' knowledges and it is common that many users use the spaces. Knowledge sharing online, compared with KMS, will be more advanced to promote intention for knowledge sharing because of the character of Internet space that is open to all users. Nevertheless, there are few researches about knowledge sharing in the Internet. Considering this situation, this study is attempted to figure out the factors to promote Internet knowledge sharing, based on social capital theory and self-expression concept. A survey of experienced Internet user and PLS (Partial Least Square) were utilized for analysis. The test of this study reveals that social capital and self-expression are significant factors to influence knowledge sharing intention, and that also personal innovation and self-efficacy are significantly related to the self-expression. However, personal innovation does not have significant impact on social capital. According to the result, self-expression, as well as trust and system itself, has significantly effect on knowledge sharing intention in order to promote knowledge sharing in the Internet.