• Journal of Global Scholars of Marketing Science
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• v.19 no.3
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• pp.49-61
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• 2009

This article provides training exercises for executives into interpreting subroutine maps of executives' thinking in processing business and industrial marketing problems and opportunities. This study builds on premises that Schank proposes about learning and teaching including (1) learning occurs by experiencing and the best instruction offers learners opportunities to distill their knowledge and skills from interactive stories in the form of goal.based scenarios, team projects, and understanding stories from experts. Also, (2) telling does not lead to learning because learning requires action-training environments should emphasize active engagement with stories, cases, and projects. Each training case study includes executive exposure to decision system analysis (DSA). The training case requires the executive to write a "Briefing Report" of a DSA map. Instructions to the executive trainee in writing the briefing report include coverage in the briefing report of (1) details of the essence of the DSA map and (2) a statement of warnings and opportunities that the executive map reader interprets within the DSA map. The length maximum for a briefing report is 500 words-an arbitrary rule that works well in executive training programs. Following this introduction, section two of the article briefly summarizes relevant literature on how humans think within contexts in response to problems and opportunities. Section three illustrates the creation and interpreting of DSA maps using a training exercise in pricing a chemical product to different OEM (original equipment manufacturer) customers. Section four presents a training exercise in pricing decisions by a petroleum manufacturing firm. Section five presents a training exercise in marketing strategies by an office furniture distributer along with buying strategies by business customers. Each of the three training exercises is based on research into information processing and decision making of executives operating in marketing contexts. Section six concludes the article with suggestions for use of this training case and for developing additional training cases for honing executives' decision-making skills. Todd and Gigerenzer propose that humans use simple heuristics because they enable adaptive behavior by exploiting the structure of information in natural decision environments. "Simplicity is a virtue, rather than a curse". Bounded rationality theorists emphasize the centrality of Simon's proposition, "Human rational behavior is shaped by a scissors whose blades are the structure of the task environments and the computational capabilities of the actor". Gigerenzer's view is relevant to Simon's environmental blade and to the environmental structures in the three cases in this article, "The term environment, here, does not refer to a description of the total physical and biological environment, but only to that part important to an organism, given its needs and goals." The present article directs attention to research that combines reports on the structure of task environments with the use of adaptive toolbox heuristics of actors. The DSA mapping approach here concerns the match between strategy and an environment-the development and understanding of ecological rationality theory. Aspiration adaptation theory is central to this approach. Aspiration adaptation theory models decision making as a multi-goal problem without aggregation of the goals into a complete preference order over all decision alternatives. The three case studies in this article permit the learner to apply propositions in aspiration level rules in reaching a decision. Aspiration adaptation takes the form of a sequence of adjustment steps. An adjustment step shifts the current aspiration level to a neighboring point on an aspiration grid by a change in only one goal variable. An upward adjustment step is an increase and a downward adjustment step is a decrease of a goal variable. Creating and using aspiration adaptation levels is integral to bounded rationality theory. The present article increases understanding and expertise of both aspiration adaptation and bounded rationality theories by providing learner experiences and practice in using propositions in both theories. Practice in ranking CTSs and writing TOP gists from DSA maps serves to clarify and deepen Selten's view, "Clearly, aspiration adaptation must enter the picture as an integrated part of the search for a solution." The body of "direct research" by Mintzberg, Gladwin's ethnographic decision tree modeling, and Huff's work on mapping strategic thought are suggestions on where to look for research that considers both the structure of the environment and the computational capabilities of the actors making decisions in these environments. Such research on bounded rationality permits both further development of theory in how and why decisions are made in real life and the development of learning exercises in the use of heuristics occurring in natural environments. The exercises in the present article encourage learning skills and principles of using fast and frugal heuristics in contexts of their intended use. The exercises respond to Schank's wisdom, "In a deep sense, education isn't about knowledge or getting students to know what has happened. It is about getting them to feel what has happened. This is not easy to do. Education, as it is in schools today, is emotionless. This is a huge problem." The three cases and accompanying set of exercise questions adhere to Schank's view, "Processes are best taught by actually engaging in them, which can often mean, for mental processing, active discussion."

• Journal of Korean Society of Steel Construction
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• v.23 no.4
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• pp.503-514
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• 2011

In this research, the seismic connection details for two concrete-filled U-shape steel beam-to-H columns were proposed and cyclically tested under a full-scale cruciform configuration. The key connecting components included the U-shape steel section (450 and 550 mm deep for specimens A and B, respectively), a concrete floor slab with a ribbed deck (165 mm deep for both specimens), welded couplers and rebars for negative moment transfer, and shear studs for full composite action and strengthening plates. Considering the unique constructional nature of the proposed connection, the critical limit states, such as the weld fracture, anchorage failure of the welded coupler, local buckling, concrete crushing, and rebar buckling, were carefully addressed in the specimen design. The test results showed that the connection details and design methods proposed in this study can well control the critical limit states mentioned above. Especially, the proposed connection according to the strengthening strategy successfully pushed the plastic hinge to the tip of the strengthened zone, as intended in the design, and was very effective in protecting the more vulnerable beam-to-column welded joint. The maximum story drift capacities of 6.0 and 6.8% radians were achieved in specimens A and B, respectively, thus far exceeding the minimumlimit of 4% radians required of special moment frames. Low-cycle fatigue fracture across the beam bottom flange at a 6% drift level was the final failure mode of specimen A. Specimen B failed through the fracture of the top splice plate of the bolted splice at a very high drift ratio of 8.0% radian.

• (The)Study of the Eastern Classic
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• no.49
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• pp.431-459
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• 2012

The purpose of this article is to compare and analyze the conventional expression of Hangul Ganchal in Cheosun Dynasty and Email. Conventional expression is used remarkably in introductions and conclusions. In introduction, it is used for addressing and safety greetings while in conclusion, it is used for closing address and closing words. In Cheosun Dynasty, an envelope of Ganchal only included the details of the receiver because the letter was genuinely delivered by someone who knew the receiver and the sender very well. An envelope of Ganchal is applicable to the screen of the internet which is used for emailing. In an email, we see the name of the sender and the title of the text and once we click the title, we are able to view the text. The difference between the Ganchal and the email was reflected on how the receiver's detail showed on Ganchal and the email show the sender's details. In a case of addressing in a letter while using the conventional expression, we can see how we use "To~" in humble term and " ~께" in a honorific term. We confirmed that the conventional expression has not yet settled in both of the Gnachal and email for the seasonal greetings. The safety greetings comprised with both of the senders' and receivers' latest updates. In Ganchal, this composition is well described conventionally, whereas in emails, only the receivers' latest news are written but the senders' latest updates are hard to be seen throughout the text. In Ganchal's closing section, the closing address and closing words were expressed conventionally. However, in the case of email; those were again hard to be found throughout. To conclude, in Ganchal the conventional expression was developed and placed in 16thcentury(Sun-eon) when there was a focus in our native language. In 17thcentury(Hyeon-eon), it stood still for a sometime and moved on to 19thcentury(Jing-eon) when there was a strong in fluence of Hangul Ganchal, which resulted in regression to the conservative expression. In general, we are able to confirm that the conventional expression is slowly disappearing.

• Journal of the Korea institute for structural maintenance and inspection
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• v.21 no.2
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• pp.138-145
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• 2017

The purpose of this study is to establish a reasonable analytical method for the estimation of overall behavior characteristic from cracking to yielding of rebar and crushing of concrete and seismic performance of reinforced concrete shear wall with high-strength reinforcing bar. A total of 8 specimens of reinforced concrete walls which have constant aspect ratio and a variety of variables such as reinforcement ratio, reinforcement yielding strength, reinforcement details, concrete design strength, section shape and whether lateral restraint hoop were selected and the analysis was performed by using a non-linear finite element analysis program (RCAHEST) applying the proposed constitutive equation by the authors. The mean and coefficient of variation for maximum load from the experiment and analysis results was predicted 1.04 and 8%. The mean and coefficient of variation for displacement corresponding maximum load from the experiment and analysis results was predicted 1.17 and 19% respectively. The analytical results were predicted relatively well the fracture mode and the overall behavior until fracture for all specimens. These results are expected to be used as basic data for application of high-strength reinforcing bar to design codes in the future.

• Journal of the Korea Concrete Institute
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• v.18 no.2 s.92
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• pp.161-168
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• 2006

An experimental investigation was conducted to examine the hysteretic behaviors of ultra-high strength concrete tied columns. The purpose of this study is to investigate the safety of ultra-high strength concrete columns with 100 MPa compressive strength for the requirement of ACI provisions. Eight 1/3 scaled columns were fabricated to simulate an 1/2 story of actual structural members with the cross section $300{\times}300mm$ and the aspect ratio 4. The main variables are axial load ratio, configurations and volumetric ratios of transverse reinforcement. The results show that the deformability of columns are affected by the configurations and volumetric ratios of transverse reinforcement. Especially, it has been found that the behavior of columns are affected by axial load ratio rather than the amounts and the configurations of transverse reinforcement. Consequently, to secure the ductile behavior of 100 MPa ultra-high strength concrete columns, ACI provisions for the requirement of transverse steel may considered axial load level and the details of transverse reinforcement.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.35 no.6
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• pp.517-526
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• 2017

In this study, we analyzed the accuracy of elevation, slope, and area to the damage scale of the debris flow using the drones to track the details of the debris flow that method was between the digital topographical map(1/5,000) method and GPS ground survey method. The results are summarized as follows. At first, in the comparison of elevation, the value by the drones was 3.024m lower than the digital topography map, but in case of slope the average slope was $1.20^{\circ}$ and the maximum slope was $10.46^{\circ}$ which was higher by the drones image. Secondly, the difference area is $462m^2$ between on the digital topographic map and the drones image was calculated high, because it is determined by reflecting the uplift of the terrain as a point that calculated more accurate than the digital topographic map. Therefore, when compared with the existing method, the drone image method was very effective in terms of time and manpower.

• Journal of the Korea Concrete Institute
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• v.28 no.5
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• pp.545-553
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• 2016

This paper presents experimental static test results of the precast concrete panels developed for short-span concrete bridge deck form. Different from LB-DECK, concrete rib attached to the bottom surface of concrete panel, and Top-bar is not used at the top surface of concrete panel. Number of concrete ribs and cross-section details of concrete rib are determined from the analytical results of parametric study considering the span length and the thickness of concrete bridge decks. Shear rebars are installed at the top surface of concrete panel for composite action between precast concrete panel and cast-in-place concrete. In order to evaluate the safety and the serviceability of the developed short-span concrete panel subjected to design load, static load test is conducted. Three test panels with span length of 1.6m are fabricated, and during the load test displacements, strains and cracks of test panels are measured and final failure modes are investigated. Serviceability of the test panels is evaluated based on the results of displacements, cracking load, and crack width at the design load level. Safety is also evaluated based on the comparison of the ultimate strength and the factored design load of test panels. Based on the test results, it is confirmed the short-span precast concrete panel satisfies the serviceability and safety regulated in design codes. In addition, the range of span length of concrete bridge decks for the short-span concrete panel is discussed.

• Journal of Korean Society of Steel Construction
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• v.25 no.6
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• pp.601-612
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• 2013

In the present study, details of the TSC beam-to-PSRC column connection for low and middle seismic zones were developed. For ease construction, the top and bottom flanges of the steel section of the TSC beam were discontinuous at the joint face on purpose, while the web passes through the joint. Thus, tensile resistance of the top and bottom flanges is not considered in the calculation of nominal strength of the connection. Cyclic loading tests on two interior connections and an exterior connection were performed to verify the seismic performance. The test parameter for two interior connections was the depth of the TSC beams: 600 and 700 mm including the slab depth. The test results showed that the nominal strength of the connections predicted by KBC 2009 correlated well with the test results. The connection specimens exhibited relatively good deformation and energy dissipation capacities, greater than the requirements for the ordinary and intermediate moment frames. Ultimately, the connection specimens were failed at the story drift ratios of 3.0 to 4.0 % due to local buckling and tensile fracture of the web of the TSC beam passing through the joint. By modifying the existing provisions of ASCE, the joint shear strength of the TSC beam-PSRC column connection was evaluated.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.960-976
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• 2005

Classicism pursued beauty comprised of a perfect form, and beauty was perceived as a state of sufficiency. Accordingly, a completed and permanent beauty was sought after; as a result, a perfect and flawless form became the mainstream, and there was an effort to visualize the eternal proportional perfection. In classicism, forms were perfectly embodied with systematic inevitability and absolute inflexibility, by which an extremely clear aspect appeared. This study analyzes a classical construction paradigm in modern fashion according to the five categories: 'Harmony and order by numerical proportion', 'Clear form', 'Simplification of form and two-dimensional Seh-form', 'Completed contracture structure', and 'Pluralistic unification', and the respective formative characteristics are as follows. First, in terms of the formative aspect of modern fashion,'Harmony and order by numerical proportion' results from thorough observance of extreme and golden section (proportion of 5 :8) which was an aesthetic standard of beautiful body in classicism. Second, 'Clear form' appears in clothes as individual clearness of structural elements expressing each part of body, and shows a well-established form possible to be grasped with equal and clear contour line. Third,'Simplification of form and two-dimensional Seh-form' comes out as form composition, single line, single layer structure, two-dimensional form and arrangement of elements of clothes through the front viewpoint caused by 2D diagramming work while fashion-designing and producing. Also, it is seen that two-dimensional proportion which is composed of sections through various harmonious lines and sides according to the simple two-dimensional compatibility principle is accomplished. Fourth, 'Completed contracture structure' emerges as an expression of stationariness, in other words, fixation of an overall impression. This is a tendency that the overall form is grasped as a fixedly intact shape without a big change of the silhouette of clothes. Fifth, 'Pluralistic unification' means that it respectively emphasizes all the parts composing clothes by making them individually independent at the same time as each element is inclusively shown with the harmony of the overall silhouette of clothes and many other details. This study examined classical formative characteristics through a theoretical research on a formative paradigm revealing the classical style. Also, the significance of classical or rational value of art was illuminated by observing what characteristics a classical formation paradigm shows in modern fashion. As a result, classical characteristics in modern fashion prove that classicism is not a merely past construction style separated from the present but a construction paradigm deeply involved in our reason system.

• Journal of Korean Society of Steel Construction
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• v.23 no.3
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• pp.337-347
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• 2011

In this study, seismic resistance of concrete encased U-shaped steel beam-to-steel H-shaped column connections was evaluated. Three specimens of the beam-to-column connection were tested under cyclic loading. The composite beam was integrated with concrete slab using studs. Re-bars for negative moment were placed in the slab. The primary test parameter was the details of the connections, which are strengthening and weakening strategies for the beam end and the degree of composite action. The depth of the composite beams was 600mm including the slab thickness. The steel beam and the re-bars in the slab were weld-connected to the steel column. For the strengthening strategy, cover plates were weld-connected to the bottom and top flanges of the steel beam. For the weakening strategy, a void using styrofoam box was located inside the core concrete at the potential plastic hinge zone. The test results showed that the fully composite specimens exhibited good strength, deformation, and energy dissipation capacities. The deformation capacity of the beam exceeded 4% rotation angle, which is the requirement for the Special Moment Frame.