• 가정과삶의질연구
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• 제26권4호
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• pp.1-11
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• 2008

This study investigated consumers' energy saving behavior and perceptions concerning the effectiveness of their energy saving behavior. A nation wide survey was conducted involving 2000 households in urban areas and the data from 1767 households were used for the analysis. excluding cases with incomplete responses. Descriptive analysis, factor analysis, and regression analysis were applied. The results were as follows. First, electricity saving behavior was classified into three categories: Thrift (reducing energy consumption), Purchase (buying energy saving appliances), and Control (checking the energy consumption). Second, consumers rated Thrift as the best way to save energy. Third, education, age, and household income were significantly related to energy saving behavior and perceptions on the effectiveness of energy saving behavior. Consumers using above average levels of electricity tended not to practice energy saving behavior and not to positively evaluate effectiveness of the energy saving behavior. Lastly, the implications for public policies to promote energy saving behavior are suggested.

• 가족자원경영과 정책
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• 제13권3호
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• pp.17-30
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• 2009

This study investigated the relationship between style of purchase behavior and search information, attitude, and behavior for energy saving. In addition, this paper classified several consumer groups based on their different styles of purchase behavior and investigated whether those groups differ in attitude and behavior for energy saving. The following is a summary of the main results. First, consumers were classified according to style of purchase behavior into a rational consumer group, a fashion- or brand-oriented group, a group uninterested in consumption, and a neutrally oriented group. Second, there were no significant differences among the four consumer groups in the amount of information search and the level of communication with other consumers related to energy-saving information; however, there were significant differences in terms of the information sources used. For example, the neutrally oriented group was more likely to use more objective information sources. Third, the level of attitude toward energy saving was more likely to be active when consumers were old and rational. Consumers with a high income, education and experience in energy saving, and an active attitude were more likely to be active in energy saving, especially in the disposal stage of purchase. Finally, attitude toward energy saving was the most influential factor in the level of energy-saving behavior.

• International Journal of Human Ecology
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• 제13권1호
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• pp.159-169
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• 2012

This study examined how financial education, impulsive buying, and socio-demographic factors affect saving behavior of 500 Korean college students. The descriptive results show that students who received financial education reported more positive saving behavior compared to students who did not receive financial education in school. The OLS results indicate that all else being equal, students with financial education reported more positive saving behavior than those without financial education. As predictors of saving behavior among Korean college students, the OLS results also reveal that impulsive buying, gender, and age were statistically significant. This study concludes that receiving financial education early, such as in elementary school, plays an important role in determining the saving behavior of Korean college students.

• 가족자원경영과 정책
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• 제14권3호
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• 가족자원경영과 정책
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• 제16권3호
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• pp.21-33
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• 2012

This study examines the level of resource-saving behavior among children and attempts to identify the variables-among socio-demographic, socio-environmental, and consumer attitude variables-that are most influential on this behavior. The research was conducted in 2010, following a preliminary study, and the data was garnered from 500 questionnaires that were distributed to elementary students in Seoul. The data were analyzed using a number of statistical methods, including frequencies, percentiles, means, standard deviation, Cronbach's coefficient, ANOVA, and hierarchical multiple linear regression analysis, using SPSS 18.0. The major findings of this study were as follows. First, the average level of resource-saving behavior of children was found to be 3.6 out of 5, indicating relatively rational behavior. Second, the variables that were found to have the greatest influence on children's resource-saving behavior were lower allowance, higher levels of education on the role of consumption, and more active socialization in childhood. Therefore, these variables should be taken into account when teaching children how to establish resource-saving behavior in their daily living.

• 복식
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• 제39권
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• pp.271-281
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• 1998

The purposes of this study were to deter-mine the dimensions of the housewives' cloth-ing behavior for the environmental protection and the identify the effective variables. The results of this study was intended to provide fundamental material for the establishment of clothing behavior guidelines for the environmental protection. This study was conducted by reference analysis and empirical study. To develop theoreti-cal framework study. To develop theoreti-cal framework of dimensions of environmental protection behavior, references concerned were analyzed. The results of reference analy-sis showed that the dimensions of environmental protection bahavior were resource and energy saving, sold waste reduction, resource reuse or recycle, and green product purchase. The dimensions of housewives' clothing behavior for environmental protection were identified by use of self-administered questionnaires. The results of enpirical study showed that the dimensions of clothing behavior for the environmental protection wre clothing resource reuse or recycle, clothing management resource saving, clothing consumption resource saving, green product purchase, and clothing management resource saving was the highest and that of resource reuse or recycle was the lowest. Environmental consciousness, taking environmental education or not, residing place, clothing seperate-collectiong at residing place were effective variables on clothing behavior for environmental protection.

• 소비문화연구
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• 제15권1호
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• pp.93-118
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• 2012

본 연구는 예비적 저축행동 이론의 관점에서 가구주 근로유형이 가계저축에 미치는 영향을 분석하고, 근로유형별 가계저축에 미치는 영향 요인을 파악하고자 하였다. 실증분석 자료는 2009년도 한국복지패널조사(KOWEPS) 자료로, 가구주 근로유형이 상용직과 비상용직(임시직, 일용직, 공공근로)인 가계로 한정하여 2009년도 한국복지패널조사 가구 총 6,207가구 중 2,463가구를 본 연구의 실증분석에 사용하였다. 실증분석 결과, 가구주의 근로유형은 가계저축에 통계적으로 유의미한 영향을 미치는 것으로 나타났으나 예비적 저축행동 이론에서 제시하는 기대와는 일치하지 않았다. 즉, 상용직 가구주 가계가 임시직, 일용직 혹은 공공근로의 비상용직 가구주 가계보다 더 많은 예비적 저축을 하였고, 나아가 더 많은 예비적 자산을 축적하는 것으로 나타났다. 가구주 근로유형별 가계저축에 영향을 미치는 요인을 살펴본 결과, 가구주 근로유형별로 영향 요인 및 정도에 차이가 존재하기는 하였으나 주로 월평균 총소비지출, 부채 유무, 순자산, 빈곤 여부, 가구원수, 기초보장 유무가 유의미한 영향을 미치는 것으로 나타났다. 여기에서 특히 주목할 만한 것은 예비적 저축에 대한 기초보장의 정적 영향이었다.

• 농촌계획
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• 제26권3호
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• pp.39-47
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• 2020

While agricultural water has been declared free in Korea to ensure access to these limited resource since the year 2000, farmers have however developed lackadaisical behavior towards water saving leading to its scarcity. To overcome this problem, a variety of experience-oriented education model was developed for farmers to promote the adoption of water conservation, and preventive measure against the drought impacts. In this study, farmers' awareness and their attitudinal behavior of agricultural water savings were investigated. The monitoring of water supply structure and the repair facilities in Pohang and Yeongdeok areas were conducted. The field visits and behavioral surveys showed a high degree of over-use and illegal water withdrawals by the farmers due to poor water-saving and management practices. We found that most of the KRC employees strongly admitted the necessity of water-saving education. On the other hand, the farmers showed good interest in the implementation of water-saving awareness through education. Besides this, most farmers agreed to adopt water-saving practices in the fields. Farmers also acknowledged the recklessness of water use was due to the aging of waterways, poor water management, and illegal water consumption. The majority of the farmers responded against imposing the water-use tariffs. However, there was a low response to paying the water-use charge. Aging agricultural facilities and the lack of institutional penalties or incentives were the major obstacles in achieving efficient water-saving. Considering the current drought frequency, urgent water-saving education of farmers was deemed necessary to prepare the farming community against the water shortages. Based on the results of this study, we have to identify the irrigation practices of farmers and provide water-saving education to enforce more efficient use and management of agricultural water.

• 품질경영학회지
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• 제49권2호
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• pp.171-181
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• 2021

Purpose: This study aims to identify effective ways to induce water resources conservation for general water consumers. Methods: In order to find the core factors to motivate water saving behavior for general consumers, this study utilized the theory of reasoned action which is well known as one of the most frequently used theory in consumer's green behavior analysis. Results: Among six hypothesized relationships in the research model four were proved to be statistically significant. The relationship between attitude toward water savings and the water saving behavior was found to be significant but only through the behavioral intention. Conclusion: Consumers with positive attitude on water conservation will practice water saving behavior with behavioral intention. However, consumers only with high knowledge on water conservation naturally and habitually practice water saving behavior without recognizing the intention to save the water. Thus, both positive attitude on the water conservation and subjective norm must be satisfied since the two factors tend to lead to actual green behavior using different psychological routes.

• 방송공학회논문지
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• 제23권6호
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• pp.836-854
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• 2018

본 논문은 한국인의 에너지 절약의식이 TV 등 에너지관련 방송매체의 매개효과를 통해 에너지 절약행동에 미치는 영향을 분석하였다. 각 변수에 대한 구조화된 설문조사를 기반으로 Hayes(2013)의 PROCESS Macro를 이용한 회귀분석을 실시하였다. 분석의 결과 에너지 절약의식이 높은 사람일수록 에너지 절약행동을 많이 하고 있으며, 특히 에너지관련 방송미디어에 노출될수록 에너지 절약행동을 활발하게 하는 것으로 나타났다. 방송매체별 효과를 분석한 결과 에너지 공익광고 및 캠페인을 통한 효과가 15.3%로 가장 컸으며, 다음으로 에너지 뉴스를 통한 효과가 12.1%로 분석되었다. 이에 비해 에너지 다큐멘터리는 에너지 절약행동에 영향을 미치지 못한 것으로 나타났다. 이에 따라 에너지 절약행동을 활성화하기 위해서는 에너지관련 방송의 빈도를 높이면서, 에너지 절약행동을 유도할 수 있는 에너지 다큐멘터리를 강화하는 방송정책의 수립이 필요하다. 또한 향후 에너지 절약행동에 의한 실제 절약정도를 나타내는 전력사용 영수증이나 유류비 사용액 등 실증자료를 통해 분석의 신뢰도를 높이는 노력이 필요하다.