• 벤처창업연구
• /
• 제10권4호
• /
• pp.95-111
• /
• 2015

본 연구의 목적은 명품을 학문적으로 정의하고, 소비자의 명품의 구매의도에 영향을 미치는 명품성의 결정요인에 대하여 제품속성과 인지 구조적 관계를 규명하는 것이다. 명품성은 소비자에게 핵심가치를 제공하는 기능적 혜택, 경험적 혜택, 상징적 혜택, 배타적 혜택을 유인하며 소비자의 심리적 만족에 미치는 영향요인이다. 기존의 명품성 요인의 척도 개념으로는 소비자가 명품을 선호하는 이유에 대하여 충분히 설명을 하지 못하고 있다. 본 연구에서는 소비자가 지각하는 명품이 무엇이고, 명품성이 무엇인지를 마케팅관점에서 개념화하기 위하여 선행이론을 바탕으로 연구모형을 새롭게 제시하였다. 제품속성은 기능적 단서(품질, 디자인), 상징적 단서(브랜드, 가격)로 구분하고, 명품성 요인은 우월성, 희소성, 차별성, 전통성으로 구분하였다. 본 연구에서는 이와 같은 이론적 개념을 바탕으로 명품의 제품속성과 명품성이 소비자의 구매의도에 미치는 영향 관계를 실증적으로 분석하고자, 총 282개의 표본을 대상으로 통계분석을 실시하였다. 조사대상제품은 명품 소비자를 대상으로 사전 조사된 B자동차로 하였다. 구조방정식 모형의 분석을 이용한 가설 검정결과, 제품속성과 명품성의 관계에서 제품속성의 기능적 단서인 품질은 명품성의 우월성과 차별성에 유의한 영향을 미치며, 디자인은 희소성에 유의한 영향을 미치는 것으로 나타났다. 또한 제품속성의 상징적 단서인 브랜드는 전통성에 유의한 영향을 미치며, 가격은 우월성과 희소성에 유의한 영향을 미치는 것으로 나타났다. 그리고 제품속성은 구매의도에 부분적으로 유의한 영향을 미쳤으며, 또한 명품성은 구매의도에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 따라서 본 연구에서 제시된 명품과 명품성의 구조적 개념은 새로운 연구모형을 구축하는데 이론적 기반을 제공할 것이며, 마케팅 관점에서 명품성의 결정요인은 소비자의 심리적 내적동기 요인을 확인하는데 실무적으로 도움이 될 것이다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제8권8호
• /
• pp.2948-2966
• /
• 2014

To promote recommendation services through prediction quality, some privacy-preserving collaborative filtering solutions are proposed to make e-commerce parties collaborate on partitioned data. It is almost probable that two parties hold ratings for the same users and items simultaneously; however, existing two-party privacy-preserving collaborative filtering solutions do not cover such overlaps. Since rating values and rated items are confidential, overlapping ratings make privacy-preservation more challenging. This study examines how to estimate predictions privately based on partitioned data with overlapped entries between two e-commerce companies. We consider both user-based and item-based collaborative filtering approaches and propose novel privacy-preserving collaborative filtering schemes in this sense. We also evaluate our schemes using real movie dataset, and the empirical outcomes show that the parties can promote collaborative services using our schemes.

• 통상정보연구
• /
• 제11권4호
• /
• pp.347-372
• /
• 2009

International investment has been gaining the importance in the economic growth, employment and technological spillover for many countries at the time of unrestrained flow of the production resources, inter alia, the capital. International investment is prerequisite for Korea to overcome its resource-scarcity. This paper studied some contentious issues of international investment and attempted to suggest negotiating position for Korea on future FTAs. We have made theoretical research of the issues and derived common denominators from four previous FTAs which Korea has concluded. Based on both theories and evidences, we suggest that Korea be ready to have more open attitude for incoming international investment, that is, foreign direct investment(FDI) in future FTA negotiations although Korea should have rather flexible strategy on international investment issues, on the basis of the reciprocity.

• International journal of advanced smart convergence
• /
• 제8권4호
• /
• pp.75-81
• /
• 2019

Though recent advancement of deep learning methods have provided satisfactory results from large data domain, somehow yield poor performance on few-shot classification tasks. In order to train a model with strong performance, i.e. deep convolutional neural network, it depends heavily on huge dataset and the labeled classes of the dataset can be extremely humongous. The cost of human annotation and scarcity of the data among the classes have drastically limited the capability of current image classification model. On the contrary, humans are excellent in terms of learning or recognizing new unseen classes with merely small set of labeled examples. Few-shot learning aims to train a classification model with limited labeled samples to recognize new classes that have neverseen during training process. In this paper, we increase the backbone depth of the embedding network in orderto learn the variation between the intra-class. By increasing the network depth of the embedding module, we are able to achieve competitive performance due to the minimized intra-class variation.

• 품질경영학회지
• /
• 제32권2호
• /
• pp.1-14
• /
• 2004

As environmental issues have been become critical concerns of business, many domestic small and medium enterprises(SME's) are rapidly accepting environmental management systems(EMS) that confirm ISO 14001 guidelines. The purpose of this paper is to present the results of an empirical study carried out on a sample of certified SME's with the aim of identifying obstacles encountered in adopting ISO 14001 standards and the impact of environmental systems on corporate performance after implementation of the ISO 14001 registration process. Data from this study show that the vast majority of respondents reported environmental improvements related to the implementation of an ISO 14001 EMS, especially in the area of employees' participation of the environmental management and responsibilities for reducing negative impacts, energy and resource conservation, materials reuse, and raising top management commitment. The greatest obstacles for implementing the ISO 14001 standard are lack of cooperation and a scarcity of resources such as personnel, money, and time. Results of this study serve as a reference point understanding the problems in the implementation of ISO 14001 in other small and medium firms.

• 한국환경과학회지
• /
• 제18권8호
• /
• pp.933-940
• /
• 2009

Recently, wind power generation is an emerging industry expanding its market rapidly thanks to the increasing need to solve the scarcity of fossil fuels and the risk of potential global warming. Wind power generation has shown to be an effective response plan to global warming, showing the most price competitiveness among the renewable energy sources by its higher efficiency. Therefore wind energy has attracted considerable attention as the industrial growth drive for the next generation. Considering Korea's high dependence of overseas energy resources, the importance of wind power is growing as the most effective alternative energy source to ensure energy security as well as becoming a key strategic industry for exports. In this study, the social and economic effects of the wind power industry is discussed and the current status and the future prospects of the wind energy market is also examined.

• 한국가구학회지
• /
• 제25권4호
• /
• pp.268-276
• /
• 2014

The purpose of this research is to provide new direction on the field of the furniture design and to establish the identity of Korean furniture design as the flow of craft's juxtapose mixture era where it mix and match Korean traditional craft style materials with the modern furniture design. In other words, it is intended to create new furniture design and propose beautiful Korean luxury furniture design based on the precious unique culture with the traditional craft style, juxtaposition of modern furniture, and reinterpretation. It should grant artistic values that can satisfy consumers having various tastes and scarcity values, plus it should put out aesthetic and creative expressions in furniture design putting into the beautiful traditional craft form values. Furthermore, it is required to create new design through values and spirit, materials, techniques, forms, pattern, and usages by interacting, coordinating, and combining tradition and modern East and West, plus craft and design.

• 한국가구학회지
• /
• 제24권2호
• /
• pp.113-120
• /
• 2013

The purpose of this research is to provide new direction on the field of the furniture design and to establish the identity of Korean furniture design as the flow of craft's juxtapose mixture era where it mix and match Korean traditional craft style materials with the modern furniture design. In other words, it is intended to create new furniture design and propose beautiful Korean luxury furniture design based on the precious unique culture with the traditional craft style, juxtaposition of modern furniture, and reinterpretation. It should grant artistic values that can satisfy consumers having various tastes and scarcity values, plus it should put out aesthetic and creative expressions in furniture design putting into the beautiful traditional craft form values. Furthermore, it is required to create new design through values and spirit, materials, techniques, forms, pattern, and usages by interacting, coordinating, and combining tradition and modern East and West, plus craft and design.

• 한국항공운항학회지
• /
• 제20권4호
• /
• pp.14-20
• /
• 2012

A properly determined separation minima applied in Air Traffic Management(ATM) is critical for safe and efficient aircraft operations. The separation minima is primarily determined by the accuracy performance of surveillance system, and, due to the stringent aviation safety standard, the position accuracy of the surveillance system must be estimated with a high level of reliability. This study proposed a method for estimating the position accuracy of surveillance system with a relatively small amount of data by finding upper confidence limit instead of maximum likelihood values of unknown parameters. Through the proposed method, it is possible to determine a required separation minima with a more reliability in the face of data scarcity which often occurs when we implement a new surveillance system such as Automatic Dependent Surveillance-Broadcast (ADS-B).

• 패션비즈니스
• /
• 제13권5호
• /
• pp.102-109
• /
• 2009

The purpose of this study was to investigate TV home shoppers' compulsive buying, focused on shopping orientation and marketing promotion variables. Four hundred one female home shoppers who have purchased fashion products through TV home shopping. For data analysis, descriptive statistics, factor analysis, t-test, and Cronbach's Alpha were used in this study. The results were as follows: First, approximately 17% of respondents were revealed as compulsive buyers. Second, for shopping orientation instrument, three factors of shopping orientation were found and labeled as 'indifferent', 'hedonic', and 'economic' factors. Third, compared to non-compulsive buyers, compulsive buyers had higher hedonic scores. Finally, compulsive buyers considered marketing promotion variables such as show host, scarcity sales, gift events as important factors for their purchasing than non-compulsive buyers. Based on these results, it would provide TV home shopping marketers efficient and social responsible marketing strategies.