• Journal of Distribution Science
• /
• v.14 no.11
• /
• pp.117-128
• /
• 2016

Purpose - In order to collect information needed for the establishment of more effective marketing strategies of on-line purchasing agent services targeting Chinese consumers, the study investigated the relationship among Chinese selection criteria. They included fashion products, use of information source, and satisfaction with on-line purchasing agent services. The study also identified the differences in the Chinese selection criteria of fashion products, use of information source, and the satisfaction level with on-line purchasing agent services according to their age and gender. Research design, data, and methodology - The study was implemented through a normative-descriptive survey method using a self-administered questionnaire. Data were collected from February 9 to 28, 2016, and analyzed by factor analysis, ANOVA and Duncan test, t-test, and multiple regression analysis. Results - Differences were found in selection criteria of fashion products and use of information sources among groups. Thirty's age group was concerned about price/brand more than the twenty's were. Twenty's were concerned about practicality/quality of the products more than the thirty's. Hallyu/broadcasting was used by men more than by women as an information source of Korean fashion. SNS/WOM(word of mouth) was used more by women than by man. Twenty's showed lower level of satisfaction with customer services/credibility than other factors. The thirty's showed lower level of satisfaction with informational role of the service than other factors. Those who utilize each type of fashion information source more showed higher satisfaction level with on-line purchasing agent service of Korean fashion products.. In general, according to the selection criteria and use of information, there were differences in satisfaction with on-line purchasing agent service of Korean fashion products. Conclusions - Considering the findings of the study, as well as age, gender, selection criteria and use of information source, Chinese consumers could be used as a criteria of market segmentation for on-line purchasing agent services of Korean fashion products. The results manifested that there is a need to differentiate marketing strategies according to the satisfaction levels with each satisfaction factors of on-line purchasing agent service of Korean fashion products.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.6
• /
• pp.677-682
• /
• 2018

The relationship-type research and development (R&D) portfolio is a method for selecting core technologies based on their unique purposes and characteristics when the criteria for selecting them are independent. This study presents a relationship-type R&D portfolio method as a way to derive core technologies, and describes the methodology by dividing it into three steps: 1) analyze the relationships between selection criteria and analytical indicators, 2) form a portfolio matrix that best matches each selection criteria, and 3) derive the core technologies. In this study, the relationships between four selection criteria for selecting core technologies and the analytical indicators for identifying the technology level, economics, and the technology itself, are written in a table with HoQ. Based on the relationship table, analytical indicators to be considered were derived to satisfy each selection criterion, and the derived analytical indicators and the selected technologies were constructed with two axes in the portfolio matrix. The satisfied portfolio, P0, that satisfies all four criteria, and the portfolio, P1~P4, that satisfies selection criteria based on the unique characteristics of the four criteria, were constructed, and core technologies derived. The selected core technologies can be utilized in selecting a core area against the future security environment through a process like key word analysis based on the specifications.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.10
• /
• pp.4337-4347
• /
• 2011

The purpose of this study is to analyze a research on the influence of consumers' purchasing selection criteria for golf-wear upon clothing pursuit benefit and purchase satisfaction. It selected people who are using golf games and golf courses in each city and county where are located in Gangwon-do Province, and surveyed targeting totally 206 people by using convenience sampling. As for data processing, the collected materials in this study were carried out frequency & percentage, reliability analysis, correlation & multiple regression analysis by using SPSS 13.0 program. The results are as follows. First, as a result of analyzing socio-demographic characteristics, the similar distribution was shown by gender with 51.0% in men and 49.0% in women. By age, the age group from their 40s to 50s was indicated to be the largest. The martial status was indicated to be a litter higher in the married with 57.3% compared to the unmarried with 42.7%. By healthy condition, what tends to be healthy can be known to be the largest with 79.4%. Second, positive correlation was indicated all in correlation of consumers' purchasing selection criteria for golf-wear with the clothing pursuit benefit and satisfaction. Third, as a result of analyzing on relationship of the golf-wear purchasing selection criteria with the clothing pursuit benefit, the purchasing selection criteria were indicated to have influence upon the ideal pursuit, the fashion & brand, comfort pursuit, and youthand-individuality pursuit, which are the clothing pursuit benefits. Fourth, the analytical result on the purchasing selection criteria for golf-wear with purchase satisfaction was indicated to have significant influence upon consumers' golf-wear purchase satisfaction.

• Journal of the Economic Geographical Society of Korea
• /
• v.15 no.4
• /
• pp.735-751
• /
• 2012

A study in which tourist attraction selection attributes of tourists are identified focused on experience of tourists in attraction site and relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions is examined is very necessary. Therefore, the purpose of this study is to investigate the impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions through survey targeting tourists after they visit Daejeon ppuri park. Relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions and mediated effect of image of tourist attraction in relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions are analyzed through empirical analysis. As the results of verification of the hypothesis in this study, 'activity and experience' and 'approach and cost' factors show higher impact on satisfaction in relationship between Daejeon ppuri park tourist attraction selection attribute and tourist satisfaction. In addition, it shows that 'activity and experience', 'approach and cost' and 'familiarity' factors have impact on behavioral intentions in relationship between tourist attraction selection attribute and behavioral intentions. Finally, it shows the significant mediated effect in relationship between tourist attraction selection attribute and tourist satisfaction depending on mediated effect of image of tourist attraction, but it does not work as mediated function in behavioral intentions.

• Proceedings of the Acoustical Society of Korea Conference
• /
• 1992.06a
• /
• pp.107-110
• /
• 1992

We investigate the influence of individual properties of piezoceramics such as elastic, dielectric, piezoelectric constants, and the coupling factor on the performance of the transducer operating in thickness mode oscillation. The investigation employs equivalent circuit analysis techniques. Appropriate transfer functions are obtained and discussed which suggest optimum selection guides of piezoelectric ceramics for each purpose, i.e. a transmitter, a receiver, and a pulse-echo transducer. The guides can help ceramic scientists find the direction to proceed in new material development.

• Proceedings of the Korean Society of Agricultural Engineers Conference
• /
• 2002.10a
• /
• pp.93-96
• /
• 2002

This study was carried out to investigate the actual state of management for tourism farms of Chuncheon City. Also, it was evaluated whether the selection of suitable place was done for the existing tourism farms with GIS. Especially, it was analyzed for the distance and time used by visitors of tourism farms. The directions for the efficient agricultural land uses and selection of suitable places were suggested for the tourism farms being opened in the future with these analyses.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2000.04a
• /
• pp.405-408
• /
• 2000

The objective of this paper is to develop a model to integrate process planning and resource planning through analysis of the machine tool selection and operations sequencing problem. The model is formulated as a travelling salesman problem with precedence relations. To solve our model, we also propose an efficient genetic algorithm based on topological sort concept.

• Proceedings of the KSR Conference
• /
• 2007.05a
• /
• pp.201-207
• /
• 2007

At an early design stage of rail track, dynamic analyses using a standard vehicle model of ADAMS/Rail are employed. In the real field, it is very difficult to find an optimal solution on the designing of rail track considering future operating vehicles because the construction of rail track should be done in the advance of vehicle selection and operation. Using a standard vehicle model of ADAMS/Rail, however the better selection among designed rail tracks is possible by comparing the dynamic analysis.

• Journal of the Korean Data and Information Science Society
• /
• v.19 no.4
• /
• pp.1327-1334
• /
• 2008

Mixed effect binomial regression models are widely used for analysis of correlated count data in which the response is the result of a series of one of two possible disjoint outcomes. In this paper, we consider kernel extensions with nonparametric fixed effects and parametric random effects. The estimation is through the penalized likelihood method based on kernel trick, and our focus is on the efficient computation and the effective hyperparameter selection. For the selection of hyperparameters, cross-validation techniques are employed. Examples illustrating usage and features of the proposed method are provided.

• Proceedings of the KIEE Conference
• /
• 1993.07b
• /
• pp.660-662
• /
• 1993

We have numerically analyzed by using the Beam Propagation Method the Dual-channel directional couplers, which peforms a number of useful fuctions in thin-films devices, including power division, modulation, switching, frequency selection, and polarization selection. We also use the effective index method to reduce one dimension.