• 한국병원경영학회지
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• 제14권1호
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• pp.1-22
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• 2009

The purpose of this study is to find how does market orientation of specialty hospital affects customer orientation, professionalism, job satisfaction and performance. Consequently, the correlation between market orientation and performance can be identified and more effective guideline for marketing strategy can be draw through this study. Data were collected from 302 employees in 6 hospitals using a standardized questionnaire. This study analyzed the research model using structural equation model. The findings of this paper are as followings; 1. Customer orientation and professionalism had been affected directly by market orientation. 2. Performance has been affected directly by customer orientation and job satisfaction. 3. Job satisfaction has been affected directly by professionalism. 4. Performance has been affected indirectly by professionalism via job satisfaction.

• 대한안전경영과학회지
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• 제19권4호
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• pp.221-230
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• 2017

Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.

• International Journal of Advanced Culture Technology
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• 제6권4호
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• pp.29-38
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• 2018

The purpose of this study was to analyze the direct and indirect effects of residential satisfaction on the quality of life and to analyze the difference according to the residence type. The subjects of this study were 422 elderly people aged 65 or older residing in two metropolitan municipalities. The data were analyzed by using structural equation model by multi-group analysis. The results showed that the degree of satisfaction with the residential environment indirectly affected not only the quality of life of the elderly but also social participation activities. As a result of verifying the difference of the residential satisfaction and quality of life path according to the residence type, there was a difference in the route between groups according to the type of residence. This study is significant in that the elderly who have not been interested in the elderly housing policy have been investigated and the relationship between the residential satisfaction and quality of life of the elderly by residence type has been investigated .

• 한국멀티미디어학회논문지
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• 제19권8호
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• pp.1574-1586
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• 2016

The aims of this research is to build Customer Delight index contents model for measuring the influential factors - Customer Delight and identify the relationship among Customer Delight, Customer Satisfaction and Customer Loyalty. Customer Delight hypothesis model was proposed by Catering Service Industry of Starbucks and validate the final questionnaire; 7 point Likert scale was used in the questionnaire, Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) are used to analyze the reliability. And path analysis was used to evaluating the final hypothesis model. The results of this research was that the customer Self-involvement can lead to high awakening level and it also bring positive emotion to the customer. Awakening Level and positive emotion were the key factors for the Customer Delight. Instead of customer expectation, Customer Delight is based on customer awakening level and positive emotion which is different from Customer Satisfaction model. It is clearly to see the discrepancies between Customer Delight and Customer Satisfaction.

• 한국ITS학회 논문지
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• 제6권3호
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• pp.12-23
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• 2007

본 연구의 목적은 현행 버스 배차 간격 설정 시스템의 문제점을 제시하고, 이용자의 만족도와 버스 회사의 운영 효율성을 동시에 높일 수 있도록 이용자 만족도를 반영한 최적의 버스 배차 간격 설정 모형의 개발에 있다. 본 연구에서는 기존의 버스 운영비용, 승객 대기시간 비용 및 승객 통행시간 비용의 합으로 총 교통비용을 최소화하는 기존 모형에 이용자 만족도를 반영하여 최적 버스 배차 간격 설정 모형을 개발하였다. 본 연구는 최적 배차 간격 설정을 위해 선형계획법을 사용하였고, 이를 위해 선형계획법을 기반한 LINGO 프로그램을 사용하였다. 또한 부산의 일반 사례를 총 교통비용을 최소화하는 기존의 모형 및 현행 버스 배차간격 설정 시스템과 개발한 모형에 각각 적용하여 총 교통비용의 차이를 비교하였다.

• 디지털산업정보학회논문지
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• 제10권2호
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• pp.187-201
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• 2014

This research attempts to see the phenomenon that how job satisfaction formulate through the analysis of structural relationships between the degrees of authenticity, self-concept, self-efficacy and organizational goals and objects. The survey collected questionnaires of the authentic leadership, self-efficacy and job satisfaction. 152 numbers of samples are collected for survey to observe empirical relationships, causal and correlation, for elucidating respected structural equation model. Structural equation modeling was carried out to explore the relationship of authentic leadership, self-efficacy, and job satisfaction. The mediation model posits that self-efficacy mediate the linkage between authentic leadership and job satisfaction. The result of this research indicates the positive impact of authenticity may not affect job satisfaction. As much leader authenticity affects positive impact to self-efficacy which is individual identity, the leader should invest them to foster the authenticity. In other words, authentic leadership on job satisfaction of subordinates is not directly affected. In order to increase job satisfaction of subordinates, leaders should be focused to raise self-efficacy.

• 한국도서관정보학회지
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• 제40권2호
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• pp.267-286
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• 2009

이 연구에서는 공공도서관에 적용할 수 있는 LCSI(Library Customer Satisfaction Index) 모형을 구축하였다. 이를 위해 대구지역 9개 공공도서관의 이용자 4,540명을 대상으로 설문조사를 실시하였다. 이 모형은 독립변인인 서비스품질을 직원의 상호작용, 정보자원 및 프로그램, 물리적 환경 및 시설의 세 가지 상위차원으로 구성하였으며, 전반적 만족도와 불평행동을 각각 매개변인으로, 충성도를 종속변인으로 하였다. 공공도서관 고객만족도 점수는 부문별 서비스품질 만족도 40%, 전반적인 만족도 40%, 충성도 20%를 각 영역별 구성비로 하고 100점을 만점으로 산출하였다.

• 한국조리학회지
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• 제14권3호
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• pp.1-15
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• 2008

The purpose of this study was to examine the structural relationship where the job satisfaction of chefs who directly handle the food materials in the hotel restaurants influences their purchase and management of the food materials. For this, 350 chefs of 11 five-star hotels were surveyed with a questionnaire about the process and consciousness in managing food materials. 293 copies of the questionnaire were used in the empirical study by excluding unanswered and insincere ones. Before verifying the hypothesis, the reliability and propriety of the concepts suggested by the study model were analyzed through structural equation model using AMOS 5.0 to analyze concepts and verify the hypothesis. As the result of, the job satisfaction of five-star hotel restaurant chefs appeared to have positive influence on the chefs' purchase attitude, food material satisfaction, food material management performance. Also, the supplier satisfaction increased when the cooking and purchase departments communicate well with each other. Therefore, for the efficient purchase of food materials, the purchase and cooking departments shall survey the market periodically, increase communication between departments to obtain food material satisfaction, organization satisfaction and job satisfaction.

• 동아시아경상학회지
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• 제1권4호
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• pp.91-107
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• 2013

The main objective of this study was to test the impact of service quality dimensions on customer satisfaction. The conceptual model proposed in the study postulated that service quality impacts on customer satisfaction directly. The model also postulated that service quality has a positive relationship with customer satisfaction, and tested them through Multiple Regression to find their significance. Questionnaires were distributed to gather data. The SERVQUAL instrument has a useful diagnostic role to play in assessing and monitoring service quality in banks. The results of the study confirmed the five factors of service quality with customer satisfaction were significant in all factors of service quality. Reliability, Responsiveness, Empathy, Assurance, and Tangibles are significant determinants of customer satisfaction. Thus, service quality can be used to predict customer satisfaction. The research has shown a positive relationship between service quality and customer satisfaction. This research concluded that service quality is the basic and also most important factor that impacts customer satisfaction. This finding reinforces the need for banks managers to place an emphasis on the underlying dimensions of service quality, especially on Assurance, and should start with improving service quality in order to raise customer satisfaction.

• International Journal of Contents
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• 제16권4호
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• pp.1-15
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• 2020

This study examined the impact of chatbot service quality (process quality, outcome quality, and servicescape quality) on user satisfaction and reliability by identifying the relationships between user satisfaction, reliability, immersion, and the paths of three variables influencing reuse intention. The survey was conducted of Korean users in their teens and 70s who had experience using chatbot services. A total of 218 convenience samples were extracted and the data analyzed. By the IS success and SERVQUAL model, the results of structural equation modeling revealed that the chatbot service quality did not affect user satisfaction and reliability. However, user satisfaction and reliability of the chatbot services were shown to lead to reuse intention, and user satisfaction was shown to affect immersion and immersion in reliability. The results showed that satisfaction, reliability, and immersion in the chatbot services were important factors in the chatbot reuse intention. Through the satisfaction and reliability gained through the service, the users wanted to reuse the chatbot services, especially the chatbot services that gained reliability, which will have a greater impact on reuse intention. We can use these results as marketing information to attract loyal customers by identifying the reuse intention of the chatbot service users.