Browse > Article
http://dx.doi.org/10.5762/KAIS.2011.12.10.4337

Influence of Consumers' Purchasing Selection Criteria for Golf-wear upon Clothing Pursuit Benefit and Purchase Satisfaction  

Moon, Tae-Young (Department of Emergency Medical Service, Kangwon National University)
Park, Seung-Hwan (Department of Leisure Sports Gangwon Provincial College)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.10, 2011 , pp. 4337-4347 More about this Journal
Abstract
The purpose of this study is to analyze a research on the influence of consumers' purchasing selection criteria for golf-wear upon clothing pursuit benefit and purchase satisfaction. It selected people who are using golf games and golf courses in each city and county where are located in Gangwon-do Province, and surveyed targeting totally 206 people by using convenience sampling. As for data processing, the collected materials in this study were carried out frequency & percentage, reliability analysis, correlation & multiple regression analysis by using SPSS 13.0 program. The results are as follows. First, as a result of analyzing socio-demographic characteristics, the similar distribution was shown by gender with 51.0% in men and 49.0% in women. By age, the age group from their 40s to 50s was indicated to be the largest. The martial status was indicated to be a litter higher in the married with 57.3% compared to the unmarried with 42.7%. By healthy condition, what tends to be healthy can be known to be the largest with 79.4%. Second, positive correlation was indicated all in correlation of consumers' purchasing selection criteria for golf-wear with the clothing pursuit benefit and satisfaction. Third, as a result of analyzing on relationship of the golf-wear purchasing selection criteria with the clothing pursuit benefit, the purchasing selection criteria were indicated to have influence upon the ideal pursuit, the fashion & brand, comfort pursuit, and youthand-individuality pursuit, which are the clothing pursuit benefits. Fourth, the analytical result on the purchasing selection criteria for golf-wear with purchase satisfaction was indicated to have significant influence upon consumers' golf-wear purchase satisfaction.
Keywords
Purchase Satisfaction; Clothing Pursuit Benefit; Golf-wear; Consumers' Purchasing Selection Criteria;
Citations & Related Records
Times Cited By KSCI : 10  (Citation Analysis)
연도 인용수 순위
1 S, Y, Seo, "The effrct of lifesty on Clothing purchasing behavior of Masstige brand Consumers", Graduate School of Konkuk University, Department of Clothing and Textile, 2006.
2 H, K, Lee, "A Study on Consumer's Value, Benefit Pursuit, and Attribute Evaluation of Sportswear", Department of Clothing Graduate School of Sungshin Women's University, 2003.
3 H, W, Park, J, H, Park, "A Study on Pursuing Benefits and Satisfaction at Casual and Official Wear of Fashion Outlet Users", Journal of the Korean Society of Clothing and Textiles, Vol, 29, No, 3, 2005   과학기술학회마을
4 J, E, Kim, "A Study on Clothing Benefits Sought and Clothing Purchasing Behavior According to Social Values of Male Adults", Department of Clothing & Textiles Graduate School of Sookmyoug Women's University, 2008.
5 K, S, Lee, "Satisfaction of choice criteria for golf-ware of woman's teacher in elementary school", Graduate School of Sports Science in Yongin University Meijoring Golf of Golf department, 2007.
6 H, J, Park, J, H, Park, S, J, Lim, "A Study on Pursuing Benefits and Satisfaction at Fashion Outlet Store". Journal of the Korean Society of Clothing and Textiles, Vol, 28, 7, pp, 950-961, 2004.   과학기술학회마을
7 S, W, Lee, "Study on Relationship between Well-being Lifestyle and Benefit to Pursue Sporswear (Focused on Consumers in 20s-30s)", Department of Clothing and Textile, Department School of Sookmyung Womens University, 2007.
8 S, J, Kwon, "Benefits Sought and Purchasing Behavior of Fitness Wear Related to Life Style", Graduate School of Konkuk University, Department of Clothing and Textile, 2007.
9 Howard, J., & Sheth, J. N, "The theory of buyer behavior", New York: John Wiley & Sons, 1969.
10 Czepiel, J, A., "Perspectives on consumer satisfaction. Proceedings of the American Marketing Association", Chicago, Vol, 36, pp, 119-123, 1974.
11 A, R, Ban, "A Study on the Benefits that the Consumers of Premium Jean Pants Pursue and Their Clothes Purchasing Behavior", Department of Clothing and Textile, Department School of Sookmyung Women's University, 2006.
12 Oliver, R, L, "Satisfaction: A behavioral perspective on the consumer". New York: McGraw-Hill, 1997.
13 Fomell, C, "A national customer satisfaction barometer: The swedish experience". Journal of Marketing, 56(January), pp, 6-21, 1992.   DOI
14 M, S, Chang, D, G, Kim, "A Study on Consumer Satisfaction/dissatisfaction of designer brand Clothing on Cable TV home Shopping", Designforum21, Vol, 37, No, 20, pp, 149-163, 2003.
15 H, S, Hong, A, R, Koh, "Transactions : The Effects of Benefits Pursued to Clothing on the Purchase Intention of Apparel for Consumer's Well-being-Eco-friendly and Health-functional Apparels, Journal of the Korean Society of Clothing and Textiles, Vol, 33, No, 11, pp, 1839-1852, 2009.   과학기술학회마을   DOI
16 Peter, J, P., & Olson, J. C, "Consumer Behavior : Marketing strategy Perspectiver", Homewood, ILL: Irwin Inc. pp, 105-116.
17 M, W, Nan, K, K, Kim, "A Study on the Clothing Buying and the Source of Information of Korean Female University Students According to Shopping Orientation", Journal of the Korean Home Economics Association, Vol, 41 No, 9, pp, 55-67, 2003.
18 A, R, Koh, M, W, Nan, Y, J, Jo, "A Study on the Apparel Benefits and Buying Behavior According to Values and Lifestyle", Journal of the Korean Home Economics Association, Vol, 40 No, 5, pp, 119-132, 2002.   과학기술학회마을
19 S, H, Ahn, Y, H, S대, M, S, Seo, "An Exploratory Research on Hierarchical Causality of Personal Value, Benefits Sought and Clothing Product Attributes", Journal of the Korean Society of Clothing and Textiles, Vol, 24, No, 5, pp, 652-662. 2000.   과학기술학회마을
20 E, J, Park, H, S, Pyo, "Effects of Shopping Value on Store Choics Behavior for Golf Wear", Journal of the Korean Society of Clothing Indutry, Vol, 8, No, 5, pp, 545-551, 2006.
21 J, H, Kim, K, H, Hong, "A Study on Shoppation Orientation and Information Source by Male's Chothing Benefits", Journal of the Korean Society of Clothing and Textiles, Vol, 24, No, 1, pp, 43-54, 2000.   과학기술학회마을
22 J, S, Hwang, "The Effect of Clothing Involvement and Internet Usage on Internet Shopping Attitude and Internet Purchase of Clothing Products", Journal of the Korean Society of Clothing and Textiles, Vol, 27, No, 2, pp, 177-187, 2003.   과학기술학회마을
23 S, H, Hee, "The Effect of thought and Fashion Image on Purchase Intention of Gal-ot", Journal of the Korean Home Economics Association, Vol, 29, No, 2, pp, 73-84, 2001.   과학기술학회마을
24 I, S, Koo, "A Study on the Brand Perception and Preference of Golf Wear", Chungnam national University of Human Ecology, Vol, 20, pp, 38-49, 2007.
25 W, K, Cho, "A Study on Purchasing Behavior of Golf Wear Consumers", Department of Fashion Marketing, The Graduate School of Dongduk University, 2001.
26 Y, S, Chung, "A Study on the Functional Materia and Products Trend by the Analysis of the Golf Wear Brand Market", Journal of korean society of design science, Vol, 22 No, 4 pp, 155-164, 2009.
27 Peter, J, P., & Olson, J, C. "Consumer behavior; Marketing strategy perspectives". Homewood, ILL : Irwin Inc. pp. 105-116, 1987.
28 J, S, Hwang, "The Intermet and TV home shopping perceived risk segments: shopping orientations, purchase intention, and purchase behavior", Journal of the Korean Society of Clothing and Textiles, Vol, 29 No, 5, pp, 637-648, 2005.
29 S, Y, Lee, "Selection Criteria to Purchase Golf-weat and its Satisfaction Level", Department of Clothing & Textiles Graduate School of Kyung Hee University, 2002.
30 J, W, Lee, "The Benefit Segmentation of Female Golf wear Consumers and Golf wear Buying Behavior", Department of Clothing & Textiles, The Graduate School of Konkuk University, 2009.
31 J, E, Park, "A Study on the Consumers Impulse-Buying and the psychological Characteristics of Apparels by Body Cathexis and Clothing Attitude", Department of Clothing and Textile, The Graduate School Gyeong Sang National University, 2002.
32 W, K, Cho, C, S, Joo, "A Study on Purchasing Behavior of Golf Wear Consumers", Department of Fashion Design, Dongduk Womens University, Vol 5, pp, 41-61, 2002.
33 S, J, Han, R, L, Yoo, M, S, Kim, "A Study on the Clothing Buying Behavior According to Lifestyle Type of Women in Their 50's and 60;s", The Research Journal of the Costume Culture, Vol, 10 No, 5, pp, 504-517, 2002.   과학기술학회마을
34 O, J, Park, H, S, Pyo. "Effects of Shopping on Store Choice Behavior for Golf Wear", Journal of the Korean Society of Clothing Industry, Vol, 8 No, 5, pp, 545-551, 2006.   과학기술학회마을
35 B ,I, Park, "Current TRends and Perspective of the Korean Sportswear Industry", Major in Phyical Education Graduate School Kyung-gi University, 2000.
36 D, W, Joo, "A Study on Factors that Decide Situation the Purchase for Sports Wear Brands", Korea Sport Research, Vol 16, No 5, pp, 849-860, 2005.