• 제목/요약/키워드: Searching behavior

검색결과 283건 처리시간 0.028초

The Relationship of Country Image, Product-Country Image, and Purchase Intention of Korean Products: Focusing on Differences among Ethnic Groups in South Africa

  • Lee, You-Kyung;Robb, Charles Arthur
    • Journal of Korea Trade
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    • 제23권6호
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    • pp.33-51
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    • 2019
  • Purpose - The purpose of this study is to provide practical implications for Korean companies searching for new market opportunities. From the experimental analysis, the impact of country image on product-country image and purchase intention of Korean products are measured. In addition, this study disaggregates the impacts of country image and product-country image and purchase intention among ethnic groups in South Africa for searching further useful implications. Design/methodology - To examine South African consumers' country image and product-country image towards Korean products, data were collected between June and July 2019 through an online questionnaire, and 335 questionnaires were used for analysis. Firstly, the multivariate analysis was conducted to examine the general tendency of South African consumers' perceptions of country image to Korea, product-country image, and purchase intention among three ethnic group consumers. Then in order to verify the country image model and hypotheses of the study, we analyzed the structural models for each of the three ethnic groups and compared the sizes of the path coefficients for each groups. To compare the difference of path coefficients across ethnic groups, configural invariance, metric invariance, and scalar invariance tests were conducted sequentially. Findings - In the black and white ethnic groups, the country image had a statistically significant impact on product-country image, but it did not affect the purchase intention to Korean products. The product-country image showed a statistically significant impact on the purchase intention to Korean products in both ethnic group. However, in the coloured ethnic group consumer, the country image had a significant effect on the product-country image, but it did not affect the purchase intention of Korean products. In addition, the product-country image did not have a significant influence on the purchase intention of coloured ethnic group consumers unlike black and white ethnic group consumers. The results of this study suggest that even though differences in terms of the impact of CoI on PCI and PI were investigated for the sample of white, coloured, and black respondents, the groups seemed to respond in a reasonably comparable manner. Originality/value - South Africa occupies more than 20% of Africa's total GDP in sub-Saharan Africa and is a hub for Southern African logistics as a hub for Korean companies to enter Africa. However, it is rare to find a study focused on the determinants of consumer behavior in South Africa. In particular, this study disaggregates the impacts of country image and product-country image on consumer behavior across ethnic groups in South Africa. Therefore, this study could provide practical implications for Korean firms which desire to diversify their export markets and pioneer future markets.

개인 관심분야 추적기법을 이용한 과학기술정보 개인화에 관한 연구 (A Study on Personalization of Science and Technology Information by User Interest Tracking Technique)

  • 한희준;최윤수;최성필
    • 한국문헌정보학회지
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    • 제52권3호
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    • pp.5-33
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    • 2018
  • 본 연구의 목적은 사용자의 정보 서비스 이용행태를 분석하여 검색하는 의도와 관심분야를 국가과학기술표준분류기반으로 파악하고 추적하며, 이를 이용해 과학기술정보를 개인화하는 것이다. 즉 과학기술정보 검색 성능을 개선하여 사용자가 원하는 정보를 탐색하는데 효율성과 만족도를 동시에 충족시키고자 하였다. 실시간 관심분야 추적, 관심태그 클라우드 제공, 관심분야 기반 추천정보 제공, 검색 결과 개인화 네 가지 기능으로 구성된 과학기술정보 개인화 서비스를 개발하여 전문가 실험집단과 통제집단과의 검색 성능 비교를 통해 개인화 정보의 적합성 및 개인화 기능 유용성을 평가하였다. 그 결과 본 연구에서 제안된 개인화 서비스가 비교 대상 서비스보다 검색 성능이 더 우수한 것으로 나타났으며 더 높은 유용성을 제공하는 것을 입증하였다.

나르시시즘을 통한 코르셋 착용 분식 -18, 19C를 중심으로- (The Analysis of Wearing the Corset Using Narcissism -Focusing on 18C and 19C-)

  • 임성민;박민여
    • 한국의류학회지
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    • 제30권6호
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    • pp.851-858
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    • 2006
  • The human have constantly pursued the beauty through the history. Especially, the pursuit for the beauty of the human's body means that the subject is at one with the object pursued by Ire subject, which so called as the most active behavior of searching far the beauty. However it sometimes shows that human have tried excessively to search for the beauty of the human's ideal body in the history, and to the degree of hurting the body. For example, the corset was eagerly worn by women with the hope of a satisfied silhouette because the slender waist and the busty bosom were demanded as the woman's ideal body at 18C and 19C(the age of Victorian). The purpose of this study was to investigate the corset fashion in 18C, 19C, one of the most aggressive fashions out of the unreasonable fads, using narcissism that Freud mentioned as inside energy called libido. And the reason why to use the theory of narcissism in this study was that fashion as social outcome is thought to be influenced by the environment but the wearing behavior is considered totally private, it is particularly when focused on the excess ive energy, and the scope was limited to the investigation into the source of the energy binding the own body to hurting. The analysis about this craze of a corset with the view of the theory of narcissism as follows. First, women could mold the ideal concretely in surroundings that ideal woman was constituted just to focus on the appearance, moreover, the mother reinforced the narcissism of their offsprings. Also, the society demanded women to be chaste, and did not allowed for women to reveal libido to the external. As a result of this, libido should be ended up concentrating on ego. With this process, it to be difficult for 'ideal ego' impossible for attainment to transfer to compromising product, ego ideal. That is, women did not think entirely to be out of the question to reach the ideal ego, which meant the energy to tight waists was given women.

Spectral Analysis of Geomagnetic Activity Indices and Solar Wind Parameters

  • Kim, Jung-Hee;Chang, Heon-Young
    • Journal of Astronomy and Space Sciences
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    • 제31권2호
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    • pp.159-167
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    • 2014
  • Solar variability is widely known to affect the interplanetary space and in turn the Earth's electromagnetical environment on the basis of common periodicities in the solar and geomagnetic activity indices. The goal of this study is twofold. Firstly, we attempt to associate modes by comparing a temporal behavior of the power of geomagnetic activity parameters since it is barely sufficient searching for common peaks with a similar periodicity in order to causally correlate geomagnetic activity parameters. As a result of the wavelet transform analysis we are able to obtain information on the temporal behavior of the power in the velocity of the solar wind, the number density of protons in the solar wind, the AE index, the Dst index, the interplanetary magnetic field, B and its three components of the GSM coordinate system, $B_X$, $B_Y$, $B_Z$. Secondly, we also attempt to search for any signatures of influence on the space environment near the Earth by inner planets orbiting around the Sun. Our main findings are as follows: (1) Parameters we have investigated show periodicities of ~ 27 days, ~ 13.5 days, ~ 9 days. (2) The peaks in the power spectrum of $B_Z$ appear to be split due to an unknown agent. (3) For some modes powers are not present all the time and intervals showing high powers do not always coincide. (4) Noticeable peaks do not emerge at those frequencies corresponding to the synodic and/or sidereal periods of Mercury and Venus, which leads us to conclude that the Earth's space environment is not subject to the shadow of the inner planets as suggested earlier.

Participatory Web Users’ Information Activities and Credibility Assessment

  • Rieh, Soo-Young
    • 한국문헌정보학회지
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    • 제44권4호
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    • pp.155-178
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    • 2010
  • Assessment of information credibility is a ubiquitous human activity given that people constantly make decisions and selections based on the value of information in a variety of information seeking and use contexts. Today, people are increasingly engaging in diverse online activities beyond searching for and reading information, including activities such as creating, tagging and rating content, shopping, and listening to and watching multimedia content. The Web 2.0 environment presents new challenges for people because the burden of information evaluation is shifted from professional gatekeepers to individual information consumers. At the same time, however, it also provides unprecedented opportunities for people to use tools and features that help them to make informed credibility judgments by relying on other people's ratings and recommendations. This paper introduces fundamental notions and dimensions of credibility, and contends that credibility assessment can be best understood with respect to human information behavior because it encompasses both the level of effort people exert as well as the heuristics they employ to evaluate information. The paper reports on a survey study investigating people's credibility judgments with respect to online information, focusing on the constructs, heuristics, and interactions involved in people's credibility assessment processes within the context of their everyday life information activities. Using an online activity diary method, empirical data about people's online activities and their associated credibility assessments were collected at multiple points throughout the day for three days. The results indicate that distinct credibility assessment heuristics are emerging as people engage in diverse online activities involving more user-generated and multimedia content. A heuristic approach suggests that people apply mental shortcuts or rules of thumb in order to minimize the amount of cognitive effort and time required to make credibility judgments. The paper discusses why a heuristic approach is key to reaching a more comprehensive understanding of people's credibility assessments within the information-abundant online environment.

부모의 관심과 문화자본이 초등학생의 인터넷 사용 형태에 미치는 영향 (The effect of parents concern and cultural capital on Internet using behaviors of primary school students)

  • 이경숙;박인우
    • 컴퓨터교육학회논문지
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    • 제17권6호
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    • pp.123-133
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    • 2014
  • 본 연구에서는 2010년부터 실시된 한국청소년패널조사를 통해 수집된 패널데이터를 사용하여 부모의 관심과 문화자본이 초등학생의 인터넷 사용형태에 미치는 영향을 분석하였다. 연구 결과는 부모의 아동에 대한 관심 정도는 아동의 인터넷 사용형태에 직접적으로 영향을 미치는 것으로 나왔다. 부모의 관심 정도가 컴퓨터 이용 형태에 차이를 가져온다는 점이다. 게임 및 오락 사용 정도는 부모의 관심에 반비례하여 줄어드는 반면, 학습 및 정보를 찾기 위한 수단으로 사용은 증가한다. 또한 문화자본은 직접 간접적으로 아동의 인터넷 사용 형태에 영향을 미치고 있다. 이는 문화자본은 외부에서 이루어지는 활동이 주를 이루고 있고, 인터넷 대신 여가 시간을 보내는 방법을 부모로부터 배우고 또래들과의 활동으로 사회관계를 만들어 나가는 과정을 경험하기 때문에 인터넷을 대체활동으로 선택할 필요성이 줄어들기 때문인 것으로 보인다.

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The Effects of Social Support Perceived by Career-interrupted Women On Career Preparation Behavior: Focus on Mediating Effects of Career Decision Self-efficacy

  • Lee, Sook-Ja
    • 한국컴퓨터정보학회논문지
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    • 제24권12호
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    • pp.109-117
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    • 2019
  • 본 연구는 경력단절여성들의 인식을 바탕으로 진로에 영향을 미칠 수 있는 사회적 지지와 진로결정자기효능감이 진로준비행동에 미치는 영향과 진로결정자기효능감의 매개효과를 분석하였다. 여성취업지원기관에서 직업훈련에 참여하고 있거나 구직등록을 한 경력단절여성 227명을 대상으로 자기보고식 설문조사법을 이용하였다. 연구결과는 다음과 같다. 첫째, 경력단절여성들이 인식한 사회적 지지는 진로결정자기효능감과 진로준비행동에 유의미한 상관관계로 나타났다. 둘째, 사회적 지지의 하위요인 중 정서적 지지가 진로준비행동에 유의미한 영향을 미쳤다. 셋째, 진로결정자기효능감의 하위요인 중 목표설정과 직업정보는 진로준비행동에 유의미한 영향을 미쳤다. 넷째, 사회적 지지와 진로준비행동의 관계에서 진로결정자기효능감의 부분매개효과가 확인되었다. 본 연구결과는 경력단절여성들을 대상으로 진로지도 시 기술적인 측면보다 심리적 측면을 더 중요하게 다루어야 함을 시사해 준다.

포커스 그룹 인터뷰를 이용한 유치원 학부모 대상의 유아영양교육 요구도 조사 (Needs Assessment of Nutrition Education for Preschoolers and Their Parents using Focus Group Interview)

  • 김경민
    • 동아시아식생활학회지
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    • 제25권1호
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    • pp.20-29
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    • 2015
  • This study investigated the demand of nutrition education programs among preschooler's parents. Focus group interview was conducted four times with 29 parents of preschool children. Most subjects appeared to have interest in nutrition education; 'very interested' (58.6%), 'somewhat interested' (20.7%). Sources of nutrition information were 'internet' (35.1%), 'books' (21.6%), 'newspaper or magazines' (13.5%), 'family or relatives' (13.5%), 'media' (8.1%), 'preschool' (5.4%) and 'hospital or public health center' (2.7%) in order. The most frequently mentioned health problems related to dietary behavior were atopy and obesity. Major concerns for children's dietary behavior was picky eating habits, and having questions for how to deal with this problem. Most subjects had trouble with obtaining an adequate amount of dietary supplements for their children. Nutrition education for parents about food labeling and information on processed foods was in demand. Preferred methods of nutrition education for children were playing games with stickers, gardening vegetables, and participating in cooking. Attitudes toward computer-assisted education materials, one of the methods of nutrition education, appeared to be ambivalent. Some preschool parents showed negative attitudes towards exposing their children to electronic devices at an early age, whereas others showed positive attitudes. Subjects were interested in meal-planning and ways to balance nutrients for their child. Parents preferred attending professional lectures to receive reading materials or searching websites as an adult nutrition education method. Results of this study have implications on providing basic information for developing nutrition education programs for preschoolers and their parents. Future research should focus on developing nutrition education programs for both preschools and the home.

다섯동갈망둑, Pterogobius zacalles의 채식행동: 채식방법과 먹이생물 크기의 관계에 관하여 (Foraging Behavior in Beauty Goby, Pterogobius zacalles: Relationship between Foraging Modes and Prey Size)

  • 최승호
    • 한국어류학회지
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    • 제20권2호
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    • pp.123-128
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    • 2008
  • 2000년 10월부터 11월까지 일본 Aomori현 Mutu만에서 다섯동갈망둑, Pterogobius zacalles의 섭식행동에 관하여 연구를 실시하였다. 다섯동갈망둑은 돌 틈에서 펄과 함께 먹이를 채식하는 쪼기와 돌 표면에서 먹이생물을 흡입하는 두 가지 유형의 채식방법이 있지만, 주로 돌 틈에서 먹이를 채식하는 방법을 이용한다. 다섯동갈망둑의 두 가지 채식방법 모두는 먹이를 찾아 유영하는 찾기, 섭식장소에서 먹이생물을 발견하고 먹는 섭식, 섭식한 후에 먹이를 씹고 이물질을 뱉어내는 씹기의 3단계로 구성된다. 다섯동갈망둑은 두 가지 채식방법 중에서 돌 틈에서 섭식하는 쪼기를 이용할 때 더 먼 거리를 유영하여 먹이를 찾으며, 긴 시간동안 먹이를 씹는다. 다섯동갈망둑은 채식방법에 상관없이 단각류가 주요 먹이생물이지만, 돌 표면에서 채식하였을 때보다 돌 틈에서 채식하였을 때 상대적으로 크기가 큰 단각류나 십각류를 섭식한다. 이들은 돌 틈에서 먹이를 섭식할 때 더 많은 에너지와 시간을 소비하지만, 높은 칼로리의 먹이를 섭식한다. 따라서 먹이생물의 크기는 이들의 섭식방법을 결정하는 요인으로 사료된다.

신제품 구매시 온라인 사회적 결정 역할 : 신제품 혁신성 조절효과 (Role of Online Social Decision When Purchasing NP : The Moderating Effect of NP Innovation)

  • 한상설
    • 유통과학연구
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    • 제16권7호
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    • pp.57-65
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    • 2018
  • Purpose - Recently, internet access and social network utilization using smart phone are increasing. In such a smart environment, interactive activities such as information generation, information searching and information sending are increasing rapidly on-line environment. Therefore, consumers tend to purchase something according to eWOM and also meet the social consensus online environment. In connectivity society, consumers became accessible and engaged in the opinions of others easily. Many decisions that seem like personal decisions are actually social decisions on online connectivity. This paper seeks to explore factors that can help generate a social decision on purchasing of new products in an online environment. Research design, data, and methodology - The process of collecting a lot of wisdom and making an agreement online is called social decision. The purpose of this paper is to examine empirically the influence of factors such as online ties, online eWOM expectancy and online information behavior on online social decision. In addition, We studied online social decision by analyzing the moderating effect of new product innovation. To understand this structural relationship, research hypotheses and research models were set up and empirical analysis was conducted. In order to verify the hypothesis, 208 questionnaires were collected from the residents of Seoul city/Gyeonggi province. The answered questionnaire verifies reliability and validity using SPSS/AMOS and test hypotheses through path analysis and multiple regression analysis. Results - According to the research results, First, online ties don't have a positive impact on online social decision, Second, online eWOM expectancy have a positive impact on online social decision. Third, online information behaviors have a positive impact on online social decision. The degree of innovation of new products have a moderating effect between Independent variables of three factors and dependent variable of social decision. Conclusions - Social decisions have a positive impact on purchasing decisions about new product. There is a great significance in the fact that the online social influence and online social decision have been studied academically. It is meaningful that we have studied in depth the changing phenomenon of consumer purchase decision process in smart environment. The results of these studies provide academic and practical implications.