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A Study on the Effects of Perceived Value on Customer Satisfaction, and Repurchase Intention among Traditional Markets Users in KOREA (지각된 가치가 고객만족과 재구매 의도에 미치는 영향에 관한 연구 : 전통시장 이용 고객을 중심으로)

  • Cho, Joon-Sang
    • Journal of Distribution Science
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    • v.11 no.10
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    • pp.93-105
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    • 2013
  • Purpose - This empirical analysis determines the structured causal relations between perceived value, customer satisfaction, and repurchase intention among users of traditional markets. The results of this analysis would help merchants and market operators indevisingan appropriate strategy to successfully manage traditional markets. Research design, data, methodology - The perceived value model of traditional markets includes functional value (price), functional value (quality), emotional value, and social value. In this study, the perceived value of traditional markets is considered as an independent variable, while customer satisfaction and repurchase intention are shown as the dependent variables, where customer satisfaction is also considered as the mediating variable. The study aims to ascertain the extent of influence of the perceived value of traditional markets on customer satisfaction and repurchase intention. We use regression analysis to verify the effects. The measurement items were already deemed as reliable and valid in the previous study, but for this purpose, we made some modifications. We distributed questionnaires to 300 consumers on a national scale, and finally used 241 consumer responses among these as a sample. We analyzed the data using the SPSS 21.0 statistical program. Results - We obtained the following results. First, the order of perceived value dimensions of traditional markets that positively impact customer satisfaction is functional value (price), social value, emotional value, and functional value (quality). Second, the perceived value sometimes directly affects repurchase intention; its effect is typically strong with customer satisfaction as a parameter. The order of perceived value dimensions that positively impact repurchase intention is social value, functional value (price), emotional value, and functional value (quality). Third, the perceived value significantly influences repurchase intention, with customer satisfaction as the mediating variable. Conclusions - We should recognize the importance of perceived value in retail distribution markets, such as traditional markets. Moreover, we need to develop strategies to improve the perceived value. The practical implications of the study are as follows. First, with regards to functional value (quality; price) dimensions, we should have an appropriate assortment of high quality products that are reasonably priced. In addition, customers are satisfied with the friendly service, discounts, and other benefits provided by the merchants. Second, in terms of emotional value dimension, we need to develop differentiated events that provide fun and emotional experience to the customers. Third, in the context of social values dimension, we should strive to positively influence society to enhance social image through activities such as social services and contribution to community development. On the basis of these results, we present the implications, limitations, and future directions for the research. One of the policy implications of the study is that merchants of traditional markets must actively select customers and develop customer value. However, this study is limited in the fact that the population used for data collection is not fully representative, as the survey only covered some specific areas. Moreover, future studies could also benefit with additional research using moderating variables.

Evaluation of Required Discharge Capacity of PVD with Various Core Types (코어형태에 따른 연직배수재의 소요통수능력평가)

  • Shin, Eun-Chul;Kim, Sung-Hwan;Kang, Jeong-Gu
    • Journal of the Korean Geosynthetics Society
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    • v.6 no.2
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    • pp.1-8
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    • 2007
  • Recently, the demand for industrial and residental land are increasing with economic growth, but it is difficult to acquire areas for development with good ground condition. For efficient and balanced development of land, new development projects are being carried out not only the areas with inland but those with the soft ground as well. As soft grounds have complex engineering properties and high variations such as ground subsidence especially when their strength is low and depth is deep, we need to accurately analyze the engineering properties of soft grounds and find general measures for stable and economic design and management. Vertical drain technology is widely used to accelerate the consolidation of soft clay deposits & dredged soil under pre-loading and various types of vertical drain are used with there discharge capacity. Under field conditions, discharge capacity is changed with various reason, such as soil condition, confinement pressure, long-term clogging and folding of vertical drains and so on. Therefore, many researcher and engineer recommend the use of required discharge capacity. In this paper, the experiment study were carried out to obtain the discharge capacity of four different types of vertical drains by utilizing the large-scale model tests and the required discharge capacity was calculated by several methods.

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An Analysis for Urban Competitiveness of Global Cities & 7 Metropolitan Korean Cities using Oxford Economics Data (우리나라 7대 광역시와 세계 770개 도시 경쟁력 비교분석 - Oxford Economics 자료에 근거한 도시경쟁력 -)

  • Cho, Jae Ho
    • Journal of the Korean Regional Science Association
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    • v.33 no.4
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    • pp.3-17
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    • 2017
  • This study ranks by developing an urban competitiveness index of major global cities, including seven cities in Korea using data from the Global Cities Forecast (2013) provided by Oxford Economics. The City competitiveness index is selected from 18 indicators including scale index, ratio index, growth rate index while Gini coefficient is used for distribution index. In order to analyze the relationship between the competitiveness index and the distribution index, we use the LOGIT panel regression model. As a result, the increase in income inequality (Gini coefficient) has a negative effect on the economic growth rate in 5-year time lag shown statistically significant. We have compiled global rankings of 770 city competitiveness based upon 19 indicators by combining the global competitiveness index and the distribution index. The trend of rank shows that 7 Metropolitan Korean Cities are expected to decline substantially over the period. In particular, Seoul ranked $59^{th}$ in 2010 and $74^{th}$ in 2015. Its ranking is expected to be decline to $185^{th}$ in 2030. The declining competitiveness of Korean cities is expected to lead to a weakening of Korea's national competitiveness in the long run. Accordingly, it is imperative to identify problems and seek strategic plans to secure global urban competitiveness.

Estimation of Road-Network Performance and Resilience According to the Strength of a Disaster (재난 강도에 따른 도로 네트워크의 성능 및 회복력 산정 방안)

  • Jung, Hoyong;Choi, Seunghyun;Do, Myungsik
    • International Journal of Highway Engineering
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    • v.20 no.1
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    • pp.35-45
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    • 2018
  • PURPOSES : This study examines the performance changes of road networks according to the strength of a disaster, and proposes a method for estimating the quantitative resilience according to the road-network performance changes and damage scale. This study also selected high-influence road sections, according to disasters targeting the road network, and aimed to analyze their hazard resilience from the network aspect through a scenario analysis of the damage recovery after a disaster occurred. METHODS : The analysis was conducted targeting Sejong City in South Korea. The disaster situation was set up using the TransCAD and VISSIM traffic-simulation software. First, the study analyzed how road-network damage changed the user's travel pattern and travel time, and how it affected the complete network. Secondly, the functional aspects of the road networks were analyzed using quantitative resilience. Finally, based on the road-network performance change and resilience, priority-management road sections were selected. RESULTS : According to the analysis results, when a road section has relatively low connectivity and low traffic, its effect on the complete network is insignificant. Moreover, certain road sections with relatively high importance can suffer a performance loss from major damage, for e.g., sections where bridges, tunnels, or underground roads are located, roads where no bypasses exist or they exist far from the concerned road, including entrances and exits to suburban areas. Relatively important roads have the potential to significantly degrade the network performance when a disaster occurs. Because of the high risk of delays or isolation, they may lead to secondary damage. Thus, it is necessary to manage the roads to maintain their performance. CONCLUSIONS : As a baseline study to establish measures for traffic prevention, this study considered the performance of a road network, selected high-influence road sections within the road network, and analyzed the quantitative resilience of the road network according to scenarios. The road users' passage-pattern changes were analyzed through simulation analysis using the User Equilibrium model. Based on the analysis results, the resilience in each scenario was examined and compared. Sections where a road's performance loss had a significant influence on the network were targeted. The study results were judged to become basic research data for establishing response plans to restore the original functions and performance of the destroyed and damage road networks, and for selecting maintenance priorities.

The Effects of Wind Power Generation Exports on the National Economy (풍력발전 해외수출의 경제적 파급효과 분석)

  • Jin, Se-Jun;Jeong, Dong-Won;Kwon, Yong-O;Yoo, Seung-Hoon
    • Journal of Energy Engineering
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    • v.21 no.3
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    • pp.281-291
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    • 2012
  • Recently, global economy has recovered and aspects of the renewable energy industry in the global competition is more fierce, the new growth engines of the major countries, including the United States and China, industry promotion policy as being deployed. Major advanced countries and Korea also invested a lot of money to wind power development as a part of renewable energy development and promoting the construction of wind power generation. The global wind power generation market is expected to further increase the scale to about 70 billion US dollars, thus, Korea as well as the installation of domestic wind power overseas actively considering. This study uses input-output analysis to estimate the role of wind power generation sector exports national economy. More specifically, this study shows what national economy effect of production-inducing effect, value-added inducing effect, and employment-inducing effect are explored with demand-driven moel. After define wind power generation sector what small sized of Input-Output table 168 sectors among 11 sectors, this study pays particular and close attention to wind power generation sector by taking the sector as exogenous specification and then investigating economic impacts of it. The wind power generation exportation case of overseas 100 billion won, production-inducing effect, value-added inducing effect, and employment-inducing effect are 205 billion won, 68 billion won and 1,054 persons, respectively. These quantitative information can be usefully utilized in the policy-making for the industrialization of wind power generation exports.

Determination of Appropriate Sampling Time for Job Stress Assessment: the Salivary Chromogranin A and Cortisol in Adult Females

  • Hong, Ran-Hi;Yang, Yun-Jung;Kim, Sang-Yon;Lee, Won-Young;Hong, Yeon-Pyo
    • Journal of Preventive Medicine and Public Health
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    • v.42 no.4
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    • pp.231-236
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    • 2009
  • Objectives : This study was conducted to determine the appropriate sampling time of the salivary stress markers, chromogranin A (CgA) and cortisol as objective indices of job stress assessment in adult females. Methods : The subjects were 20${\sim}$39-year-old women (13 office workers, 11 sales-service workers, and 11 college students) who were eligible for the study and free of acute and chronic medical conditions. Salivary CgA and cortisol levels were determined by enzyme-linked immunosorbent assay (ELISA). Saliva samples were collected (2 $m{\ell}$ each) at 7:00, 8:00, 10:30, 12:00, 17:30, and 22:30 on a typical day. Salivary CgA and cortisol levels, according to sampling time, were compared among the three groups using general linear model. The full version of the Korean Occupational Stress Scale (KOSS), which includes socioeconomic characteristics, health behavior, workrelated characteristics, and BMI, was used to access the subjects' job stress. Multiple regression analysis of the job stressors identified by the KOSS was performed on salivary CgA and cortisol levels. Results : The salivary CgA level peaked at 7:00 (time of awakening), then decreased and were maintained at a low level throughout the day, and increased slightly at 17:30. The salivary cortisol level increased steeply within the 1st hour after awakening, followed by a gradual decrease by 12:00, and was then maintained at a low level throughout the day. The salivary cortisol levels of subjects who worked ${\leq}$5 days per week and graduated from the university were significantly lower at 8:00 (p=0.006). The salivary cortisol levels of non-smokers were significantly lower at 7:00 p=0.040) and 8:00 (p=0.003) compared to smokers. There were no significant differences in salivary CgA and cortisol levels at 10:30 and 12:00 in general characteristics. The regression coefficients on salivary CgA level were significant with interpersonal conflict at 17:30 and job insecurity at 22:30. Regression coefficients on salivary cortisol level were significant with organizational system and total job stressors at 17:30. Conclusions : We suggest that the appropriate sampling times for the salivary stress markers, CgA and cortisol, are at 7:00 (time of awakening), 8:00 (1 hour after awakening), 17:30 (early evening), and 22:30 (before sleep).

Analysis of Effect of Ditch Restoration on Soil Loss Reduction in Highland Agricultural Fields (고랭지밭의 구거복원에 따른 토양유실저감 효과분석)

  • Sung, Yunsoo;Kim, Dong Jin;Lee, Suin;Ryu, Jichul;Kim, Jonggun;Lim, Kyoung Jae;Kim, Ki Sung
    • Journal of Korean Society on Water Environment
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    • v.36 no.5
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    • pp.385-391
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    • 2020
  • Soil loss is a serious problem frequently caused by local torrential rainfalls due to climate change. In particular, soil loss is occurring in agricultural areas rather than urban areas, and many pollutants are introduced into rivers, causing environmental problems. To reduce soil loss, the Ministry of Environment has designated and managed non-point source management areas. The Jaun-district in Hongcheon-gun, which was designed as a non-point pollution source management area in Gangwon-do, is located in the upper stream of Soyang Lake. Most of the agricultural fields are composed of highland agriculture fields. The highland agricultural fields in the Jaun-district are also composed of large-scale farming areas, and the ditches located near the agricultural fields have been illegally used for farmland. Therefore, the local government in Hongcheon-gun is conducting a project to restore the ditches occupied by agricultural fields. However, an analysis of the amount of soil loss that can be reduced by the restoration of the ditches has not been conducted yet. Thus, the purpose of this study was to analyze the effect of reducing the soil loss from the restoration of the ditches used as agricultural fields in the Jaun-district. The SATEEC L Module was used to analyze the reduction in soil loss by ditch restoration. The SATEEC L Module was constructed to estimate the LS factor using Moore and Burch's method after calculating the slope length using the digital elevation model and the maximum allowable slope length. The LS factor and the USLE formula were used to estimate the amount of soil loss that could be reduced by ditch restoration. The analysis showed that the ditch restoration could reduce about 16.6% of the soil loss in the Jaun-district. The results of this study will contribute to the study of methods to reduce soil loss in non-point pollution management areas.

Revenue and Expenditure by Alternative Integration Proposals of the Medical Insurance Society for Self-Employed (지역의료보험조합의 통합대안별 재정수지 비교)

  • Park, Jae-Yong;Beh, Sung-Kweun;Kam, Sin
    • Health Policy and Management
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    • v.5 no.1
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    • pp.80-105
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    • 1995
  • Assuming that we introduced integration of medical insurance society for self-employed, this study was conducted to examine effects and results after the integration and to research more effective method for integration. To assess effects and results of the finacial status of 266 insurance societies after intergration, the data were obtained from "The Medical Insurance Program for Self-Employeds Statistical Yearbook in 1992". The major finding are as follows : 1. Three alternative integration proposals were made. First alternative proposal was consisted of 232 medical insurance societies, second was 187, and third was 115. 2. As the results of average number of the insured per insurance societies of medical insurance program for self-employed every alternative proposal, first was 88, 119 persons, second was 108, 576, and third was 178, 967 from 76, 576 persons of present socienties. 3. It was true that the more average size of societies increased, the more average administration expenditure per 1, 000 insured reduced. 4. The average size of societies grew bigger, the rate of general expenditure to general revenue more improved. Also, the rate of benefits to contributions was changed for better. But if not to have had correct analysis and precise preparation for integration, effects and results of integration were always not optiized. 5. According to results of simple regression formulas, it was proved that the more the average size of societies was increased, the more result was advantaged. 6. The law of majority and the economy of scale were applied in this study, and it was necessary to analyze and assess effectiveness and efficiency of integration. Therefore, when the integration of medical insurance societies for self-employeds will be performed, it must be taken into consideration. Among three alternative proposals, third was showed more effective alternative than anothe, second was presented more ineffective result than present system. To achieve more effective and efficient integration of regional medical insurance societies throughout the result of the regression formula on present cost curve, it is necessary to operate well-integrated societies and to know appropriative countermeasures of present situation of each societies. Also, for integrating regional medical insurance societies, it is necessary to continue more deep research through practical model activity and to investigate the effective size and managed method of the societies.societies.

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Measurement of the Device Properties of Fixed Temperature Heat Detectors for the Fire Modeling (화재모델링을 위한 정온식 열감지기의 장치물성 측정)

  • Park, Hee-Won;Cho, Jae-Ho;Mun, Sun-Yeo;Park, Chung-Hwa;Hwang, Cheol-Hong;Kim, Sung-Chan;Nam, Dong-Gun
    • Fire Science and Engineering
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    • v.28 no.1
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    • pp.37-43
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    • 2014
  • The high predictive performance of fire detector models is essentially needed to assure the reliability of fire and evacuation modeling in the process of Performance-Based fire safety Design (PBD). The main objective of the present study is to measure input information in order to predictive the accurate activation time of fixed temperature heat detectors adopted in Fire Dynamics Simulator (FDS) as a representative fire model. To end this, Fire Detector Evaluator (FDE) which could be measured the device properties of detector was used, and the spot-type fixed temperature heat detectors of two thermistor types and one bimetal type were considered as research objectors. Activation temperature and Response Time Index (RTI) of detectors required for the fire modeling were measured, and then the RTI was measured for ceiling jet flow and vertical jet flow in consideration of the install location of detectors. The results of fire modeling using measured device properties were compared and validated with the experimental results of full-scale compartment fires. It was confirmed that, in result, the numerically predicted activation time of detector showed reasonable agreement with the measured activation time.

Analysis of Repeated Measured VAS in a Clinical Trial for Evaluating a New NSAID with GEE Method (퇴행성 관절염 환자를 대상으로 새로운 진통제 평가를 위한 임상시험자료의 GEE 분석)

  • Lim, Hoi-Jeong;Kim, Yoon-I;Jung, Young-Bok;Seong, Sang-Cheol;Ahn, Jin-Hwan;Roh, Kwon-Jae;Kim, Jung-Man;Park, Byung-Joo
    • Journal of Preventive Medicine and Public Health
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    • v.37 no.4
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    • pp.381-389
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    • 2004
  • Objective : To compare the efficacy between SKI306X and Diclofenac by using generalized estimating equations (GEE) methodology in the analysis of correlated bivariate binary outcome data in Osteoarthritis (OA) diseases. Methods : A randomized, double-blind, active comparator-controlled, non-inferiority clinical trial was conducted at 5 institutions in Korea with the random assignment of 248 patients aged 35 to 75 years old with OA of the knee and clinical evidence of OA. Patients were enrolled in this study if they had at least moderate pain in the affected knee joint and a score larger than 35mm as assessed by VAS (Visual Analog Scale). The main exposure variable was treatment (SKI 306X vs. Diclofenac) and other covariates were age, sex, BMI, baseline VAS, center, operation history (Yes/No), NSAIDS (Y/N), acupuncture (Y/N), herbal medicine (Y/N), past history of musculoskeletal disease (Y/N), and previous therapy related with OA (Y/N). The main study outcome was the change of VAS pain scores from baseline to the 2nd and 4th weeks after treatment. Pain scores were obtained as baseline, 2nd and 4th weeks after treatment. We applied GEE approach with empirical covariance matrix and independent(or exchangeable) working correlation matrix to evaluate the relation of several risk factors to the change of VAS pain scores with correlated binary bivariate outcomes. Results : While baseline VAS, age, and acupuncture variables had protective effects for reducing the OA pain, its treatment (Joins/Diclofenac) was not statistically significant through GEE methodology (ITT:aOR=1.37, 95% CI=(0.8200, 2.26), PP:aOR=1.47, 95% CI=(0.73, 2.95)). The goodness-of-fit statistic for GEE (6.55, p=0.68) was computed to assess the adequacy of the fitted final model. Conclusions : Both ANCOVA and GEE methods yielded non statistical significance in the evaluation of non-inferiority of the efficacy between SKI306X and Diclofenac. While VAS outcome for each visit was applied in GEE, only VAS outcome for the fourth visit was applied in ANCOVA. So the GEE methodology is more accurate for the analysis of correlated outcomes.