• 한국식품조리과학회지
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• 제32권6호
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• pp.754-761
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• 2016

Purpose: This study was investigated the effects of culinary and foodservice major selection motive and work value on the major satisfaction, career search efficacy and career exploration behavior of college students. Methods: Survey comprising total 53 questions including 8 for major selection motive, 8 for work value, 6 for major satisfaction, 20 for career search efficacy, 5 for career exploration was distributed to 400 college students majoring in culinary or foodservice. Frequency analysis, factor analysis, correlation analysis, and multiple regression were conducted using SPSS Statistics (ver. 21.0). Organization of concept and analyses of the relationship between variables based on the advanced study and database is essential. Research model based on the theory and analysis of the extracted data was established; and subsequently, the proof relations between the variables were analysed. Results: The study results indicated that, only intrinsic work values among personal motivation and work values were significant. This is because personal motivation and intrinsic work values are related to subjects' aptitudes, interests, talents, and future professions when students choose their majors. Therefore, interest, abilities, achievement, high understanding, and satisfactory schooling are important factors. Conclusion: This study has newly expanded the research on career search behavior to include psychological factors and cognitive and attitudinal factors. We also determined competitive operations that enhance students' major satisfaction, career search efficiency, and career search behavior.

• 한국도서관정보학회지
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• 제43권3호
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• pp.49-77
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• 2012

이 연구는 대학생의 다양한 학습활동에 있어서 도서관과 도서관목록의 이용행태를 살펴보고, 이러한 행태 속에서 나타나는 대학도서관 목록의 가치와 의미를 밝혀내고자 하였다. 또한, 다양한 학습활동의 유형과 인적 변인에 따른 행태의 차이를 다각도로 분석함으로서, 이용자 집단의 특성을 고려한 '맞춤형 목록서비스'를 제공하기 위한 기초 자료를 확보하고자 하였다. 이 연구를 위해 대학생 30명을 대상으로 심층인터뷰를 실시하였으며, 보다 면밀한 접근을 위해 도서관목록 탐색행태에 대한 관찰법을 함께 실시하였다. 조사결과, 현재 대학도서관목록은 특정 자료의 소장유무 확인과 서가위치 파악과 같은 최소한의 목적을 위해 사용되고 있었으며, 도서관목록이 대학생의 학습활동을 위한 포괄적인 탐색도구로 기능하려면 대학생들의 정보행태에 기반한 전반적인 품질개선이 필요함을 강조하였다.

• 한국측량학회지
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• 제37권5호
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• pp.293-302
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• 2019

In mountain accident events, it is important for the search team commander to determine the search area in order to secure the Golden Time. Within this period, assistance and treatment to the concerned individual will most likely prevent further injuries and harm. This paper proposes a method to determine the search priority area based on missing persons behavior and missing persons incidents statistics. GIS (Geographic Information System) and MCDM (Multi Criteria Decision Making) are integrated by applying WLC (Weighted Linear Combination) techniques. Missing persons were classified into five types, and their behavioral characteristics were analyzed to extract seven geographic analysis factors. Next, index values were set up for each missing person and element according to the behavioral characteristics, and the raster data generated by multiplying the weight of each element are superimposed to define models to select search priority areas, where each weight is calculated from the AHP (Analytical Hierarchy Process) through a pairwise comparison method obtained from search operation experts. Finally, the model generated in this study was applied to a missing person case through a virtual missing scenario, the priority area was selected, and the behavioral characteristics and topographical characteristics of the missing persons were compared with the selected area. The resulting analysis results were verified by mountain rescue experts as 'appropriate' in terms of the behavior analysis, analysis factor extraction, experimental process, and results for the missing persons.

• 대한가정학회지
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• 제50권5호
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• pp.101-113
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• 2012

This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

• 패션비즈니스
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• 제18권3호
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• pp.14-28
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• 2014

The purposes of this study are to provide comprehensive reviews on multichannel consumer behaviors published in peer-reviewed academic journals from 2005 to 2014, to develop a conceptual framework that demonstrates multichannel determinants such as psychographics, demographics, social influences, and situational factors on consumers' search and purchase behavior based on customers' profits or costs judgment, and to provide possible direction for future research in multichannel consumer behavior. Three steps were taken in the process of analyzing consumers' channel determinants presented in the 37 studies, and 12 most frequently used factors that appear in the studies were extracted. These factors include convenience, service, trust/risk, saving money, product knowledge, experience, efficacy/usefulness, involvement, shopping environment/situation factors, demographics, product types, and social influence. With 12 determinants of multichannel consumers' search and purchase behavior, a conceptual framework was proposed based on expectancy theory. The directions for future research were also discussed.

• 한국의상디자인학회지
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• 제20권4호
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• pp.57-71
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• 2018

Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

• 가정과삶의질연구
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• 제6권1호
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• pp.95-116
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• 1988

this study has dual purposes; one is to develope a new theoretical framework in consumer behavior area by applying the human ecological approach, and the other is to test the theory empirically area by applying the human ecological approach, and the other is to test the theory empirically by examining prepurchasing behavior of housing. Research methods adopted in this study are library search and survey research with self-administered questionnaires. The statistical methods used in the survey research are factor analysis, chi square test, and multivariate analysis with crosstablulations. According to the human ecological approach, ecological environments are important sources of consumer needs which , in turn, are satisfied by purchasing behavior in the market. Within this theoretical framework, consumers con improve the quality to life by perceving clearly what their needs are thereby making the most possible efficient purchasing decision making. The major findings of the empirical research on the basis of the theoretical framework are as follows; 1) Housing needs significantly vary with different ecological environment. 2) consumer information search behavior does not differ significantly by housing needs. 3) Housing needs turn out to be an intervening variable between ecological environments and consumer information search behavior. the results of this study show that the human ecological approach is useful in consumer behavior studies. The empirical result that consumer needs are not significantly satisfied by consumer behavior suggests a now direction in consumer education.

• 디지털콘텐츠학회 논문지
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• 제19권8호
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• pp.1535-1544
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• 2018

본 연구는 SNS채널속성에 따라 검색의도가 구매행동에 미치는 관계를 분석하고자 SNS채널을 최근 1년 이내에 상품을 구매한 사용자를 대상으로 하여 구매행동을 설문조사하였다. 이를 바탕으로 분석한 연구결과는 SNS채널속성에서 정보제공성과 정보상호작용성은 검색의도에 영향을 주는 것으로 분석되었다. 그러나 정보의 신뢰성은 검색의도에 유의적인 영향을 주지 않는 것으로 분석되었다. SNS채널의 이용자를 통해 구매행동을 높이기 위해서는 정보신뢰성과 정보제공성도 주요시되고 있으나 그 보다도 더 중요한 것은 SNS채널 검색의도라고 볼 수 있다. 검색의도는 정보신뢰성과 정보제공성을 높이는 조절효과를 함으로 단순히 SNS채널의 속성을 높이는데 이어 정보제공성과 정보상호작용을 높여 검색의도를 높이는 것도 중요하다고 볼 수 있다.

• 한국의류학회지
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• 제32권7호
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• pp.1046-1055
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• 2008

The purpose of this study is to investigate the effects of product variables(i.e., fashionability, brand fame) and situational variables(i.e., time constraint, usage occasion) on the internet browsing behavior (i.e., prepurchase search; ongoing search for products, stores, fashion trends, promotions, and post-purchasing information) for fashion products. This study developed hypothetical scenarios based on the factorial design of the two independent variables for the survey with a questionnaire. All items in the questionnaire were measured on a six-point scale. By convenience sampling and on-line survey, a total of 209 usable responses were used for further analyses. The results show as follows; firstly, respondents more intensively browse for information search on products, stores and fashion trends when the style of browsing products is trendy. Secondly, whether the fashion products have a famous brand name or not has a significant influence on browsing behavior for stores and fashion trends information search. Thirdly, time constraint is found to influence significantly on respondents' browsing for promotions information search. Lastly, occasion for product worn shows a significant influence on browsing behavior for stores and fashion trends information search. The managerial implications are provided based on findings.

• 정보관리학회지
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• 제19권3호
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• pp.111-122
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• 2002

본 연구에서는 웹 검색 이용자들의 전반적인 검색 행태를 이해하기 위하여 국내에서 널리 사용되고 있는 웹 검색 서비스 네이버에서 생성된 검색 트랜잭션 로그를 분석하였다. 본 연구에서는 웹 검색 트랜잭션 로그 분석에 필요한 세션 정의 방법을 설명하고 로그 정제 및 질의 유형 분류방법을 제시하였으며, 한글 검색 트랜잭션 로그 분석에 필수절인 검색어 정의 방법을 제안하였다. 본 연구의 결과는 보다 효과적인 국내 웹 검색 시스템 개발과 서비스 구축에 기여할 것으로 기대된다.