• 제목/요약/키워드: Satisfaction of use

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Generation Z and Its OTT Usage Patterns: The Case of Netflix in Korea

  • Ahn, Jungah
    • International Journal of Contents
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    • 제18권1호
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    • pp.65-75
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    • 2022
  • This study aims to reveal the various differences within the factors that influence use satisfaction, continuous use intention, and media substitution intention, specifically in regard to the use motives and use behaviors of Netflix viewers. This study's results demonstrate that the following various factors affected use satisfaction, continuous use intention, and media substitution intention in differential ways. Firstly, the diversity of content influenced use satisfaction to a greater degree than social relations; and the diversity of content, social relations, and active participation all positively influenced continuous use intention. In other words, the more positively users appreciated the diversity of content, and the more strongly they had social relations, and the more actively they participated within communities, the greater degree to which they increased their continuous use intention for Netflix. However, the diversity of content and the convenience of use also had a negative effect on the media substitution intention for Netflix, which means that the more diverse the content and the more convenient the use of Netflix, the fewer the number of users who intended to cancel Netflix and subscribe to another OTT service or resubscribe to traditional media sources.

제주도 초등학교 학생의 생활시간 사용 및 만족도 (Time Use and Satisfaction Levels of Elementary School Students on Jeju Island)

  • 김혜연;강인자
    • 가족자원경영과 정책
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    • 제9권4호
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    • pp.1-19
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    • 2005
  • This study has attempted to investigate the time use of the elementary school students and their satisfaction levels by their general characteristics for the educational guidance. The sample of this study consisted of 387 elementary school students on Jeju Island who are in the fifth or sixth year. The data were analysed by frequency, percentage, mean, t-test, ANOVA and Duncan's test. The major results of this study were as follows; The results of this study showed that the students spent much time for studying including extra programs as like their ages. Also, their leisure time focused on watching TV or doing computer. The levels of satisfaction according to the time use were slightly high although their time allocation was not various. The time use of the students and their satisfaction levels were significantly affected by the general family situation related to parents as well as their own characteristics. The variables such as the student's sex, parent's educational level, whether the mother is employed or not, and monthly allowance were important to result in the differences of the time use and satisfaction levels among the students. The leisure time was strongly related with the satisfaction levels.

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농촌노인의 생활시간 유형에 따른 생활만족도 차이 (Differences in Life Satisfaction according to Type of Time Use in the Rural Elderly)

  • 조희금
    • 가족자원경영과 정책
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    • 제23권2호
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    • pp.41-59
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    • 2019
  • The purpose of this study was to explore a typology of time use and analyze differences in life satisfaction according to the types of time use in the rural elderly. The research subjects were 1,000 people aged 65 years and over living in the rural areas of Korea. The data were collected through structured questionnaires and a time-use diary. The statistical methods used in the analysis included calculation of the mean and the standard deviation, ANOVA, Duncan's multiple range test, cluster analysis, and multiple regression analysis. The time use practices of the rural elderly were classified into three types: work-leisure balance, work-oriented, and leisure-oriented type. Life satisfaction of the rural elderly differed according to the type of time use. The work-oriented types showed the highest scores of life satisfaction, and leisure-oriented types showed the lowest.

동영상의 사회적 시청 동기와 만족도 및 지속의도에서 커뮤니케이션 행위의 조절효과 분석 (Social Viewing Motivations, Satisfaction, and Continuous Use Intention: Moderating Effects of Communication Behavior)

  • 조은영;임소혜
    • 한국멀티미디어학회논문지
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    • 제23권10호
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    • pp.1331-1338
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    • 2020
  • Social viewing has become an increasingly common viewing pattern by combining SNS use with video-watching. Accordingly, social viewing has attracted much scholarly attention, but a more comprehensive understanding of the process and effects of social viewing is warranted. For this, this study incorporated social viewing motivations, viewer satisfaction, and the continuous use intention, taking the viewer's communicative behavior into account as a possible moderator. This study conducted an online survey (N=334). Among four motivations, enjoyment, sharing and expression were significant predictors of program and communication satisfaction. Information, however, was only associated with program satisfaction but not with communication satisfaction. The moderating effects of three communication behaviors, production, sharing, and reception, were discussed in the relationship between user motivations and viewing satisfaction and continuous use intention. Production behaviors played a significant moderating role in between enjoyment, information, sharing, and communication satisfaction. Sharing moderatied information, sharing, and program satisfaction, whereas reception was not a significant moderator.

ATCIS 성능개량체계 만족 및 지속사용 의도에 미치는 영향요인 (A Study on the Factors Affecting the User Satisfaction and Continuous Use Intention of the Improved Army Tactical Command Information System)

  • 이태복;백승령
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권1호
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    • pp.1-24
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    • 2022
  • Purpose The purpose of this study is to investigate the factors that affect the user satisfaction and continuous use intention of the improved ATCIS in the Korean Army. Design/methodology/approach Based on the various theories in relation to IT continuance, user satisfaction was identified as the main factor with regard to the continuous use intention of the improved ATCIS. In addition, computer self-efficacy, education-training, and system quality were hypothesized as antecedent variables to user satisfaction, and information security stress was set as a moderating variable for these relationships. Findings Survey results show that computer self-efficacy, education and training, and system quality had a positive effect on user satisfaction, and information security stress was found to moderate these relationships. The effects of computer self-efficacy and education-training on user satisfaction were higher in the group with low information security stress. However, the relationship between system quality and user satisfaction was higher in the group with high information security stress. User satisfaction is found to have a positive effect on the continuous use intention even with habit considered as a control variable.

조명이 도시근린공원의 야간이용만족도에 미치는 영향 (Effects of Illumination on Satisfaction of Night Use at Urban Neighborhood Park)

  • 최연철;김진선
    • 한국조경학회지
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    • 제29권1호
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    • pp.92-99
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    • 2001
  • This study analyzed the effects of illumination on psychological accessibility from a view of satisfaction of night use at urban neighborhood park for actual night users. For this, we have classified the effects of illumination as five sampled independent variables from 12 effects of illumination, and tested the relationship with satisfaction of night use of a dependent variable by multiple regression analysis. The results of this study are as follows; 1) The effects of illumination for night use at urban neighborhood park were divided into five factors; (1) direct effect, (2) effect of promoting use, (3) effect of ensuring security, (4) effect of preparing landscape in the night time, and (5) psychological effect. Among independent variables indicating characteristics of effects of each illumination, uneasiness at night use was high. 2) In a multiple regression model, when other conditions were not changed, the value of security of night use (X\ulcorner) had maximumly an affect on the value of dependent. And, the value of danger to meet the depraved(X\ulcorner) had minimally an affect on the value of dependent variable. 3) For the contribution of security of nigh use(X\ulcorner) and brightness of present using space(X$_4$) to satisfaction of night use(Y) of dependent variable, they had a nearly equal effect on that, and showed about 2 times importance compared to familiarity with park(X\ulcorner) and the beauty of park(X\ulcorner). Also, they showed about 7 times contribution to satisfaction of night use compared to danger to meet the depraved(X\ulcorner), which had minimally an affect on the value of dependent variable, as the most important variables. 4) For the effects of illumination on satisfaction of night use, the effect of ensuring security - pursues security of park for the general rather than security for the specific class or subject - and direct effect to offer proper brightness in using space relatively affected on it much compared to psychological effect, effect of preparing landscape in night time, and effect of promoting use. A research on the psychological effects among the variables related to illumination as well as physical circumstances such as the height, location, direction of illumination should be studied.

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도서관의 이용패턴과 서비스품질이 정보화성과지각 및 만족에 미치는 영향 (The Effects of Use Patterns and Service Quality on Performance and Use Satisfaction on Library Information System)

  • 정형식;염승엽
    • 마케팅과학연구
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    • 제18권4호
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    • pp.217-244
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    • 2008
  • 전자정보기술의 발달로 인해 도서관 서비스제공은 정보화시스템에 대한 의존 비중이 커져가고 있다. 이러한 상황의 변화에 따라 본 연구는 이용자의 도서관 정보화에 대한 성과지각과 정보화를 통한 이용 만족은 전반적 만족에 중요한 선행요인이 될 것으로 추론하였다. 뿐만 아니라 기존 연구는 대체로 도서관의 서비스제공측면에서 이용자의 인식이나 만족을 조사하였으나 본 연구는 시각을 달리하여 이용자측면에서 단순 열람목적의 일반적 이용과, 전문정보구득 목적의 전문적 이용패턴이 정보화 성과지각에 어떻게 다르게 영향을 미치는지에 대해서 조사하였다. 또한 서비스품질차원이 정보화성과지각과 이용만족에 미치는 영향을 조사하였다. 마지막으로 서비스품질차원이 정보화성과지각과 이용만족에 미치는 영향을 확인하였다. 본 연구의 실증분석 결과는 첫째, 도서관 이용자의 열람 등 일반적 목적 이용이 정보화성과지각에 영향을 미치는지 검증하고자 하였으나 유의한 수준에 미치지 못했다. 둘째, 도서관 이용자의 특정 정보구득 등 전문적 목적의 이용이 정보화성과지각에 유의한 정의 영향을 미쳤다. 셋째, 일반적 서비스품질인 상호작용품질, 결과품질, 물리적환경품질 차원은 정보화성과지각에 유의한 영향을 미쳤으나 정보화이용만족에는 유의하지 않았다. 마지막으로, 도서관 이용자의 정보화성과지각과 정보화이용만족이 전반적인 만족을 선행하고 있음을 밝혔다. 이를 통해 도서관의 정보화시스템을 어떻게 이용자중심으로 체계화하여 발전시킬 것인지에 대해 심층적인 고찰이 필요함을 확인하였다.

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초고층 주상복합아파트 거주자의 주거만족도 (The Residential Satisfaction of Residents in the High-rise Mixed-use Apartment)

  • 이수현;강순주
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2003년도 정기총회 및 추계학술대회
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    • pp.145-149
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    • 2003
  • This study is to investigate residents' living satisfaction with high-rise mixed-use apartment complexes built in the structures of the reinforced concrete constructing and the steel framed reinforced concrete construction. The results of this study were obtained as follows: 1. Residents expressed below average satisfaction (below 3.0) with the common-area landscape and environmentally-friendly factors, children's playground and its facilities, community service for residents' by the management offices and the plan of utility. 2.According to the satisfaction of sound environment, residents of SRC group expressed above average satisfaction; it can be concluded that problems of causing noise around the residential area of the SRC and S groups were well solved in this study. However, satisfaction with the freshness of indoor air, humidity, and smell in the living quarters was rated low by the residents of SRC group. 3. High-rise mixed-use apartment complexes should accomodate families's life cycle, design an environmentally-friendly resting place in harmony with city life, and provide various communal programs for residents.

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초고층 주상복합아파트 거주자의 주거만족도 (The Residential Satisfaction of Residents in High-rise Mixed-use Apartments)

  • 강순주;이수현
    • 대한가정학회지
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    • 제42권6호
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    • pp.1-12
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    • 2004
  • This study investigates residents' living satisfaction with high-rise, mixed-use apartments built in the structures of reinforced concrete construction(RC) and with steel framed, reinforced concrete construction(SRC). The following study results were obtained: 1) Residents expressed below average satisfaction (below 3.0) with the common-area landscape and environmentally-friendly factors, children's playground and its facilities, community service for residents' by the management offices and utility plan. 2) According to the satisfaction of sound environment, residents of the SRC group expressed above average satisfaction. It can be concluded that noise problems around the residential area of the SRC group was well solved in this study. However, the residents of the SRC group expressed low satisfaction with the freshness of indoor air, humidity, and smell in the living quarters. 3) High-rise, mixed-use apartments should accommodate a familial life cycle, be designed as an environmentally friendly resting place in harmony with city life, and provide various communal programs for residents.

외래환자가 지각한 의료 서비스의 질이 병원 이미지, 만족도 및 재이용 의도에 미치는 영향 (The Effect of Perceived Medical Services Quality by Outpatient on the Hospital Image, Satisfaction and Re-use Intention)

  • 조윤희;박연숙
    • 한국콘텐츠학회논문지
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    • 제18권4호
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    • pp.516-529
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    • 2018
  • 본 연구는 종합병원을 내원한 외래환자가 지각한 의료 서비스의 질이 병원 이미지, 만족도 및 재이용 의도에 미치는 영향을 파악하였다. 대전에 소재한 S종합병원 외래 환자에게 2017년 9월 1일부터 20일까지 3주간 설문조사를 시행하여 총 176부를 분석 결과, 첫째, 의료 서비스의 질은 재이용 의도, 만족도, 병원 이미지에 유의한 영향을 미치는 것으로 나타났다. 둘째, 의료 서비스의 질과 재이용 의도에 대한 만족도의 매개작용은 유의하지 않은 것으로, 병원 이미지는 유의한 매개 영향력을 미치는 것으로 나타났다. 셋째, 병원에 대한 만족도와 이미지는 재이용 의도에 유의한 영향을 미치는 것으로 나타났다. 본 연구는 종합병원을 내원한 실제 외래환자를 대상으로 의료 서비스의 질이 병원 이미지와 만족도 그리고 재이용 의도에 미치는 영향력을 실증하였다는 데 의의가 있다, 기관에 대한 만족보다 병원 이미지가 의료의 질과 재이용 의도의 관계에서 실질적으로 매개 작용을 한다는 것을 실증함으로써 병원의 마케팅 활동에 있어 일반적인 만족이상이 필요하다는 시사점을 제시하였다.