• Title/Summary/Keyword: Satisfied Customer

검색결과 260건 처리시간 0.024초

충북지역 사업체 급식소의 운영형태에 따른 고객 만족도 비교 (Comparison of Customer Satisfaction by Operation Types of Business Foodservice in Chungbuk Province)

  • 안광복;연미영;이유진;김운주
    • 한국식생활문화학회지
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    • 제24권6호
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    • pp.721-727
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    • 2009
  • In this study, the current status of the business foodservice industry, evaluation of leftover food and customer satisfaction with foodservice at direct operation and consignment foodservice businesses in Chungbuk were examined. This study has managerial implications in terms of improving the quality and effectiveness of the business operation of the foodservice industry. The sample size of this study included 800 customers who use foodservices provided by 11 selected businesses including 6 direct operation and 5 consignment foodservice businesses. From these 800 customers, a total of 692 were used (direct operation foodservice (n=361) and consignment foodservice (n=331) businesses). The results were as follows; First, as for the main reasons for using the employee restaurants in types of direct operation and consignment foodservice business, 'the close location' had the high percentage. Approximately 41% of respondents were not satisfied with the foodservice in the employee restaurants. Second, leftover food from consignment foodservices was higher than that for direct operation foodservices. Third, there were significant differences in customer satisfaction with five areas of foodservice between the two types of food service businesses: food, sanitation, feeding environment, mealing process and information and service. Customer satisfaction in the direct operation foodservice was higher than that of the consignment foodservice. In terms of the satisfaction level of foodservices, mealing process was the highest, followed by sanitation, food, and information and service in the direct operation and consignment foodservice businesses. Overall, satisfaction with the business foodservice was affected by the customers' satisfaction in five areas of foodservices (e.g., food, sanitation, feeding environment, mealing process, information and service). Especially, 'food' and 'information and service' were important areas for determining overall customer satisfaction with foodservice. In addition, the overall satisfaction was negatively correlated with the quantity of leftover food in the direct operation and consignment foodservice business.

The Comparative Study on the Extension Brands of Fashion Industry - DKNY, Ak Anne Klein, it Michaa, O'2nd -

  • Im, Sung-Kyung
    • 패션비즈니스
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    • 제14권3호
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    • pp.97-115
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    • 2010
  • The purpose of this study is to compare and analyze the relationship among image, customer satisfaction and loyalty of fashion Extension brands. It is expected that this study will provide guidance to fashion companies that are planning to expand their brand in setting up marketing strategies and service strategies. The results of the study are the following. First, women consumers in their 20s had an perception that second brands provided diverse and unique products at cheap prices. However, after purchasing the products, they recognized that the second companies' service level was not so satisfying. Second, consumers were satisfied with the brand awareness, reputation, image, design, color, and packing conditions of the second brands while being not satisfied with the pricing. Third, when the study examined brand loyalty of second brands, consumers have shown high loyalty to the four subsidiary brands. Fourth, the satisfaction level for the four second brands had a significant effect on the brand loyalty for each second brands.

한국거주 중국인들의 인터넷 쇼핑몰에서의 구매요인이 고객만족, 재구매의도에 미치는 영향에 관한 연구 (A Study of the Effect of Purchasing Factors on Customer Satisfaction and Repurchasing Intention of Chinese Residents in Korea Buying through Internet Shopping Malls)

  • 김문홍
    • 유통과학연구
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    • 제14권11호
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    • pp.139-147
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    • 2016
  • Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

    Product factors of internet shopping malls have meaningful effect to customer satisfaction,

    Price factors of internet shopping malls have meaningful effect to customer satisfaction,

    Service factors of internet shopping malls have meaningful effect to customer satisfaction,

    Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

    Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.

프리코노믹스를 적용한 그린 IT 활성화 전략 (Green IT progressive strategies with Freeconomics)

  • 김도훈;홍영교
    • 한국시스템다이내믹스연구
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    • 제11권2호
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    • pp.103-118
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    • 2010
  • To reduce costs in general process, product quality degradation or lack of services are appeared. To improve these problems, dramatical solution of 'Freeconomics (Free+Economics) are discussed. Freconomics means, producers provide their products and services free of charge but they get customer's interests and reputations. Based on these customer's interests and reputations, producers generate profits with other services or related products. In this paper, we discuss about Green IT strategic plan with the management technique of Freeconomics. Green IT is called as Next-Generation growth engine to develop economy, so every country and industry hopes to develop it. With Freeconomcs, customers could get more quickly and much better use the Green IT products. So it is expected to spread of Green IT with Freeconomics as industry, country and customers are all satisfied.

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복합포아송 수요를 갖는 CONWIP 시스템의 주문관점에서의 성능평가 (Order Based Performance Evaluation of a CONWIP System with Compound Poisson Demands)

  • 박찬우;이효성
    • 한국경영과학회지
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    • 제32권1호
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    • pp.137-146
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    • 2007
  • In this study we consider a CONWIP system studied in Park and Lee [1] in which the processing times at each station follow a Coxian distribution and the demands for the finished products arrive according to a compound Poisson process. The demands that are not satisfied Immediately are either backordered or lost according to the number of demands that exist at their arrival instants. For this system using the results in [1] we develop an approximation method to calculate order based performance measures such as the mean time of fulfilling a customer order and the mean number of customer orders. To test the accuracy of the approximation method, the results obtained from the approximation method are compared with those obtained by simulation. Comparisons with simulation have shown that the approximate method provides fairly good results.

외식업체의 서비스품질이 고객 만족도 및 재방문에 미치는 영향 - 전주지역을 중심으로 - (A Study on the Effects of Service Quality on Customers Satisfaction and Revisits to Foodservice Businesses - Focused in Jeonju Area -)

  • 민계홍
    • 한국식품조리과학회지
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    • 제23권5호
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    • pp.677-684
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    • 2007
  • This study analyzed the influence service quality has on customers satisfaction and revisits to foodservice enterprises located in the Jeonju area. The result are as followings. First, factor analysis was performed with 25 variables, drawing out five accessibility, materiality, assurance, speciality, and correspondence. Second, study model analysis showed that the service quality of foodservice operations located in the Jeonju area had an influence on customers satisfaction. This was especially significant for the factors of accessibility and materiality. Third, when considering customer satisfaction with restaurants, satisfaction with the area's image, and satisfaction with the area's sightseeing, we found that satisfaction with the restaurants and satisfaction with the area's image influenced revisits. This suggests that the higher a customer's satisfaction the more foodservice businesses they want to visit. Thus the foodservice businesses located in the Jeonju area must promote service quality so that customers are satisfied and repeatedly visit the restaurants.

복합포아송 수요를 가지는 CONWIP 시스템에서 고객집단의 성능평가 (Order Based Performance Evaluation of a CONWIP System with Compound Poisson Demands)

  • 박찬우;이효성
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2004년도 추계학술대회 및 정기총회
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    • pp.8-12
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    • 2004
  • In this study we consider a CONWIP system in which the processing times at each station follow a Coxian distribution and the demands for the finished products arrive according to a compound Poisson process. The demands that are not satisfied are backordered according to the number of demands that exist at their arrival instants. For this system we develop an approximation method to calculate order based performance measures such as the mean time of fulfilling a customer order and the mean number o: customer orders. For the analysis of the proposed CONWIP system, we model the CONWIP system as a closed queueing network with a synchronization station and analyze the closed queueing network using a product form approximation method. Numerical tests show that the approximation method provides fairly good estimation of the performance measures of interest.

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클레임코스트를 고려한 프로젝트의 시간-비용 혼합정수계획모형 (Considering Claim Costs in Project Time-Cost Mixed Integer Programming Model)

  • 김종열;강창욱;황인극
    • 산업경영시스템학회지
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    • 제34권3호
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    • pp.97-105
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    • 2011
  • Previous researches have focused on the efficiency of project execution and the satisfaction of internal customers In view of the fact that a project is successful if any defects are not found in the short-term performance test of the project final outcome. To execute a project that both internal customer and external customer are satisfied in terms of longer-term benefit perspective, the project claim costs (PCC) which may occur for the warranty period of the project final outcome should be considered. We propose a model included PCC to the linear programming between time and cost to expedite a project and perform the validity test by applying the model to an example project. This model and related procedure will contribute to overall project activities' cost reduction by taking preventive actions for PCC.

테이크아웃 커피전문점의 선택속성과 고객만족에 관한 연구 (A Study on the Choice Attributes and Customer Satisfaction of a Take-out Coffee Shop)

  • 김영옥
    • 한국조리학회지
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    • 제9권3호
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    • pp.141-154
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    • 2003
  • The purpose of this study is to find customer satisfaction at take-out coffee shops by examining their choice attributes, and to find the operational suggestion of the shops by identifying relations between customer satisfaction and choice factors and by finding significant factors, in order to offer subsequential developments for take-out coffee shops. When it comes to choosing a take-out coffee shop, women are found to consider pleasantness, kindness, and warranty more than men do. By age, those in the thirties are found to think much of typicalness, pleasantness, and trust than people in any age do, while those under the twenties kindness. By job, it is found that office workers think typicalness, pleasantness to be important, while students trust The more customers are satisfied at trust and kindness, the more customers are willing to use the shop again. Thus, to make the better service of take-out coffee shops, it requires drastic, continuous training for employees, introduction of specific marketings, management of corporate brand images, manpower administration that will maximize profits with small members, continuous menu development, study of taste, stage preparation and standardized service quality techniques and know-how specific to a coffee shop that will lead customers to revisit the shop.

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온라인 쇼핑몰 기반의 전자상거래에서 외적 정보가 구매 의사결정 과정에 미치는 영향에 대한 실증적 연구 (The Study on the Effect of External Information on Purchase Decision-Making Process in Online Shopping Mall Based Electronic Commerce)

  • 강성민;김태준
    • Journal of Information Technology Applications and Management
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    • 제14권4호
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    • pp.97-120
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    • 2007
  • Development of information technology and Internet brought big changes in information society. Quantity of information increased rapidly and various types of information were presented through diverse channels. This change brought an impact in electronic commerce environment. A large number of products are transacted in online market. And various search functions and product information are presented for supporting customer's decision making. This study examined the effect of external information on purchase decision-making in electronic commerce environment. An experiment was conducted to see the customer product review, unit sales, etc. on purchase decision-making process in online shopping mall based electronic commerce. As a result of study, external information referring to number of purchasing, positive product review, and reliability of information has a positive effect on purchase-decision. The significance of the study can be found in that it defined 1) external information has an effect on decision-making, 2) positiveness and reliability of product information showed that they have an influence on customer, and 3) when self opinion and other person's opinion are different, one is not satisfied with decision making process. The results of the study can be of practical use in the design and implementation of online shopping mall in electronic commerce.

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