• The Korean Journal of Franchise Management
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• v.15 no.1
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• pp.61-78
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• 2024

Purpose: Dining out at restaurants was limited during the COVID-19 period. In order to confirm the impact of COVID-19 on the chicken market, this study selected three chicken companies, Kyochon, BBQ, and BHC, and conducted financial statement analysis and regression analysis. Research design and methodology: Each company's financial statements were divided into before and after COVID-19, and the rate of change and financial ratio for each item were calculated to see if there were any significant changes, and the impact of COVID-19 on each company's sales was identified through regression analysis. Result: As a result of the study, the increase in sales and assets of each company continued, and the influence of COVID-19 could be confirmed through regression analysis. It can be inferred that COVID-19 indeed affected the expansion of the chicken market. Conclusion: Therefore, it was confirmed through this study that COVID-19 had a significant effect on the growth of the chicken market. While individual chicken small business owners are grappling with declining sales per outlet, the decline of commercial areas, and a surge in closures, the broader chicken franchise industry is witnessing a surge in demand and business expansion prompted by the pandemic.

• Journal of Korea Port Economic Association
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• v.34 no.4
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• pp.53-68
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• 2018

This paper analyzes comparatively business performance indicators and determinants of small and medium sized shipping logistics companies in Korea, using 2015 economic census data. For this purpose, this study estimates various business performance indicators according to 2015 small and medium sized companies classification standards, including operating income to sales and gross value-added to sales. In addition, this study analyzes determinants of business performance using generalized least squares models. The results indicate that average sales, operating income and value-added, sales and operating income per worker, operating income to sales, and material cost to sales of large sized companies are higher than those of small and medium sized companies. The business performance indicators differ by industry and size. Moreover, the determinants of business performance are analyzed in terms of the unemployment rate (-), number of employees (-), sales (+), labor cost ratio (+), and labor cost per employee (-) and the impacts of the individual explanatory variables based on elasticity are different. Finally, this quantitative information could be used to improve the business performance of domestic shipping logistics companies.

• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.145-156
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• 2020

The purpose of this study was to investigate status survey on flower products with high sales by item and peak season. The survey was implemented for 103 people who are running flower shop and are members of association for Engineer Floral Design who are acquired Craftsman Floral Design and Engineer Floral Design. The result of this study, the peak season for the sale of flower product is showed May (52.0%) and February (24.3%). The reason for the selection was in May, month of family, teacher's day, etc. in February, personnel transfer and graduation ceremony. As a result of researching flower products with high sales volume by category, Cut flowers were ranked the first place of bouquet (51.5%%, 40.3%) and the second place of basket (28.8%, 37.5%) on annual and peak season. And also, Corsage, which was 6^th (1.8%) in the annual sales volume survey, increased to 3^rd (8.0%) during peak season. Pot plants were ranked 1st of foliage plant (50.6%, 51.3%) and 2nd tropical orchid·oriental orchids (27.4%, 28.3%) on annual and peak season. And also, Charcoal and bonsai, which were unresponsive in the annual sales survey, increased sales volume to 0.7% and 2.6%, respectively, during peak season. Processed flowers were highest ranked dry flower (45.3%, 39.5%), preserved flower (27.7%, 37.2%) on both non peak season and peak season. And then followed by artificial flower, pressed flower and collage.

• Asia Marketing Journal
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• v.10 no.2
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• pp.1-29
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• 2008

The objective of our study is to provide an exploratory model for forecasting sales take-off timing of a product in the context of multi-national markets. We evaluated the usefulness of key predictors such as multiple market information, product attributes, price, and sales for the forecasting of sales take-off timing by applying the suggested model to monthly sales data for PDP and LCD TV provided by a Korean electronics manufacturer. We have found some important results for global companies from the empirical analysis. Firstly, innovation coefficients obtained from sales data of a particular product in other markets can provide the most useful information on sales take-off timing of the product in a target market. However, imitation coefficients obtained from the sales data of a particular product in the target market and other markets are not useful for sales take-off timing of the product in the target market. Secondly, price and product attributes significantly influence on take-off timing. It is noteworthy that the ratio of the price of the target product to the average price of the market is more important than the price ofthe target product itself. Lastly, the cumulative sales of the product are still useful for the prediction of sales take-off timing. Our model outperformed the average model in terms of hit-rate.

• Korean Business Review
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• v.4
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• pp.281-295
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• 1991

Nothing is more incorrect than forecasting. Nevertheless, forecasting is one of the most important business activities for the effective management. There has been rapid changes of the growth rate in every respect of the Korean hospitaity industry, especially the hotel industry, before and after the 88 Olympic Games. Therefore, the hoteliers shall be in need of more-than-ever accourate demand forecasting for the more systematic management and control. Under the above circumstances, this study suggested the best forecasting technique and method for the better sales and operations of the hotel rooms. The number of rooms sold is selected as a dependent variable of this study which is regarded as the best representative factor of measuring the growth rate of the rooms division performance of the hotels. The first step was to select the most verifiable independent variable diferently from the other countries or other areas of Korea. As a result, the number of foreign visitors was chosen. Empirical research, i.e. correlation and multiple regression analysis, shows that this independent variable has a strong relationship with the dependent variable told above. The second procedure was to estimate the number of rooms will be sold in 1991 on the basis of the formula calculated through the multiple regression analysis. Time series technique was conducted using the data of the number of foreign visitors by purpose of travel from 1987 to 1990. For the more correct forecasting, however, it would be desirable to adopt the data from 1989 considering the product or the industry life cycle. In addition, deeper analysis for the monthly or seasonal forecasting method is needed as a future research.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1342-1353
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• 2002

The purpose of this study was to provide the basic information to be helpful in establishing more rational prices discount strategy in prices discount advertising. The experiment design for study was a $3{\times}2{\times}3$ between subject factorial design in which the factors were discount presentation types(discount price presentation/discount rate presentation/discount price and discount rate presentation), existence of normal price presentation(presentation/ non-presentation) and semantic cues(regular sales/markdown on the previous season's product/storehouse opening sales). Thirty subjects were randomized in one of 18 experimental conditions. The subjects of this study were 540 female university students in Kwangju, Korea. The results were as follows; 1. Significant interaction effects between discount presentation types and the semantic cues were found in perceived transaction value(p<.01), perceived acquisition value(p<.05), and purchase intention(p<.05)- It means that discount presentation types in prices discount advertising need to present differently according to price discount types. 2. Significant interaction effects between existence of normal price and the semantic cues were not found. It means that normal price need to present in prices discount advertising regardless of price discount types.

• Journal of Distribution Science
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• v.15 no.9
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• pp.85-93
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• 2017

Purpose - The volume and valence of online word-of-mouth(eWOM) have become an important part of the retailer's market success for a wide range of products. This study aims to investigate how the growth of eWOM has generated the product's final financial outcomes in the introductory period influences. Research design, data, and methodology - This study uses weekly box office performance for 117 movies released in the South Korea from July 2015 to June 2016 using Korean Film Council(KOFIC) database. 292,371 posted online review messages were collected from NAVER movie review bulletin board. Using regression analysis, we test whether eWOM incurred during the opening week is valuable to explain the last of box office performance. Three major eWOM metrics were considered after controlling for the major distributional factors. Results - Results support that major eWOM variables play a significant role in box-office outcome prediction. Especially, the growth rate of the positive eWOM volume has a significant effect on the growth potential in sales. Conclusions - The findings highlight that the speed of eWOM growth has an informational value to understand the market reaction to a new product beyond valence and volume. Movie distributors need to take positive online eWOM growth into account to make optimal screen allocation decisions after release.

• Journal of Physiology & Pathology in Korean Medicine
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• v.25 no.4
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• pp.728-733
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• 2011

This study was designed to analyze the results of stress index by heart rate variability test. The subjects were workers in the automobile manufacturing industry. The subjects consisted of 23,767 workers who had answered about questionnaires of a job position, age, smoking, drinking, exercise state and sex. The stress index(SI) and stress resistance(SR) were examined by SA3000P. We analyzed the differences of SI and SR according to job positions, ages, the state of smoking, drinking, exercise and sex by T-test or ANOVA with SPSS ver. 17.0. Regarding the differences of SI among job positions, the SI was highest in sales positions. Among ages, the SI was highest in 30s. In smoking, the SI was lower in non-smoking group. In drinking, there was no significant differences in SI. In exercise, the SI was lower in exercise group. In sex, there was no significant difference. The case of SR, SR was lowest in sales positions. Among ages, the SR was lowest in 40s. In smoking, the SR was lower in smoking group. In drinking, there was no significant differences in SR. In exercise, there was no significant difference. In sex, the SR was lowest in male. According to these results, we should establish the methods of controlling stress from the perspective of Korean traditional medicine.

• Journal of Veterinary Clinics
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• v.32 no.1
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• pp.85-90
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• 2015

In this study, we investigated the number of categories of veterinary medical devices registered by Animal and Plant Quarantine Agency (QIA) by 2013. We also analyzed the sales of the veterinary medical devices reported from Korea Animal Health Product Association (KAHPA) from 2011 to 2013. The registration rate of veterinary medical devices has sharply increased since 2008, and a total of 495 categories from 141 companies were registered by the end of 2013. The multi-frequency products registered for companion animals were ultrasound imaging system, x-ray system, microchip & reader, telemetry system transmitter, and hematology analyzer. The veterinary medical devices for farm animals include marker, artificial insemination catheter, injector, and ultrasound imaging system. Of these products, the multi-frequency products dominated on the veterinary medical devices market. The market size of 223 (45.0%) veterinary medical devices was estimated to be approximately 20.6 billion Won in 2013; the proportion of domestic products and imports was 56% to 44%; the proportion of domestic demand and export was 82% to 18%, respectively. This study suggested that the registration and sales of the veterinary medical devices have gradually increased as the demand of health care services got bigger in Korea.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.3
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• pp.391-398
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• 2022

The use rate of M-pass(transportation card for foreigners),developed and sold to provide convenience to foreign tourists, was only 0.0051 % of visitors to Seoul over the past five years. Even this poor sales fell to the 0.024 % level in 2020 due to COVID-19. The cause of the sluggish performance was that the Ministry of land, Transport and Maritime Affairs and the card issuer excluded transportation operating organizations, and problems such as poor public relation, irrationality in pricing, and limitied number of sales locations appeared. In order to solve this problem, the research result showed that business strategies such as the establishment of a digital marketing system, realistic pricing, and the establishment of a mobile sales system that fit the trend, as well as the development of new product that reflect the participation and opinions of all related organizations are necessary. It is expected that this study will not only provide convenience to foreign Seoul tourist in the age of Post Corona, but also help improve the management of subway operating organizations.