• 통상정보연구
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• 제1권1호
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• pp.33-46
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• 1999

남북간의 불균형 무역을 시정하려는 의도에서 발생한 공정무역 움직임은 보다 상업활동 및 판매망에 구체적으로 참여하면서 사회적 성격의 마케팅을 탄생시키게 된다. 윤리적 목표와 상업적 목표를 가지고 있는 공정무역기관이 행하고 있는 사회적 마케팅은 세 가지 소비자유형을 제시하고 있으며 그 접근 방법으로는 제휴를 제안하고 있다.

• 대한안전경영과학회지
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• 제9권5호
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• pp.125-133
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• 2007

Everyone knows how much the company business goal is achieved is the most important to all companies. In order to maximize the business performance, many companies have introduced a diversity of management innovation activities. The effect of business performance is important in the business activity, but an efficiency of output-to-input concept is significantly important. Each year, companies have managed the business through a sum of performance. In terms of the efficiency of business performance, the management is importantly managed. In the efficiency of business performance, there are the main items including the total assets, employees, and operating expenses as the input. As the output, there are the main items of sales, current term's net income. This study is intended to calculate the business efficiency through DEA analysis for companies' business performance, and to study in order for the efficiency of business performance to be considered when the companies establish the mid and long term business plan.

• 자동차안전학회지
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• 제12권1호
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• pp.6-14
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• 2020

Personal mobility, which was used exclusively for leisure activities, has recently been used as a means of transportation, and it is expected to increase its role as the next generation transportation. Sales of personal mobility are increasing rapidly, but the problem is that traffic accidents are also increasing. In this study, human body injury caused by various collisions between electric wheel users and road users that occur on bicycle or pedestrian roads mainly used by personal mobility is analyzed through collision analysis and collision risk analysis. In the case of the collision accident for electric wheel, it is analyzed that the road users are more likely to be injured on the pedestrian road than the bicycle road. In addition, the head hit each other or fall and hit the floor caused severe head injury.

• KDI Journal of Economic Policy
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• 제37권1호
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• pp.44-72
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• 2015

This study evaluates the economic impact of product innovation by using firm-level data from the Community Innovation Survey conducted in Japan. It accounts for possible technological spillover from innovation activities and examines the extent to which new-to-market product innovations contribute to firm performance. Econometric analysis using a simultaneous equation model reveals that new-to-market product innovation is likely to increase a firm's sales without cannibalizing those of existing products and generate more technological spillover to other firms. Moreover, such innovation is more likely to emerge from firms collaborating with academic institutions. The paper concludes by discussing policy implications of these findings as well as points to the importance of cross-country comparison between Korea and Japan.

• 산업공학
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• 제18권2호
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• pp.117-125
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• 2005

One of the primary means of achieving global competitiveness is to reduce the COPQ in our business units. Although the COPQ is not known precisely, it is known to be very high. Also, it may be underestimated by the hidden costs due to non-value added activities, such as potential lost sales, costs of redesign due to quality reasons, and extra manufacturing costs due to defects, etc. In any manufacturing or service operation, all actions and resource expenditures of a company should be focused on creating value for customers. Any activity or resource of not creating the value for customers could be regarded as waste, which consequently causes the COPQ. In this paper, a management system is developed for evaluating and reporting the COPQ in our business units, based on the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) roadmap.

• 한국IT서비스학회지
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• 제14권4호
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• pp.31-44
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• 2015

Local governments in Korea are involved in three types of online shopping sites : 'direct operation', 'outsourced operation', and 'sales agency.' They are different in terms of the site operator and the charging mechanism among a local government, the site operator, and local producers. This study analyzes their differences in site traffic, local producers' participation, promotion, and partnership. The results from the investigation of 72 shopping sites are the following. First, shopping sites of the 'direct operation' type and the 'outsourced operation' type show significantly higher participation of local producers. Second, the 'marketing agency' type has significantly higher number of promotional activities than the 'oursourced type' which has significantly higher number than the 'direct operation' type. Third, the number of partnerships in the 'marketing agency' type is the highest. The 'direct operation' type is the second and significantly higher than the 'outsourced type.' On the basis of the analysis results, this paper suggests an incubation ecosystem model as a better way of involvement by local governments in online shopping sites.

• 한국유통학회지:유통연구
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• 제6권1호
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• pp.22-35
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• 2001

The focus of Business Process Re-engineering (BPR) has been extended to inter-business process that cuts across independent companies. Combined with Supply Chain Management (SCM), inter-business process reengineering (IBPR) focuses on synchronization of business activities among trading partners to achieve performance improvements in inventory management and cycle time. This paper reviews the business process reengineering movement from the historical perspective and presents a case of inter-business process reengineering using the latest internet-based Business-to- Business (B2B) technology based on Collaborative Planning, Forecasting, and Replenishment (CPFR). The case demonstrates how CPFR technology reengineers the distribution process between Heineken USA and its distributors. As world's first implementor of web-based collaborative planning system, Heineken USA reduces cycle time from determining the customer need to delivery of the need by 50% and increases sales revenue by 10％. B2B commerce on the internet is predicted to grow from $90 billion in 1999 to $2.0 trillion in 2003. This paper provides the management with the bench-marking case on inter-business process reengineering using B2B e-commerce technology.

• 대한안전경영과학회지
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• 제3권4호
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• pp.181-191
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• 2001

Integrated Supply Chain Management is a important subject for all enterprise activities as include logistics/sales, transfer and storage, manufacturing, purchasing of materials. A recent customer wants to receive high level service of all parts as Qualify, Delivery, Cost and Product. Therefore, Enterprise effort to supply for customers needs use some techniques like Data Mining, POS, MIS. Inventory and Logistics cost is the highest expense of all cost from first supplier to final customer on supply routine. So, SCM's basic purpose is reduce to that cost. So that this paper explain necessary, background, concept of SCM, analyze several using methodology and function of main SCM solution, after propose to ATP model include arithmetic procedure, functions, input data for determines available due date.

• International Journal of Internet, Broadcasting and Communication
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• 제11권1호
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• pp.89-96
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• 2019

The purpose of this study is to investigate Nest Labs (Nest)'s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest's capacity and functionality is to offer a seamless integration of devices, platforms, and services and the "Works with Nest" offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to "If This, Then That." The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, 'AirBnB' to help consumers become more energy-efficient at home.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.117-139
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• 2020

This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.