• Title/Summary/Keyword: Satisfied Customer

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An Assessment of Customer Satisfaction towards University Residence Hall Foodservice and Subjective QOL (Quality of Life): Focused on the University Students in Daegu, Gyeongbuk Area (기숙사 급식 품질 만족도와 주관적 삶의 질의 관련성 평가 - 대구.경북지역 4개 대학교 학생을 중심으로-)

  • Choi, Mi-Kyung;Choi, So-Hee;Lee, Song-I
    • Korean Journal of Community Nutrition
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    • v.14 no.1
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    • pp.114-122
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    • 2009
  • The purpose of this study was to identify the factors of university residence hall foodservice quality which has correlations with subjective QOL (quality of life) of target customers. A total of 176 questionnaires from students of 4 universities in Daegu, Gyeongbuk area were used for the analysis. The male students using residence hall foodservices were highly satisfied with 'clean appearances of employees' ($4.86{\pm}1.25$) and 'clean facilities' ($4.79{\pm}1.26$), while the degree of satisfaction with 'convenient facilities' ($4.50{\pm}1.20$) showed the highest score with female students. Ranking analysis using Spearman's ${\rho}$ revealed that there were significant correlations between students' satisfactions with the dimensions of 'foods and kindness of employees', 'hygiene', 'nutrition', and 'convenience' and their QOL, even though physical QOL of female students showed no significant correlation with satisfaction towards residence hall foodservices. As a conclusion, there should be efforts to improve the QOL of target customers through foodservice quality management.

A Research on the Effect of Foreign Passengers' Satisfaction on Specialized Cabin Services on Long Haul Flight to Their Loyalty through Airline's Brand Asset (장거리노선 기내특화서비스에 대한 외국인 승객의 만족도가 항공사의 브랜드 자산을 매개로 하여 고객충성도에 미치는 영향에 대한 연구)

  • Kim, Kwang Il;Gwon, Eun Hyeong;Kim, Kee Woong;Park, Sung Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.21 no.3
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    • pp.65-77
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    • 2013
  • A high brand reputation of a airline means the airline is preferred by passengers because of its unique services being even better than others. This is why airline's specialized services are important in that those services would create a new brand value and build up the airline's brand image, being enable to have competitive advantage over other airlines, to provide satisfied services, to have a mutual trust between passengers and the airline and to create customer's loyalty. A-Airline have been trying to give passengers a joy of flight by providing its customized and specialized cabin services out of airlnes' stereo-typed services.Therefore this paper will find out how their satisfaction of the cabin services have a positive impact on customer loyalty through brand image, brand reputation, brand identity and brand attraction. Those services would not only contribute to upgrade A-airline's corporate image but show the way to which the cabin service is heading also.

Effect of Korean Michelin Guide Review Features on Customer Satisfaction Using LIWC

  • KIM, Yoon Ji;KIM, Su Sie;CHA, Seong Soo
    • The Journal of Industrial Distribution & Business
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    • v.14 no.1
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    • pp.21-28
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    • 2023
  • Purpose: This study aims to analysis the difference by Michelin rating in customer satisfaction of restaurant listed in the Korea Michelin Guide. There are opinions that the Michelin Guide's rating system and evaluation criteria are somewhat ambiguous. Research design, data, and methodology: This study collected 145 actual online reviews published on TripAdvisor to examine how the effect of the content attributes of reviews on consumer satisfaction varies according to the Michelin grade. Based on this, two studies were conducted. Study 1 examined the effect of strong and weak positive reviews on consumer satisfaction according to the rating. Study 2 examined the effect of image information on consumer satisfaction. Results: The results revealed that the lower the Michelin rating, the more positive review had a significant effect on consumer satisfaction. The higher the rating, the more image information had an effect on consumer satisfaction. Expectations for Michelin three-star restaurants are higher than those of two-star restaurants, so customers are more likely to be used negatively when writing reviews. Conclusions: Accurate information on Michelin selection criteria should be delivered so as not to form high expectations and not to disappoint. For consumers to be satisfied with the name Michelin, the standards should be stricter.

The Customer Satisfaction Index Model: An Empirical Study of the Private Healthcare Sector in Malaysia

  • ARIFFIN, Ahmad Azmi M.;ZAIN, Norhayati M.;MENON, Bama V.V.;AZIZ, Norzalita A.
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.1
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    • pp.93-103
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    • 2022
  • The main purpose of this study was to gauge the patient satisfaction index and subsequently discuss the Importance-Performance (IP) matrix analysis of the inpatient services in the context of the private hospital setting. The Malaysian Customer Satisfaction Index Model was employed as the theoretical framework for the above purposes. This study involving 242 patients in Malaysian's private healthcare sector used a Web-based survey as the main method of data collection. Partial least square structural equation modeling (PLS-SEM) was utilized for data analysis. Using Fornell et al. (1996)'s formula, the resulting patient satisfaction index was slightly lower than the "very satisfied" category, the target level required for positioning as one of the world's premier medical tourism players. The IP matrix showed that medical quality is the main competitive advantage of the private hospitals that can propel their growth in the global healthcare marketplace. The results also indicate that outcome quality, patient rights, and privacy, and service quality are the three quality domains that need to be prioritized for further improvement. On the other hand, the servicescape quality domain needs to be strategized as the unique selling proposition as the performance of the private hospitals in this regard is already extremely good.

The Policy Effects on Traditional Retail Markets Supported by the Korean Government (정부의 전통시장 지원 정책 효과에 대한 실증연구)

  • Lee, Kyu-Hyun;Kim, Yong-Jae
    • Journal of Distribution Science
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    • v.13 no.11
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    • pp.101-109
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    • 2015
  • Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

Beef Usage and Dietitians' Perceptions of Beef Quality in Institutional Foodservice (단체급식소 쇠고기 이용 실태 및 영양사의 쇠고기 품질에 대한 인식)

  • Lee, Kyung-Eun;Joo, Shin-Youn;Yim, Kyung-Sook;Lee, Hong-Mie
    • Journal of the Korean Dietetic Association
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    • v.23 no.2
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    • pp.129-142
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    • 2017
  • The purpose of this study was to compare the usage of beef and foodservice managers' perceptions of beef quality by foodservice type. A survey was conducted on 546 dietitians, and 499 acceptable responses were used for data analysis. By weight, pork was the most used meat in foodservice institutions, followed by poultry and beef. More than half of the foodservices selected meat suppliers by competitive bidding. Approximately 85.8% of the respondents used Hanwoo beef, followed by Australian beef and Youku beef. Beef type differed significantly by foodservice type (P<0.001): most of the schools and social welfare facilities used Hanwoo beef, whereas most hospitals and business/industry operations used Australian beef. When purchasing beef, safety of beef was rated the most important, while eco-friendliness was rated the least important. Most of the dietitians understood that marbling is one of the determinants of the beef quality, but were not aware of other components. Dietitians that selected Hanwoo and Youku beef were more satisfied with quality, taste, nutrition, freshness, country of origin, package, customer, preference, and availability for various menus than those who used imported beef. Dietitians who used Hanwoo beef were the most satisfied with country of origin, whereas the others were the most satisfied with safety. Since the dietitians are in charge of planning menus and selecting meat suppliers at foodservice institutions, they should make knowledgeable decisions by understanding meat supply systems and quality of beef.

An empirical study on the service quality of uTradeHub though Kano model and customer satisfaction coefficient (Kano 모형과 고객만족계수를 이용한 uTradeHub 서비스 품질에 관한 연구)

  • Song, Sunyok
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.55-78
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    • 2016
  • In this study, service quality attributes of uTradeHub were classified based on the Kano model, and quality attributes that should be managed in priority to improve the service quality of uTradeHub were investigated using Timko's customer satisfaction coefficient(CSC) and average satisfaction coefficient(ASC). The results of the study are summarized as follows. First, as a result of classifying service quality attributes based on Kano model, 12 one dimensional qualities, 5 must-be qualities, 2 indifferent qualities were deducted, and many quality attributes of uTradeHub service were confirmed to be one dimensional quality to which is needed to be paid attention and paid more detailed attention to enhance service quality. Second, in the analysis result using Timko's customer satisfaction coefficient, "post processing for problems and complaints", "cost reduction", "efficiency of business processing" were ranked in the top of satisfaction coefficient, and they found to be quality attributes that customer satisfaction increases when service quality was satisfied. While, "post processing for problems and complaints", "interaction", "ability to respond promptly when problems occur" were ranked in the top of unsatisfaction coefficient, and they were analysed to be quality attributes that customer complaints increase when service quality was unsatisfied. Third, in the result of analyzing the quality attributes that should be managed in priority to improve the service quality of uTradeHub based on the average satisfaction coefficient(ASC), "post processing for problems and complaints", "cost reduction", "useful information" were ranked in the top 3, and they were classified as quality attributes that the satisfaction level increases more when they are improved than now, but the satisfaction level decreases when they are worsen.

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Measuring Service Quality Perception of University Faculty Members & Staffs Towards Faculty Foodservice Based on Lifestyle Segmentation (대학 교직원의 라이프스타일에 따른 세분시장별 대학 교직원 급식소 서비스 품질 인식 분석)

  • 박문경;양일선;김동훈;신서영;이해영
    • Korean Journal of Community Nutrition
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    • v.8 no.4
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    • pp.556-565
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    • 2003
  • Market segmentation helps providers to find better marketing opportunities and allows foodservice managers to develop the right product for each target market. Therefore, this study, taking university faculty and staff as subject, is intended to diagnose the relative value of service quality attribute, on the basis service quality scenario of faculty foodservice; to suggest price for improving customer loyalty in market segments. A questionnaire was developed ar d mailed to 600 Yonsei university faculty and staffs. A total of 385 questionnaires were usable; resulting in a 58.7% of faculty and a 69.7% of staff response rate, respectively. Statistical data analysis was completed using the SAS/Win 6.12 for descriptive Analysis, ANOVA, principal factor analysis, cluster analysis, reliability test and discriminant analysis. The results of the study are as below. Eighteen questions were selected for measuring respondents' lifestyle by AIO method and the seven lifestyle factors derived from factor analysis and aggregated distinct 4 clusters. Service quality attributes of the scenario were determined with 'food quality', 'menu variety', 'atmosphere', 'fast service', and 'clean and sanitation'. 'Food quality', 'menu variety', 'atmosphere', 'fast service', and 'clean and sanitation', in decreasing order, were identified as improving customer loyalty. However, most faculty and staffs were satisfied with the present meal price. The result of this study indicates that the relative value of service quality was differed significantly among the various market segments. 'Food quality', 'menu variety', and 'atmosphere' were determined as major service quality attributes. Thus, customer loyalty could be increased by improving food taste and quality, atmosphere, and service delivery. (Korean J Community Nutrition 8(4) : 556 ∼565, 2003)

The Impact of Customer Value on Relationship Continuity -Focusing on transaction value, relationship value, appraisal value- (기업 간 거래에서 고객가치가 거래지속성에 미치는 영향 -거래가치, 관계 가치, 평가적 가치를 중심으로-)

  • Kim, Hyang-Mi;Lee, So-Young
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.123-132
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    • 2016
  • This study starts from the research question that "Why some companies decide to keep working in partnership even when they are not satisfied with the partner companies simply because they are old business partners." The authors try to find the answer in terms of customer value considering the phases of B2B transaction spectrum: transaction value, relationship value and appraisal value implementing empirical research. The result shows that the intension to retain the relation with an existing partner is formed by the trade-off between the benefit and cost of both contract value and relationship value and not the sole value was dominant. The unique point of the study is that current study is considering these two factors as dependent variables which affect the relationship continuity which is not the case in existing researches.

Business Process Improvement of Defect Management in Apartment Housing Project (공동주택 하자관리 업무프로세스 개선)

  • Oh, Jung-Hwan;Song, Young-Woong;Choi, Yoon-Ki;Lim, Hyoung-Chul
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.5
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    • pp.16-27
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    • 2009
  • Recently construction companies expand position for apartment house in construction market because of house supply rate increase and its amount. In addition, because the focus of house sale market has moved to customer from supplier, the importance of defect management is being issued currently. However, current apartment defect management is not satisfied with customer's demand for the lack of business process management, management organization, information feedback, and readiness for defect in construction phase. To solve this problem, this study proposed business process management improvement model for defect management. Proposed improvement model make information feedback, defect management business quality improvement, and improper process improvement through integrating defect management and quality management. It is expected to contribute to customer's satisfaction improvement and reliance improvement for construction companies.