• Journal of Families and Better Life
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• v.26 no.4
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• pp.1-11
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• 2008

This study investigated consumers' energy saving behavior and perceptions concerning the effectiveness of their energy saving behavior. A nation wide survey was conducted involving 2000 households in urban areas and the data from 1767 households were used for the analysis. excluding cases with incomplete responses. Descriptive analysis, factor analysis, and regression analysis were applied. The results were as follows. First, electricity saving behavior was classified into three categories: Thrift (reducing energy consumption), Purchase (buying energy saving appliances), and Control (checking the energy consumption). Second, consumers rated Thrift as the best way to save energy. Third, education, age, and household income were significantly related to energy saving behavior and perceptions on the effectiveness of energy saving behavior. Consumers using above average levels of electricity tended not to practice energy saving behavior and not to positively evaluate effectiveness of the energy saving behavior. Lastly, the implications for public policies to promote energy saving behavior are suggested.

• Journal of Family Resource Management and Policy Review
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• v.13 no.3
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• International Journal of Human Ecology
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• v.13 no.1
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• pp.159-169
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• 2012

This study examined how financial education, impulsive buying, and socio-demographic factors affect saving behavior of 500 Korean college students. The descriptive results show that students who received financial education reported more positive saving behavior compared to students who did not receive financial education in school. The OLS results indicate that all else being equal, students with financial education reported more positive saving behavior than those without financial education. As predictors of saving behavior among Korean college students, the OLS results also reveal that impulsive buying, gender, and age were statistically significant. This study concludes that receiving financial education early, such as in elementary school, plays an important role in determining the saving behavior of Korean college students.

• Journal of Family Resource Management and Policy Review
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• v.14 no.3
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• Journal of Family Resource Management and Policy Review
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• v.16 no.3
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• pp.21-33
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• 2012

This study examines the level of resource-saving behavior among children and attempts to identify the variables-among socio-demographic, socio-environmental, and consumer attitude variables-that are most influential on this behavior. The research was conducted in 2010, following a preliminary study, and the data was garnered from 500 questionnaires that were distributed to elementary students in Seoul. The data were analyzed using a number of statistical methods, including frequencies, percentiles, means, standard deviation, Cronbach's coefficient, ANOVA, and hierarchical multiple linear regression analysis, using SPSS 18.0. The major findings of this study were as follows. First, the average level of resource-saving behavior of children was found to be 3.6 out of 5, indicating relatively rational behavior. Second, the variables that were found to have the greatest influence on children's resource-saving behavior were lower allowance, higher levels of education on the role of consumption, and more active socialization in childhood. Therefore, these variables should be taken into account when teaching children how to establish resource-saving behavior in their daily living.

• Journal of the Korean Society of Costume
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• v.39
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• pp.271-281
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• 1998

The purposes of this study were to deter-mine the dimensions of the housewives' cloth-ing behavior for the environmental protection and the identify the effective variables. The results of this study was intended to provide fundamental material for the establishment of clothing behavior guidelines for the environmental protection. This study was conducted by reference analysis and empirical study. To develop theoreti-cal framework study. To develop theoreti-cal framework of dimensions of environmental protection behavior, references concerned were analyzed. The results of reference analy-sis showed that the dimensions of environmental protection bahavior were resource and energy saving, sold waste reduction, resource reuse or recycle, and green product purchase. The dimensions of housewives' clothing behavior for environmental protection were identified by use of self-administered questionnaires. The results of enpirical study showed that the dimensions of clothing behavior for the environmental protection wre clothing resource reuse or recycle, clothing management resource saving, clothing consumption resource saving, green product purchase, and clothing management resource saving was the highest and that of resource reuse or recycle was the lowest. Environmental consciousness, taking environmental education or not, residing place, clothing seperate-collectiong at residing place were effective variables on clothing behavior for environmental protection.

• Journal of Consumption Culture
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• v.15 no.1
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• pp.93-118
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• 2012

The purpose of this study was to examine the effect of a householder's working type on household saving from the perspective of precautionary saving behavior theory and the determinants of household saving by householder's working type. The data for this study was from the 2009 year of the Korea Welfare Panel Survey (KOWEPS), consisting of 2,463 households with householders whose working type was regular or non-regular employment(temporary, daily or public work). OLS regression analyses and Chow-tests were performed. In the regression analyses, the dependent variables for household saving were precautionary saving and precautionary asset. Precautionary saving was operationalized with the amount of average monthly saving and the ratio of average monthly saving to average monthly disposable income, and precautionary asset was operationalized with the amount of financial assets and the ratio of financial assets to net assets. The independent variables were household income, household assets, householder's working type(regular, non-regular), householder's age, sex, education level and marriage status, income level, the number of household members, housing type, debt, and public transfer income. Monthly average total consumption expenditures for household income, and net assets for household assets, the existence of spouse for marriage status, poverty for income level were used. Public transfer income was classified into three, social insurance, basic assistance and government assistance. For the analyses, Stata 11.0 version was used. The results are as follows: Householder's working type was significantly related to the precautionary saving behavior of a household. However, the precautionary saving and the precautionary asset of a household with a householder in non-regular working type was lower than those of a household with a householder in regular working type. This result is not consistent with the expectation from the perspective of precautionary saving behavior that the saving of a household with a householder in non-regular working type is expected to be higher than that of a household with a householder in regular working type. According to the analyses of the determinants for precautionary saving behavior by householder's working type, monthly average total consumption expenditures, debt, net assets, poverty, the number of household members, basic assistance were statistically significant variables. The positive relation of basic assistance to precautionary saving(the amount of average monthly saving and the ratio of average monthly saving)is a noteworthy result in the analyses of the determinants for household saving by householder's working type. The above results suggest the followings. First, it is easy to predict the unstability of economic life of a household with a householder in non-regular working type because of relatively low precautionary saving and precautionary asset. The reason for the low precautionary saving and the low precautionary asset may be a low current income of the household in spite of its willingness to save. If this reasoning is possible, it suggests that policies are needed for households with householders in non-regular working type to save. Second, the relatively low precautionary saving and precautionary asset of a household with a householder in non-regular working type suggest also their long-term economic stability. This suggests they need to try a long-term financial planning even though they have limitations to save for future because of their low current income. It is necessary to develop the financial planning for the households with unstable incomes. Third, the determinants for precautionary saving behavior by householder's working type were mostly the ones which reflect the economic condition of a household. This suggests that the economic condition of a household is a core factor for household saving. Consequently, it emphasizes the efforts for a household to acquire the adequate level of income for saving. Forth, the positive relation of basic assistance to precautionary saving(the amount of average monthly saving and the ratio of average monthly saving) suggests the possibility for a household to accumulate the precautionary saving and the precautionary asset in the channel of basic assistance.

• Journal of Korean Society of Rural Planning
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• v.26 no.3
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• pp.39-47
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• 2020

While agricultural water has been declared free in Korea to ensure access to these limited resource since the year 2000, farmers have however developed lackadaisical behavior towards water saving leading to its scarcity. To overcome this problem, a variety of experience-oriented education model was developed for farmers to promote the adoption of water conservation, and preventive measure against the drought impacts. In this study, farmers' awareness and their attitudinal behavior of agricultural water savings were investigated. The monitoring of water supply structure and the repair facilities in Pohang and Yeongdeok areas were conducted. The field visits and behavioral surveys showed a high degree of over-use and illegal water withdrawals by the farmers due to poor water-saving and management practices. We found that most of the KRC employees strongly admitted the necessity of water-saving education. On the other hand, the farmers showed good interest in the implementation of water-saving awareness through education. Besides this, most farmers agreed to adopt water-saving practices in the fields. Farmers also acknowledged the recklessness of water use was due to the aging of waterways, poor water management, and illegal water consumption. The majority of the farmers responded against imposing the water-use tariffs. However, there was a low response to paying the water-use charge. Aging agricultural facilities and the lack of institutional penalties or incentives were the major obstacles in achieving efficient water-saving. Considering the current drought frequency, urgent water-saving education of farmers was deemed necessary to prepare the farming community against the water shortages. Based on the results of this study, we have to identify the irrigation practices of farmers and provide water-saving education to enforce more efficient use and management of agricultural water.

• Journal of Korean Society for Quality Management
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• v.49 no.2
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• pp.171-181
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• 2021

Purpose: This study aims to identify effective ways to induce water resources conservation for general water consumers. Methods: In order to find the core factors to motivate water saving behavior for general consumers, this study utilized the theory of reasoned action which is well known as one of the most frequently used theory in consumer's green behavior analysis. Results: Among six hypothesized relationships in the research model four were proved to be statistically significant. The relationship between attitude toward water savings and the water saving behavior was found to be significant but only through the behavioral intention. Conclusion: Consumers with positive attitude on water conservation will practice water saving behavior with behavioral intention. However, consumers only with high knowledge on water conservation naturally and habitually practice water saving behavior without recognizing the intention to save the water. Thus, both positive attitude on the water conservation and subjective norm must be satisfied since the two factors tend to lead to actual green behavior using different psychological routes.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.836-854
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• 2018

This study is analyzing the effects of energy conservation consciousness on Korean energy saving behavior through the mediating effects of energy-related broadcasting media, such as TV. The study is carried out through the survey with structured questionnaire for each factors, using a mediating analysis based on PROCESS Macro proposed by Hayes (2013). The results of the study have been found that people with higher energy conservation consciousness displayed energy saving behavior more frequently and more actively for energy saving behavior as they were more exposed to energy-related broadcasting media. By energy-related broadcasting media the effect of energy public service ad and campaign was the largest at 15.3%, followed by energy news at 12.1%. But energy documentary has no effect on energy saving behavior. Based on the results of this analysis, it is necessary to establish a broadcasting policy that enhances the frequency of energy-related broadcasting media and energy documentary that can induce energy saving behavior. It is also necessary to make efforts to increase the reliability of analysis through empirical data such as electricity bills and fuel cost which show the actual saving level by energy saving behavior.