• 제목/요약/키워드: Satisfaction investigation

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멀티플렉스영화관에서의 고객만족과 고객의도에 관한 연구 (A Study on Customer's Satisfaction and Intention in Multiplex Theater)

  • 장경;고현민
    • 산업경영시스템학회지
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    • 제28권2호
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    • pp.1-7
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    • 2005
  • Today, it can not be denied that customer's satisfaction is one of the most important key factors for business success. This paper studies relationships between customer's satisfaction and intention in multiplex, where customer satisfaction means several kinds of the satisfaction of both facility and personnels inside and outside multiplex while the intention means that customer has the intention that he/she will revisit, inform by word of mouth, and stay at multiplex in the future. The number of subjects In this study is 346 persons stayed at four multiplexes, among which we obtained valid responses from 326 persons through questionnaire investigation. We held hypotheses for the relationships, and for the testing, used methods are Spearman's correlation, Mann-Whitney test, etc, and for statistical analysis, SPSS 10.1 software was used. Thus, we found statistically significant results. The relation between customer's satisfaction and his/her favorable intention is positive. With the information given in this paper we can notice which kind of satisfaction is highly related to each intention of customer, so that multiplex can be operated more effectively toward high revenue.

인터넷 쇼핑몰의 이용만족과 재구매의도에 관한 연구 (A Study on User Satisfactions and Repurchase Intention in Internet Shopping Malls)

  • 류학수;황대용;이종환;강경하
    • 한국지역사회생활과학회지
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    • 제15권3호
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    • pp.3-14
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    • 2004
  • This study examined how product characteristics and system characteristics have affected user's economic, psychological and operating satisfaction and intention of repurchase in Internet shopping malls. The results of the study were as follows: First, it showed that product characteristics and user satisfaction have significant differences; the ability to recognize economic and psychological user satisfaction differs according to the characteristics of the product. It also showed that the degree of psychological and operating user satisfaction varies according to the convenience of order and payment as well as the convenience of the system and customer service. Second, it was found that economic, psychological and operational user satisfaction had an effect on customer's intention to repurchase. This study, focusing on particular variants of on-line shopping, found that characteristics of product and system had a great impact on user satisfaction and intention to repurchase. For the firms who run internet shopping malls, therefore more attention should be directed to the convenience of products and system problems in their services since it is so easy for customers to move to another shopping site with a simple click. The result of such an investigation may lead customers to repurchase by increasing their satisfaction with the shopping services.

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서비스 환경품질과 과정품질이 종업원만족과 고객만족에 미치는 영향에 관한 실증적 연구 : 한국 골프장 산업을 중심으로 (The Effects of Servicescape and Service Process Quality on Employee and Customer Satisfaction : An Empirical Investigation of the Golf Course Business in Korea)

  • 임재풍;이윤숙;박명섭;신호정
    • 한국경영과학회지
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    • 제34권4호
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    • pp.165-183
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    • 2009
  • In a service process, the customer typically experiences two types of interactions; one is interaction with the physical ambiance (servicescape) and the other is with employees who may be responsible for the service process quality. The literature in general supports that process quality is a critical determinant for overall service quality and customer satisfaction. In this paper, we primarily examine how the servicescape intervenes the association between process quality and employee/customer satisfaction. The proposed models are tested. using the data collected from the major golf courses in Korea. The results suggest that improving process quality and servicescape have a positive influence on employee/customer satisfaction directly and/or indirectly, but the effect of servicescape may be stronger in the case of golf course businesses. Servicescape also contributes to improving process quality by enhancing employee satisfaction. These results collectively indicate that management emphasis on improving service quality without renovating physical surroundings may results in unsatisfactory outcome.

치위생과 학생들의 전공만족도가 진로결정 자기효능감 및 진로준비행동에 미치는 영향 (Effects of Major Satisfaction of Dental Hygiene Students and Career Decision Self-Efficacy and Career Preparation Behavior)

  • 성미애;최성숙
    • 한국임상보건과학회지
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    • 제6권2호
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    • pp.1180-1188
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    • 2018
  • Purpose. This study was to effects of major satisfaction of dental hygiene students and students on self-efficacy and career preparation behavior by investigation to provide basic data for developing a systematic career customized employment support program. Methods. The data were collected from 249 students from December 1 to 10 day 2016 in Yeongnam region. Data analysis was performed using descriptive statistics frequency, t-test(One-way ANOVA), logistic regression by SPSS WIN 18.0 program. Results. According to the general characteristics department dental hygiene students were major satisfied with 59.8%. Satisfaction with career decision self-efficacy and career preparation self-efficacy was found to $68.30{\pm}10.21$ statistically significant(p<.001). Satisfaction was also found to statistically significant ($32.65{\pm}6.05$) in career preparation behavior(p<.05). Satisfactory scores were found to 1.306 times higher than the dissatisfied students in the career decision self-efficacy goal setting. It was found that 8.423 times in satisfaction of career planning in career preparation. Conclusion. Considering the effects of dental hygiene students' major satisfaction on career decision self - efficacy and career preparation behavior, it would be good if we could develop and use various programs to improve the satisfaction of students in their majors.

일부 4년제 치기공학과 학생이 인지한 현장실습교육환경(FLE)에 관한 연구 (A Study on Some 4-year Dental Technology Students Perceptions of Field Learning Environment(FLE))

  • 황경숙
    • 대한치과기공학회지
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    • 제41권2호
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    • pp.137-146
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    • 2019
  • Purpose: This research was to examine some 4-year dental technology students perceptions of field learning environment(FLE). Methods: This study was conducted from October 15th to November 30th, 2017. 163 copies were used as the final analysis data. We surveyed questionnaire 163 of some 4-year dental technology students. The collected data were analyzed using SPSS (Statistical Package for Social Science) 22.0 for windows, and frequency analysis, chi-square test analysis, and correlation analysis were performed. Results: Satisfaction of practicing educator 3.88, satisfaction of clinical practice 3.49, major satisfaction 3.34, and university life satisfaction 3.25. Factors influencing satisfaction with clinical practice were clinical practice place, number of clinical practice sites, work done in clinical practice, and difficulties (p < .05). There was a significant positive correlation between satisfaction with clinical practice and satisfaction with major (P < .05). Conclusion: The results of this study, we were able to check the current field learning environment(FLE) and actual condition of students. Through the investigation of the desired clinical practice, it is anticipated that it will be possible to provide a field learning environment suitable for the course of the field desired by the user.

An Investigation into Improving Service Quality Distribution and Perceived Value in the Passenger Loyalty of Low-Cost Airlines in Thailand

  • Sirawit PINKUM;Karun KIDRAKARN
    • 유통과학연구
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    • 제21권4호
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    • pp.21-33
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    • 2023
  • Purpose: To study, analyze, and investigate how to improve the service quality distribution and perceived value of passenger loyalty in low-cost airlines in Thailand. Research Design, data, and methodology: The data was collected from low-cost airline passengers who had used low-cost airlines within Thailand more than twice in the last 12 months. In total, 632 questionnaires were received, representing 97.32%, and in-depth interviews were done using the semi-structured technique. The key informants were either executives or representatives from 4 low-cost airlines operating in Thailand. We utilized structural modeling techniques to examine the data relevant to the investigation. Results: The results show that low-cost airline passengers in Thailand have strong opinions about the perceived value of the passenger loyalty of low-cost airlines within this sector of the Thai air travel industry. The variables were sorted in order of importance and included passenger loyalty, satisfaction, trust, perceived value, and service quality distribution. The relationship between the service quality distribution variables and the significance in relation to passenger loyalty according to low-cost airlines in Thailand showed that service quality distribution had a positive effect on perceived value and that passenger satisfaction has a direct positive effect on passenger loyalty. Conclusions: The 8 QPSTL strategy is successful in terms of service quality distribution and passenger satisfaction, therefore it is an important aspect of low-cost airlines in Thailand.

보행자전용도로의 이용목적에 따른 만족요인 연구 (A Study on Satisfaction Factors of Pedestrian Road in Residence District according to Usage Purpose)

  • 염성진
    • 한국환경과학회지
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    • 제20권9호
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    • pp.1205-1212
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    • 2011
  • As serving people's activities, pedestrian road systems are basic and necessary facilities in urban structure. To provide and utilize these pedestrian road systems in residential area would enhance urban environment as well as quality of life. For this reason, pedestrian road should be planned by consideration of people's activity in residential area. Evaluation of existing pedestrian road should be also oriented how people use it and what people do in it. This study amis to investigate functions of pedestrian road system throughout evaluation of user's satisfaction in order to improve better pedestrian road system in residential area. The purposes of this study are to analyze components of factors affecting on user's satisfaction, and to find the relationship among affecting factors. For this study, the on-site questionnaire method was applied to 267 individuals who were collected as the study areas where locate Toyogaoka and Kaidori, Japan. The collected data were clarified exploratory factors, and analyzed relationship between the factors and satisfaction by applying quantitative statistical techniques for the mapping investigation, Mann-Whitney u-test, and correlation. The results of this study are follows. The pedestrian road system is more preferred than surroundings of vehicle roads in residential district area where maintains pedestrian road as open space. In addition, satisfactions of the pedestrian road for each purpose were highly evaluated, because of conformability and convenience for usage. Consequently, the pedestrian road which is secure and greening as an open space is well carried out for the living circulation of residents. It would suggest that pedestrian road have to be managed and planned not a function of circulation but an open space system.

인천항의 서비스품질이 고객만족과 경영성과에 미치는 영향 (A Study on the Effects of the Port Service Quality on Customer Satisfaction and Performance in Incheon Port)

  • 김수만;최해섭;김연성;유홍성;유석천;김서영
    • 품질경영학회지
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    • 제40권4호
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    • pp.543-558
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    • 2012
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between port service quality, and customer satisfaction and performance in port industry. Methods: The collected data through the survey were analyzed using multi-regression analysis. The measurement tools used for this study were divided into three dimensions such as internal quality, interaction quality and environmental quality. Results: The results of this study are as follows; regarding the influence of pot service quality dimension on customer satisfaction, it was found that the effects of interaction quality and internal quality were significant and those of environmental quality was not significant on customer satisfaction. It was found that customer satisfaction made statistically significant influence on performance from the investigation of the causal effect relationship between customer satisfaction and performance. Conclusion: Incheon Port needs to act actively paying attention to port facilities, efficient operation, network, cargo recruitment activities, smooth communication and fast handling.

복합상업시설에서의 집객화 전략요소와 이용자 만족도 및 재방문 의도와의 관련성에 관한 연구 (A Strategies for Attraction of Consumers in Urban Entertainment Centers and Investigation of Relationships between User Satisfaction and Intent of Revisiting)

  • 김형준
    • 디지털산업정보학회논문지
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    • 제12권3호
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    • pp.311-325
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    • 2016
  • This study aims to investigate strategies for attracting consumers in Urban Entertainment Centers and understand the relationship between user satisfaction and intention of revisiting. To accomplish this, the strategic attraction factors were set as functional, experiential, episodic, and semantic. The relationships between these factors and revisiting intentions were studied experimentally. The result of the study can be summarized to 3 points. First, the 4 strategic factors that were selected all had a significant influence on revisiting intention. Therefore the more these factors have an influence, the higher the satisfaction and revisiting intentions. Secondly, out of the attraction factors the one with the biggest influence to customer satisfaction turned out to be 'functional factors' which is related to convenience, accessibility and availability. The factor that had the biggest influence on revisiting intentions turned out to be 'semantic factors' which is related to events, unusualness and temporality. Through this result we can see that to enhance satisfaction 'functional factors' should be considered first and to increase revisiting intentions 'episodic factors' should be considered first. Thirdly, it could be assumed that satisfaction of the visitors could boost intentions of revisiting.

패밀리레스토랑 조리사의 조직공정성인지가 직무만족 및 경영성과에 미치는 영향 (The Influence of a Cook's Understanding of Organizational Fairness on Job Satisfaction and Business Performance at Family Restaurants)

  • 윤태환;최봉임
    • 한국식품조리과학회지
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    • 제27권2호
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    • pp.97-110
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    • 2011
  • The purpose of this study was to investigate the influence of a cook's understanding about organizational fairness on job satisfaction and business performance at family restaurants in Seoul. Frequency analysis, reliability analysis, factor analysis, and SEM were applied to analyze the data. First, a confirmatory reliability analysis indicated that organizational fairness, job satisfaction, and business performance were sufficient to be used in this investigation. Organizational fairness, job satisfaction and business performance had generally significant relationships by implementing SEM. According to the results, distributive fairness (p< 0.001), procedural fairness (p< 0.05) and interactive fairness (p< 0.05) had positive influence on cook's job satisfaction. Job satisfaction had a positive influence on financial (p< 0.05) and non-financial performance (p< 0.001). Therefore, for the purposes of food-service companies' continuous increases in business performance and competition are generally necessary to suitably manage the fairness of various policies such as job stability, promotions, impartial distribution of salary, bonus and welfare work, and internal marketing.